- Prototyping
- Visual representation
- Quick for report readers versus tables and numbers in most other similar tools
Oracle OBIEE v12.x, v11.x SME Administrator at a manufacturing company with 501-1,000 employees
Prototyping is valuable but it can be difficult if you want to present reports as numbers and tables.
Pros and Cons
- "Customer Service: Good as there are various methods of finding answers and fixes."
- "Difficulty when moving outside of the norm where workarounds are needed."
What is most valuable?
How has it helped my organization?
As a consultant, the organizations I've been at like the ability to see a visual report. This is can be done fairly quick as opposed to numbers.
What needs improvement?
- Difficulty when moving 'outside of the norm' where 'workarounds' are needed
- Difficult if you want to present reports as numbers and tables
- Free version only available for educational users but not for consultants working in many organizations (and could therefore be introduced to it).
For how long have I used the solution?
2-3 years.
Buyer's Guide
Tableau Enterprise
May 2026
Learn what your peers think about Tableau Enterprise. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
900,747 professionals have used our research since 2012.
What was my experience with deployment of the solution?
No issues encountered.
What do I think about the stability of the solution?
No issues encountered.
What do I think about the scalability of the solution?
No issues encountered.
How are customer service and support?
Customer Service:
Good as there are various methods of finding answers and fixes.
Technical Support:Good again as they have various methods to ascertain answers.
Which solution did I use previously and why did I switch?
I have used many other solutions as a BI consultant including Discoverer, Brio Query, Impromptu, Bus Objects, etc. Tableau seems to be popular right now as, again, the presentation and data model are quite different than the others
How was the initial setup?
It is a straightforward setup.
What about the implementation team?
In-house and via myself.
Which other solutions did I evaluate?
As mentioned in previously, many clients choose Tableau due to its data model and presentation layer.
What other advice do I have?
As a consultant, ALL BI tools use phrases like 'it empowers the end user', 'end users can create reports in minutes', etc. However, in the real world, end users can create SOME reports once middle layers are built, training is given, limitations and security is imposed, etc. For a complete system, IT departments and consultants must install, set up, create initial works and then have SOME power end users involved. NO tool bypasses this and gives all to end users - and if it did, security would be lax.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
BI Analyst/Engineer/Process lead at a insurance company with 1,001-5,000 employees
The future of BI Tools is here with Tableau.
Pros and Cons
- "Our company used Cognos Planner and a few other BI solutions before, and Tableau is less expensive and easier to use, making it an easy choice to make the switch."
- "My only complaint is that they make assumptions on how your company handles security certificates when using SAML."
What is most valuable?
1. Data Blending - the ability to blend data from multiple data sources to create the report that is needed.
2. Quick and meaningful visualizations - Tableau's drag and drop features provide on the fly reports that often don't take more than a minute to create.
3. Tableau Server Subscriptions - Gives end users the ability to quickly subscribe to a dashboard.
4. Awesome support! - The Tableau help-desk and server support teams are out of this world. Have a question, shoot them an email and get a response quickly. They also have a phenomonal website (tableausoftware.com) with traning videos, a knowldge base, and plently of Tableau experts to help work through calculations and dashboard building.
How has it helped my organization?
We no longer need to rely on certified report creators to create reports and dashboards. Just connect to data and start building. Plently of free training availble online at tableausoftware.com for first-time users. Allows for independancy from IT.
What needs improvement?
The tool is not perfect, but with each release issues are getting resolved and performance is getting better. There is an awesome "Ideas" page on their website that allows users to submit ideas for improvement and vote on ideas that they would like to see added into any of the Tableau products. Tableau does a great job of moving these ideas from conception to reality.
For how long have I used the solution?
3 years
What was my experience with deployment of the solution?
No
What do I think about the stability of the solution?
No
What do I think about the scalability of the solution?
No
How are customer service and technical support?
Customer Service:
Outstanding!
Technical Support:Outstanding!
Which solution did I use previously and why did I switch?
Our company used Cognos Planner and a few other BI solutions before. Tableau is less expensive and easier to use. An easy choice to make the switch.
How was the initial setup?
