Microsoft BI can be used for business data visualization.
Associate Director at a tech services company with 51-200 employees
Suitable for smaller businesses, scalable, but large data challenges
Pros and Cons
- "In my experience the scalability is good. You are able to increase users and add more data."
- "When there are large amounts of data being processed there are additional tools needed to handle it."
What is our primary use case?
What needs improvement?
When there are large amounts of data being processed there are additional tools needed to handle it.
In an upcoming release, there could be an associative experience, such as in Qlik.
For how long have I used the solution?
I have been using this solution for approximately four years.
What do I think about the stability of the solution?
The stability is good but as you add more data the stability decreases.
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What do I think about the scalability of the solution?
In my experience the scalability is good. You are able to increase users and add more data.
How was the initial setup?
The initial setup can be easy if you have a small amount of data being used. I have found Qlik is better if you have large amounts of data.
What about the implementation team?
We have a team of approximately 20 people that handle BI operations.
What's my experience with pricing, setup cost, and licensing?
The solution is priced well for what they offer. However, the premium version is very expensive.
Which other solutions did I evaluate?
I have evaluated Tableau and Qlik.
What other advice do I have?
I would recommend this solution to those that have smaller businesses where they have lower user numbers and not a lot of data points. If they have a larger business I would choose an alternative, such as Qlik.
I rate Microsoft BI a seven out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Integrator

BI technical analyst at a government with 11-50 employees
Priced well, responsive technical support, but needs to be simplified
Pros and Cons
- "The scalability is good. We have 20 people in my organization using this solution and plan to increase usage."
- "In an upcoming release, the solution could be simplified and have a more complete product package rather than a suite of products that we have to put together."
What is our primary use case?
This solution can be used for enterprise reporting, ad hoc visualization, and statistical analysis.
What needs improvement?
In an upcoming release, the solution could be simplified and have a more complete product package rather than a suite of products that we have to put together.
For how long have I used the solution?
I have been using this solution for approximately one year.
What do I think about the stability of the solution?
In my experience, I have found this solution scalable.
What do I think about the scalability of the solution?
The scalability is good. We have 20 people in my organization using this solution and plan to increase usage.
How are customer service and technical support?
The technical support has been good and the responses have been fast.
Which solution did I use previously and why did I switch?
I have used other business intelligence solutions previously and I switched because this solution was cheaper and is on a Microsft platform.
How was the initial setup?
The initial setup is more complicated than other solutions. Microsoft typically has more involved installations.
What about the implementation team?
I did the implementation myself. We have three administrators doing the deployment and maintains of the solution.
What's my experience with pricing, setup cost, and licensing?
Power BI is cheaper for smaller groups when comparing to competitors. It requires a monthly per-user subscription.
Which other solutions did I evaluate?
I have evaluated Tableau.
What other advice do I have?
I would recommend this solution to others.
I rate Microsoft BI a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Microsoft Power BI
June 2025

Learn what your peers think about Microsoft Power BI. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
861,524 professionals have used our research since 2012.
Owner at Richard Duggan Pty Ltd
Powerful visualizations, easy to use, and integrates well with Microsoft products
Pros and Cons
- "It integrates better with other Microsoft products. It is very easy to use and has very powerful visualizations. It has also got a lot of development going on."
- "It should have more integrations."
What is most valuable?
It integrates better with other Microsoft products. It is very easy to use and has very powerful visualizations. It has also got a lot of development going on.
What needs improvement?
It should have more integrations.
For how long have I used the solution?
I have been using this solution for probably two years.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is scalable. I have a few large customers of this solution.
How are customer service and technical support?
I don't have any experience with their support.
Which solution did I use previously and why did I switch?
I also use Tableau. Tableau and Power BI are similar in terms of capability.
How was the initial setup?
It was easy. It was done in minutes.
What about the implementation team?
I can do it on my own. You would require external consultants or in-house experts.
What's my experience with pricing, setup cost, and licensing?
Licensing is on a monthly basis, but I am not sure.
What other advice do I have?
