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PeerSpot user
VP Associate Director at a marketing services firm with 501-1,000 employees
Vendor
Aug 30, 2016
It shortened the interval between raw data and actionable insight.
Pros and Cons
  • "Tableau helps us tell stories with data."
  • "There is a pretty steep learning curve, the product would be better if it were somehow more intuitive to use."

What is most valuable?

  • Easy interaction with data
  • Variety of visualizations possible
  • Integration with R and Alteryx

We do a lot of work for our clients helping them understand the impact of marketing campaigns on their business results. Tableau helps us tell stories with data.

How has it helped my organization?

It helps us shorten the interval between raw data and actionable insight. We used it to standardize basic tracking and optimization functions for our digital media campaigns. We’re also developing a broader analytics practice, diving into the impact of on-line and off-line media combined.

What needs improvement?

There is a pretty steep learning curve, the product would be better if it were somehow more intuitive to use.

For how long have I used the solution?

I’ve been using Tableau for about three years.

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What was my experience with deployment of the solution?

We have a small number of licenses with one Tableau server; we haven’t had any deployment, stability or scalability issues yet.

How are customer service and support?

Generally, technical support is very good; responsive with generally effective solutions.

Which solution did I use previously and why did I switch?

We primarily used Excel prior to Tableau. We are aware of some of the others, but for us, it is not worth investing the time re-inventing our process.

How was the initial setup?

Initial setup went well; straightforward to install and get started. Takes a while to master the basics.

What about the implementation team?

Implemented in-house. It would be helpful to have someone with a year of Tableau experience on staff to speed ramp up.

What was our ROI?

ROI is difficult to estimate as a lot of our use case revolves around streamlining internal processes / analysis. We are now providing analytic solutions to clients where we price on our hours, plus pass through costs for seats on the Tableau Server and a monthly maintenance fee. As we scale this up, we expect to drive profitable revenue through our analytics products.

What other advice do I have?

It makes sense to implement it in tandem with Alteryx. Use Alteryx to clean / prep data, and then visualize in Tableau. Tableau is not the place to try to clean / join data.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user357120 - PeerSpot reviewer
Management Consultant at a consultancy with 5,001-10,000 employees
Real User
Aug 30, 2016
It provides the ability to analyze data patterns in more visual dimensions than are possible in Excel.
Pros and Cons
  • "This product is the best visualization solution on the market."
  • "Calculated fields are relatively simple and may leave a user wanting."

Valuable Features:

The ability to analyze data patterns in more visual dimensions (size, shape, color) than are realistically possible in Excel is the functionality most valuable to me.

Room for Improvement:

Calculated fields are relatively simple and may leave a user wanting. Joining between multiple datasets also needs to be improved. (I heard this is an improvement that will be made with the version 10 release this summer.) Source data formatting requirements are a little particular, and reloading for new users can get repetitive.

Use of Solution:

I am a management consultant, and I have used this solution for multiple clients over the last two years.

Customer Service:

I never had to use customer service.

Initial Setup:

Initial setup was extremely easy; when downloading the trial version or purchasing, just accept the defaults. There aren’t many ways you can screw this up.

ROI:

I’d suggest taking the following steps:

  1. Define what you want to get out of the tool. (People don’t always need these types of solutions, and this becomes evident once they actually get in there with the data they have.)
  2. Make sure you have the existing data needed.
  3. Download a trial version and play with the software and develop prototype dashboards and analysis
  4. If you actually have a recurring need, then I’d look at purchasing Tableau desktop. If the need for use and analysis extends to many across the organization, Tableau Server could be your best option.

Other Solutions Considered:

I also evaluated Qlik and Spotfire, but found Tableau to be more intuitive and visually appealing.

Other Advice:

This product is the best visualization solution on the market. My rating is based on ease of use, visual appeal and additional functionality over Excel.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Tableau Enterprise
May 2026
Learn what your peers think about Tableau Enterprise. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
900,747 professionals have used our research since 2012.
PeerSpot user
Director with 501-1,000 employees
Vendor
Aug 30, 2016
Scalable and flexible for producing visualizations.
Pros and Cons
  • "Tableau is (I believe) the best tool for data visualization."
  • "ETL functionality is limited, which is both a strength and weakness."

What is most valuable?

  • Flexibility producing visualizations
  • Scalability

How has it helped my organization?

