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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
44th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), BI (Business Intelligence) Tools (45th), BI on Hadoop (1st)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (14th)
 

Mindshare comparison

As of August 2026, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.6%, up from 0.2% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 9.2%, down from 20.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance9.2%
AtScale Adaptive Analytics (A3)0.6%
Other90.2%
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"The audit log has been a lifesaver for a lot of reasons. Historically, when using SaaS products, there were always questions about how the audit was going and whether we were sufficient out of the box. Purview has many capabilities available through centralized reporting that provide a view of a specific segment."
"My favorite features are eDiscovery and insider risk management, because these are the major threats to an organization that can't be easily traced."
"The most valuable aspect of Purview is its PowerShell connectivity, enabling automation."
"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."
"I really like the entire system for auto-labeling content. It's a very refined system. I use the Keyword Query Language to define refined string-based metadata, and then I can really go deep into the specific data with the specific properties labeled in such and such a way."
"The most valuable feature is the tracking activity and device onboarding."
"The most significant value lies in its seamless integration into the Azure ecosystem, automating various processes and reducing operational burdens."
"The labeling is the most valuable feature for the companies I'm installing it for. Some of them have several thousand staff, and their concerns are around confidential or private data being shared. The labels and the policies involved with them give them that initial visibility."
 

Cons

"The organization of the icons is not saved across users."
"There was an issue with the incremental aggregation not working as indicated."
"The product was not able to meet our 10 second refresh requirements."
"Purview's data connector platform for non-Microsoft data sources is good, but there is some functionality that hasn't been developed yet. There are some servers that it can't connect to yet, because they're still in a trial process."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is."
"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."
"Frequent daily updates from Microsoft can cause interface elements like buttons to appear and disappear, making navigation unpredictable."
"There are some non-Microsoft file formats that are not supported."
"Because Purview is not a 100 percent data governance solution, it would help if we could pick some of the good capabilities of other products."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
 

Pricing and Cost Advice

Information not available
"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."
"Purview is included in our Microsoft E5 licensing."
"Microsoft Purview requires a Microsoft 365 license and is included with an E5 license."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."
"The pricing is decent. It is neither too low nor too high. Given its capabilities, the pricing is justified."
"I would rate the cost of Microsoft Purview a six out of ten with ten being the most expensive."
"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."
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Top Industries

By visitors reading reviews
Healthcare Company
14%
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
10%
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: July 2026.
908,834 professionals have used our research since 2012.