I would rate Microsoft BI a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Responsable Industrie 4.0 at a engineering company with 10,001+ employees
Easy to use for a non-IT person and good for data modeling and working with a large amount of data
Pros and Cons
- "I like data modeling. You can connect with your database, which is quite useful for me. It is a good tool if you have a large amount of data and you want to gather different data and interconnect it. The Power Query functionality is quite an interesting feature. If you have a query in Excel, you can also copy your query and run it in Power BI. Its dashboard is also very nice and not complicated. You don't need to be a developer to be able to use it. I am not an IT guy, and it is quite easy to use for somebody who is not an IT person."
- "It is not the right tool to do deeper analysis or predictions. When you have some data and you want to do some deep analysis, there is no feature to help you with this."
What is most valuable?
I like data modeling. You can connect with your database, which is quite useful for me. It is a good tool if you have a large amount of data and you want to gather different data and interconnect it.
The Power Query functionality is quite an interesting feature. If you have a query in Excel, you can also copy your query and run it in Power BI.
Its dashboard is also very nice and not complicated. You don't need to be a developer to be able to use it. I am not an IT guy, and it is quite easy to use for somebody who is not an IT person.
What needs improvement?
It is not the right tool to do deeper analysis or predictions. When you have some data and you want to do some deep analysis, there is no feature to help you with this.
For how long have I used the solution?
I have been using this solution for one year.
What other advice do I have?
I would rate Microsoft BI an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Vice President & Head at a tech services company with 501-1,000 employees
Good support, seamless integration with Microsoft solutions, and perfect for Microsoft infrastructure
Pros and Cons
- "It gives you an edge if you are on the Microsoft platform. If you have been using Microsoft products for a long time or if you have the Microsoft infrastructure, this is the right tool for you. It has seamless integration with Microsoft SQL Server and other sources, and you get the best of the three things (SSIS, SSAS, and SSRS) in one suite."
- "It should be more user-friendly and simple."
What is our primary use case?
My team uses it. They majorly used to work on SSRS and SSIS.
What is most valuable?
It gives you an edge if you are on the Microsoft platform. If you have been using Microsoft products for a long time or if you have the Microsoft infrastructure, this is the right tool for you. It has seamless integration with Microsoft SQL Server and other sources, and you get the best of the three things (SSIS, SSAS, and SSRS) in one suite.
What needs improvement?
It should be more user-friendly and simple.
For how long have I used the solution?
I have been using this solution for almost five years.
How are customer service and technical support?
Their technical support is good.
What other advice do I have?
Companies that are Microsoft shop do prefer using this solution, but non-Microsoft companies or customers generally go for solutions such as Tableau and Domo. Companies that want to go really cheap without any tool costs generally go for an open-source solution. In terms of reporting, data visualization tools such as Tableau and Domo are its competitors.
The pricing of all these tools will vary depending upon the licenses that you are using and the contract that you have, but from the ease-of-use perspective, Tableau is very easy to work with. A lot of work is being done on Tableau.
I would rate Microsoft BI an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. partner
Head of Offshore Operations & Solutions at Techcarrot
Quick reporting, high data conductivity, and reliable
Pros and Cons
- "I have found the quick reporting and the conductivity with all the data sources valuable."
- "I would like to see some AI incorporated into this solution in the future."
What is our primary use case?
We use the solution for revenue forecasting and other predictive analytic reports based on specific requirements.
What is most valuable?
I have found the quick reporting and the conductivity with all the data sources valuable.
What needs improvement?
I would like to see some AI incorporated into this solution in the future.
For how long have I used the solution?
I have been using the solution for approximately five years.
What do I think about the stability of the solution?
The stability of this solution is great.
What do I think about the scalability of the solution?
The scalability at first was not the greatest but it has turned out it can be very good.
How are customer service and technical support?
The support has been good.
How was the initial setup?
I have found the installation straightforward compared to other competitors.
What about the implementation team?
Having this solution on the could cloud allows for quick deployment. We could deliver the solution within four to eight weeks depending on the complexity.
What's my experience with pricing, setup cost, and licensing?
There is a license for this solution and we purchase them annually.
What other advice do I have?
I rate Microsoft BI an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Integrator
Data Science Leader at a tech services company with 11-50 employees
Can be used to plan, communicate, and visualize knowledge extracted from data
Pros and Cons
- "The best feature of this solution is the way you can plan, communicate, and visualize all the knowledge you extract from the data for the customers. I like the way you can show or visualize the information a client needs to answer a business question."
- "I think that the solution is harder to use for people who are not experts in data."
What is our primary use case?
