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ActiveCampaign vs Bitrix24 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
47th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Bitrix24
Ranking in CRM
34th
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Project Management Software (25th), Enterprise Social Software (20th)
 

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.5% compared to the previous year. The mindshare of Bitrix24 is 0.8%, down from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Bitrix240.8%
ActiveCampaign0.6%
Other98.6%
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Head of Markting at Vanderkamp
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
Miguel Molano - PeerSpot reviewer
Sales Manager at a comms service provider with 51-200 employees
Efficient contact management with enhanced automation and good reliability
We use Bitrix24 to store contact leads and opportunities. For opportunities, we manage the entire business case from early stages until it is won or lost. Additionally, we use many automations, particularly email automations The CRM enables us to manage our job efficiently, offering…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"It's a very easy-to-use product."
"We use Bitrix24 to track sales activities in the same way that we used HubSpot."
"Collaboration and CRM are the most valuable features of Bitrix24."
"The data entry functionality is excellent, and the pipeline views and filters are highly useful."
"We use many of this solution's features for communication and for process automation, and it offers more functionality than a regular CRM."
"The CRM and collaboration tools are well-designed for our purposes. Your projects can be based on tasks, CRM, or opportunities. The task-based features are the most valuable for us right now."
"Initially, Bitrix24 improved the way we operate because we were not previously using a CRM. Before Bitrix24, we tracked everything through Outlook. Now, we have a tool that will automatically put out reports for us."
"The product is user-friendly."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"There is a need for better integration with ERP solutions."
"We need full ERP integration to take all our processes in one platform."
"Our financial department does not use Bitrix24 because it's not good for the sort of work they do. So, once we create an invoice in Bitrix24, we sent it to the client and the financial department and they enter it separately into their system. This is not great for us since we can't track what happens after a sale."
"The solution's open channel and contact center could be improved."
"From a product tracking point of view, there could be improvements."
"The stability could be improved."
"I would like to see improvements with Bitrix24's marketing automation."
"In my opinion, everything needs improvement. It all starts with the user experience. It's extremely difficult to use, it's always lagging, It doesn't look particularly appealing, in terms of how it looks, and it is extremely difficult to locate the stages."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"The solution's pricing is quite average and not expensive."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a seven or eight out of ten."
"The pricing for this program is reasonable."
"The product's pricing is okay for me. It is not expensive."
"Bitrix24 used to be cheaper, but now it's getting expensive."
"We were using the free version which was really limited in terms of functionality."
"I use the free version. I sense that my company will need a license for the solution in a few months to use some features like lead management."
"Bitrix24 offers an open-source option for small companies, but you can order a bigger range of services on a monthly or yearly contract."
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Top Industries

By visitors reading reviews
No data available
Construction Company
14%
Comms Service Provider
14%
Manufacturing Company
11%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Bitrix24?
The pricing for Bitrix24 is reasonable and standardized. However, we face limitations in Venezuela, where monthly invoicing isn't available, forcing us to pay annually.
What needs improvement with Bitrix24?
We need full ERP integration to take all our processes in one platform. Additionally, extracting data can be troublesome, as we have to use Russian APIs, which poses a security concern.
What advice do you have for others considering Bitrix24?
I would recommend Bitrix24 to others. Although we are moving to another solution, Bitrix24 offers impressive capabilities we haven’t utilized fully. I'd rate the solution eight out of ten.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
mobilblitz Geissler & Ulrich GbR, Caloryfrio.com, k-webs, Ecuatoriana Industrial, Artistic Closets, Saigon Newport Corporation
Find out what your peers are saying about ActiveCampaign vs. Bitrix24 and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.