The drag and drop feature that provides self-service analytics with absolutely no coding is the most important feature. It’s pretty strong in geo-spatial analysis as well.
Architect-Technology at a tech services company with 10,001+ employees
The drag and drop feature that provides self-service analytics with absolutely no coding is the most important feature.
What is most valuable?
How has it helped my organization?
We are a services vendor for this product and our team have grown over 300% in just one year just providing support for this product, among others.
What needs improvement?
While they continue to make a lot of changes for every version, in the current BI landscape, they need to be more device agnostic, especially to compete with other similar products in the market.
For how long have I used the solution?
I have been using this product for more than three years now. I started with version 8.0. I have been through 8.1, 8.2, 8.3 and then to 9.0, 9.1, 9.2 and 9.3.
Buyer's Guide
Tableau Enterprise
January 2026
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What do I think about the scalability of the solution?
With data exploding exponentially, handling huge data that runs into billions of records is still a concern at an enterprise level. Organizations will also have to understand the right use cases, but then affordability would come into picture, where organizations do not want to invest on different tools. They try to make best use of the available tools.
How are customer service and support?
The customer service has been great from Tableau. They also have different categories defined for premium service.
How was the initial setup?
The installation and configuration of Tableau consists of just a few clicks. I don't think it can get better than that.
What about the implementation team?
The implementation has been done in-house. In fact, as service providers we implement for others. Once the requirement is frozen and architecture has been decided, implementation is fairly easy and straightforward.
What was our ROI?
The ROI is immediate.
What's my experience with pricing, setup cost, and licensing?
The price-war has already begun among competing tools. However, I still believe Tableau is fairly priced and there are multiple options.
Which other solutions did I evaluate?
The team I am part of works on different tools, not just Tableau. The tools are chosen based on the use case. Tableau is not the best choice for traditional reporting, which are still in demand.
What other advice do I have?
Use this tool with the right use cases. Use your creativity to build dashboards. It’s a great tool for data discovery.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are Global SI Partners with Tableau.
Solution Engineer - QlikView/Qlik Sense at a consultancy with 10,001+ employees
It offers storyboarding and a responsive design. It needs to allow for more complexity in data joins and creation.
Valuable Features
- Ease of creating dashboard objects
- Variety of dashboard objects
- Visual appeal
- Storyboarding
- Scalability
- Responsive design
Room for Improvement
It needs to allow for more complexity in data joins and creation. It needs to allow for designers to create objects together on one page instead of each object having its own page before then bringing them all together. They need to offer a personal (i.e., free) edition.
Use of Solution
I have been using Tableau for six months.
Customer Service and Technical Support
Customer service and technical support are very good.
Initial Setup
Initial setup simplicity or complexity depends on the project and the systems already in place. As for the tool itself, initial setup is straightforward.
Implementation Team
I have implemented it in-house and with a vendor team. Business needs need to be fully understood and documented. Most of the issues have always been data related. The development team and the business HAVE to get a full understanding of what the data is, where it is stored, and how it is stored. BUSINESS RULES and a DATA DICTIONARY are a must.
Other Solutions Considered
Among Tableau, QlikView, and Qlik Sense, I prefer QlikView, due to its higher customization capabilities, its associative nature, and its ETL features.
Other Advice
Standardization in design/development is crucial. FULL communication and documentation with EVERYONE is needed. I don’t know how much time has been lost or efforts duplicated because of a lack of all this.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Tableau Enterprise
January 2026
Learn what your peers think about Tableau Enterprise. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,082 professionals have used our research since 2012.
Senior Business Analyst at a logistics company with 1,001-5,000 employees
It has simpler, cleaner and story-telling charts. Tableau requires less lead-time to develop charts and integrated dashboards for predictive analytics.
Valuable Features
Data visualization: Simpler and cleaner charts, easier for users to perform self-service, not so steep learning curve for non-technical users; good integration to big data Hadoop and predictive analysis, well integrated with other ETL tools. Less-technical maintenance cost compared to QlikView, which requires the developer to do more scripting.
Improvements to My Organization
It is easier for users to do self-servicing; simpler, cleaner and story-telling charts; and requires less lead-time to develop charts/dashboard integration with predictive analytics and big data platform Hadoop.
Room for Improvement
Enhance standard reporting like QlikView (scheduled reports, notifications etc.); for MNCs, the server version license is not cheap; and row-level security: every user needs a DB account, which can give a hacker more opportunity to attack via more DB accounts.
