MoEngage Reviews

My main use case for MoEngage is to primarily focus on driving user engagement, retention, and lifecycle optimization. MoEngage has been a highly effective platform for enabling data-driven customer engagement strategies across our multiple channels. The key feature we use is user segmentation and personalization, excelling in behavioral segmentation. We create cohorts based on real-time and historical actions, allowing us to target users very precisely. From a product standpoint, it helps me deliver contextual communication, improving conversion rates, reducing churn, and leveraging personalization capabilities based on user attributes, activities, and preferences, which are especially powerful when running lifecycle campaigns.

A specific example of how we've used MoEngage for user engagement is during new user onboarding on our platform. We assist users in their onboarding journey, addressing the significant drop-off between user sign-up and first key actions. The problem we noticed was a large percentage of users signing up but not completing the initial onboarding steps required to experience the core value of the product. We used MoEngage to identify drop-off points through behavioral data and created segments of users who did not complete onboarding within the first 24 hours. We designed a multi-level automated journey targeting these users, built a lifecycle flow, included push notifications reminding users to complete the onboarding, provided in-app messages guiding users step by step when they reopen their apps, and followed up with emails containing clear value propositions and quick start tips. We also implemented A/B testing on messaging to optimize performance. As a result, we saw significant improvements in onboarding completion rates, increased activation rates within the first 48 hours, and better early-stage user retention.

Overall, MoEngage enables us to move from generic communication to highly contextual, behavioral-driven engagement, which directly impacts product adoption and retention.

We have definitely seen a positive impact on our organization since we started using MoEngage. I have seen measurable improvements across several key product and business metrics, particularly in user engagement, retention, and operational efficiencies. The first impact I noticed is improved user engagement on our platform, which is one of the most immediate effects, significantly increasing user engagement across our channels. By leveraging behavioral segmentations and personalized messaging, we deliver more relevant push notifications and in-app messages, improving our open rates and click-through rates and enhancing overall interaction with core product features. This shift from generic to targeted communication made our engagement strategy much more effective than before. Additionally, we have observed higher user retention and reduced churn rates, playing a critical role in strengthening our retention strategy. Through automated lifecycle campaigns such as onboarding, re-engagement, and inactivity nudges, we reduced early-stage drop-offs and increased retention from day one to day seven, recovering a portion of inactive users. This ability to trigger timely, behavioral-based communication helps maintain user engagement throughout their lifecycle.

Regarding engagement metrics, we observed a push notification open rate increase of roughly 25 to 30% due to better targeting and personalization features. The click-through rates improved by 15 to 25% across our campaigns, and in-app messages engagement improved by over 20%, especially during onboarding flows. These improvements were mainly driven by behavioral segmentation and A/B testing. We have also seen retention and churn reduction after using MoEngage: Day one to day seven retention improved by approximately 10 to 20%, and re-engagement campaigns helped recover around 8 to 12% of inactive users. Overall churn reduced by about 10 to 15% over a few months after using MoEngage. The automated lifecycle journey played a key role in achieving this.

In my opinion, MoEngage provides numerous features, but the best one I find is Advanced Segmentation and Customer Insights because it offers a 360-degree view of users and enables deep behavioral segmentation. We can segment users based on real-time and historical behavior, build cohorts using multiple attributes and events, and analyze funnels, retention, and user paths. This allows us to move beyond generic campaigns and deliver highly targeted, data-driven engagement strategies, which directly improve conversion and retention rates for our organization. Additionally, I appreciate the Omnichannel Engagement feature because it enables seamless communication across different channels including push notifications, email, SMS, and in-app messaging from a single platform. From a product manager standpoint, this is extremely valuable as it ensures consistent messaging across touchpoints, reduces dependency on multiple tools, and helps design a unified customer journey. Another feature that stands out is the Customer Journey Builder, which is an automation process by MoEngage. It allows us to create automatic workflows based on user behaviors, add conditional logic, and trigger real-time engagement. All of this helps us scale lifecycle campaigns including onboarding, retention, and re-engagement with minimal manual efforts.

Out of these features, I think AI-Powered Insights and Predictions have the biggest impact on my work because it helps predictively identify users who are likely to churn or convert, which is extremely useful for proactive engagement. For example, it predicts users likely to uninstall or become inactive, identifies highly convertible users, and triggers campaigns based on predictive behaviors. This shifts our strategy from reactive to proactive product growth. Additionally, the personalization capabilities of the platform allow for deep personalization using attributes, preferences, and past interactions. We can customize messages dynamically and show personalized product recommendations, tailoring communications based on lifecycle stages. These have significantly improved engagement rates and user experience.

Another feature that stands out is the analytics and reporting aspect. It provides strong analytics tools such as funnel analysis, retention tracking, and user behavior insights. These insights help my product team continuously optimize campaigns, identify drop-offs, and make data-driven decisions.

There is definitely room for improvement in MoEngage. A few challenges and pain points I have experienced include the learning curve for advanced features. Although the basic interface is user-friendly, some advanced capabilities such as complex segmentations, journey logic, and event configuration can present a steeper learning curve. Our new users require training to fully utilize the platform, and debugging complex journeys is not always intuitive. Improvement in guided workflows or more interactive onboarding would help us make better use of MoEngage.

While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports. We have noted that exporting and combining data for deeper analysis sometimes requires external tools, so enhancing analytics capabilities or offering more customizable dashboards would significantly add value to the platform. Additionally, we have observed minor delays in real-time data syncing when managing large user volumes, and event-based triggers may occasionally face delays. While these are not major issues, improving real-time responsiveness would strengthen time-sensitive campaigns on our platform.

One improvement would be UI/UX enhancements in campaign management because, while the UI is generally clean, managing multiple campaigns and journeys at scale can feel slightly cluttered. Navigating between campaigns and flows can be optimized, and better visualization for complex journeys would help us significantly. A more streamlined interface for large-scale operations would enhance usability.

I believe one area for further development could be more advanced AI-driven automation. For example, smarter recommendations for campaign timing, audience selection, or next best actions would be beneficial. While the current predictive features are useful, further maturity would make the platform even more proactive and reduce manual optimization efforts.

