ActiveCampaign vs Siebel CRM comparison

Why PeerSpot?

ActiveCampaign and Oracle are both solutions in the CRM category. ActiveCampaign is ranked #47, while Oracle is ranked #19 with an average rating of 7.0. ActiveCampaign holds a 0.6% mindshare in CRM, compared to Oracle’s 1.3% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 88% of Oracle users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

2,274 Views
2,274 Comparison Views

100% willing to recommend

Siebel CRM

Read 20 Siebel CRM reviews

5,871 Views
5,519 Comparison Views

88% willing to recommend

ActiveCampaign

Siebel CRM

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Executive SummaryUpdated on Dec 19, 2024

Siebel CRM and ActiveCampaign are competing products in the CRM space, offering solutions for businesses seeking comprehensive customer relationship management. While Siebel CRM is renowned for its capabilities in large-scale enterprises, ActiveCampaign gains an edge with its ease of use and affordability, making it favorable for small to medium-sized businesses.

Features: Siebel CRM provides extensive customizable options, detailed analytics, automation, and scalability to meet complex enterprise needs. ActiveCampaign offers email marketing automation and integration, simplifying marketing tasks and appealing to businesses streamlining efforts.

Ease of Deployment and Customer Service: ActiveCampaign provides quick deployment with a straightforward setup and efficient customer support, making it a choice for rapid implementation. Siebel CRM requires more time for deployment due to its complexity and customization, necessitating substantial IT resources suitable for businesses with dedicated teams.

Pricing and ROI: ActiveCampaign offers competitive pricing with flexible plans, demonstrating promising ROI for cost-efficient businesses. Its lower setup costs and subscription-based model make it accessible to many companies. Siebel CRM involves higher setup costs and initial investment, reflecting enterprise capabilities and yielding high ROI for businesses needing extensive functionalities.

To learn more, read our detailed ActiveCampaign vs. Siebel CRM Report (Updated: November 2026).

Buyer's Guide

ActiveCampaign vs. Siebel CRM

November 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

47th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Siebel CRM

Ranking in CRM

19th

Average Rating

7.6

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Local Government CRM (4th)

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.5% compared to the previous year. The mindshare of Siebel CRM is 1.3%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Siebel CRM	1.3%
ActiveCampaign	0.6%
Other	98.1%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

Read full review

ShirazShah

CRM Specialist at Allied Bank Limited

Integration capabilities facilitate efficient data management and enhance customer service, but the analytics requires improvement

The analytics capabilities in Siebel CRM have presented numerous challenges. Due to these challenges, we had to integrate Microsoft Power BI. The CRM analytics was not sufficient for our needs, given that we have four million customers and a thousand products. We are currently focusing on the upgrade and discussing with Oracle. If there have been improvements in the analytics side over the past few years, we are open to evaluating them. Currently, all analytics are being done on Power BI. The data is exported to our data lake, and Power BI is being used for all reporting and analytics. Even our customer 360, which is the core of any CRM, has Power BI widgets built-in through iframe because we could not accomplish this through Siebel CRM. The analytics component has been the main pain point for our organization, particularly due to processing time and performance with our large customer base.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"It is a stable solution, but because it is an on-premises one, we have slow response rates at times."

"Siebel offers a high level of customization which has been valuable. The solution also offers the ability to model complex products."

"Siebel CRM is used for distributing information between systems, trouble ticketing, and case management."

"The solution's order management pack is quite fantastic."

"We moved from an excel sheet to Siebel so it did help us initially in digitizing CRM related business processes and was positioned as single source of truth for CRM."

"It's very stable."

"It is easier to communicate with local companies within a large organization using Siebel CRM."

"The tool's complaint management feature is very good. We used a CRM before, which lacked the integrations, so complaints had to be handled manually. With Siebel CRM, we have better integrations and can resolve complaints with a few clicks. When you're in the service industry, tasks matter a lot, especially when you have to access multiple systems to address issues. Being a bank, we currently have around 17 operational systems. It's not feasible to expect users to access them individually to make the necessary changes."

More Siebel CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"We had opened several cases. I am not at all satisfied with the support of Oracle."

"The problem with Siebel is that everything is customizable in it. It's probably over-engineered, which makes it difficult to use, and it makes it difficult for the users to get started with the system."

"I want Oracle to improve the tool’s UI with a vanilla application. I would also like to see an insurance broking vertical in their future releases. There are thousands of brokers who look for an insurance broking solution."

"The tool took a lot of time to deploy."

"Siebel is not user-friendly."

"The user interface, mobile application, and support could be improved."

