We use Salesforce Service Cloud for customer service at an American apparel brand. It helps us handle customer questions and issues. Customers can contact us through chatbots or phone for order status or cancellations. If the issue is complicated, our agents step in to help.
Senior Salesforce Engineer at a computer software company with 10,001+ employees
Helps to handle customer questions and issues through email, social media, phone calls, and chatbots
Pros and Cons
- "The solution is a great product. It's hosted on a platform that offers various features, such as email, social media, phone calls, and chatbots. You can connect with customers through any of these channels."
- "We've started using a couple of AI engines. I believe there's room for improvement there. For instance, when an agent receives a message like "My order is stuck midway, and the delivery guy isn't responding," there should be a pre-populated recommended response on the agent's screen. Instead of crafting a custom reply or searching through knowledge articles to find the delivery guy's contact, this should be the process."
What is our primary use case?
What is most valuable?
The solution is a great product. It's hosted on a platform that offers various features, such as email, social media, phone calls, and chatbots. You can connect with customers through any of these channels.
Salesforce Service Cloud constantly evolves with quarterly releases that address feedback and introduce improvements. Updates are regularly published publicly to keep users informed about the enhancements. This continuous improvement cycle ensures that the product stays updated and resolves ongoing issues, improving it with each iteration.
What needs improvement?
We've started using a couple of AI engines. I believe there's room for improvement there. For instance, when an agent receives a message like "My order is stuck midway, and the delivery guy isn't responding," there should be a pre-populated recommended response on the agent's screen. Instead of crafting a custom reply or searching through knowledge articles to find the delivery guy's contact, this should be the process.
The solution's omnichannel routing feature is difficult and tricky to manage.
For how long have I used the solution?
I have been using the product for three years.
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What do I think about the scalability of the solution?
My company has more than five customers.
How was the initial setup?
The ease of setting up and deploying Salesforce Service Cloud depends on the features you're utilizing. If you're focusing on basic functionalities like case creation and case lifecycle management, it's relatively straightforward. However, complexity increases as you delve into additional features like omnichannel, managing multiple agents, using multiple territories, etc. The more you add, the more intricate it becomes.
What's my experience with pricing, setup cost, and licensing?
The solution is priced at 50 dollars a month per user.
What other advice do I have?
Whether you should use Salesforce Service Cloud depends on various factors. Before diving in, it's crucial to analyze the product's cost, feasibility, and fit with your current setup.
Salesforce Service Cloud has significantly improved the customer service workflow over time. Initially, there were limited channels like emails, but as customer needs evolved, more channels were introduced, along with numerous functionality improvements.
I rate the tool a nine out of ten. It is one of Salesforce's best products.
Disclosure: My company has a business relationship with this vendor other than being a customer. customer/partner

Business Intelligence & Analytics Manager - Global Virtual Sales & Engineering at a tech company with 10,001+ employees
Used as CRM to pull data, update business opportunities, and support the sales team
Pros and Cons
- "It integrates with all our platforms, providing a comprehensive view of the customer."
- "Reporting could be improved."
What is our primary use case?
I use Salesforce as a CRM to pull data, update business opportunities, and support the sales team. I query the data through Snowflake or HANA using Tableau for analysis and market expectations.
How has it helped my organization?
It has tremendously impacted my productivity. It integrates with all our platforms, providing a comprehensive view of the customer.
What is most valuable?
It allows you to store all your customer data and manage your business.
What needs improvement?
Reporting could be improved.
For how long have I used the solution?
I have been using Salesforce Service Cloud for nine years.
What do I think about the stability of the solution?
Stability works fine. I've never had any issues.
What do I think about the scalability of the solution?
It's been used by multiple organizations on the cloud.
Which solution did I use previously and why did I switch?
Salesforce Service Cloud and Power BI serve different purposes. Salesforce is a CRM platform designed for customer relationship management, while Power BI and Tableau are business intelligence tools used for data visualization. Salesforce facilitates customer registration and management, integrating with other platforms to provide a comprehensive view of the customer.
How was the initial setup?
The initial setup is straightforward.
I rate the initial setup a five out of ten, where one is difficult, and ten is easy.
What's my experience with pricing, setup cost, and licensing?
I rate the product’s pricing an eight out of ten, where one is cheap, and ten is expensive.
What other advice do I have?
I advise making sure it integrates with other platforms, which will cost money and leverage the technical support.