Pretty straightforward. Tableau gives great instructions. My only complaint is that they make assumptions on how your company handles security ceritifcates when using SAML. It took us some time to work though SAML configuration, but once we passed this hurdle, everything else was easy to put in place.
What about the implementation team?
The intial server setup was done with an in-house team. When we expended our environment, we brought a vendor in to make sure we were implementing everything occurding to our business needs. The vendor, recommmended by Tableau, was professional and we were able to get the job done quickly.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Tableau Enterprise
May 2026
Learn what your peers think about Tableau Enterprise. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
900,747 professionals have used our research since 2012.
Financial Analyst at a healthcare company with 501-1,000 employees
We have repeatedly had trouble importing raw data with predetermined structure. Best aspect is the data flexibility.
Pros and Cons
- "Before we built a data platform using Tableau we were unable to align our employees around their data."
- "While Tableau is flexible it doesn't deal well with data that comes in a predetermined organization- i.e. data cubes."
What is most valuable?
Without a doubt the best aspect of Tableau is the data flexibility. I work with Tableau within the confines of a healthcare organization- which is constantly expanding the metrics, datasets and sources we have to draw from in order to meet the needs of the US government, our physicians and most importantly our patients. With Tableau we have the ability to create a dashboard that displays all of the aforementioned data sources in a way that appears uniform.
How has it helped my organization?
Before we built a data platform using Tableau we were unable to align our employees around their data. We had a few dozen data sources representing important areas of focus for our operations teams. It was unreasonable to expect our operational leaders to consistently monitor the results of these different reports. Our hope was to build a platform everyone could access, that would be a one stop shop for reliable answers to important business questions; Tableau gave us that ability and made it affordable.
What needs improvement?
While Tableau is flexible it doesn't deal well with data that comes in a predetermined organization- i.e. data cubes. Our team has repeatedly had trouble trying to import raw data if it had any predetermined structure.
For how long have I used the solution?
Two years.
What was my experience with deployment of the solution?
No, it was pretty seamless.
What do I think about the stability of the solution?
The issues we have encountered have been largely due to our own server structure, not Tableau itself.
What do I think about the scalability of the solution?
On the contrary, Tableau gave us the ability to manage larger volumes of data.
How are customer service and technical support?
Customer Service:
7/10.
Technical Support:7/10.
Which solution did I use previously and why did I switch?
No, not for this purpose.
How was the initial setup?
Very straightforward- we were live with access in a few days, though it took a few months to build our more polished dashboards.
What about the implementation team?
Our decision support team handed deployment, in house.
What other advice do I have?
You will need a team comprised of programmers, developers, user experience specialists and customer service representatives.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Engineer-Product Development with 5,001-10,000 employees
Compared to OBIEE, Tableau is more visually appealing and has less performance issues.
Pros and Cons
- "People should use Tableau because it is fast and visualizations will be rich."
- "ETL functionality to be incorporated and Server to be improved in terms of including more features in Web Authoring, quick steps in replacing data source connection credentials etc."
What is most valuable?
Ease of use, In-Memory data storage, native connectors for different DB’s and many more
How has it helped my organization?
We're a service based company and we most of the times get adhoc requests for implementing reporting. Since Tableau helps us create rich and meaningful visualizations in a short time frame, it’s helping us improve our business.
What needs improvement?
ETL functionality to be incorporated and Server to be improved in terms of including more features in Web Authoring, Quick steps in replacing data source connection credentials etc.
For how long have I used the solution?
I’ve been using Tableau for 2.5 years.
What was my experience with deployment of the solution?
- Tableau Desktop: No
- Tableau Server: Not meeting the hardware requirements
- Otherwise, deployment is smooth.
What do I think about the stability of the solution?
No. Just that hardware requirements need to be met.
How are customer service and technical support?
Customer Service:
Excellent
Technical Support:Excellent
Which solution did I use previously and why did I switch?
I’ve used OBIEE. When compared to Tableau, visualizations are not visually appealing and I also had performance issues.
How was the initial setup?
Straight Forward in both Tableau Desktop and Server.
What about the implementation team?
In-house team
What was our ROI?
I cannot say a specific number, but lots of projects are using Tableau for their reporting solutions.
What's my experience with pricing, setup cost, and licensing?
