Try our new research platform with insights from 80,000+ expert users
Developer at a media company with 1,001-5,000 employees
Real User
Jul 27, 2017
No setup needed. You don't have to install anything, just use a very well documented API
Pros and Cons
  • "With SendGrid, we have found a perfect solution to that scenario, and we don't have to involve infrastructure team anymore."
  • "So, don't think that you could do anything with SendGrid on email matters."

What is most valuable?

Portability to whatever programming language you are using. RESTful API that can be invoked really easy. We use SendGrid from .NET and JavaScript.
Don't have to think of HTMLs anymore.

Our UX Designers create the templates at SendGrid web, and they give us (development team) the GUID of the new template so we can use them in our applications.

If any modification is needed, we do not have to make a deploy. The UX Designers make the necessary modifications at SendGrid Web and it's done!
The excellent dashboard and information that SendGrid provides at their web of the emails that were sent is a very useful plus.

How has it helped my organization?

Basically, we have replaced our SMTP server with this solution. (We had three SMTP servers, for development, testing, and production environments).

In the past, every time that there was a bug reported from users telling that the notifications weren't triggered, it was because of an SMTP server or configuration problem (our team does not have any responsibilities on it, it's a matter of infrastructure team).

With SendGrid, we have found a perfect solution to that scenario, and we don't have to involve infrastructure team anymore.

What needs improvement?

  • Development
  • Design
  • Marketing

For how long have I used the solution?

For about two years now.

Buyer's Guide
SendGrid
February 2026
Learn what your peers think about SendGrid. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
884,933 professionals have used our research since 2012.

What do I think about the stability of the solution?

No. Never had a connection problem with SendGrid API or Web.

What do I think about the scalability of the solution?

Not really a scalability issue, but some kind of limitations. We have encountered some problems in order to make some dynamic templates (for example, we needed a grid with dynamic columns, and we had to make some magic to get it done).

So, don't think that you could do anything with SendGrid on email matters. The templates limit you a lot sometimes!

How are customer service and support?

Honestly, we have not had to contact technical support yet, so I don't really know.

Which solution did I use previously and why did I switch?

Yes, but as I said, it was a bunch of things that were replaced by SendGrid. HTMLs, SMTP Server, and a lot of repeated code (MailHelpers) in some applications are doing exactly the same thing (send emails).

How was the initial setup?

No setup needed. You don't have to install anything, just use a very well documented API. Also, with .NET framework, there is an official Nuget package that makes the use of SendGrid even easier.

But on the other hand, it could be very complex if you decide to move all the emails that your applications generate to SendGrid. You will have to make a lot of code changes.

We decided to start by using SendGrid only on new notifications. And if we had to alter an old email template, we take advantage of that and make it through SendGrid also.

I think that also the GUI for creating the templates is very simple. I only have used it a couple of times so not really a review on that function here.

What's my experience with pricing, setup cost, and licensing?

Sorry, but I don't know how much it costs, or the licensing matter. I asked for it and it was approved and also paid for by the company.

Which other solutions did I evaluate?

Yes. MailChimp and others. But they were more designated for marketing emails. The majority of the emails that we send are for internal and external notifications only. And SendGrid satisfies the two worlds.

What other advice do I have?

Go ahead! It is pretty simple to use.

It is not that it does much, but what it does, it does well.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
PeerSpot user
CEO / Volunteer at a tech services company with 51-200 employees
Consultant
Top 20
Jul 3, 2016
In my opinion their REST API is the top feature.
Pros and Cons
  • "Their REST API feature is the most amazing and easy API I have used."
  • "I would prefer an easy plugin for Linux mail installation."

Valuable Features:

Their REST API feature is the most amazing and easy API I have used. It's very secure and probably the best API.

Room for Improvement:

I liked almost everything about Sendgrid, but I would prefer an easy plugin for Linux mail installation.

They has a service to use Sendgrid as linux/unix default email.
https://sendgrid.com/docs/Integrate/Mail_Servers/sendmail.html

It would nice if they had an installer.

Use of Solution:

2 years

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
SendGrid
February 2026
Learn what your peers think about SendGrid. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
884,933 professionals have used our research since 2012.
PeerSpot user
Dëvóps Engineer at a tech company with 51-200 employees
Real User
Leaderboard
Sep 4, 2015
It provides us with visibility into our email performance, but they are backlogged on feature requests the fixes to which could make workflows smoother.
Pros and Cons
  • "SendGrid provides the best analytics a competent postmaster needs."
  • "They are backlogged on feature requests, which is a bit of a shame really."

Valuable Features:

SendGrid provides the best analytics a competent postmaster needs. This is not an easy challenge, but if you are really serious about a well-executed mail plan, then SendGrid should be your prime choice.

Other than that, its pricing is fair and you get quality support with the high volume plans.

Improvements to My Organization:

Sendgrid has enabled us deeper visibility to our email performance that simply wasn't there with our previous ESP. with it, we could avoid making pitfalls and tune our practices, so deliverability, open and click rates rose significantly.

Room for Improvement:

They are backlogged on feature requests, which is a bit of a shame really. There are easy fixes here and there that can make workflows smoother.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
PeerSpot user
Senior Engineer- Technology Services with 1,001-5,000 employees
Vendor
Apr 26, 2015
In the past we tried SMTP on AWS, which caused our mail to be blacklisted. SendGrid is simple and fits to our mass mailing needs.
Pros and Cons
  • "White-listed mail which avoids spam on mail services like Gmail and Yahoo."
  • "Customer Service: 4/5. Technical Support: 3/5."