Overall, I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Salesforce Service Cloud
June 2025

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Lead Consultant at CGI
Offers automation tools like CRM Analytics and out-of-the-box with satisfying stability
Pros and Cons
- "There is an out-of-the-box feature for reporting and analytics"
- "The governor limits are a troubling feature of Salesforce"
What is our primary use case?
I have used Salesforce Service Cloud in a couple of projects. In our company, I have used the solution for one client, a medication company based in the US.
In the aforementioned project, different cases were arriving, including Email-to-Case and Web-to-Case, which were captured using Salesforce Service Cloud. Later on, Omni-Channel was used to assign cases to varying queues or users. Following the aforementioned step, the cases will be allotted to entitlements and milestones. I also have knowledge regarding the work orders and all the basic objects of Salesforce Service Cloud like account contact.
What is most valuable?
The application of the solution depends upon the customer requirements in our company. Salesforce Service Cloud is primarily used to setup the sandbox. At our company, I am a developer, and initially, a sandbox is provided to us. Then, utilizing the sandbox, packages need to be installed, user setup must be completed, and configurations and customizations must be made using Flows and Process Builders.
What needs improvement?
The governor limits are a troubling feature of Salesforce. At our company, we have limited the set of governor limits because it is cloud-based and has a multi-tenant architecture. In governor limits, wherever the codes are used, a query is written, or Asynchronous Apex is used, a set of limitations arises from Salesforce.
For instance, let's consider a huge dataset involving more than 100,000 records. If an operation is performed on the aforementioned record, we need to always abide by the best practices so that failure doesn't occur.
For how long have I used the solution?
I have been using Salesforce Service Cloud for three years.
What do I think about the stability of the solution?
According to my experience in production with Salesforce Service Cloud, there are minimal chances of system failures. When the vendor implements enhancements, improvements or any bug fixes, in such cases all users are notified beforehand through an email or SMS. So whenever there are chances of the server going down, the vendor of Salesforce Service Cloud conveys it and I haven't witnessed any sudden slowdown in the solution.
What do I think about the scalability of the solution?
Scalability should be managed using the best practices or guidelines of Salesforce whenever a professional is working with any cloud environment with a multi-tenant architecture.
The out-of-the-box and other automation features of Salesforce Service Cloud should be leveraged in majority of cases for having an easier and faster access to data which contributes to scalability. Suppose there are 10,000 users, the performance for all the user-ends can be checked using the Salesforce environment to determine the scalability percentage and debugging tasks can also be implemented.
How are customer service and support?
Sometimes the customer support is not satisfactory. If you are dealing with production using the tool and a ticket is raised by you addressing any issues, a response is expected within a couple of days. But if a professional is facing issues on the sandbox end with a Dev copy, full copy, or partial copy, it can take an entire week or a couple of weeks altogether to get a response. I would rate the customer support as seven out of ten.
How would you rate customer service and support?
Neutral
How was the initial setup?
I don't think the solution offers an easy setup. The setup complexity depends upon the organization for which it's being implemented. It needs to be checked if a customer is using a CI/CD pipeline involving continuous integration and deployment. I prefer using a couple of tools like GitHub, Bitbucket, and Bamboo, which are generally used by any large organization.
In Salesforce, in our company, we have changed what comes out of the box. Thus, deploying Salesforce Service Cloud with Change Sets is quite easy. A drawback of Change Set is that deployments are limited; therefore, in our organization, the DevOps of CI/CD pipeline is used.
One of the pipeline setup for the solution using GitHub took me around four to six weeks. The number of deployment professionals required depends on the size of the project, number of users and detailed client requirements.
For instance, if an agile model is being followed and there are four requirements in a single sprint, deployment will be quite easy in that case. But if the deployment is carried out on a quarterly or half-yearly basis, there will be a huge set of components that need to be deployed for which a dedicated DevOps team will be required and a single professional won't be able to carry out the deployment for Salesforce Service Cloud.
Maintenance of the solution is easier than development or deployment. When a customer of our organization reaches out to me regarding some bugs, log-in issues, or any other problem, maintenance for all such issues is not easy.
What was our ROI?
The Salesforce Service Cloud in our organization has helped save time.
What's my experience with pricing, setup cost, and licensing?
The price of the solution depends on how many users need access to it. For instance, if you are availing the license for a hundred users, the price can be around $49/month for the product.