We’d bought 10 licenses initially and cost was discounted by $100 per license. No day-to-day cost but, we’ll need to pay maintenance of $500 per year.
Which other solutions did I evaluate?
Qlikview, Pentaho.
What other advice do I have?
People should use Tableau because it is fast and visualizations will be rich.They can reduce the resource cost as reports can be done by a small team and does not require too much technical expertise.
Disclosure: My company has a business relationship with this vendor other than being a customer. Tableau partner
Sr. Tableau Architect at a financial services firm with 1,001-5,000 employees
Valuable: Actions, Paramaters, Maps. Needs Improvement: Dashboard Version Control, Report Bursting
Pros and Cons
- "Best Visualization and analytics tool"
- "Sometimes have issues with stability which are dependent on network bandwidth, latency and user logon from multiple browsers"
What is most valuable?
Actions, Story Dashboard, Parameters, maps
How has it helped my organization?
Self service tool and ease of implementation
What needs improvement?
Dashboard Version Control, Report Bursting, More capabilities on maps.
For how long have I used the solution?
I'm currently using Tableau Desktop and Server 8.2. I've been using Tableau for 7 years.
What was my experience with deployment of the solution?
No issues with deployment.
What do I think about the stability of the solution?
Sometimes have issues with stability which are dependent on network bandwidth, latency and user logon from multiple browsers
What do I think about the scalability of the solution?
No issues with scalability.
How are customer service and technical support?
Customer Service:
3.5 (1-5 5 Being highest)
Technical Support:3.5 (1-5 5 Being highest)
Which solution did I use previously and why did I switch?
Business Objects. I switched to Tableau because of self service capabilities and quick turnaround on dashboard development.
What about the implementation team?
In house (I installed and configured server set up)
What was our ROI?
4 (1-5 5 being highest) Financials can’t be disclosed.
What's my experience with pricing, setup cost, and licensing?
$60K
What other advice do I have?
Best Visualization and analytics tool
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Consultant with 501-1,000 employees
Tableau is an excellent data discovery and visualisation tool, enabling intuitive data analysis without formal training.
Pros and Cons
- "It has allowed a shift from IT-centric enterprise reporting to business-centered development of ad-hoc and enterprise reporting, in partnership with IT."
What is most valuable?
Easy setup and intuitive drag and drop functionality. Easy connection to a range of different data sources. Range of visualisation models, constantly extending with new releases. Dashboards and story-telling.
How has it helped my organization?
It has allowed a shift from IT-centric enterprise reporting to business-centered development of ad-hoc and enterprise reporting, in partnership with IT. This brings significant extra agility to the organisation and a model of greater co-operation between business units and IT department.
What needs improvement?
As with all products there are many areas that can be improved. Tableau actively encourages suggestions from its user community, allowing for voting on what features to include it future releases. http://community.tableausoftware.com/community/idea
For how long have I used the solution?
3 years, starting with Tableau 6.0.
What was my experience with deployment of the solution?
No significant deployment issues. With a sufficiently resourced infrastructure (CPU/RAM/Storage) the product is easily deployed. Tableau helps with the necessary specifications.
What do I think about the stability of the solution?
It is a mature and very stable product.
What do I think about the scalability of the solution?
Scalability is very good, especially with release of Tableau 8 which brought 64-bit and multi-threading. Extends to hundreds of users on a single server in my organisation without any issues and has capability to include clusters of servers for larger organisations.
How are customer service and technical support?
Customer Service: Very good. Very little need to deal with them on an ongoing basis due to the robustness of the product but on the occasional time we need some help they are very responsive.Technical Support: Initially very good with strong technical support easily reached. As the Tableau user-base has grown quickly there are more formalities to reaching support now but still top-quartile. Again little need to lean on them due to the stability of the product and strong online documentation and forum support.
Which solution did I use previously and why did I switch?
Oracle Discoverer. Switched because we needed to move to a partnership model between IT and Business units. While Discoverer allowed for power users in the business to author reports its metadata layer and underlying database technology required more intensive IT support. Tableau enables the business user while giving more agility to work together to deliver ranges of enterprise solutions.
How was the initial setup?
Straightforward. Get a good server and provision it according to Tableau’s technical advice, install, and you’re away.