I have been using MoEngage for the last one year.

In my experience, MoEngage is quite stable, and we have not encountered any major downtime. From a technical standpoint, the platform is designed to operate at scale with capabilities such as processing massive data volumes and maintaining around 99.9% uptime, reflecting a strong reliability standard. Based on our team's status and observations, we noticed nearly 100% uptime over the recent period, indicating well-maintained infrastructure. Thus far, we have not experienced any significant downtime or reliability issues.

MoEngage effectively handles our growing needs. As our product scales, we have seen a steady increase in monthly active users, event volumes, and campaign frequency. MoEngage is designed to manage monthly tracked users and event volumes, which makes it inherently stable as users grow. We have been able to expand our user segment from thousands to millions while running campaigns across large audiences without performance degradation and maintaining consistent delivery across channels.

My experience with customer support for MoEngage is quite good. They are knowledgeable whenever we need assistance. I have reached out to the support team multiple times, especially during onboarding and while setting up complex campaigns. The response time has generally been quick and reliable, with queries addressed efficiently within reasonable timeframes. They provide a dedicated account manager to streamline communication and ensure easy access to support channels. They have been helpful in resolving campaign issues, debugging journeys, offering best practices for segmentation and lifecycle strategies, and assisting with implementation challenges.

I have not previously used any other solution; I directly used MoEngage after conducting research and receiving recommendations from a few colleagues.

My experience with pricing, setup cost, and licensing for MoEngage has been positive, especially considering the value it delivers, though there are nuances worth mentioning. The pricing model follows a customer user-based pricing mechanism, primarily based on monthly tracked users and feature tiers. The pricing is not fixed and depends on scale, features, and channels employed. It typically offers plans including Growth and Enterprise tiers, with additional features as add-ons in the billing cycle. From a product perspective, this flexible model scales well as the business grows. Regarding cost versus value, I feel the pricing is justified for the capabilities provided by MoEngage, especially when considering improved engagement and retention, reduced engineering dependencies, and consolidation of multiple tools into one platform. While it may not always be the cheapest solution on the market, it provides strong value for mid-to-range products. In terms of setup and implementation cost, the initial setup requires investment, particularly in SDK integration and event tracking, which necessitates time to define user events and data structure. Initial onboarding and configuration efforts do require investment, but once implemented, the platform becomes largely self-serve for product and marketing teams, offsetting the upfront costs over time.

We have seen a positive return on investment after using MoEngage, impacting revenue and operational efficiency. From a business perspective, it has significantly improved the efficiency of our marketing spend due to campaign targeting enhancements that lead to a rough uplift of 10 to 15% in campaign-driven revenue. Better segmentation reduces wasteful outreach, improving overall marketing ROI by approximately 20 to 30%. We also observed a 10 to 12x ROI uplift with a 40% reduction in spend for similar revenue outcomes. These metrics clearly show how personalization and automation translate directly into financial returns. Regarding cost savings, we see reduced dependency on multiple tools, saving around 15 to 25% in total costs, while better audience segmentation lowers customer acquisition costs over time. Regarding time savings, campaign creation time has been cut by about 50 to 70%. What previously took several days can now be completed in just hours or even minutes, and campaign execution time has dropped from seven to eight days to under an hour since adopting MoEngage.

Before choosing MoEngage, I evaluated several other options but ultimately decided to proceed with MoEngage. We considered CleverTap, WebEngage, Braze, and Salesforce Marketing Cloud.

As an experienced user, my advice for others considering MoEngage is to define their use case early. Before implementing MoEngage, they should clearly identify their key goals, such as optimizing user onboarding, reducing retention and churn, implementing feature adoption, and planning re-engagement campaigns. Understanding that MoEngage is more effective when aligned with specific lifecycle objectives rather than just ad hoc messaging will be beneficial. Investing in proper event tracking is essential, and starting simply and scaling gradually is a good approach. They should leverage automation and journey builders, use A/B testing, and make data-driven iterations. Finally, they should train their teams early to increase cross-stream collaboration among product, marketing, and analytics personnel and utilize MoEngage support and documentation for best results.

MoEngage is not just a messaging tool but a strategic product growth platform that significantly enhances user engagement and retention when used effectively. I would rate this review an overall 8 out of 10.

I have been using MoEngage for more than 11 to 12 months. Initially, we started on a smaller scale just to manage student communication for placement updates, but gradually we began using it more for engagement around training sessions and event reminders as well.

My main use case for MoEngage is student communication and keeping them engaged during the training and placement activities. Earlier, we were mostly dependent on WhatsApp groups and emails, which used to get very cluttered and students would miss important updates. With MoEngage, we started sending structured notifications and reminders. For example, during placement drives, we send targeted messages to only those students who are eligible for a particular company, along with reminders for deadlines or assessments. We also use it for training sessions, sending reminders a day before and then a quick nudge just before the session starts. This has actually helped improve attendance and responsiveness from students, which was a challenge earlier.

MoEngage actually fits into our workflow better than we expected. Initially, I thought it would be just another tool to manage, but it ended up simplifying things. Instead of coordinating across emails, WhatsApp, and manual follow-ups, a lot of communication became more streamlined in one place. An unexpected benefit was the visibility it gave us. We could see which messages are being opened and where students were not responding, which helped us plan follow-ups more practically instead of just guessing. Around 40 to 50% of my work has mentally transferred to this particular tool, helping me in more structured follow-up. I had the privilege of a more streamlined process in one place. It also helped us become more organized in how we communicate, sending the right message to the right group instead of broadcasting everything to everyone.

The best features that MoEngage offers, on which we rely most, are mainly around segmentation and sending targeted communication instead of sending the same message to all students. We filter based on criteria such as courses, eligibility, or placement status, which is really helpful for us. We also use the notification feature quite a lot, especially for reminders and important updates. The ability to schedule messages and send them at the right time has made things easier during busy placement drives. Another thing I find personally useful is the basic analytics MoEngage provides. Even seeing who has opened messages or not gives us a fair idea of how students are responding so we can follow up accordingly. Overall, we use it for simple day-to-day communication and engagement and not anything too advanced.