Anything and everything becomes fact-driven; we don't do a lot by gut feeling.

What needs improvement?

ETL functionality is limited, which is both a strength & weakness. It would be nice to have Alteryx & Tableau as a package, but I believe Tableau have deliberately stayed out of the "deep" ETL capabilities to "stick to the knitting", which they have done very well.

For how long have I used the solution?

I have been using it for eight years.

What was my experience with deployment of the solution?

Any issues we have encountered have been related to data preparation rather than the tool itself.

How are customer service and technical support?

Technical support is excellent.

Which solution did I use previously and why did I switch?

I have historically developed using SAP BusinessObjects and IBM Cognos for visualization and various tools for ETL. I have trialed Qlik and Power BI, but this has a much higher level of maturity at this stage.

How was the initial setup?

Initial setup was significantly easier than other products I have used.

What about the implementation team?

An in-house team implemented it. Your investment needs to be in data preparation, then the implementation of any of these analytics tools is much easier. Typically, I spend between 70 & 90% of project effort on data not the tool. If data is well prepared, the Tableau development is very quick and best handled by the business analysts, rather than any tech personnel.

What other advice do I have?

To get the best from Tableau you need:

  • Data preparation suitable for analytics applications. (This is not Tableau specific, the same is required for pretty much all analytics apps.)
  • People bouncing off each other to get the creative process going. Consider internal show & tells and take advantage of local user groups
  • Subscribe to "Viz of the Day” to get exposure to as many viz's as possible
  • Tableau is (I believe) the best tool for data visualization. Equally consider investing n the best tools for data preparation, such as Alteryx. The combination of best data prep with best analytics capabilities is MUCH more powerful than either without the other.
Disclosure: My company has a business relationship with this vendor other than being a customer. My company is a reseller, partner, trainer.
PeerSpot user
PeerSpot user
Data Visualization and BI Consultant at a tech services company with 10,001+ employees
MSP
Top 20
Aug 29, 2016
Drag-and-drop development process facilitates rapid dashboard and report development.
Pros and Cons
  • "This is the best product in this category, among all BI tools available in market; top ranked as per Gartner's Magic Quadrant report."
  • "It should allow user-defined functions."

What is most valuable?

  • Drag and drop-oriented development process that facilitates rapid development of dashboards and reports
  • Can connect to any data base in industry
  • Sits really well on top of big data platforms
  • Sharing and collaborative development is awesome with Tableau Server
  • Excellent and visually rich visualizations

What needs improvement?

It should allow user-defined functions. There are several ideas logged by various Tableau developers in the community and they should implement those ideas as soon as they can.

For how long have I used the solution?

I have been using it for more than three years now.

What was my experience with deployment of the solution?

I have not encountered any deployment, stability or scalability issues.

How are customer service and technical support?

We are treated as valuable partners by Tableau, the engagement is very stable and we get expertise from Tableau technicians whenever we request it.

Which solution did I use previously and why did I switch?

I have used other visualization tools in past. However, Tableau is much better than they are; much better compared to QlikView and Spotfire.

How was the initial setup?

Very simple initial set up. Tableau provides setup guides on their websites.

What about the implementation team?

Tableau implemented it for us. Always ask for Tableau's help to determine architecture and implementation of any Tableau server.

What other advice do I have?

This is the best product in this category, among all BI tools available in market; top ranked as per Gartner's Magic Quadrant report.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
PeerSpot user
Senior Consultant at a financial services firm with 10,001+ employees
Real User
Aug 29, 2016
It does not require coding or complicated settings, so it is easier for business analysts and directors to find solutions.
Pros and Cons
  • "Tableau gave us better visuals with more settings that help us find a better solution in the analysis world."
  • "We moved to Tibco Spotfire because of performance issues in Tableau."

What is most valuable?

The properties of each chart: It is helpful because in the world of analytics, not everyone is a developer; there are business analysts and directors as well, who want to play around and find quick solutions. If that requires coding or other settings, it would be more difficult or they don't even think of playing around. For developers, also, it’s easy to build reports as compared to coding.

How has it helped my organization?

Tableau gave us better visuals with more settings that help us find a better solution in the analysis world.

What needs improvement?

Performance improvement: Handling a huge amount of data and loading reports in a minimal time frame.

