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Mailigen Reviews

Vendor: Mailigen
3.8 out of 5
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What is Mailigen?

Mailigen provides businesses with an integrated email marketing platform, empowering users to design, distribute, and analyze email campaigns efficiently. It supports various marketing activities, enhancing audience engagement and fostering customer relationships.

Get the Cloud Email Buyer's Guide and find out what your peers are saying about Mailigen, MailChimp, Constant Contact and more!
Mailigen is the #19 ranked solution in top Cloud Email solutions. PeerSpot users give Mailigen an average rating of 7.6 out of 10. Mailigen is most commonly compared to MailChimp: Mailigen vs MailChimp.
Buyer's Guide
Cloud Email
May 2026
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Helped 900,644 peers since 2012

Mailigen mindshare

As of June 2026, the mindshare of Mailigen in the Cloud Email category stands at 2.1%, up from 0.2% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Mailigen2.1%
SendGrid8.1%
Amazon WorkMail7.7%
Other82.1%
Cloud Email
 
 
Key learnings from peers
Last updated Mar 25, 2026

Valuable Features

  • "Customer Service: It's very high. Technical Support: It's very high. A good example is that they're always keen on helping - I had some problems with the system and they were there with me all the time until the problem was solved."
  • "We were able to send, to our potential clients, a mail proposal and follow who is clicking and reading what in order to prepare additional customized and adjusted offers according to their interest."

Room for Improvement

  • "The editor itself, as it is sometimes a bit complicated to find the features you need."
  • "We tried using IT as a survey tool, but at that time the feature was new and did not offer as much functionality as for example Google spreadsheets."
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Cloud Email Buyer's Guide for additional reliable information.

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Learn more about Mailigen

Mailigen is crafted for modern businesses aiming for effective communication and audience engagement. With its intuitive interface, it facilitates the creation of compelling email campaigns, while offering tools for segmentation, automation, and detailed analytics. Mailigen's capabilities extend to integration with CRM systems, social media platforms, and other tools to streamline marketing efforts. It offers robust support to drive conversion and retention through personalized interactions.

What are the key features of Mailigen?
  • Email Automation: Automate sequences to ensure timely communication.
  • Segmentation & Personalization: Tailor messages to specific audience groups for better engagement.
  • Integration Capabilities: Seamlessly connect with CRM and social media tools.
  • Analytics & Reporting: Gain insights from detailed reports to optimize strategies.
  • Responsive Templates: Use mobile-friendly templates to reach audiences on any device.
What benefits and ROI should users expect from Mailigen?
  • Increased Engagement: Enhance customer interaction with targeted emails.
  • Time Efficiency: Save time with automated processes and integrations.
  • Improved Conversion Rates: Drive sales through personalized marketing efforts.
  • Comprehensive Insights: Access data-driven insights for strategic decisions.

In e-commerce, Mailigen is used to manage promotional campaigns, nurturing leads with tailored offers and updates. Hospitality businesses utilize it for guest engagement and loyalty programs. Educational institutes employ Mailigen for event management and internal communications, ensuring relevant messaging reaches the intended audience effectively.

Mailigen customers

Platforma, Studio Moderna, Inspired Communications, Jungle Expert

Related questions

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When evaluating Cloud Email, what aspect do you think is the most important to look for?

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Mailigen Reviews Summary
Author infoRatingReview Summary
Communication Manager at a tech services company with 51-200 employees3.0I've used it for two years, valuing its list management and subject line advisor for faster communication. While the editor can be complicated, I found the customer service to be top-level and very helpful.
Project Manager at a retailer with 51-200 employees4.5I found the solution offers full customization, easy reporting, and helped track client engagement. Support is excellent, and it's stable and scalable. I switched from Mailchimp for better control and cost, despite a learning curve.
it_user245427 - PeerSpot reviewer
it_user245427
Communication Manager at a tech services company with 51-200 employees
Aug 23, 2015
​The editor itself needs improvements, but we can communicate in a more engaging way.

What is most valuable?



  • Subject line advisor
  • List management


How has it helped my organization?



It lets us communicate our news faster and in a more engaging way.



What needs improvement?



The editor itself, as it is sometimes a bit complicated to find the features you need. Also, sometimes I find it difficult to work with the system in general (I find it too difficult). However, I think it's more about preference than anything else.



For how long have I used the solution?



I've used it for two years.



What was my experience with deployment of the solution?



There were some issues.



What do I think about the stability of the solution?



No issues encountered.



What do I think about the scalability of the solution?



No issues encountered.



How are customer service and technical support?



Customer Service:

It's very high.

Technical Support:

It's very high. A good example is that they're always keen on helping - I had some problems with the system and they were there with me all the time until the problem was solved. So I can say their customer service is top level.



Which solution did I use previously and why did I switch?



I use MailChimp from time to time.



How was the initial setup?



It was straightforward.



What about the implementation team?



We implemented it in-house.



Which other solutions did I evaluate?



I also use MailChimp.



What other advice do I have?



Evaluate the design and features - if they match your desires, Mailigen's yours.


it_user222990 - PeerSpot reviewer
it_user222990
Project Manager at a retailer with 51-200 employees
Apr 15, 2015
It takes getting used to, but the support teams are good and fast.

What is most valuable?



  • Full customization of every detail of the HTML template
  • Easy reporting for our marketing department


How has it helped my organization?



We were able to send, to our potential clients, a mail proposal and follow who is clicking and reading what in order to prepare additional customized and adjusted offers according to their interest. It also helped us identify which email addresses in our database were outdated.



What needs improvement?



We tried using IT as a survey tool, but at that time the feature was new and did not offer as much functionality as for example Google spreadsheets.



For how long have I used the solution?



I've used it over three years.



What was my experience with deployment of the solution?



No issues encountered.



What do I think about the stability of the solution?



It's been flawless.



What do I think about the scalability of the solution?



Once we added a huge database of clients and potential clients and our pricing plan was a bit costly. Their support team then came up with an individual offer and recommended a plan switch. We have been satisfied ever since.



How are customer service and technical support?



Customer Service:

I have contacted them a few times and they got back to me in an hour. Since they have introduced the chat feature it now takes no more than 15 minutes to get the answer.

Technical Support:

It goes hand in hand with the customer service; good and fast.



Which solution did I use previously and why did I switch?



I was using Mailchimp. I switched because Mailchimp did not allow full control of our mailing template and Mailigen was cheaper to maintain for our client basis.



How was the initial setup?



It takes getting used to, but there are several videos that guide you through it all.



What about the implementation team?



We implemented it ourselves.



What's my experience with pricing, setup cost, and licensing?



We paid US$60 for 5,000 e-mails, and when we run out of credits we just buy more.



Which other solutions did I evaluate?



  • Madmimi
  • Mailchimp
  • Other private webmail solutions


What other advice do I have?



Mailigen offers a lot of webinars and videos not only about e-mail marketing but tendencies in e-commerce in general. Get acquainted with the best principles of building an email newsletter and then start building your own.