What other advice do I have?
Automation tools like workflows and Process Builders were previously present in Salesforce Service Cloud, which we used in our company. But since Jan'2024, Salesforce has not provided the aforementioned automation tools, and instead, they have transferred everything within the Flows. In the solution, Flows are powerful tools which function as a combination of workflows and Process Builders.
As per the industry best practices, professionals should always try to utilize automation tools from Salesforce Service Cloud instead of using coding and writing triggers. Once the coding path is used instead of leveraging automation tools, the professional needs to handle all the governor limits present in the solution.
There is an out-of-the-box feature for reporting and analytics. If a report needs to be created in Salesforce Service Cloud using cases that haven't been resolved in the last 30 days, it can be high-priority cases, cases in different countries, or cases assigned to different users; all these kinds of reports can be created using Salesforce Service Cloud. Multiple types of reports can be obtained using Salesforce Service Cloud; they can be tabular, matrix, and joined reports.
For analytics also, out-of-the-box dashboards are used in the product and there are newly introduced features of CRM Analytics in the solution. If a user is dealing with large datasets or there are visual representation needs on a large scale, they should definitely utilize the CRM Analytics of Salesforce Service Cloud. Tableau can also be integrated with Salesforce Service Cloud for analytics purposes.
AI integrations are quite easy to implement using Salesforce. CRM Analytics and Salesforce Einstein have AI capabilities. I would overall rate the solution an eight out of ten.
I would advise others to acquire knowledge about the basic functionalities of the tool, object models, and the core standards of objects, including accounts, contacts, cases, and service contracts. Before adopting the solution, a professional should be aware of the relationship between different objects, whether the relationship is tightly or loosely coupled.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Project E2e Architect at Optus
Used for campaigns, decision-making processes, and order submissions
Pros and Cons
- "I don't have the specific details, but I'm aware that Salesforce is used for campaigns, decision-making processes, and order submissions. I'm currently in the learning phase and not familiar with all the details."
- "I'm not deeply engaged with this team, so I don't have extensive experience with it. As you mentioned, I haven't used it much yet, so my experience is limited."
What is our primary use case?
Our main use cases for Salesforce involve order submission and managing the shopping cart. Additionally, we utilize various modules, including the Salesforce Service Cloud, for our online channels. The platform is instrumental in submitting orders and seamlessly integrating them into downstream systems.
What is most valuable?
Salesforce is used for campaigns, decision-making processes, and order submissions. I'm currently in the learning phase and not familiar with all the details.
What needs improvement?
I'm not deeply engaged with this team, so I don't have extensive experience with it. I haven't used it much yet, so my experience is limited.
For how long have I used the solution?
I have been using Salesforce Service Cloud for two years.
What do I think about the stability of the solution?
The level of stability depends on the deployment. I'm not familiar with all the details, whether it's a self-service or managed deployment, on-premise or in the cloud. As a newcomer, I'm still learning, and I may not provide accurate feedback on these aspects.
What do I think about the scalability of the solution?
Salesforce operates on a metadata-driven architecture, not a microservices-based one, which limits its scalability. I would rate its scalability at a 7.
How are customer service and support?
I've only been with the company for a few months, and I'm not familiar with the support.
Which solution did I use previously and why did I switch?
The suitability of Salesforce depends on the specific use case. Salesforce offers a wide range of functionalities, including campaigns, e-commerce, and more. Broadleaf, on the other hand, is specifically designed for e-commerce. The choice between them depends on the company's needs and preferences.
What other advice do I have?
Overall, I would rate it 7 out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Application Owner at a government with 1,001-5,000 employees
Mobile capabilities expand sales tracking and customer feedback gathering
Pros and Cons
- "Salesforce Service Cloud improved our organization with its mobile capabilities."
- "The pricing of Salesforce Service Cloud is expensive compared to other solutions like our current SAP CRM, which is much cheaper."
What is our primary use case?
I used Salesforce Service Cloud for our sales agents to track visits, gather feedback from customers, and capture orders.
What is most valuable?
Salesforce Service Cloud improved our organization with its mobile capabilities. Before its implementation in 2012, we lacked a mobile solution, and this feature was crucial for us at the time.
What needs improvement?
The pricing of Salesforce Service Cloud is expensive compared to other solutions like our current SAP CRM, which is much cheaper.
