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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
46th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), BI (Business Intelligence) Tools (47th), BI on Hadoop (1st)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (14th)
 

Mindshare comparison

As of June 2026, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.6%, up from 0.2% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 8.6%, down from 21.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance8.6%
AtScale Adaptive Analytics (A3)0.6%
Other90.8%
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"I use the tool in projects as a medium to provide information as reports to the stakeholders."
"The integration ecosystem with Microsoft Purview is the most valuable aspect."
"The data lineage feature stands out. It tracks where the data comes from and any changes made."
"It gives you the opportunity to know your data and apply policies around it. If those policies are flouted, you can always track what's happening. You have options such as alerting the person who is committing that action, or you can take automatic action by blocking, for example, an email that is been sent externally. It's very useful."
"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."
"Purview helped us automate and control our data without having to rely on people to manually tag documents with specific retention periods."
"The product has helped us save both time and money."
"Microsoft Purview is scalable."
 

Cons

"There was an issue with the incremental aggregation not working as indicated."
"The product was not able to meet our 10 second refresh requirements."
"The organization of the icons is not saved across users."
"Because Purview is not a 100 percent data governance solution, it would help if we could pick some of the good capabilities of other products."
"In terms of the competence of the tools with the Microsoft ecosystem, the product can do better."
"One of the challenges is that Microsoft changes things so quickly that sometimes you're just playing catch-up, and sometimes these changes aren't communicated effectively."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"If we could have a view something like we have in CrowdStrike—which is, I believe, the biggest competitor to Microsoft when it comes to security—a node nodal view, which we also have in Defender, that would make it a more complete, one-stop solution. That would save a lot of time for the admins and the engineers."
"It is lacking a bit because I've opened some tickets, and it's taken months to resolve, or I've never even had them resolved."
"Overcoming certain control issues would significantly enhance our overall satisfaction."
"We have had a lot of issues since we moved to Unified Support. There have been work gaps there, and we believe they fixed them, but we need to make sure that they are going to be sustainable. It is to be seen."
 

Pricing and Cost Advice

Information not available
"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."
"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."
"Microsoft Purview is expensive."
"The price is reasonable considering its value."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"People often and unjustly say that Microsoft product pricing is not in the scope of reality, that it's just too expensive at times. I do not feel that is the case at all... If I'm able to let go of 30 to 70 percent of my IT administration staff, that makes up for a lot of money."
"The pricing depends on the client's requirements and the number of applications."
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Top Industries

By visitors reading reviews
Healthcare Company
13%
Manufacturing Company
13%
Construction Company
9%
Financial Services Firm
9%
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: May 2026.
900,747 professionals have used our research since 2012.