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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
47th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (6th), BI (Business Intelligence) Tools (57th), BI on Hadoop (1st)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (10th)
 

Mindshare comparison

As of March 2026, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.4%, up from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 11.5%, down from 21.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance11.5%
AtScale Adaptive Analytics (A3)0.4%
Other88.1%
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"The custom classifications are one of the most valuable features."
"I like Purview's data discovery features. It automatically scans and identifies all the fields. In the last project, the customer required us to have some of the codes we specified in this, and we had to structure the codes in a specific way. We can define the structure."
"One important feature is data security, which both end users and the organization seek."
"You can set up automated dates to alert on internal data."
"I don't know if I've gotten much value out of Purview personally, but our security team loves it. Our biggest concern is leakage or theft of our data because we have a lot of PII and stuff that has not been released. We like the insights Purview provides and the way the solution can track and manage things. I'd say that was probably their favorite piece of it so far. From everything the security team has told me, the policy management and DLP features are working spectacularly."
"The most valuable feature is the tracking activity and device onboarding."
"The best part is that I can create classifications per my requirements. I use it to classify multiple platforms like AWS, GCP, Azure, and different file sharing systems."
"The most significant value lies in its seamless integration into the Azure ecosystem, automating various processes and reducing operational burdens."
 

Cons

"The product was not able to meet our 10 second refresh requirements."
"The organization of the icons is not saved across users."
"There was an issue with the incremental aggregation not working as indicated."
"The standard support is acceptable, but sometimes it doesn't respond fast enough. Overall, it doesn't meet our expectations."
"If we could have a view something like we have in CrowdStrike—which is, I believe, the biggest competitor to Microsoft when it comes to security—a node nodal view, which we also have in Defender, that would make it a more complete, one-stop solution. That would save a lot of time for the admins and the engineers."
"As Microsoft Purview got a little more mature, the deployments got a little more complex, as we were kind of seeing that there are a lot of ways, like there were a hundred ways to do one thing or less."
"In terms of the competence of the tools with the Microsoft ecosystem, the product can do better."
"While Purview's data connector platform can ingest information from non-Microsoft data sources, it is slow to do so and the information may become outdated."
"One drawback of Microsoft Purview, though it's beneficial and easy to use, is that when you start plugging in connectors for third-party sources when setting the solution up for data collection, it becomes a bit more tricky."
"Support should be improved in the form of good documentation and video lessons where a person can check things out. There is a community, but it takes a lot of time if we want to get an answer to a question."
"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."
 

Pricing and Cost Advice

Information not available
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"Purview's price is pretty high when you factor in storage costs."
"I consider it cost-efficient because of the metrics it provides."
"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."
"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."
"The pricing depends on the client's requirements and the number of applications."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Healthcare Company
13%
Manufacturing Company
12%
Computer Software Company
11%
Financial Services Firm
14%
Computer Software Company
9%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise32
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Microsoft, Collibra, Informatica and others in Data Governance. Updated: March 2026.
884,873 professionals have used our research since 2012.