We use it for BI analytics. I am a data scientist, so I model data and show the data through dashboards using this tool.
What is most valuable?
I think that the best feature of this solution is the way you can plan, communicate, and visualize all the knowledge you extract from the data for the customers. I like the way you can show or visualize the information a client needs to answer a business question.
What needs improvement?
I think that they can make the solution easy to use for people who are not experts in data because many clients try to use it, but they need to be prepared before using it.
Also, now we have another solution on the market that is more easy to use for those who are not trained in these kinds of tools.
For how long have I used the solution?
I have been using Microsoft BI for more than five years.
What do I think about the stability of the solution?
I think the stability is good. I haven't had any problems yet with Power BI.
How are customer service and technical support?
My experience with technical support has been good.
How was the initial setup?
For me, the initial setup was easy, but I have been working for more than 20 years in data analytics. However, sometimes for end-users it's not as easy as another tool on the market.
A dashboard can be made in 30 minutes or two days, depending on the client, the information, and the quality of the data. I am also a teacher, so for my classes I can create a low plan dashboard in 30 minutes.
What other advice do I have?
I used to recommend Microsoft BI, but the only issue is that you would need to know data analytics before using it. So it is not easy to use if you're not an expert. However, it is a good tool, and I think it's a good solution for many business problems.
Also, I would rate Microsoft BI at eight on a scale from one to ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
CEO Gerente General at a tech services company with 51-200 employees
Stable, efficient and has a straightforward setup
Pros and Cons
- "We found the initial setup to be straightforward."
- "The solution could use a faster speed on certain interactions and a refresh of the dashboards."
What is our primary use case?
We primarily use the solution across many company verticals and within every area of the company - including finance, accounting, operations, logistics, HR, et cetera.
How has it helped my organization?
In general, it's helping companies be more efficient, more productive.
What is most valuable?
There's not one specific feature we prefer. I would say it depends on the customer and the processes. What is important to one user may not be as important to another. There's no one feature that excels over another so that we don't see it like second place.
The product offers very good efficiency.
The solution is very stable.
The solution can scale well.
The documentation on offer is good.
We found the initial setup to be straightforward.
What needs improvement?
In Power BI, it would be ideal if we had the capability to import data with forms or similar methods.
It would be nice to have the ability to have a service price to offer customers of Power BI, without having the customer be part of Power BI, I would say. Maybe that could help us consult the suppliers.
The solution could use a faster speed on certain interactions and a refresh of the dashboards. It can sometimes get a bit slow.
For how long have I used the solution?
I've been dealing with the solution for about five years or so. It's been a while.
What do I think about the stability of the solution?
The solution is extremely stable. There are no bugs or glitches. It doesn't crash or freeze. It's very reliable in terms of performance, but it is slow sometimes.
What do I think about the scalability of the solution?
The solution is easily scaled.
Most of our clients are quite large companies. The companies we deal with have thousands of users, however, only a few really use Power BI. Typically only the supervisors and managers use it, not everyone.
How are customer service and technical support?
We've never used customer support. We haven't needed to reach out to them.
The documentation on offer is okay. It can help you troubleshoot or learn about the product.
Which solution did I use previously and why did I switch?
We also work with Tableau and and QlikView alongside Microsoft. We do use some others, however, to a much lesser extent.
How was the initial setup?
The initial setup is straightforward. The deployment takes a good two days to finalize.
In terms of maintenance, we have a support team that covers all of our customers. There isn't really that much that needs to be done.
What's my experience with pricing, setup cost, and licensing?
There are less expensive options on offer.
Which other solutions did I evaluate?
Tableau is always one of the solutions we would like to evaluate further, and ClickView is another one.
It is my understanding that ClickView is less expensive, whereas Tableau is more expensive. Really, the reason why most companies go through Microsoft is if they have a Microsoft Business Suite or Office and it's all tied in the same ecosystem. That's perhaps the biggest benefit. It's all within the same ecosystem.
What other advice do I have?
We are consultants and implementers so we usually resell software. We do the end-to-end automation for customers as well. In the case of Microsoft BI, our clients are the ones that buy the license and use it. We don't necessarily use it directly.
We're always working off the latest version, as the solution is constantly updated online.
I would recommend the solution to other companies and users.
I'd rate the solution at a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: June 2025
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