What is our primary use case?
My major use case for RudderStack is streaming the event data from our website and mobile apps to our analytical database, or destination database, and afterwards, we are preparing our BI or analytics over the events that we captured using RudderStack.
Apart from it, we are preparing some user journeys and funnels through RudderStack events, making it a very helpful tool.
We captured events mainly from our major funnels through RudderStack. For example, we have a sign-up funnel, KYC funnel, order funnel, and repeat order funnel. We placed some events at different points across the journey on our website. Whenever users interact with specific points on the website, we capture their presence. Afterwards, we try to map those events with the timestamps and the session ID provided by RudderStack, which is one of the most important features, allowing us to see where users are when they drop off and better our product.
What is most valuable?
RudderStack provides a platform to ensure product quality and understand user behavior, allowing us to improvise and optimize our product. The tracking plan feature provides an optimized version of the events in a semantic way, which is very helpful. The default attributes such as page attributes, page properties, operating system properties, context traits, and user traits are also major aspects we use across events.
Overall, RudderStack is a good tool. Additionally, I believe that organizations not using the high-price version of RudderStack should have access to the event audit API, which I consider one of the most fantastic features that every organization should have to track their events. A basic versioning of the event audit API or allowing stakeholders to upload event schemas via CSV to the tracking plan would be very helpful, but the tracking plan feature itself is fantastic.
The best feature RudderStack offers is the analytics over the past two days, past seven days, past 30 days, or however much event volume has occurred in those windows. Other major features include the tracking plan feature, the code-generation feature, and the event audit API feature, all of which are very helpful across RudderStack.
The best feature I rely on the most in my daily work is the volume of events in a specific time window, which I check every two hours during working hours. This feature gives me an idea of how my website is performing, the traffic flow during working hours, and alerts me if something breaks based on the event volume.
RudderStack has positively impacted our organization by opening the door to tracking user journeys across the platform, understanding user performance and behavior, and assessing how well our product is doing. It helps us measure the impact of different features on our product.
RudderStack has helped us reduce errors by revealing where users get stuck in their journeys, allowing us to improve our product and reduce manual efforts. If we understand user performance, we can optimize our product to reduce friction at key success points.
What needs improvement?
RudderStack should work on its sync time; currently, the minimum sync time for injecting data into warehouses is about 30 minutes. I think it should be reduced to about five to ten minutes so that the BI team does not have to wait so long for insights on the user journey.
Another improvement I have mentioned is including the event audit in basic or starter plans, making it accessible for smaller organizations with lower budgets.
For how long have I used the solution?
I have been using RudderStack for almost 18 months.
What do I think about the stability of the solution?
RudderStack is definitely stable.
What do I think about the scalability of the solution?
On scalability, I believe RudderStack is already more than capable without requiring version upgrades. It handles multiple tasks simultaneously without lagging or latency issues, indicating its good scalability.
How are customer service and support?
Customer support has been good in our case. Whenever we face issues or have questions, our customer support agent returns to us within two business hours. We have not encountered difficulties with customer support previously, so I think it is good.
How would you rate customer service and support?
How was the initial setup?
I cannot comment much on the pricing, setup cost, and licensing since I am not the right person to answer that question. However, I can say, in comparison with other market-standard tools that I am not too familiar with, people often say that RudderStack is a value-for-money tool. It has been a good experience.
What about the implementation team?
I purchased RudderStack through the AWS Marketplace.
What was our ROI?
I have seen a good return on investment with RudderStack, as it gives me valuable insights into my product and user behavior. I believe I am getting a good return on the investment I have made in RudderStack. I can comment on two metrics: time saved and better insights I gained using RudderStack. In terms of time saved, I do not need to contact each user to understand their journey anymore; I can see the metrics or funnels from RudderStack directly. Regarding insights, RudderStack provides ample information on performance and areas needing attention.
Which other solutions did I evaluate?
While choosing RudderStack, we did not evaluate any other options. We found that RudderStack was suitable for our specific use case through public community recommendations, so we decided not to delay our decision by researching other tools.
What other advice do I have?
I would recommend RudderStack to my community if someone asks me for solutions related to the issues I have solved with RudderStack. I would definitely advocate for RudderStack.
I advise anyone looking into using RudderStack to choose it if they are seeking a tool that effectively captures events, tracks user journeys, and evaluates products. RudderStack offers good value for money regarding scalability, stability, reliability, and features, so I positively recommend people use it and provide feedback based on their experiences.
I provided a review rating of 10 for RudderStack.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?