What is most valuable?

White-listed mail which avoids spam on mail services like Gmail and Yahoo.

How has it helped my organization?

It gives detailed stats of each newsletter, which has helped to improve the mail content. Mass mailing is instantaneous, while keeps the from address white-listed on most public mail services.

For how long have I used the solution?

I've been using the SMTP API and Newsletter modules for one year and five months.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

4/5.

Technical Support:

3/5.

Which solution did I use previously and why did I switch?

We used the SMTP of AWS but our email address was blacklisted on mail services such as Gmail and Yahoo.

How was the initial setup?

It was easy for me as I'm a software developer and Unix system administrator.

What about the implementation team?

It was implemented in-house.

What's my experience with pricing, setup cost, and licensing?

We pay for their silver package. Day to day, our usage is on pre-defined templates, so there are no major costs in running with this product.

Which other solutions did I evaluate?

We tried own SMTP on AWS, which caused our mail to be blacklisted.

What other advice do I have?

This is simple and fits to our mass mailing needs. It's good for e-mail marketing.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Software Engineer at a tech services company with 51-200 employees
Real User
Top 5Leaderboard
Feb 10, 2026
Email workflows have become reliable and insightful for handling forms and templated messages

What is our primary use case?

Our main use case is integrating SendGrid with Sentinel, and we use the .NET API.

For SendGrid with the .NET API, any use case can work. We can accomplish anything, but for example, contact forms with some Lambda functions. We are using it for more simple sites.

When a user submits a form, it is a perfect use case because when you create an account, there are very well-defined instructions on how to integrate with the API using your specific language that you have a project in. When a user submits the form, it uses the SendGrid client and secret token. It sends a request to SendGrid backend, and there the magic happens.

I do not have anything specific to add about my main use case or anything unique about how my team uses SendGrid.

What is most valuable?

In my experience, the best features SendGrid offers include the dashboard, which is very nice to review if emails were delivered or if something was wrong. For example, I did not know that they have templates, but we made our own. We used to send full HTML through our API. We just input the user message into the template, and then it looks beautiful when the email arrives.

I find the dashboard useful because it is very extensible. You can slice and dice data. You can have a quick peek at the latest information, so you can use it for quick checks but also for deeper investigations if you want to gain more insights.

SendGrid has positively impacted my organization as we moved to it from our own email servers, though it also gives us less control over everything.

What needs improvement?

I think SendGrid is great already as it is. If they keep developing it, that would be beneficial. If I were a power user, then I would probably have some ideas, but it is perfect for my use case.

SendGrid can be improved with better user interface design. By default, there is a white, hard-for-the-eyes background. A dark mode by default would be nice. I have not visited the dashboard in quite a while, but I think they do not follow the system color preference. That would be a nice addition. Otherwise, I think they are pretty good, and they are popular for a reason.

I do not have more to add about needed improvements. If there was something significant, I would create a ticket, so my use case appears to be covered.

For how long have I used the solution?

I have been working in my current field for almost four years.

What do I think about the stability of the solution?

In my experience, SendGrid is stable. I do not recall any issues with it.

What do I think about the scalability of the solution?

I am sure SendGrid's scalability is good; however, we did not need this feature. Of course, I would imagine any large email service is able to handle that. It should be, of course. SendGrid is designed for both small businesses and large ones, so I cannot provide feedback, but I imagine it is covered.

How are customer service and support?

I never had to contact SendGrid's customer support. There is nice documentation that answers a lot of questions, as well as frequently asked questions and a lot of examples outside of the documentation. Usually, everything is covered.

How would you rate customer service and support?

Which solution did I use previously and why did I switch?

I used an on-premises solution before SendGrid.

What was our ROI?

I cannot speak to the return on investment from using SendGrid because I am not involved in that. It is also very hard to see the effect of implementing it. SendGrid gives us some business opportunities sometimes if someone reaches out to us through emails sent through SendGrid. It is really hard to estimate.

Which other solutions did I evaluate?

I was not the person choosing the tech stack, but at least to me, SendGrid is the option I would choose. There are also others, such as Twilio. In our company, we search for multiple options and spend some days to evaluate which one is better for our team and which covers our needs the most.

What other advice do I have?

My advice to others looking into using SendGrid is to think about whether you actually need to use it or if you can use something different. Spend time researching other options. Then, if you are sure you need SendGrid, spend time designing the code architecture so that it is easy to send emails from anywhere in the code and it is not hard-coded. Consider integrating with templates, as they are available. Make sure that everything is configured correctly. Spend time reading the documentation and learning the tool properly before attempting to do something, because it can cost you money and time later to refactor.

I think SendGrid is also useful for solo developers or people who want to learn web development and need a tool to allow them to send emails without setting up their own server, which can be difficult and also be spam-filtered. There is also a free tier for people like that, so it is great to learn it. I would be happy if another company that I join in the future will be using it. I give this product a rating of nine out of ten.

Which deployment model are you using for this solution?

Private Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Feb 10, 2026
Flag as inappropriate
PeerSpot user
Buyer's Guide
Download our free SendGrid Report and get advice and tips from experienced pros sharing their opinions.
Updated: February 2026
Product Categories
Cloud Email
Buyer's Guide
Download our free SendGrid Report and get advice and tips from experienced pros sharing their opinions.