Use of Solution
I have used Tableau for two years.
Deployment Issues
I had a deployment issue: No version control means you can't roll back to earlier versions once overwritten/published.
Customer Service and Technical Support
I rate technical support 8/10.
Initial Setup
Initial setup was straightforward.
Implementation Team
An in-house team implemented Tableau.
ROI
Tableau seems to have easier user acceptance than QlikView because of the simpler charts and big data integration, increasing the possibility of helping an organization transform from reactive analysis to predictive analysis.
Pricing, Setup Cost and Licensing
Server versions are not cheap and pretty similar for both Tableau and QlikView in terms of price. I don't see a big difference; it really depends on your organization's need.
Other Solutions Considered
I also evaluated MS BI and QlikView. Compared with MS BI, I find Tableau and QlikView have stronger visualization; intuitive data insights; less development lead time - MS BI requires creating OLAP cubes, which takes more time; clearer and simpler charts; and intuitive data mapping/insights.
Other Advice
If you have more developers/technical people and want to do more standard reporting without Hadoop, go for QlikView; if you have more business users with some SQL knowledge and would like to do predictive analytics, and integration with big data platform Hadoop, go for Tableau.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
BI Specialist at a educational organization with 501-1,000 employees
It has a Sense-Me tool that indicates the most appropriable graphic to use with the selected dimension and measure information.
What is most valuable?
It can build in-memory data with an easy-to-use interface, connecting numerous data sources and linking referenced tables/origins. It also has an awesome Sense-Me tool that indicates the most appropriable graphic to use with selected information (dimensions and measures) and, in my opinion, works like a charm!
How has it helped my organization?
It shows us our client’s profile, our best services and what areas are not satisfying the target. Also, it gives us a better sense of market needs, using non-structured data (like social media, government data).
What needs improvement?
It needs a more robust way to connect and share the "big-data" origin. It also needs an easy-to-develop interface for creating new charts and tools in business dashboards.
For how long have I used the solution?
Version 8: 10 months, Version 9: 1 month.
What was my experience with deployment of the solution?
I have not encountered any deployment, stability or scalability issues.
How are customer service and technical support?
Tableau has incredible consulting people and comprehensive support professionals, solving and clarifying any questions.
Which solution did I use previously and why did I switch?
We used (and continue to use) SAP Business Objects 4.1 Edge (and all the embedded tools...). We acquired the SAP BO licenses to initialize our business intelligence project. But, our bigger problem is using lot-and-not-linked tools to generate insights. Some of our needs are only answered by Explorer, another only by Dashboard Design (Xcelsius – and it’s so old...), another only by Lumira (and can’t be viewed on LaunchPad – The Web-Portal of BO - forcing users to install the app on their machines without mobile support).
How was the initial setup?
Tableau is an easy-to-install tool, like Next-Next-Finish!
What about the implementation team?
We installed it by ourselves, only viewing the vendor’s documentation to make sure we’re using the correct parameters. It is a good way to start; always see what the vendor’s site has in their documentation area.
What was our ROI?
Our employees no longer have to search for information in many systems and/or use a web search; they can just go to the BI platform and do a lot of analysis by just clicking. So, with this time savings, our ROI is more than 100% - a lucrative investment.
What's my experience with pricing, setup cost, and licensing?
Before looking at the pricing/licensing, research all of the employees’ needs. Make a matrix with their needs and the available BI platforms on the market, checking which platform addresses the way your business way-to-do. Then, determine which users will use the platform to see information, to create information and to build information.
What other advice do I have?
Just test before you buy. All BI platforms have a lot of functionalities and, also, a lot of needs.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Admin at a tech company with 51-200 employees
It supports multiple languages well. When I develop a dashboard in English or Japanese, it can display time differently based on the language you choose.
Valuable Features
- It's easy to connect to, and supports, a variety of datasources
- It supports multiple languages well, which is very convenient for me. When I develop a dashboard in English or Japanese, it can display time differently based on the language you choose. For example, EN: 2010/01/01, JP: 2010年01月01日.
- Stunning graphs, easy to drag & drop dimensions into your dashboard.
- Compresses data well.
Improvements to My Organization
We use it to develop dashboards for our customers; they will use these to analyze their business using BI knowledge.
Room for Improvement
There are many things that users want Tableau to improve:
- Multiple choice for filter selection. This is a very big shortcoming.
- Dynamic parameters.