We are still using only a basic set of features. I know MoEngage has more advanced capabilities such as automation and journey-based communication, but we haven't explored those fully yet, mostly because of time and since our use case is quite straightforward for now. It would be helpful if there was a simpler way to set up those advanced features, especially for non-technical users such as us. Sometimes it feels as though you need a bit of guidance to use MoEngage to its full potential. I am interested in exploring more automation, especially for sending a sequence of reminders or follow-ups without having to do it manually every time.

Though MoEngage is a really good product, as we are using it on a basic level, one area of improvement is the ease of use for some of the advanced features. For basic communication, it is quite straightforward, but when we try to explore things such as automation or detailed segmentation, it can feel overwhelming at times. The initial setup and understanding of MoEngage took us some time. It would be helpful if there were more simple and step-by-step guides or onboarding support specifically for non-technical users. Sometimes we need to double-check whether messages have reached the right audience, so more clarity in targeting would be helpful. Overall, nothing major, but making MoEngage slightly more intuitive and user-friendly would make a big difference for a team such as ours.

One more thing is around integrations. Since we work with different systems for student data, it would be helpful if integrations were a bit more straightforward or required less dependency on technical support. Right now it is manageable, but not something we can handle fully on our own. The basics of reporting are helpful, but sometimes we feel the need for more detailed or customizable reports, especially when we have to present data to management. We still end up doing some manual work there. Our experience with support has been okay overall, but quicker responses or more proactive guidance would really be helpful, especially when we are trying to explore new features or troubleshoot during peak times.

We haven't kept a real track of the metrics, but based on our internal observation, there have definitely been some improvements. For training sessions, attendance has probably gone up around 15 to 20%, mainly because of timely reminders. There has been a noticeable drop in missed deadlines, maybe around 20 to 25% fewer cases where students miss application deadlines or assessments. It has saved a fair amount of time as well. Earlier, a lot of effort went into repetitive follow-ups and managing multiple channels, and now that has reduced. I would roughly estimate around 25 to 30% time-saving in communication-related tasks during peak periods. These are not exact numbers, but directionally we have seen a positive shift after using MoEngage.

MoEngage is a pretty stable platform. We haven't experienced any major downtime or serious technical issues so far. There have been a few minor instances where things felt a bit slow or there was a slight delay in message delivery, but nothing that significantly affected our work. For most of our day-to-day communication and engagement activities, it has been reliable, especially during placement drives, which is most important for us, and for reliability purposes, we could overlook small minor issues.

As I work with an organization with more than 1,000 to 5,000 people, scalability hasn't been an issue with MoEngage. We have used it during peak placement periods where large numbers of students and recruiters are involved and it needs to reach out at the same time, and it has handled everything quite smoothly. Even when we run multiple campaigns or send out bulk communication, we haven't noticed major performance problems. Our usage is still within a certain scale, so I can't comment on very large enterprise level volume, but for our requirement, it has been working reliably.

We haven't had much opportunity to connect with the customer support team as we haven't required much support, and we had limited interaction, mostly during the initial setup and a few times when we needed clarification on certain features. Overall, the experience has been decent. They were helpful in resolving our queries. Although sometimes, the response time could have been a little quicker, especially when we needed support during ongoing campaigns. The support is reliable, but there is definitely room for more proactive guidance, especially for a team such as ours who are not very technical and are still exploring MoEngage.

We were using different solutions, including our internal solutions. We didn't use any dedicated platform before this, though. Most of our communication was handled through WhatsApp groups or emails and sometimes manual coordination through different channels. It became difficult to manage messages over time; messages would get lost or there was a lot of duplication. It was hard to track who had actually seen or responded, which is when we felt the need for a more structured solution and moved to MoEngage. The idea was to have better control over communication and make it more targeted rather than sending everything to everyone.

We didn't do a very extensive comparison with many platforms before choosing MoEngage. It was more of a practical decision based on the immediate need to streamline communication. We did look at a couple of other options at a basic level, but many felt either too technical or focused on pure marketing use cases. What worked in favor of MoEngage was that it was flexible enough for our kind of needs. Even though we are not a typical marketing team, it allowed us to adapt it for student communication without making the process too complicated.

I wouldn't say we have calculated the ROI in numbers formally, but we have definitely seen value in terms of time and effort saved. A lot of manual follow-ups and repeated communication has reduced, making our team more efficient, especially during peak placement periods. In terms of time, we have probably saved around 25 to 30% effort on communication-related tasks. Managing multiple channels and tracking responses used to take a lot of time, and it has also indirectly helped improve outcomes such as better attendance in training sessions, around 15 to 20% better, and fewer missed deadlines, which adds to the overall effectiveness of our process. It may not be a direct cost saving in terms of reducing team size, but it has definitely improved productivity and made our workflow smoother.

My advice to others looking into MoEngage is to start with a clear use case instead of trying to use everything at once, as focusing first on student communication and engagement makes it easier to understand MoEngage and see value quickly. I suggest spending time during the initial phase to properly set up your data and segments because that really makes a difference later when you want to send targeted communication. Non-technical teams should not hesitate to take support or guidance in the beginning. Once you get comfortable with the basics, it becomes much easier to explore more features gradually. Overall, MoEngage is a useful platform, so approach it step by step rather than trying to do everything from day one. I have given this review an overall rating of 7.

My main use case for MoEngage is user behavioral analysis and the trigger of campaigns based on the user's behavior that MoEngage provides.

A specific example of how I use MoEngage for user behavioral analysis or campaign targeting is that we have integrated MoEngage's SDK with our mobile application. When a user launches the mobile application, whatever journey or path the user takes, we have configured the respective events and custom events within MoEngage, which gives us the ability to do funnel analysis and provides us with clickstream data. Based on the key actions on the mobile application, we trigger various cross-channel campaigns such as push notification campaigns, WhatsApp campaigns, email campaigns, or SMS campaigns.

MoEngage's best features are its structured approach to everything, from creating user profiles to deciding the system attributes and custom attributes. How the events are defined, both system events and custom events, is another excellent aspect, making it a new-age platform which allows users to configure everything through profile APIs and event APIs.