"Oracle needs to improve its support. The major drawback I've observed with Siebel CRM is that Oracle hasn't taken appropriate steps to improve it since 2019. We noticed a steep downfall because Oracle was slow to roll out upgrades like Open UI. By the time these upgrades were available, the market had shifted to cloud solutions, which competitors were already providing much earlier."

"The user interface could be more intuitive and modern. The Oracle Siebel documentation contains many links, and finding specific information takes time."

More Siebel CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The product is expensive."

"The price of Siebel CRM depends on the usage of the business requirement. For large enterprises the price it's very good but if you are using it for medium scale enterprises, the price is very expensive."

"Its licensing is yearly."

"This solution is expensive compared to other solutions in the market. This makes it difficult to convince our customers to use it. The customers who are already using Siebel have thought about moving to Velocity or Salesforce."

"I think the tool’s pricing is exaggerated. Once you do the price sizing as per your business needs, you would find that the price of other solutions like Zoho CRM, HubSpot CRM, Salesforce CRM, etc. would be always the same."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Outsourcing Company

Construction Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	1
Large Enterprise	16

Questions from the Community

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What is your experience regarding pricing and costs for Siebel Sales?

I do not have any information on pricing, setup cost, or licensing.

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What needs improvement with Siebel Sales?

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What is your primary use case for Siebel Sales?

We implemented Siebel CRM in our organization in December 2022. We are currently in discussions with Oracle, but we will stay with Siebel CRM rather than moving to the Fusion version. We are alread...

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Comparisons

Odoo vs ActiveCampaign

Compared 18% of the time

Microsoft Dynamics CRM vs ActiveCampaign

Compared 15% of the time

Data Cloud vs ActiveCampaign

Compared 13% of the time

Levitate vs ActiveCampaign

Compared 12% of the time

Vtiger CRM vs ActiveCampaign

Compared 5% of the time

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Microsoft Dynamics CRM vs Siebel CRM

Compared 11% of the time

Oracle Fusion Service vs Siebel CRM

Compared 9% of the time

Oracle CRM vs Siebel CRM

Compared 8% of the time

Salesforce Sales Cloud vs Siebel CRM

Compared 8% of the time

SugarCRM Platform vs Siebel CRM

Compared 8% of the time

More Siebel CRM Competitors

Product Reports

Buyer's Guide

CRM

October 2026

Download ActiveCampaign product report

Buyer's Guide

Siebel CRM

October 2026

Download Siebel CRM product report

Also Known As

No data available

Siebel Sales

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Siebel CRM offers a robust platform known for flexibility and scalability, providing advanced integration with Oracle products and meeting diverse tasks in customer management.

Siebel CRM stands out due to its flexibility, stability, and scalability, making it a preferred choice in customer relationship management. Users appreciate its integration capabilities and the ability to customize features, ensuring it adapts to complex business requirements. Key strengths include complaint management, workflows, and efficient data modeling for complex products. It supports multiple systems, enhancing customer engagement and facilitating tasks like marketing and financial modeling. Its seamless integration with Oracle products increases efficiency, particularly favored in the financial sector.

What are some key features of Siebel CRM?

Integration Capabilities: Ensures smooth connectivity with existing Oracle systems.
Data Model: Facilitates efficient handling of complex data structures.
Customization: Allows tailoring of workflows and functionalities.
Complaint Management: Streamlines resolution processes.
Workflow Automation: Automates repetitive tasks for efficiency.
User Interface Customization: Adapts interface to meet user preferences.

What benefits or ROI should users consider?

Enhanced Customer Engagement: Improves interaction and service delivery.
Operational Efficiency: Streamlines processes, reducing manual effort.
Scalability: Grows with organizational needs without compromising performance.
Cost Efficiency: Reduces overhead by integrating with existing systems.
Reliability: Offers stable operation across diverse business environments.

In telecom and banking, Siebel CRM is leveraged for managing customer interactions and enhancing service experiences. Enterprises use it for product catalogs, while call centers benefit from its efficiency in handling customer service requests. Its ability to integrate information significantly benefits sales and marketing activities in diverse industries.

Oracle

Sample Customers

Information Not Available

Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Tªrk Telekom, Bouygues Telecom, City of Atlanta, IGEPA IT-SERVICE GmbH, ec4u expert consulting AG, Salud Responde, Sascar, Banca Transilvania, UL, Ingersoll Rand, The Royal Dutch Touring Club ANWB

Buyer's Guide

ActiveCampaign vs. Siebel CRM

November 2026

Free Report: ActiveCampaign vs. Siebel CRM

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