For how long have I used the solution?
I have been familiar with Salesforce Service Cloud since 2012.
How are customer service and support?
We have another partner for support, apart from Salesforce Service Cloud's regular licenses.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
We are currently working with SAP CRM from 2007 and are planning to replace it with something newer.
What's my experience with pricing, setup cost, and licensing?
The approximate licensing costs for Salesforce Service Cloud are around three hundred dollars a year per user.
Which other solutions did I evaluate?
The company is researching solutions like SAP Marketing Cloud and Salesforce Marketing Cloud.
What other advice do I have?
I rate Salesforce Service Cloud eight out of ten. The high price compared to other solutions is a significant factor in my rating.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Mar 24, 2025
Flag as inappropriateSales Manager at Kinyit
Provides good visibility but needs to improve on the reporting side
Pros and Cons
- "In terms of visibility to my boss and the team, it does help a lot."
- "It is kind of a struggle to get a report that shows something you want it to show."
What is our primary use case?
I handle just the end users, so I get everything done, starting with meetings, emails, and everything else using contacts.
How has it helped my organization?
My boss gets a good view because now I can share everything with him at work, specifically since he can see everything that I do currently. As a whole, I don't think it changed much in my life, to be honest with you. When you are considering the visibility and all the team working together, I can say that it helps a lot.
What is most valuable?
I don't think I mostly use the tool. I control the tool to use opportunities and get details to send emails. In my mind, I don't really like the tool, to be honest, since it doesn't help me much. I can do everything I do in Salesforce Service Cloud elsewhere at a cheaper rate. In terms of visibility to my boss and the team, it does help a lot. Everyone can see what you are doing. I mostly use it for logging in, calls, meetings, and everything else while making sure we have everything filled up so that everyone can track what we are doing with a customer.
What needs improvement?
I have seen that I could benefit a lot from the tool if it was more flexible in creating and dealing with reports. It is kind of a struggle to get a report that shows something you want it to show. At the end of the day, the reporting part is very poor. There is a lot of ground to improve in the area of reporting. I know there are several other different levels of the tool's usage. The reporting part is quite poor. Everything I want to see on how I did something is hard. It is also hard to extract data and create a report outside. It helps a lot but is hard to handle once the data is in it. The struggle to get the data out of the tool or even to use it the way you want can be difficult. You have to use the data in the way Salesforce wants you to use it, and so you have very little flexibility.
For how long have I used the solution?
I have been using Salesforce Service Cloud for three to four years. I am the solution's customer.
What do I think about the stability of the solution?
It is a pretty stable solution.
What do I think about the scalability of the solution?
It is a scalable solution. Scalability-wise, the tool was transparent for me. It worked seamlessly. I don't have to bother with any of the scalability parts in the tool, so it was great for me.
How are customer service and support?
My company's IT team contacts the product's support team.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
I don't recall the names of the products I have used since I used many of them around twenty years ago.
Compared to the other products in the market, when it comes to Salesforce Service Cloud, you don't have to be bothered about anything since, in the tool, everything is done behind the scenes, and it basically involves a plug-and-play process, making it easy to use. I would say it is hard to customize. Comparing overall expectations, I feel it should be easier to build reports in Salesforce Service Cloud. Overall, it is a great tool compared to what you get in the market since you don't have to be bugged with anything behind the scenes.
How was the initial setup?
I didn't take part in the initial setup. I just received my account, and it was ready to use.
What about the implementation team?
Our company's local team managed the product's deployment phase.
What was our ROI?
Supposedly, the tool is worth one person working a month at an average level. It should cover the benefits, considering the amount of money one pays for it. I think it offers huge benefits. For every dollar I put in the tool, I don't get to save ten dollars, and it is probably one and a half dollars. You can get a fifty percent return on investment.
Which other solutions did I evaluate?
Currently, I would not prefer to work with the products offered by other vendors because doing so would impact our infrastructure. Migrating to another tool would have a big impact on our company.
What other advice do I have?
I have personally not used any automation functions within the tool to enhance our company's service delivery. Someone on our team does the automation part for us.
I would recommend the product to others since it is an overall good tool. It is easy to use, and anyone can log in from anywhere.
As a user, I rate the tool a seven to eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Salesman at Manacor
Supportive analytics features but needs to improve in the area of pricing
Pros and Cons
- "The product's initial setup phase was straightforward."
