SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.
| Product | Market Share (%) |
|---|---|
| SAP Marketing Cloud | 9.2% |
| BrandMaker | 14.7% |
| Aprimo | 10.1% |
| Other | 66.0% |
SAP Marketing Cloud was previously known as SAP Hybris Marketing Cloud.
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
| Author info | Rating | Review Summary |
|---|---|---|
| Director at a tech vendor with 10,001+ employees | 3.5 | I've used SAP Marketing Cloud for campaign management and analytics; it's effective with good data but lacks UI polish and third-party integration. It aids financial planning, but enhancements in user experience and built-in content are needed. |
| Founder & CEO at imfine.club | 3.5 | I use SAP Marketing Cloud for customer segmentation and campaign management, finding these features to be valuable. However, email response could be improved, and it may not be suitable for reaching large audiences like sports fans in vast numbers. |
