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Authentify vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Authentify
Ranking in Authentication Systems
28th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Single Sign-On (SSO) (2nd), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of September 2026, in the Authentication Systems category, the mindshare of Authentify is 1.2%, up from 0.2% compared to the previous year. The mindshare of Microsoft Entra ID is 5.6%, down from 13.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID5.6%
Authentify1.2%
Other93.2%
Authentication Systems
 

Featured Reviews

DS
Owner at David Strom Inc.
A new way to perform multifactor authentication using specialized SaaS software
Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to One month I got a few error messages which turned out to be themselves errors. I have been using SecurID tokens and wanted something that didn't require hardware authentication devices.…
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to."
"The implementation of device-bound passkeys in Microsoft Authenticator helps with phishing-resistant authentication."
"Azure Active Directory is quite scalable."
"We find the Integration accessory integration the most valuable feature; you can have your application integrated with an actual directory, you don't need to do much code, you can use interfaces and it's a direct integration, so there is no need to worry about the requirements of your application."
"What I like most about Microsoft Entra ID is how it's the continuation of what was started with Active Directory to the cloud."
"It's a very scalable solution."
"Microsoft Entra ID has streamlined and centralized our device management and threat response processes."
"The boards for task tracking are a valuable feature."
"We are really happy with how the functionality Azure Active Directory gives us."
 

Cons

"I got a few error messages which turned out to be themselves errors."
"The downside is that we now have all our eggs in one basket with Microsoft. We have this great authentication and single sign-on, but if Microsoft has an outage in North America or globally, on Outlook or Teams, we're dead in the water... We get some type of hiccup once a quarter."
"The visibility in the GUI is not good for management. There are a lot of improvements that could make it better."
"If Microsoft can give us a way to see where this product is running, from a backend perspective, then it would be great."
"It doesn't function the same way as an Active Directory inside of an infrastructure, that is, a physical infrastructure. In the cloud, it is all flat. That's one of the disadvantages."
"I would rate my customer service and technical support as about a five right now, as we just got in contact with our Microsoft rep, so it is improving."
"We would like to have more granularity in the Azure conditional access in order to be able to manage more groups for devices and for applications."
"There should be guidance on features, especially security features, in Entra ID and whether they are sufficient on their own. The solution could become expensive when paying extra for enhanced security features, so Microsoft needs to offer better clarity on this matter."
"Microsoft has so many different requirements and priorities that sometimes they don't invest all their energy into the products that you have expectations to investigate."
 

Pricing and Cost Advice

Information not available
"Be sure: You know your userbase, e.g., how many users you have. You choose the right license and model that suit your business requirements."
"I think the pricing is efficient, but the licensing is overly complicated and difficult to understand. There are many tricks in the licensing that weigh against us."
"The pricing for Azure Active Directory is affordable; I would rate the cost a six out of ten."
"MFA and P2 licenses for two Azures for fully-enabled scenarios and features cost a lot of money. This is where Okta is trying to get the prices down."
"Licensing fees are paid on a monthly basis and the cost depends on the number of users."
"I'm not sure about the specific costs or how they're calculated, but essentially, the costs go up based on the level of security that is required by the organization."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"Azure Active Directory is more expensive than Google, but the capabilities they provide are superior."
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Top Industries

By visitors reading reviews
No data available
Outsourcing Company
13%
Financial Services Firm
11%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
 

Questions from the Community

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How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
 

Also Known As

xFA
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

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Overview

 

Sample Customers

Midwestern Bank
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: September 2026.
913,683 professionals have used our research since 2012.