ActiveCampaign vs Freshsales comparison

ActiveCampaign and Freshworks are both solutions in the CRM category. ActiveCampaign is ranked #28 with an average rating of 9.0, while Freshworks is ranked #20 with an average rating of 8.7. ActiveCampaign holds a 0.6% mindshare in CRM, compared to Freshworks’s 1.1% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 100% of Freshworks users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

1,119 Views
1,119 Comparison Views

100% willing to recommend

Freshsales

Read 8 Freshsales reviews

2,744 Views
2,250 Comparison Views

100% willing to recommend

ActiveCampaign

Freshsales

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Executive SummaryUpdated on Dec 19, 2024

Freshsales and ActiveCampaign are both competing CRM and marketing automation solutions. ActiveCampaign appears to have an edge with its advanced features, while Freshsales is strong in pricing and support aspects.

Features: Freshsales offers robust lead management, AI-driven insights, and customizable pipelines, ideal for sales management. ActiveCampaign stands out with powerful email marketing, automation, and integration capabilities, suitable for marketing-driven efforts.

Ease of Deployment and Customer Service: ActiveCampaign's deployment is generally straightforward with comprehensive onboarding, while Freshsales provides rapid setup with excellent customer support. Freshsales is noted for its prompt assistance, whereas ActiveCampaign offers extensive tutorials and resources.

Pricing and ROI: Freshsales offers competitive pricing with a clear ROI through its efficient feature set. ActiveCampaign requires a higher investment but delivers substantial ROI with its advanced marketing tools.

To learn more, read our detailed ActiveCampaign vs. Freshsales Report (Updated: April 2026).

Buyer's Guide

ActiveCampaign vs. Freshsales

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

28th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Freshsales

Ranking in CRM

20th

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), Opportunity Management (10th), Sales Force Automation (8th)

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of Freshsales is 1.1%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Freshsales	1.1%
ActiveCampaign	0.6%
Other	98.3%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Automation has boosted sales efficiency and improves follow-ups across multiple customer segments

The automation runs whenever a certain trigger point is met. For example, if the person details captured indicate they are interested in proceeding further, then when we update the particular field, it automatically goes to the next person at a higher level, and then the status gets changed. There are many features including recently enabled AI that gives a brief description to the contact person about what that particular promotion is about. There are also features like auto email getting triggered and marketing emails. All of those features are part of Freshsales.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Freshsales is user-friendly, scalable and stable."

"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."

"Email integration is easy."

"To conclude, the productivity and automation features are the most useful."

"The solution's most valuable feature is its well-organized sales cycle, which is important to us."

"The solution is a low-cost CRM product compared to other CRM alternatives."

"I like Freshsales because it's integrated with Shopify which we use to host our website."

"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."

More Freshsales pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The price of this solution could be improved as well as the reporting functionality."

"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."

"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."

"The reporting for this solution across all their products could be improved."

"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."

"We can use only one domain in the basic package."

"It lacks customizability for complex and larger use cases."

"The solution needs to improve the user experience and leads capture."

More Freshsales cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The price for this solution is good in general, but in Brazil we do pay additional taxes."

"If one is a very low price and ten is expensive, I rate the product price as a three."

"The basic price is affordable. The add ons are expensive."

"The tool is not that expensive."

"Freshsales is an economical product."

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Top Industries

By visitors reading reviews

No data available

Comms Service Provider

18%

Construction Company

15%

Outsourcing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	1

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

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What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What needs improvement with Freshsales?

The product is up to the mark and everything we need right now.

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What is your primary use case for Freshsales?

Freshsales is our CRM tool and CRM platform. Whenever we want to sell a product to a customer or when they inquire on any promotion site, we get the customer details over Freshsales, and based on t...

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What advice do you have for others considering Freshsales?

Freshsales is a must-go product if you are considering a low budget and highly scalable product. I would rate this review as a nine.

See all answers

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Compared 6% of the time

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Product Reports

Buyer's Guide

CRM

April 2026

Download ActiveCampaign product report

Buyer's Guide

Freshsales

May 2026

Download Freshsales product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

Sample Customers

Information Not Available

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

Buyer's Guide

ActiveCampaign vs. Freshsales

April 2026

Free Report: ActiveCampaign vs. Freshsales

Find out what your peers are saying about ActiveCampaign vs. Freshsales and other solutions. Updated: April 2026.

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