MoEngage has positively impacted my organization because before MoEngage's onboarding, we were not having behavioral data or the behavioral analysis of our users in a single platform. Google Analytics was available, but it is somewhat user-agnostic. When we onboarded MoEngage, we could gather a lot of clickstreams and event data of whatever user profiles were created, and that has given us insights about the behaviors of the users which have positively impacted the business decisions that the marketing team or the business team makes.

MoEngage can be improved in the sense that while it is aligned to a mobile-first business strategy, bigger organizations with multiple business entities have complex requirements. Although MoEngage is great for having user behavioral data as the core of the platform, it should try to build the channels in-house. For example, the email channel relies on integrations with third-party service providers, which can create issues when there are integration glitches as MoEngage does not take ownership of those channels.

I have been using MoEngage for close to five years.

MoEngage is stable. It does not own any channels, so it remains stable.

Regarding MoEngage's scalability, it is quite scalable, but the only issue is that when user profiles created in MoEngage increase, the cost also rises, sometimes creating a mismatch between scalability and engagement.

MoEngage's customer support is good, and they have a dedicated customer success manager and integration expert. However, since they do not own actual channels, many queries are redirected to third-party service providers such as Netcore or SendGrid, which can lead to challenges as MoEngage does not take ownership of those services.

We have not used a different solution before using MoEngage.

We did not purchase MoEngage through AWS Marketplace. Instead, we connected with MoEngage's sales team, and they guided us through the agreement and onboarding process, with integration experts helping us get started.

Specific outcomes that show how MoEngage has impacted my organization include real-time triggers that it offers, enabling real-time campaigns that have increased the engagement rate. For example, when we started, our active user base was around 2 to 2.5 lakh users, which in 2.5 years has crossed a million now. The engagement rate, or what I would say, active monthly users has grown from 2 to 2.5 lakhs to over a million in around 30 months.

We have managed to increase campaign execution efficiency by 30%, as earlier, a campaign used to take around three days to rollout to actual users, but now it can be done in a day or maximum 10 to 12 hours.

My experience with MoEngage's pricing, setup cost, and licensing is that the pricing is reasonable. It is not too costly or too cheap, but when considering the overall cost, as it is a new-age platform, the tech team must be available to push data events and attributes into the platform consistently, making the total overall cost comparable to that of Salesforce Marketing Cloud for their enterprise edition.

Before choosing MoEngage, we evaluated a couple of options, including Gupshup and WebEngage, alongside MoEngage.

Regarding MoEngage's AI capabilities, I think its governance and security are quite good and standard as offered across other platforms. Their capabilities are good and easy to use and help marketers improve their campaign execution efficiency with those features.

Regarding the accuracy and reliability of MoEngage's AI output, I note that since it is an AI feature, it comes with a learning curve. Although MoEngage claims that it provides a well-trained AI model, we have reservations as sometimes the data it collects may not be accurate due to the specific format required for user attributes and events, which creates challenges for providing input data conveniently.

My advice to others looking into using MoEngage is that if your business model operates on a mobile-first strategy, then MoEngage is a good platform for getting user behavior and user engagement. However, it can be challenging to integrate with your in-house CRM if your sales teams are using CRMs such as Salesforce CRM or Microsoft Dynamics, as that integration requires significant tech resources. I would rate my overall experience with MoEngage as a 7 out of 10.

MoEngage is primarily used for campaigning through push notifications and in-app notifications. Additionally, I heavily utilize the flows project that MoEngage launched in 2024 as part of orchestrated campaigning.

A specific example of how MoEngage is used for campaigning involves seller onboarding in IndiaMART. When a seller registers in the IndiaMART app, they complete an onboarding journey consisting of three different steps. If a seller completes only two steps and does not complete the third step, which is the most important step to complete their registration, MoEngage is used to inform the user after a certain time that they have completed two steps and only one step remains to complete the registration. A push notification is sent to the user informing them about the drop-off and encouraging them to complete the registration process as soon as possible in order to use IndiaMART and its features to grow their business.

In addition to push notifications, in-app notifications are used heavily in MoEngage by the marketing team. For instance, if there is a New Year offer on buy leads, which is very important for the subscription model purchased by paid sellers, multiple offers and promotions are shared while the user is using the app. This is an excellent use case for in-app notifications, and good conversions are achieved using MoEngage.

MoEngage's best feature is that it itself functions as an analytics engine. It is not just a notification service provider; it provides features to push notifications, show in-apps, and create flows. Having access to analytics helps in conducting valuable case studies. For example, I can analyze all users who came to the app, viewed the buy lead screen, but did not purchase the buy lead. Having this data allows for analysis of the problems that may have prevented the user from making a purchase. MoEngage's analytics engine is an important feature, along with the flows that allow creation of a complete web based on user journeys.

MoEngage has positively impacted the organization in three ways. First, there has been an increase in notification delivery rate by five to eight percent on Chinese OEMs, which typically have battery-aggressive operating systems. MoEngage has partnerships with these Chinese OEMs, enhancing the delivery of push notifications, leading to better user engagement.

One area where MoEngage could improve is by providing a feature that allows the app to maintain a persistent connection with internal organization servers. MoEngage claims partnerships with OEMs to ensure their processes are not killed when the app is in the background. If this feature were implemented, it could help run background services, engage users who have not been active on the app for days, and collect valuable information.

I have been using MoEngage for about five years.

MoEngage is quite stable overall. Some issues were encountered during the last quarter of 2023 due to GDPR changes implemented by Google, which required MoEngage to alter its architecture. This resulted in a slight dip in delivery rates, but it did not affect any key performance indicators significantly. Overall, MoEngage's performance remains smooth, and their status is consistently 200 OK.

MoEngage's scalability is impressive, as it can easily handle growing workloads and user numbers. With 2.2 million users per month served, this figure is not even close to the peak capacity MoEngage can manage. It can handle millions of users and hundreds of millions of events per month, making it a robust product utilized by many top companies in the market.

