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MailChimp vs Mailigen comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Mailigen
Ranking in Cloud Email
24th
Average Rating
7.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Cloud Email category, the mindshare of MailChimp is 9.8%, down from 14.9% compared to the previous year. The mindshare of Mailigen is 1.2%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
MailChimp9.8%
Mailigen1.2%
Other89.0%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
it_user245427 - PeerSpot reviewer
Communication Manager at a tech services company with 51-200 employees
​The editor itself needs improvements, but we can communicate in a more engaging way.
Customer Service: It's very high. Technical Support: It's very high. A good example is that they're always keen on helping - I had some problems with the system and they were there with me all the time until the problem was solved. So I can say their customer service is top level.
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Computer Software Company
10%
Financial Services Firm
9%
Educational Organization
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
No data available
 

Comparisons

No data available
 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Platforma, Studio Moderna, Inspired Communications, Jungle Expert
Find out what your peers are saying about MailChimp vs. Mailigen and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.