For how long have I used the solution?

I used it for about two years, but very little in the past 12 months.

What was my experience with deployment of the solution?

We moved to Tibco Spotfire because of performance issues in Tableau.

How are customer service and technical support?

Technical support was 7/10.

Which solution did I use previously and why did I switch?

We previously used SSRS and other analytics tools. We moved to Tableau because of its visual effects and because it was easy to develop with it.

How was the initial setup?

My admin team handled the configuration.

What about the implementation team?

We implemented it in-house, with a little help from vendor support.

What other advice do I have?

Tableau is a good and growing tool in the business analytics world. It’s good to have it, but always compare and find out whether this tool meets your requirements.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
PeerSpot user
VP, Business Insights at a tech services company with 51-200 employees
Consultant
Top 20
Aug 29, 2016
It can produce easily readable cross tabs and paretos on-the-fly.
Pros and Cons
  • "The best features of Tableau include: Freedom of connection: Its ability to connect to practically any database."
  • "They still need to improve advanced query functions."

Valuable Features

The best features of Tableau include:

  • Freedom of connection: Its ability to connect to practically any database. There is no need to go through cryptic ODBC or other driver setup procedures.
  • Freedom of exploration: The ease one can explore a data table. With simple drag and drop, you can produce easily readable cross tabs and paretos on-the-fly to learn everything you need to know about an unfamiliar table.
  • Freedom of expression: You can pretty much build any type of analytic structure you need to analyze your data.
  • Built-in visual best practices: Interfaces are clean and simple. You have to work hard to produce an ugly chart in Tableau.

Improvements to My Organization

With the ease of using Tableau, I am able to set up basic analytic structures in the meta data (dims and measures) with some starter chart types, then turn over to analysts who can then ask all the detailed questions of the data on their own without having to come back to me for every minor change.

Room for Improvement

  • They still need to improve advanced query functions. Level of detail and table calcs have improved but still are difficult to use, especially when working with large data sets.
  • The custom query editor has lots of room for improvement. If Tableau can add features and functionality here, it would be easier to work with the database in one environment, instead of having to open another query editor to develop custom queries for advanced analytics.
  • The formatting interface is the one area that has lots of room for improvement, as well as the ability to be more precise in formatting. At the moment, it is much more of an all-or-none proposition.
  • More integrated statistical functions.

Use of Solution

I have used it since 2009, Tableau 5.

Deployment Issues

I have not encountered any deployment, stability or scalability issues. Although I do run into performance issues with Tableau server from time to time, it is not always easy to identify the root cause.

Customer Service and Technical Support

I have had so little need to use customer support, I can’t really rate them. Nonetheless, the few times when I have called, the level of understanding of complex data issues at the first few levels of support seems to be on the light side.

Initial Setup

For the desktop edition, initial setup couldn’t be simpler. For the server edition, it is a bit more involved but that is to be expected.

Implementation Team

It was implemented in house. For the server edition, an experienced server admin would definitely make the final install better.

Pricing, Setup Cost and Licensing

My clients find the price tag for the desktop edition high, so they typically try to use the server/interactor edition, which for an analyst just doesn’t provide enough functionality to get the job done. Hopefully, as Tableau builds scale, they will be able to bring the price of the desktop edition down and get on more desktops, like Excel.

Other Solutions Considered

I have evaluated other competitive tools but in the end, my clients have always gone with Tableau.

Other Advice

The Tableau on-demand learning resources are fantastic to help a new user get going. There is a robust user community that is very generous with their time and knowledge to help you get through the learning curve.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user339261 - PeerSpot reviewer
it_user339261IT Admin at a tech company with 501-1,000 employees
Vendor

Great Review for Decision Makers.

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PeerSpot user
Senior Consultant at a tech company with 51-200 employees
Real User
Aug 29, 2016
The live connection to data and publishing are the most valuable features of Tableau.
Pros and Cons
  • "The most important thing that people need to know is that Tableau is ONLY a visualization tool (the best in the market)."
  • "Technical support can sometime take a while to respond, but they are very helpful and friendly."

What is most valuable?

The live connection to data and publishing are the most valuable features of Tableau. You can connect to your data almost wherever it resides in a straightforward, simple connection. Your local dashboard is only one click away from being online and shareable with other users.

How has it helped my organization?