What about the implementation team?
Mainly in-house, some support from Tableau themselves and also a local Tableau partner. Expertise of partners not great at the time in Europe but has matured considerably over the last few years.
What was our ROI?
Commercially sensitive.
What's my experience with pricing, setup cost, and licensing?
Commercially sensitive.
Which other solutions did I evaluate?
Sas Microsoft SSRS Qliktech Oracle OBIEE Microstrategy
What other advice do I have?
Assess your own strengths and create a preferred architecture. Then see if Tableau fits some of your needs. For anything significant in scale you will need a robust underlying data architecture, it won’t do all of your ETL. While it is possible to create and deploy artifacts very quickly without formal training, it is worth sourcing some to help you leverage the best features of the product.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
BI Consultant, Author, Trainer on Tableau Software, Speaker with 51-200 employees
I would like to see some additional calculation functions but no one has come close to unseating Tableau
Pros and Cons
- "Switching was the smartest business decision I ever made!"
- "Technical Support: They suffered some growing pains, for a while."
What is most valuable?
Ease of use. The power to do anything I want to do. The ability to connect to any data. The ability to merge ("Blend" data from multiple sources). Built in "best practices" in data visualization. Statistical capabilities with the "R" integration.
How has it helped my organization?
I'm a consultant - specializing in Tableau. It allows me to go into a client and be productive immediately. Also, it's ease of use helps me get in the doors, initially - I can walk in, connect to a client's real data, and find insights from that data, in a 30 minute meeting.
What needs improvement?
Everytime I make a request for a new feature, it is, typically, in the next release. I would like to see some additional calculation functions - maybe some statistical one for clients that do not want to have to learn R. As in every product, there are things it does not do, but, I've never had a user need I could not meet.
For how long have I used the solution?
I started with Tableau Desktop in 2005. At that time I had been using Brio Query, Cognos, and some others. Once I saw Tableau, talked to the founders and heard where they were going, I started leaning toward Tableau & I've never looked back!
What was my experience with deployment of the solution?
I've had no deployment issues. With some clients that have "specialized/custom designed environments", it may take a few minutes/hours longer to get everything running, but, Tableau Support has always been there for me.
What do I think about the stability of the solution?
I have had a couple crashes - usually linked back to something stupid I did in my Windows machine. I've done some work with the latest Mac version - have had no issues, in it...
What do I think about the scalability of the solution?
Never. I do a BILLION+ record demo on my notebook, with sub-second response time. As in any other tool/application, proper design is still needed. Tableau affords me the advantage of being able to implement increment aggregate data sets without having IT involvement. THAT is BIG!
How are customer service and technical support?
Customer Service: Excellent - best Customer Service in the industry, from my experience. I've never had a question or issue where I did not feel like I was their top priority...Technical Support: They suffered some growing pains, for a while. But, they seem to have implemented processes and procedures that aid in the support function. Right now, I rate them as excellent.
Which solution did I use previously and why did I switch?
I was a Cognos and a Brio user / developer. Every update became more fragmented and harder to use - always seemed to be from acquisition, not smart & integrated, development. As an experienced BI consultant, I saw that Tableau's direction was where they all should have been going. Switching was the smartest business decision I ever made!
How was the initial setup?
Server and Desktop install the same way. Double-click on the installer program - click "Next" a few times. Done. You can customize the Server installation, along the way. in many cases, that is not needed. The whole process is easy and fast. Desktop installs in a minute. Initial Server installation can take 10 minutes.
What about the implementation team?
I've always done my own Tableau installations and upgrades - too easy to think about paying someone. There are consulting companies, that specialize in Tableau, for businesses that have too few resources, or, might have a complex environment. For the most part, Tableau Support can help with installation issues. Once set up, I advise clients to work with experienced consultants, for a short period of time, to set up a "production process".
What was our ROI?
As an independent consultant, I have no "projects" of my own. Two comments, 1. My entire income from consulting is based on my Tableau knowledge. In that sense, my ROI is an infinite percent. 2. I've seen clients find actionable insights so fast, and with so much bottom line impact, that the cost of implementing an enterprise environment was paid for, up front, from a two week trial copy of Tableau Desktop.