I have had positive experiences with MoEngage's customer support. There is a direct way to reach them, and about a year and a half ago, they established a ticketing system for help and support, which I find to be a significant improvement. Tickets can now be raised in MoEngage's help and support section, and communications are reflected in email automatically, making the entire support experience much more streamlined.

My advice to others looking into using MoEngage is to consider whether you are using it on the app side or API side. If using it on the app side, ensure that the unique MoEngage profile is created using the user account rather than the Google Advertiser ID. Using the user account helps in identifying users and reduces the number of profiles created, leading to lower costs. This is a crucial metric that can greatly benefit organizations in their monthly invoices and allow them to achieve more events and reach more users.

Having used MoEngage for five years, I have many thoughts about it. I have observed its ups and downs and the innovations it has undertaken over time. MoEngage's scope as an analytics engine is significant. I am confident that it will provide insights to product managers to improve their products, and I encourage everyone to try it.

Regarding MoEngage's governance and security related to its AI capabilities, I find that MoEngage takes care of every compliance and privacy law, including GDPR compliance.

MoEngage's accuracy and reliability of AI output have met my expectations. For example, when creating campaigns through push notifications or in-app notifications, content is crucial. MoEngage utilizes its Merlin AI to generate campaigns that yield maximum conversions. If data fed into the system contains PII, MoEngage flags it and ensures data privacy. High-performing campaigns have been successfully created using their AI, and there has been a conversion increase of ten to twelve percent compared to previous click rates.

I provide this review a rating of nine out of ten.

My main use case is nudging customers and bringing them to the top of the funnel to improve lifecycle marketing and customer retention. I use it to segment the user base on behavior and engagement, build automated customer journeys, and deliver personalized communications across emails, push notifications, WhatsApp, and in-app channels.

In our use case, we can discuss the option of bill payments. Bill payments is one of our products for which we are taking care. We send different types of push notifications and nudges regarding that, including sticky push notifications, emails, and in-app notifications. We have also been working with WhatsApp and RCS channels to improve efficiency and reduce drop-offs to get better results and conversion.

My main use case would be from onboarding and activating users, as well as moving them through to retention and re-engagement. I use it to build automated journeys and create behavioral segments. For example, if a member has dropped off while about to pay a bill, I nudge them within a certain timeframe, perhaps within ten to fifteen minutes, saying something like, "Oh, you have missed the payment. Are you facing any issues? If not, then please continue with our payments." This has improved customer behavior and has been working for us, improving click-through rates as well as conversions by thirty-five percent.

I have been using MoEngage for around two point six years now, and it is a beautiful tool for nudging customers accordingly. It is quite an effective tool that I have been using.

When I discuss the best features, the segmentations are pretty great. The UI on the platform is quite tremendous. It has also helped us segregate the data when we want to integrate our day-to-day uses for CRM strategy as well as segmentation building. The insights and analytics part is commendable work done by MoEngage. It helps us with day-to-day dashboard creations. There are certain dashboards which we create, and it also maintains the data management side. If we are passing the limit of events, it gives us an alert, which is quite a tremendous thing. The AI support of Merlin is absolutely fantastic. Overall, I am looking forward to utilizing MoEngage more and getting the best use out of it.

There are some areas which I feel MoEngage can improve. One area which I personally feel is on the reporting and analytics part. While the platform provides robust campaign metrics, I would like to see deeper customizations and more flexible dashboards. I would really like to take a step forward here and answer complex business questions without relying on external tools or BI solutions.

Another area is journey management. As an organization scales, customer journeys can become quite complex. Enhanced visualizations would be helpful. For example, if I have created a journey, I need to check whether the rules which I have added or the events which I have added are correct and whether the users which I want are flowing in the MoEngage automated journey. Previously, I used Iterable, and I found a small feature there that was quite useful. They added a MoEngage ID feature where you add an ID and it goes through all the rules which you have added in the journey and visualizes accordingly that a specific user has to flow through that journey. MoEngage does not have a certain setup where you can check if the members are flowing in the journey if you have added that journey and checked the rules. This visualization is missing from MoEngage.

Overall, I think MoEngage is a powerful platform with pretty good analytics and journey governance. The AI is still an upcoming thing, but it has the potential to become even more effective. Enterprise CRM tools are competing with it, but from what I have seen over time, MoEngage is still better than other tools which I have seen so far.

I would like to see more advanced reporting and deeper journey diagnostics as well as even stronger AI-driven recommendations. The platform is already very capable, but these enhancements could improve efficiency and decision-making for CRM teams at scale.

I have been using MoEngage for around two point six years now, and it is a beautiful tool for nudging customers accordingly.

We hardly find any difficulties or downtime in MoEngage, rather than what usually happened in Iterable. I think MoEngage works around the clock and is pretty stable. Our campaigns get delivered properly on time.

In terms of scalability, I have seen MoEngage scale quite highly. One of its strengths is the ability to handle large customer bases, real-time events, and high-volume campaigns executing across multiple channels. That is one of the reasons it is widely adopted by growing enterprise-scale scaling businesses.

Customer support is commendable. The CSM is doing a great job, and I give kudos to the CSM assigned to us. The tickets have been resolved on time. The touchpoint of the customer on our issues is getting pinpointed in barely two to three hours, and it gets a perfect solution to our business requirements. It is quite useful and comes in handy when support comes from customer service.

Previously, we were using Iterable, and we had to switch because we were restricted and not able to send certain types of push notification campaigns. We needed sticky push notifications, colored text, images, and media in push notifications with better segmentation. At that time, I think Iterable was not having the AI engine, but we constantly required that feature. The journey support was better in MoEngage, and the predictive models were stronger. The waterfall model in the analytics part is commendable work done by MoEngage. We also found that the in-app notifications were quite well designed in this setup. These are the few things which led us to switch from Iterable to MoEngage.

MoEngage has been helping us by enabling batch and blast communications to highly targeted and automated customers engaging through behavioral segments and personalized journeys. We are able to deliver more relevant messages at the right time, to the right person, with the right communication. The platform has helped improve key metrics such as activations, retargeting basis, and retention. The automated journey reduces the manual efforts of the CRM team, where we can work on other pieces and get the work done accordingly and act on upcoming products. It also has a very perfect analytics department. Experimentation capabilities have allowed us to continuously optimize our campaigns through A/B testing.