- Currently, it cannot aggregate further on a measure that has been aggregated already
- A button function for dashboards. Sometimes, we need a button to link to another dashboard.
- Display/hide an object based on a parameter as a real function, not using tricks. You can do it using tricks, but it looks so ugly.
Use of Solution
I have used it for about two years.
Deployment Issues
As I mentioned above, sometimes we need to use tricks to develop dashboards, and it has stability issues.
Customer Service and Technical Support
I rate the level of customer service and technical support 8/10.
Initial Setup
Initial setup was very easy; just "agree", "next" and "finish".
Implementation Team
Our IT support team did it.
Pricing, Setup Cost and Licensing
No complaints. Reasonable price for professional version.
Other Solutions Considered
I have used a variety of BI-related products:
- QlikView: not worth trying. Not good for support (Qlik Japan); ugly charts; limited functions. It’s one strength is that it's free.
- IBM Cognos: very scalable. You can do anything with your dashboard/report using HTML; good at all functions. However, it's only suitable for big companies, hard to maintain, and very expensive.
- Oracle PBCS/Essbase: good for medium-sized or big enterprises with big/multi-dimensional data; supports Excel. Difficult to set up, and browser-based PBCS is so bad, you may lose your work at any time because of its corrupt JavaScript.
- Tableau is good for small-sized companies; reasonable price. But you get what you pay for: limited functions. It's a data visualization tool, not a BI tool.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Business Analyst at a computer software company with 1,001-5,000 employees
I can upload custom images and icons for visualizations.
Valuable Features:
- Drag and drop options
- Custom image/icon upload for visualizations
- User-friendly interface
- Easy connection to multiple data sources
Room for Improvement:
With Tableau, use of an external ETL tool is a must if it’s connected to a data warehouse. It doesn’t really provide the room for complex computing or data transformation.
Use of Solution:
I have used it for about a year.
Deployment Issues:
I have not really encountered any deployment, stability or scalability issues.
Initial Setup:
Simple. Tableau installation is pretty simple.
Other Advice:
Analyze the business need and end users first, and then go for implementing Tableau. Simple reporting can be done in IBM Cognos or various other tools available in the market. What Tableau can bring to the table: better visualizations, ease of use (in case the end users are business guys and not technical folks) and advanced analysis capabilities.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Tableau/Data Visualization Specialist, Reporting & Analytics at a financial services firm with 10,001+ employees
Highly interactive and intuitive data discovery: helps people see and explore their data.
What is most valuable?
- Highly interactive and intuitive data discovery: helps people see and explore their data.
- Ease and breadth of connectivity to so many different data sources.
- The interface to make joins between tables is greatly appreciated.
How has it helped my organization?
Management is simply getting more insights from visual representations of their data, and we’re becoming a more data-driven decision-making organization.
What needs improvement?
I’d like more data integration across data sources.
For how long have I used the solution?
I have used it for almost 2.5 years.
What was my experience with deployment of the solution?
I have not encountered any deployment, stability or scalability issues with Tableau Desktop.
How are customer service and technical support?
I didn’t need much technical support, and I find the on-demand online video library for training new and experienced users is a great asset.
Which solution did I use previously and why did I switch?
I used IBM Cognos 8 with a previous employer, and I found that tool to be slow and clunky.
How was the initial setup?
The initial setup was done by our company’s Tableau Server team, which I am not a part of.
The Tableau Desktop install was easy.
What about the implementation team?
Tableau has an extensive network of Alliance Partners with expertise in its implementations, so you shouldn’t have any problem in getting adequate support for such a popular product.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Analyst at a media company with 1,001-5,000 employees
It’s a good way to visualize complex Google Analytics data in a user-friendly way.
Valuable Features:
In Tableau Desktop, the most valuable features for me are:
- Live connection to databases
- Parameters and calculation fields
- Actions on dashboards
Improvements to My Organization:
With Tableau, our company was able to overcome some shortcomings with Google Analytics data interaction. As we have many GA profiles, Tableau gives us an opportunity to integrate everything we need into several dashboards. Tableau is a good way to visualize complex Google Analytics data in a user-friendly way.
Room for Improvement:
It has some shortcomings:
- Not very well-made dashboard designing
- Lack of formatting options
- Sometimes, not enough operating speed while working with huge amount of data
- In the next version, I would like to see more formatting options and an improvement in overall performance.
Other Advice:
Choose Tableau if your aim is to provide yourself or your end users with an opportunity for simple and effective data analysis, with minimal education and maximum results.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: January 2026
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