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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
45th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), BI (Business Intelligence) Tools (50th), BI on Hadoop (1st)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (12th)
 

Mindshare comparison

As of May 2026, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.5%, up from 0.2% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 8.8%, down from 21.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance8.8%
AtScale Adaptive Analytics (A3)0.5%
Other90.7%
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"The GUI interface is nice and easy to use."
"My favorite features are eDiscovery and insider risk management, because these are the major threats to an organization that can't be easily traced."
"Overall, I would laud its ease of use, intuitive interface, and easy navigation."
"Purview's greatest benefit for us is data discovery."
"The most valuable feature is the tracking activity and device onboarding."
"The custom classifications are one of the most valuable features."
"The feature that I find most valuable is its ability to block unintended data sharing, like forcing unencrypted emails to be encrypted. We're evolving technologically, so people aren't always working from their desks. Our people are on the move. We have data everywhere. For example, in airlines, they're mobile and working from one door to another. They can't carry a computer from one station to another. That's where a lot of airlines use iPads. Securing and integrating iPads is helpful."
"From my experience and customer feedback, one of the most valuable features of Microsoft Purview is ease of use, especially for content hosted within Microsoft 365 and Azure. I also like that the pricing model for the solution is reasonable."
"You can set up automated dates to alert on internal data."
 

Cons

"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"There was an issue with the incremental aggregation not working as indicated."
"The product was not able to meet our 10 second refresh requirements."
"It could reduce pricing to encourage usage."
"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."
"Frequent daily updates from Microsoft can cause interface elements like buttons to appear and disappear, making navigation unpredictable."
"The product must provide better integrations with OS X and iOS."
"One area for improvement is better documentation on what is working and what is not, as well as what features are allowed depending on your licensing model. It's essential to know if a feature isn't working due to missing licenses."
"Privacy features should be integrated into the core product rather than offered as optional add-ons, as privacy is not a luxury but a fundamental requirement."
"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."
"If we could have a view something like we have in CrowdStrike—which is, I believe, the biggest competitor to Microsoft when it comes to security—a node nodal view, which we also have in Defender, that would make it a more complete, one-stop solution. That would save a lot of time for the admins and the engineers."
 

Pricing and Cost Advice

Information not available
"The pricing depends on the client's requirements and the number of applications."
"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."
"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."
"Aside from the complexity of the pricing model, the price itself is realistic. Features like AI components and automatic classification require additional licenses. Still, anyone can start using Purview with a basic E3 license if they're using Microsoft 365 and grow with additional licenses as needed. Overall, we're satisfied with the price."
"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"The price is reasonable considering its value."
"Purview is included in our Microsoft E5 licensing."
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Top Industries

By visitors reading reviews
Healthcare Company
13%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
15%
Government
9%
Computer Software Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise32
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Microsoft, Collibra, Informatica and others in Data Governance. Updated: April 2026.
893,244 professionals have used our research since 2012.