The experience in the pricing, setup cost, and licensing involved some rounds of discussions while we were discussing the cost and all the details. However, our IT team, engineering team, and overall as a CRM manager, I think we discussed internally the things we exactly required, and MoEngage stood out in delivering what we exactly required.

There was a demo which was shared directly with us. We reached out to MoEngage sales team, and they shared a demo with us. We did not use the AWS Marketplace personally, but the sales teams and the integration part of MoEngage team handled what we required while we use MoEngage.

I would not mention the ROI specifically, but I can mention the time saved. The time which we usually took on ad-hoc campaigns has been reduced by using journey flows, which has saved us considerable time. We can now focus on what we should focus upon, which is products and how we can optimize the products from the CRM side. It has also reduced the human effort which we usually draw to using the campaign. It has helped a lot.

There were certain options like CleverTap and Mailchimp, which are options. There is also a tool called Braze, which we were thinking about, but I think it is quite costly. Salesforce was another option, which again was quite heavy operationally. MoEngage worked pretty well for us.

I would say regarding MoEngage capabilities, there are some improvement areas. Accuracy is important to me. In the Hindi region, regarding the content which I have to send to my users, I still feel there is a need for improvement. Whatever content which I share in Hindi still shows me results in English. That is one sad drop which I see. The accuracy and reliability are parts which need to be worked upon. Some parts where the predictive models on the data side should be viewed as decision support tools rather than absolute truth. In my experience, capabilities such as predictive segmentations, churn predictions, and conversion propositions are mostly valuable for prioritizing the targeting. They help me identify highly potential audiences more efficiently than manual methods.

As a CRM manager, I would not blindly trust the AI recommendations. I need to fully verify the data. When I double-verify the data, I could get the accuracy around ninety to ninety-five percent in terms of my data retention and data predictions. I would consider AI as a reliable model, but I would definitely take a step back and double-check the data which MoEngage has been sharing with us to make sure the data which has been shared is real-time data which has been coming to us and been fed. I need to be sure on that.

When I talk about AI capabilities and governance, from my perspective, I would say MoEngage has taken a responsible approach to AI by keeping AI capabilities integrated with the broader customer engagement platform rather than operating a black box system. Features like predictive segmentations and engagement recommendations are generally designed to support marketer decision-making rather than being fully automated. From a governance standpoint, I appreciate that the organization retains control over audience selections and customer communications. Human oversight remains an important part of the process. On the security side, I would expect an enterprise platform handling customer data to have stronger control around access permissions and encryptions when AI features are eventually implemented. I would like transparency around how models use customer data and how permissions have been properly taken. Overall, I would say MoEngage AI is a useful decision support tool, but governance, data privacy, and human review should always remain key components of the CRM.

I would say if you are having a certain audience, my advice regarding the campaign execution tool is that bigger value can be used in building a strong lifecycle marketing program rather than simply sending messages. Before implementing, invest time in defining the customer journey success and building an audience. That is one of the key points. The quality of segmentation and personalization will depend heavily on the quality of the data. I would also recommend starting with a few high-impact use cases such as onboarding and activations or re-engagement journeys and then expanding from there. This demonstrates the value quickly by building the organization. Strong customer data combined with clear lifecycle strategies and MoEngage automation capabilities tend to see the best results.

I would rate this review an eight out of ten.

My main use case for MoEngage is building journeys in the Automation Studio and conducting segmentation work for different types of audiences.

I have used MoEngage for different types of audiences, especially for B2B and B2C, where I segmented audiences based on different sectors such as retail, healthcare, and educational sectors. I had a particular campaign that was supposed to be deployed to all sectors available in the market, using different types of creative content for the same campaign, and I used MoEngage for segmenting the audiences.

MoEngage is an excellent tool for A/B testing of the subject line and A/B testing of campaigns, and I especially use it for audience segmentation. It is a great tool for segmentation and testing, including A/B testing of content, pre-header, subject line, and everything related to campaigns.

In my opinion, the best features MoEngage offers are segmentation and the user-friendly terminologies used for the user experience, which are really great and not confusing like other tools used for campaigns. The terminologies used for the user side are simple to understand, and it is a self-explanatory tool to deploy campaigns, segment campaigns, and handle everything else.

Regarding the segmentation feature, I appreciate that MoEngage is very effective in segmenting a large number of audiences, and it has an automatic filter that recognizes the retail sector. When I use it for campaigns, I use the email IDs of particular individuals, and the individual email IDs are associated with the particular organization or association they work for. MoEngage automatically drags the particular sector email IDs, so if you specify a healthcare sector email ID, it will completely drag the email ID to the healthcare sector, and in a similar way for the educational sector. Millions of emails are segregated automatically based on the sector and are attached to the campaign, which is deployed in seconds.

MoEngage has positively impacted my organization because the delivery rate from MoEngage is really high, and I receive a very low amount of bounce-back rates and undeliverable email IDs because it has an automatic feature of segregating nullable and invalid email IDs. I notice a very minimal bounce-back rate and high deliverability, resulting in a high open rate, as it completely targets the open rate in the inbox.

I recall a specific campaign that was only selected for the healthcare sector, where I achieved a 92% open rate, a 50 to 60% click rate on average, and a bounce rate of just one percent, with undeliverable rates at 0.09%. That was a very significant achievement in my entire career using MoEngage.

MoEngage can be improved because although the platform is really user-friendly, it sometimes becomes slow when I click and enter. In a single dashboard, you can find all the features, and while it is user-friendly, segregating the interface would be really helpful. For example, if I need to go to a journey, I could click on the journey and then place it in the Automation Center or segmentation center. Having this segregation would make the experience better.

I have been using MoEngage for more than two years.

MoEngage is a stable platform for me as it runs smoothly, and I appreciate the customer contact because whenever any bugs are escalated, we receive immediate support.

MoEngage can handle growing amounts of data and users easily, and its scalability is impressive.

I rate the customer support 9 out of 10 because they provide great email support, and if the bug is critical and needs priority attention, we have contact numbers to get in touch with the team.