What's my experience with pricing, setup cost, and licensing?
Tableau Desktop is $1999 per named user (Professional version). There are no add-on fees. Mapping, census demographics, R interface, ALL data connectors - are all included... From my perspective, and from my client's perspectives, the pricing model is ideal. You get it ALL for one price - no issues after the fact...
Which other solutions did I evaluate?
Yes & no. No real "project" to review where I was going. Many times, the client dictates what I would be using. As I developed into more a higher level consultant, I was always looking at new products, and updates from existing ones. In the last nine years, no one has come close to unseating Tableau as my choice...
What other advice do I have?
Start NOW, In the free, full offering trial (2 weeks), coupled with the free on-demand training and passionate & active user community, you will be amazed at what you can accomplish. Many find they PAY for it, BEFORE they buy it! If you need help, there is Tableau Support, Tableau Consulting and a bunch of us in the independent world, all ready to assist.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CRM Manager at a marketing services firm with 51-200 employees
Helps understand data in seconds with lower cost.
Pros and Cons
- "It is a nice solution, the vendor should listen to users and customers."
- "In v8.1 there was a problem with big Excel files - for ex: if you have an Excel spreadsheet with three sheets and more then 300,000 rows in each one and you want to add it as one datasource linked by one key field - your Tableau Desktop will be very slowly."
What is most valuable?
Included data engine, work interface.
What needs improvement?
Include new graph views in Tableau, increase dual axis - sync of only two axis isn't enough.
For how long have I used the solution?
1 year
What was my experience with deployment of the solution?
No, but I have no experience in Tableau Server deployment
What do I think about the stability of the solution?
Yes, in v8.1 there was a problem with changing bg color of sheets and dashboards (TD shutdown)
What do I think about the scalability of the solution?
In v8.1 there was a problem with big Excel files - for ex: if you have an Excel spreadsheet with three sheets and more then 300,000 rows in each one and you want to add it as one datasource linked by one key field - your Tableau Desktop will be very slowly.
How are customer service and technical support?
Customer Service: 3 out of 5Technical Support: 4 out of 5
Which solution did I use previously and why did I switch?
QlikView and Microsoft. Switched because there aren't any cubs, user friendly interface and lower cost.
How was the initial setup?
Initial setup very easy but I did not setup Tableau Server
What about the implementation team?
It was in-house
What's my experience with pricing, setup cost, and licensing?
Only license fee and electricity:)
What other advice do I have?
It's a nice solution, the vendor should listen to users and customers.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Thank you so much for the responses. Quite helpful in various ways. I sense a favourable leaning towards Tableau, will continue on due diligence keeping all the advice in mind too.
regards
Pete
Project Manager at a tech company with 51-200 employees
Fantastic visualizations & dashboarding capability but some basic ETL functionality will do a world of good
Pros and Cons
- "Yes, certain features cause Tableau to hang repeatedly - for example, editing the data source to point to another extract."
Valuable Features
Fantastic visualizations & dashboarding capability, ease of use for business users.
Room for Improvement
It is meant as a visualization tool agreed, but some basic ETL functionality will do a world of good. Also, enterprise collaboration and embedded analytics (like Spotfire) would be great
Use of Solution
3 years
Deployment Issues
Yes, hierarchies and cube definitions are not retained while connecting to an OLAP DB.
Stability Issues
Yes, certain features cause Tableau to hang repeatedly - for example, editing the data source to point to another extract. Certain issues with data blending exist as well.
Scalability Issues
Lots of care including design/caching required to ensure quick reports while handling large amounts of data.
Customer Service and Technical Support
Good, most times any technical queries I have are addressed by the community posts itself - but there a number of easy to implement and tremendously useful functionalities included in the Ideas page that are yet to be implemented.
Initial Setup
Easy as pie.
Other Solutions Considered
QlikView/Microstrategy
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
BI Expert at a non-tech company with 51-200 employees
Why I Love Tableau
I love Tableau because they took the time to design a solution that allows me, a plain old analyst, to produce reports that help management make sound decisions on business practices. Now let me define 'plain old analyst':
- Masters in Demography.