- "The product's high price is an area of concern where improvements are required."
What is our primary use case?
I use the solution in my company to follow up on opportunities and activities.
I use the CRM part to open up new opportunities and follow up with a lot of opportunities since I work as a manager.
What is most valuable?
The most valuable features of the solution stem from the fact that the tool is fast and easy to use, and sometimes, Salesforce Service Cloud is not just a single app like Microsoft Dynamics 365 CRM. Salesforce Service Cloud is adding more and more interfaces.
What needs improvement?
The product's high price is an area of concern where improvements are required.
There are some imperfections in the product's stability, and it is an area where improvements are required.
For how long have I used the solution?
I have been using Salesforce Service Cloud for four to five years.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a seven out of ten.
What do I think about the scalability of the solution?
It is a scalable solution. The product can integrate with Outlook, so you don't have to always go back to look at this CRM part of the tool. You can open new contacts or opportunities from Outlook, which is useful.
More than 200 people in my company use the product.
There are no plans to increase the use of Salesforce Service Cloud in my company since we switched from it to Microsoft Dynamics 365 CRM.
What about the implementation team?
The product's initial setup phase was straightforward. There weren't too many complexities in the product's setup phase, as the tool can be installed straight out of the box.
The solution is deployed on the cloud.
What was our ROI?
The ROI is visible, considering that the tool is useful for following up on opportunities and figuring out the money or income a business can earn in the upcoming quarters of a year. The product helps you see and follow up on activities while allowing you to see your clients and help you decide who should work with you and who should not.
What's my experience with pricing, setup cost, and licensing?
The product is expensive. There is a need to make yearly payments towards the licensing costs attached to the product.
Which other solutions did I evaluate?
My company switched from Salesforce Service Cloud to Microsoft Dynamics 365 CRM.
What other advice do I have?
The product was fine, and it improved my company's customer service response time.
I don't remember using the AI capabilities of Salesforce Service Cloud, but I do know that such functionalities were used in Microsoft Dynamics 365 CRM.
The product's analytics features support our company's service improvement strategies greatly and fantastically.
I recommend the product to those who plan to use it since it is easy to use and understand the tool. The product may not be that easy when you want to open a new opportunity, and you really need to opt for a straightforward approach when using the tool.
The impact of Salesforce Service Cloud on other systems that impacted our company's workflow efficiency varies since earlier, my company used to work with SAP, and the integration is fine as long as you use the connectors. Salesforce Service Cloud can be connected with Microsoft products, but it can be difficult to connect it with the SAP ERP.
I rate the tool a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Global Alliances Management at HCL Technologies
The interface is quite user-friendly, and data can be exported easily
Pros and Cons
- "The interface is quite user-friendly."
- "The documentation could be improved."
What is our primary use case?
We use the product for our client database. We also use it to forecast a few deals due for closure in the coming financial quarters.
What is most valuable?
The interface is quite user-friendly. Anyone can use the software. It's very easy to pull up Salesforce to work or see if there has been any progress on our deals. The option to download the registered deals into an Excel sheet has enhanced our customer experience. There's a feature where we can mention the timelines of each milestone. As the milestone is achieved, it turns green. It gives us a notification. It improved our customer support and service operations.
What needs improvement?
The documentation could be improved. Salesforce must provide a place to store certain categories of documentation.
For how long have I used the solution?
I have been using the solution for three to four years.
What do I think about the stability of the solution?
The tool is pretty stable. I rate the stability a nine out of ten.
What do I think about the scalability of the solution?
Our organization is huge. We have 125,000 employees. Around 20,000 employees use the product in our organization across the globe. The tool is scalable. I rate the scalability an eight or eight and a half out of ten. The tool grows as our business expands.
How are customer service and support?
We get support whenever we need it.
How would you rate customer service and support?
Positive
How was the initial setup?
I rate the ease of implementation a six and a half out of ten. We had to integrate it with a lot of other products. We had to build some custom APIs. They were not available out of the box.
What's my experience with pricing, setup cost, and licensing?
The tool is pretty expensive. We are spending a huge amount. I rate the pricing a nine out of ten.
Which other solutions did I evaluate?
We also used Oracle for a short duration.
What other advice do I have?
I will recommend the solution to others. It makes reporting easier. All the data is readily available in one place where we can pull it up whenever we feel like it. Overall, I rate the product a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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