I have previously used different types of ESPs such as Mailmodo and Mailchimp before switching to MoEngage.

I do not have a specific example of return on investment, but as a Senior Campaign Analyst, I see that whenever reports are circulated across the team after campaigns are deployed, the analysis shows a 30% reduction in OPEX costs. My role is limited to campaign analytics, while the return on investment is handled by a different team.

My experience with pricing, setup cost, and licensing is limited because this is handled by a different department in my organization, specifically the accounts section and sales. They handle different pricing aspects and deals, while I focus on the user experience.

Our sales team is responsible for evaluating options before onboarding an ESP, and I only provide my user experience reporting and pricing details. Factors such as pricing comparison and ROI are handled by a different team, which decides on onboarding the ESP for the organization.

MoEngage is deployed in my organization on a private cloud, and we use Oracle as our cloud provider.

Regarding MoEngage's AI capabilities, I think it is pretty good for creating content for campaign subject lines, and the security is safe. I do not see any drawbacks using AI integrated with MoEngage.

Regarding MoEngage's AI capabilities, I sometimes feel that the answers I get from the AI are completely automated, as I have to provide keywords and frame questions to receive accurate answers. More analysis for specific questions would be really helpful for getting the exact answers I need.

I can definitely say that if you are considering using MoEngage for segmentation and A/B testing of the subject line, pre-header, and campaign body, it is a very nice tool. You do not need to do anything manually. You just have to set up a journey by providing the subject line and pre-header, and then the campaign gets automatically segregated. You just have to set up the journey and click to deploy, and it will be completed.

I think MoEngage is a very smooth platform that really matches the quality of the campaign market nowadays and fits well in the media and market environment. I give this review an overall rating of 8 out of 10.

My main use case for MoEngage is to drive user engagement via MoEngage campaigns and MoEngage flows feature and also track the user touchpoints across the app since we are a mobile-based company.

A specific example of how I use MoEngage to drive engagement or track user touchpoints is by offering extra savings if customers use the balance they have invested on our app to shop with brands, involving a flow that tracks users from onboarding to brand redemption and incentivizes them along the way.

In a campaign where we have app maintenance every second week, we send one push notification and one email notifying users that the app will not be available for thirty minutes during that specific time, utilizing the campaign feature for this one-time notification.

The best features MoEngage offers, in my experience, include the Flow, which allows me to set up user engagement strategies, as well as Behavior and RFM, which help me understand the funnel setup and target users based on their recency, frequency, and monetization behavior to potentially increase revenue.

MoEngage positively impacts my organization as it is one of the core business activities; my marketing team relies heavily on MoEngage to run campaigns and ongoing flows independently.

I have seen specific outcomes, such as time saved and an increase in redemptions and payments, where using a combination of email, push notifications, SMS, and WhatsApp through MoEngage led to a two percent conversion from a notification sent to around seven thousand users.

While the combinations of Flows, behavioral analytics, and RFM are good, I would also appreciate the ability to record user behavior on screen as a product manager, to analyze what users focus on before making interactions.

I wish MoEngage could provide screen recordings of user behavior, allowing me to define a user's journey through events and see how much time they spend before making decisions, such as from brands onboarding to brand redemption.

Improvements for MoEngage could include providing extra benefits without additional charges while ensuring the AI capabilities are released faster and improved in quality.

MoEngage's AI capabilities could improve, especially in helping me determine how to target certain user groups effectively rather than sending broad notifications to all users.

The accuracy and reliability of MoEngage's AI capabilities are acceptable; they are neither exceptional nor poor.

I have been using MoEngage for about five years.

MoEngage is stable in my experience.

MoEngage's scalability depends on the business requirements and the features desired, indicating it is pretty decent but also reliant on the budget available.

Customer support for MoEngage is good and is one of the reasons we chose to go with them. I would rate the customer support at MoEngage an eight point five out of ten.

We started with MoEngage and have not used any other version or considered moving to another solution in the future. Before choosing MoEngage, we did evaluate CleverTap, which is another popular user engagement tool, but decided to proceed with MoEngage.

With MoEngage, I have realized a return on investment through time saved and fewer employees needed, as only two people actively use it while others track the funnels.

My experience with MoEngage's pricing, setup cost, and licensing indicates they are in line with expectations.

My advice for those considering using MoEngage is to review their educational tutorials; however, MoEngage may not be suited for everyone, particularly those not in marketing or product roles. I have additional thoughts regarding MoEngage, particularly my interest in how they utilize their newly deployed capital. I would rate this review an eight out of ten.

MoEngage serves as my main solution for retargeting and data segmentation. For example, when a user drops off at a certain point in my marketing funnel, I send push notifications, WhatsApp messages, and other communications to re-engage them. For data segmentation, I segment users based on geography and demography. Since I use MoEngage for retargeting, I have achieved a reduction in ROI of approximately 40% on user acquisition costs and cost per lead.

The best features MoEngage offers are their customer journey functionality and data analytics for segmentation. The customer journey feature stands out because it can collect data from many sources, merge it into one platform, and process it all together. The analytics for segmentation works in a similar manner. I use MoEngage's AI technology, which is called Merlin AI, and it helps me find the perfect segmentation and targeting based on my campaigns.

MoEngage needs to improve their customer support. When I encounter an issue, their customer support team has a slow response time for answering my queries.

I have been using MoEngage for approximately one and a half years.

MoEngage is stable.

MoEngage has unlimited scalability because they have open APIs and SDKs available.

I have had a negative experience with customer support, and I believe their customer support team still needs room for improvement. I would rate customer support a six on a scale of one to ten.

I was previously using CleverTap, but I chose to migrate to MoEngage because of the pricing.

MoEngage provides value through money saved on cost acquisition and time-saving benefits. MoEngage gathers all raw data from multiple sources into one platform, which contributes to these savings.

I had a positive impression of MoEngage's pricing because compared to the same tools, MoEngage offers the most affordable package.

I evaluated other options before choosing MoEngage, including Braze and Mautic.

