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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
47th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (6th), BI (Business Intelligence) Tools (57th), BI on Hadoop (2nd)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
59
Ranking in other categories
Microsoft Security Suite (8th)
 

Mindshare comparison

As of February 2026, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.4%, up from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 12.1%, down from 21.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Governance12.1%
AtScale Adaptive Analytics (A3)0.4%
Other87.5%
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"Data authentication enables us to classify documents based on whether they should be restricted for internal consumption or permitted for external sharing."
"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."
"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."
"It is critical that Purview delivers data protection across multi-cloud and multi-platform environments. That is the number one reason that people are adopting hybrid and best-of-the-breed approaches. Especially in banking, it is critical because people want to protect, govern, and secure their data. This is one of the first conversations that happens with security and the architecture group on the client side."
"The custom classifications are one of the most valuable features."
"The product has helped us save both time and money."
"The documentation is very exhaustive. Anyone can go ahead and try different use cases."
"Microsoft Purview's primary benefit lies in safeguarding sensitive and confidential data, thereby mitigating the risk of internal data exfiltration."
 

Cons

"There was an issue with the incremental aggregation not working as indicated."
"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"I would like to have AI functionality on the dashboard to help me analyze and report on the data that we capture using Purview on a daily basis."
"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."
"Two features are unsupported—custom insights and the DLP component—that would be beneficial to me as a consultant and for the customer in terms of security and monitoring. Regarding security, DLP would provide a more granular level of data masking. Custom insights would offer more detailed monitoring and alerts that can notify customers of failures or anything requiring urgent action."
"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."
"We haven't really gotten too far into it to identify areas for improvement just yet."
"The standard support is acceptable, but sometimes it doesn't respond fast enough. Overall, it doesn't meet our expectations."
"There are some non-Microsoft file formats that are not supported."
"The technical support has room for improvement."
 

Pricing and Cost Advice

Information not available
"Purview is included in our Microsoft E5 licensing."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"Microsoft Purview is expensive."
"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."
"The pricing is moderate. It's not too expensive, but it's not the most competitive."
"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."
"The solution is extremely affordable for the K-12 space."
"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Healthcare Company
14%
Manufacturing Company
11%
Media Company
10%
Financial Services Firm
14%
Computer Software Company
10%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise31
 

Questions from the Community

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What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appr...
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Microsoft, Collibra, Informatica and others in Data Governance. Updated: January 2026.
881,733 professionals have used our research since 2012.