I have used Tableau in the last couple of companies I worked for and it helps any organization that has clients who need visualization.

It can also be very useful for internal purposes.

What needs improvement?

I would love to see some easier ways for predictive analysis or machine learning in Tableau. The only way to do it at the moment is manually and with the integration of other tools. I’m used to everything being fast and easy in Tableau and I think that can be a significant upgrade.

For how long have I used the solution?

I have used it for four years.

What was my experience with deployment of the solution?

I did not encounter any issues with deployment, stability or scalability. However, I would prefer an updating system within the tool instead of going to the website and downloading newer versions. Also, major updates are installed as a separate software on your PC, which can only be useful in some rare cases.

How are customer service and technical support?

Technical support can sometime take a while to respond, but they are very helpful and friendly.

Which solution did I use previously and why did I switch?

I use a lot of other tools, such as QlikView, because we deal with different clients who use different tools, so we need to have expertise in the different tools provided by the market leaders.

How was the initial setup?

Initial setup is very straightforward and easy. You can install the desktop version in one click with no setup needed. As for the server version, the setup is also easy for non-technical users by following some simple step-by-step guides.

What about the implementation team?

I have implemented through a vendor team and in-house. Because the implementation is easy, I would advise staying up-to-date and always using the latest releases.

What was our ROI?

ROI is strictly related to how are you using the tool. You can publish dashboards and embed them in a live website which can bring you more hits, or you can provide your users/clients access to your Tableau server, which is related to how much they are paying for that. Use your licenses wisely so they are worth the high amount you’re paying.

What other advice do I have?

The most important thing that people need to know is that Tableau is ONLY a visualization tool (the best in the market). Don’t confuse it with other business intelligence, big data or data analytics tools. If you want to do fast and good looking customizable and interactive visualizations on data from one or multiple sources, Tableau is your tool.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
PeerSpot user
Consultant at a tech consulting company with 1,001-5,000 employees
Consultant
Aug 29, 2016
For shifting dashboard and analysis development to your users, it seems to be the best choice.
Pros and Cons
  • "If you want the most beautiful dashboards, Tableau is the answer."
  • "Tableau needs some improvement in its organization-wide deployment capabilities."

Valuable Features:

If you want the most beautiful dashboards, Tableau is the answer. If you want to shift your dashboarding/analysis development to your users, Tableau seems to be the best choice, as for the most part it’s quite easy to use.

It offers beautiful visualizations on the fly. New users will catch on to it quite fast for doing simple analysis. Creating complex objects can sometimes get quite tricky, but most of the things can be done very simply and quite faster compared to QlikView.

Room for Improvement:

Tableau is moving fast. In fact, we see it as a leader in the data visualization market. We would like to see improvements in its enterprise capabilities.

It offers the Tableau server for deploying apps that can be shared and used by multiple users, but it needs further improvement to be able to support a large set of users in a big organization.

Other Advice:

If you are planning to implement self-service BI in your organization, I see Tableau as the best fit, but you will need to find a good tool for ETL.

Also, if you are required to develop financial reports etc., Tableau might not help you much.

Nonetheless, you can run a Tableau solution without needing a lot of IT involvement.

Tableau needs some improvement in its organization-wide deployment capabilities.

Qlik Sense (a new tool by Qlik) tries to be like Tableau, but if you want something like Tableau, you better go for Tableau.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user493419 - PeerSpot reviewer
Product Manager - Emory University (Tableau) at a university with 1,001-5,000 employees
Real User
Aug 29, 2016
Data cleaning: helpful in showing you where there are holes or mistakes in your data.
Pros and Cons
  • "For visual data analysis, discovery analysis and usability, it is the best product on the market."
  • "Customer support always gets back to me within 24 hours. However, they are not always able to help me resolve my issue."

What is most valuable?

For visual data analysis, discovery analysis and usability, it is the best product on the market.

For data cleaning, it can be very helpful in showing you where there are holes or mistakes in your data.

How has it helped my organization?

In our Project Management office, it has provided us better insight into the breadth of our work and made it much easier to see which projects are at risk. Once we retire our old reporting system (Word docs/PowerPoint), we will be saving about 20 people four hours per week. You can do the math on the annual impact.

Getting buy-in from all of the department leaders has been the toughest part. They are tentative about letting go of the old systems, we have to really prove that our Tableau dashboards fully meet their needs.