MoEngage's governance and security rank about nine out of ten. I feel confident about its governance and security because they maintain compliance with ISO standards and their security certifications are comprehensive. I have no concerns about MoEngage's accuracy and reliability of output because my campaign click-through rates improve when I use MoEngage's AI. I advise others who are considering MoEngage to start using it earlier because MoEngage will provide you with a better ROI. I would rate this product an eight overall.

My main use case for MoEngage is for cart drop-off campaigns, to understand user personas, to understand user paths, communication to users regarding offers, as well as taking and understanding user journeys. For example, when a user comes to my website and does not make a purchase, I can determine the user's intent by seeing which parts of the pages they have visited. I have access to page drop-off and page viewed data. I create customized campaigns for users based on the products they have browsed, taking into account when they browsed, the timing, and the intent of the user. I send messages based on the steps where they dropped off.

Funnel optimization is one of the major features of MoEngage that I use, along with customizations and segment creation, as well as creating my own attributes for the present customer, which is something I work mostly on.

Funnel optimization helps me understand which stage the user is entering and which stage I can target more. For instance, app launch would be the biggest page, and sending WhatsApp messages to our complete user base would also incur costs. Understanding which step people are present at and gaining insights into the conversion paths deeply helps me optimize my campaigns. Precise messaging leads to higher campaign conversion.

MoEngage has positively impacted my organization by helping me get things done faster and at the same time understand the different scopes present, which has saved me a considerable amount of time in dividing and segmenting users.

MoEngage is very specific about coming up with new features, but I believe the implementation of those use cases should be much better with some more clarity regarding the new features they are releasing, which is one thing I think should improve. On the positive side, there are many useful customizations available.

MoEngage is coming up with different types of features, but the guidance for those features should be presented in a way that everyone can understand. The features they launch should include training sessions to help teams grow using these developed features.

There are no issues regarding integrations, but when a new feature or product release happens, I only receive an email stating that it is released. However, there should be a demo or something similar where the support team assists everyone. They should not solely rely on newsletters or a single seminar for all, as that does not address individual needs. I feel we should have one-on-one contact with the teams to help us understand more about the features in detail.

Having the support team be more proactive is one improvement needed. Other than that, there is nothing much to address.

I have been using MoEngage for 1.5 years.

MoEngage is stable.

MoEngage has positively impacted my organization by helping me get things done faster.

Customer support can be improved.

In my previous organizations, I have worked with different vendors. Being a CRM analyst specialist, I explore all the tools, so I have experienced various platforms. I have not switched from one tool to another based on preference, as it usually changes based on the organization's needs.

MoEngage was already incorporated in my present organization, so I did not evaluate other options prior to choosing it.

Time saved is the metric we are definitely looking at.

My advice for others looking into using MoEngage is that it completely depends on the use cases, the amount of events they are getting passed, and the demands of their business. If you are in the starting stages, I would not recommend going with MoEngage due to its capabilities pricing being higher. However, when you are able to use the complete capabilities, then go with it, and it should serve as the source of truth for everything. It is not just a tool that sends campaigns. If you can send all your data to MoEngage, then you should be satisfied with the solution.

On a scale of 1 to 10, I rate MoEngage around nine. I chose 9 out of 10 because things are pretty good, and it is not as though anything is breaking in between when I use it. The finance team completely takes care of pricing, setup costs, and licensing, but I am not part of those discussions, so it is not on my plate. My overall review rating for MoEngage is 9 out of 10.

I was a developer in a company, and our company wanted MoEngage for user analytics, so the developer team integrated MoEngage user analytics system on our website.

Our developer team wanted user analytics from MoEngage to track how users interact with our website for page views, button clicks, signups, purchases, and how much time the user spent, where they clicked, and what intrigued the customer.

I tracked key performance metrics with MoEngage such as user clicks and how much time the user spent on particular sections.

I think we were using MoEngage's user segmentation to create the audience and understand how the audience behaves, separate the audiences, and what they like and what they do not like.

We segmented users with MoEngage who were more interested in our loan section, as our website was more of a lending website, and we analyzed how long users spent on the website and how much time it took for them to sign up for the loan process.

I think we used the user analytics area of MoEngage, which was very good, and there were also some other features such as push notifications, email, SMS, and WhatsApp services, but we did not use those. I think those services were also great in my opinion.

I would appreciate if the analytics of MoEngage could be improved in the next releases.

We were able to assess with MoEngage what areas we were lacking and that could be improved, and we knew which sections users liked the most and where they had their focus.

I think the analytics part of MoEngage is pretty good in my opinion, as it provides pretty accurate details, and I think there could be some more features that could be added to make it more efficient.

I have used MoEngage for around two to three months.

MoEngage was stable and reliable in my opinion.

I measured the reliability of MoEngage by testing our tracker events during our development process, and we could see how it was performing, and I think it was performing very well.

I think our requirements were pretty straightforward with MoEngage, and we wanted to understand how users react and interact with our website, so I do not think I will be able to answer how scalable it is. I would say that I do not think we had that much scope.

I communicated with the technical support of MoEngage, though I think our seniors had more communication with them, mostly for pricing and getting the keys and login. Apart from that, I do not think we had that much communication with them.

I would rate the technical support from MoEngage around nine out of ten.

I did not use something else for the same use cases before MoEngage. I think MoEngage was our first choice for user analytics.

I participated in the initial setup and deployment of MoEngage.

For the initial setup of MoEngage, you can install it by using the SDK or you can use npm, and you have to go through the documentation for the first time, but I think it is still pretty easy and straightforward to integrate.

The developer team integrated MoEngage user analytics system on our website.

Our senior purchased the MoEngage pricing, so I actually do not know the pricing, but I think it was pretty affordable in my opinion.

It was only MoEngage that we evaluated, as our team wanted, and actually, our seniors wanted that we use MoEngage.

I used it around six or seven months ago.

I think we did not use MoEngage's A/B testing feature.

I do not think there was an AI integration with MoEngage, so we integrated everything by ourselves, and I think we had a pretty decent experience and pretty much okay customer engagement with that.

Overall, I would rate MoEngage around eight based on the aspects I worked with, though I think it could be improved a little bit more.