- Advanced statistical research
- Published in peer-reviewed journals
- Courses in SPSS (grad school), Excel, Access, VBA, SQL, and SSAS (in that order).
I am not a DBA or a Business Systems Analyst. I do not work in IT. And I'm not that old.
Disclaimer: This is not intended as a braggy or defensive rant; rather I hope that by understanding who the average Tableau analyst user is, you will understand our passion for this product.
I'm an analyst because I love using data to help Directors and Managers figure out solutions to their problems. As well as building standard department/program monitoring reports, I get requests for issues that crop up as often as humans interact. Human behaviour causes outcomes, intended and unintended. Here's some examples:
- "What is the accuracy of our Cardiac Wait-list Registry in this province? People could die if our data isn't perfect."
- "How close are we to the eradication of Measles with our Immunization campaigns?"
- "What is happening with babies born with Crystal Meth addiction? Are they all coming into government care?"
- "Why are Caesarean Deliveries on the rise? What is the resourcing cost?"
- "Do we need to hire more staff or should we shift services? What's up with overtime?"
- [ENTER YOUR RECENT FIRE HERE]
Tableau saves me so much time in the creation and management of regular reports, that I can deal with these urgent ad-hoc requests in record time. Or spend more time on those requests that we knew were important but were just to complex to do in Excel without a lot of time, VBA and effort. I'm not knocking Excel; she has been a valued friend over the years, but she's a bit of a mother-in-law (she's difficult, but you still love her).
Tableau was designed with my work in mind. It doesn't limit me. It exceeds my imagination. It makes me a kick-ass user. It makes me a better analyst. So much so, that I can't STFU about it.
Tableau users are often seen as fanatics - some are concerned that perhaps we've drunk too much of the Kool-Aid. Ted Cuzzillo of datadoodle has a fantastic post on his perspective of the Analyst Users (mostly Kool-Aid drunkards) and the BI Industry Analysts who attended the 2011 Tableau Conference in Las Vegas last fall. I tend to think of Ted's BI Industry Analysts as the folks on the left side of Stephen Few's BI Wall and plain old analysts like myself on the right.
Over the years, my experience with the Tech-centric folks has been varied. Usually, I'm met with general disregard or arrogance. There is an assumption by some of these folks that us plain old analysts just make pivot tables or the occasional pretty chart. They don't consider that we may be data savy (data quality, governance, security, process) or understand that we are actual business process and analysis experts.
I work hard at trying to form good relationships with these guys, which usually begins with me having to prove my mettle or give them something they need. I try to find my "guy". He's usually the guy on the left.
He's the friendly one, the most knowledgeable one with respect to the data I need, and the one who isn't threatened by other people's expertise because he's confident in his own.
Both sides of that wall have an important role and if we work together we can learn from each other and make great things happen. I've developed some great personal friendships with people on that side of the wall... it can happen.
At the conference, I didn't meet any of the "BI experts" that Ted describes, but I did meet many other analysts and without fail, they were all nuts about Tableau and the work they were now able to do. People passionately told me about their reports, new tricks they'd learned, and the cool dashboards they'd discovered through Tableau Public bloggers.
And then there was Christian Chabot's (Tableau's CEO) opening address. Imagine a Lynyrd Skynyrd concert, the crowd is shouting "Free Bird" and the original band members are all still alive. A little over the top? Ok, maybe. But we are passionate users. Because finally, after years of wrangling and blending data in Access (or SQL if we're lucky) and spending weeks building interactive dashboards with Excel and VBA - we finally have a tool built for us.
In a post at Information Management Ted paints a not too pretty future for the tech side of BI with the adoption of new user friendly technologies, wherein senior management may not foresee the potential dangers of "receding IT". He is optimistic though; while the pendulum may swing too far in the opposite direction, a rational readjustment will likely emerge.
Hopefully it's a future where the data is well managed and prepared, and Analysts on both sides of the BI wall work together building reports and sharing knowledge. It might be a little stormy at first, but it could be the perfect storm.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Nice write up, Kelly. LOVE seeing the passion for Tableau!
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Tableau is very quick and efficient data exploration and dashboarding tool. And is easy to use as well. A beginner can easily design a fully dynamic dashboard with proper formatting within 24 hrs of not so much effort.