What needs improvement?

This is tough to answer. The company puts more $$ into R&D than any other in the industry and I don't even use all of its current abilities. They put out releases regularly, so at this point this is more about keeping up with the changes and understanding how they are useful to us.

The tool was not created for data structuring, but does provide some functionality.

For how long have I used the solution?

I have been using it for about 15 months, off and on, at times more than others. I use it on any piece of analysis I can.

What was my experience with deployment of the solution?

We were unable to use LDAP or Active Directory, so all server users have to be created locally. Stability and scalability are not issues; we are just trying to grow adoption. Of course, we have experienced some growing pains but that is normal with any new technology.

How are customer service and technical support?

Customer support always gets back to me within 24 hours. However, they are not always able to help me resolve my issue.

Which solution did I use previously and why did I switch?

We have the EBI tool, Oracle OBIEE. Although I never used it personally, our department has experience with several of the top competitors of this product. Despite owning licenses to those tools and using them, the decision was made that Tableau offers self-serve BI better than any of the others. (I was not a part of this decision process, but was moved over from another team to manage the product once the decision was made.)

How was the initial setup?

Initial setup was straightforward. One thing Tableau excels at is documentation that is user friendly. We did bring in a consultant to help this go smoothly but honestly I think he did more harm than good. Could have just followed the playbook.

What about the implementation team?

Implementation was done by a vendor team and in-house. Our middleware team did the heavy lifting and we brought in a vendor team with experience to help us.

What was our ROI?

ROI has yet to be determined as the implementation is less than a year old. Adoption has been slower than expected but gaining momentum lately. I attribute the slower adoption to the fact that using Tableau is a shift in thinking for those wanting to use it and therefore involves some growing pains that some are hesitant to embrace. However, those that have embraced it are beginning to reap the benefits.

What's my experience with pricing, setup cost, and licensing?

The pricing is a little steep. However, if used correctly, the improvements in productivity will more than outweigh the cost.

What other advice do I have?

It does require you to think about your data in a slightly different way as this is totally different than Excel, so take a little extra time when starting out.

Tableau helps people see and understand their data, answering valuable business questions and giving insight into mountains of information collected over time.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
PeerSpot user
Analyst at a consultancy with 51-200 employees
Consultant
Aug 29, 2016
The best feature of Tableau is its simple GUI with drag-and-drop feature.
Pros and Cons
  • "If you have the budget, go for it; it’s the best money can get you."
  • "Pricing is steep."

What is most valuable?

The best feature of Tableau is its simple GUI with drag-and-drop feature. It helps even a rookie create a great visualization. But for experts, it also provides flexibility of writing queries to fetch data. It’s easy-to-integrate feature - with almost all the databases - makes it a great value.

How has it helped my organization?

We have used Tableau for creating dashboards for our clients to help them visualize their data for developing business strategies. They can easily use the dashboard for targeting strengths and improving the areas of weakness.

What needs improvement?

The feature I would like to have is publication of a live dashboard on a webpage, so that dashboards can be incorporated in webpages. We can do this currently on Tableau public but because of data security, we need the dashboards to be private. But in private dashboards, we cannot publish it on webpages. Sisense provides this feature.

For how long have I used the solution?

I have been using Tableau for the last two years, with the first year being for college assignments. I have exclusively used Tableau for creating dashboards for hotel clients.

What was my experience with deployment of the solution?

I have not really encountered any deployment, stability or scalability issues.

How are customer service and technical support?

I rate the level of customer service and technical support 8/10.

Which solution did I use previously and why did I switch?

I have used QlikView, but I have always found Tableau simpler to use.

How was the initial setup?

Initial setup was simple. I just had to install Tableau Desktop on my system.

What about the implementation team?

An in-house team did the implementation. It’s easy to set up.

What's my experience with pricing, setup cost, and licensing?

Pricing is steep.

What other advice do I have?

If you have the budget, go for it. It’s the best money can get you.
I have loved working with Tableau for its simplicity and ability to handle large volumes of data. However, it’s a bit too expensive.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free Tableau Enterprise Report and get advice and tips from experienced pros sharing their opinions.
Updated: May 2026
Buyer's Guide
Download our free Tableau Enterprise Report and get advice and tips from experienced pros sharing their opinions.