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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
41st
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), BI (Business Intelligence) Tools (44th), BI on Hadoop (1st)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (10th)
 

Mindshare comparison

As of November 2026, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.6%, up from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 7.8%, down from 18.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance7.8%
AtScale Adaptive Analytics (A3)0.6%
Other91.6%
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"It is critical that Purview delivers data protection across multi-cloud and multi-platform environments. That is the number one reason that people are adopting hybrid and best-of-the-breed approaches. Especially in banking, it is critical because people want to protect, govern, and secure their data. This is one of the first conversations that happens with security and the architecture group on the client side."
"The most valuable feature is the tracking activity and device onboarding."
"I like Purview's data discovery features. It automatically scans and identifies all the fields. In the last project, the customer required us to have some of the codes we specified in this, and we had to structure the codes in a specific way. We can define the structure."
"It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies."
"Data authentication enables us to classify documents based on whether they should be restricted for internal consumption or permitted for external sharing."
"Microsoft Purview's primary benefit lies in safeguarding sensitive and confidential data, thereby mitigating the risk of internal data exfiltration."
"Has a good interface and is reasonably priced."
"From my experience and customer feedback, one of the most valuable features of Microsoft Purview is ease of use, especially for content hosted within Microsoft 365 and Azure. I also like that the pricing model for the solution is reasonable."
 

Cons

"The product was not able to meet our 10 second refresh requirements."
"There was an issue with the incremental aggregation not working as indicated."
"The organization of the icons is not saved across users."
"Enhancing the tool's capability to connect to multiple sources would be valuable."
"We are currently in the rollout phase, so I am not entirely sure about specific areas of improvement. However, there are some problems with DLP rules, and it would be great if the security around DLP could be expanded."
"Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level."
"Two features are unsupported—custom insights and the DLP component—that would be beneficial to me as a consultant and for the customer in terms of security and monitoring. Regarding security, DLP would provide a more granular level of data masking. Custom insights would offer more detailed monitoring and alerts that can notify customers of failures or anything requiring urgent action."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
"Reflecting organizational changes within Purview is impractical."
"Non-Microsoft use cases are not very high. It's limited for now."
"We've had a few issues with the scanner. It runs perfectly one day, and on another day, it will run the whole night. It's probably related to the rules. If I set some compliance rules and apply the rules to any column, I can't delete it. I have to disable it and reactivate it."
 

Pricing and Cost Advice

Information not available
"Purview is included in our Microsoft E5 licensing."
"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."
"The categorization within the licensing could be improved. There are a lot of solutions within Microsoft Purview. If the licensing could be a bit clearer and the solutions could be better categorized according to function and across multiple environments, that would be excellent. The licensing is very confusing."
"The pricing is decent. It is neither too low nor too high. Given its capabilities, the pricing is justified."
"Microsoft Purview is expensive."
"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."
"The pricing depends on the client's requirements and the number of applications."
"Aside from the complexity of the pricing model, the price itself is realistic. Features like AI components and automatic classification require additional licenses. Still, anyone can start using Purview with a basic E3 license if they're using Microsoft 365 and grow with additional licenses as needed. Overall, we're satisfied with the price."
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Top Industries

By visitors reading reviews
Comms Service Provider
15%
Healthcare Company
13%
Manufacturing Company
13%
Construction Company
10%
Financial Services Firm
12%
Computer Software Company
9%
Manufacturing Company
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: October 2026.
920,929 professionals have used our research since 2012.