What is our primary use case?
I was an architect and developed a BI solution, and I used the transaction feature in MicroStrategy, which lets you write to the database. We used that feature heavily.
What is most valuable?
Almost all the features are great, but I was particularly impressed by the enterprise features. Security, like how MicroStrategy stores user passwords and the performance, especially the queue. It was very powerful.
So, the core features of MicroStrategy, enterprise security and performance, were what set it apart, especially compared to other products at the time. Maybe Power BI and Tableau have improved performance now, but back then, MicroStrategy was exceptional.
And the ability to integrate with PPT is another plus. The platform's ability to write back data directly to the database is also good.
And, the interactive chart features are all common and valuable.
What needs improvement?
MicroStrategy, for me, it's the visualization and user-friendliness that needs improvement.
When compared to Power BI and Tableau, that's their sweet spot. They're super easy to pick up and use. Plus, they've got this cool association feature that updates when you change the timeframe.
But with MicroStrategy, there's a lot of room for improvement, especially in integrating with developed mobile solutions using MicroStrategy. We struggled to deploy to iOS, and the Android adaptation was a big challenge for us.
Everything that worked in iOS wouldn't work in Android, and videos and calendars were a whole other mess. So, user-friendliness for non-technical users and mobile performance on Android, particularly in India, where it's the dominant platform, those are my two big areas for improvement.
For how long have I used the solution?
I have experience with this solution for around six years. It's still there. The company has still been using the products after I left.
How are customer service and support?
The core technical stuff was great. But reaching them and getting a resolution took time. Once escalated to the India sales guy, things moved smoother.
The challenge was providing them with proper context and materials. They'd ask for this or that; it took time. But their technical expertise was definitely good.
We need to be patient with the initial communication and have the necessary infrastructure ready. We can't just throw production issues at them directly. We had to set up dedicated environments with management approval. But ultimately, they were supportive and did a good job.
In fact, they released platform updates for us in a couple of instances. Mobile and Android on MicroStrategy were always our biggest pain points, though. Device limitations meant they couldn't do everything.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We were mainly using Excel, but then I did evaluate Clickview, MicroStrategy, and Oracle's BI tool. This was around 2015-2016, so we weren't using Microsoft's BI solution yet.
Clickview was actually pretty good back then, and Oracle was a natural choice since we were already an Oracle shop.
But MicroStrategy won us over with its real-time data replication and data sharing capabilities. So, for the past 15-20 years, I've been working with Oracle solutions, including implementing data security policies and the like.
And then, for the past few years, I've been managing our MicroStrategy deployment, which basically uses Microsoft's BI platform behind the scenes.
How was the initial setup?
The implementation itself was pretty straightforward. The tricky part was understanding MicroStrategy's licensing model, which was a bit convoluted back then.
MicroStrategy has simplified it now, though. But overall, the implementation took about a year for our developers and architects to get comfortable, which is fine. There was a bit of a learning curve.
It's the user-friendliness compared to other BI products that gets me. Power BI and Tableau just feel more intuitive for non-technical users. So, MicroStrategy can be more user-friendly.
What's my experience with pricing, setup cost, and licensing?
Prices were competitive back then, like three or four years ago. Now, the price is high. But the bigger challenge was the lack of promotion for MicroStrategy in India.
Products grow through word-of-mouth, like people like us talking about them, training, etc. Marketing in India wasn't great. MicroStrategy was strong in the US and Europe, but in India, they still haven't reached that critical mass.
Very few people talk about MicroStrategy here. So, the price was high compared to others, but we got a very good discount. So, from that perspective, it's pricey compared to others, but that was three years ago. Things might have changed.
What other advice do I have?
Excluding the mobile Android issues, I'd rate it a nine out of ten. But factoring in the mobile Android experience, it drops to a six out of ten.
Everyone seems to be focusing on AI and predictive analytics these days. Honestly, for India's readiness, the current features are mostly enough.
The biggest challenge here is data quality and collection from various sources. The ETL part is crucial. If MicroStrategy could integrate with data sources better through partners, that would be a huge improvement. Technically, the product is good. Even Power BI had some performance issues when we tested it. But MicroStrategy's tools have generally been reliable for us.