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Authentify vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Authentify
Ranking in Authentication Systems
30th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of May 2026, in the Authentication Systems category, the mindshare of Authentify is 1.2%, up from 0.1% compared to the previous year. The mindshare of Microsoft Entra ID is 6.5%, down from 15.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID6.5%
Authentify1.2%
Other92.3%
Authentication Systems
 

Featured Reviews

DS
Owner at David Strom Inc.
A new way to perform multifactor authentication using specialized SaaS software
Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to One month I got a few error messages which turned out to be themselves errors. I have been using SecurID tokens and wanted something that didn't require hardware authentication devices.…
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to."
"Multi-factor authentication is one of the most important features of my work. Verified ID is another feature that is becoming significant."
"Single sign-on provides flexibility and helps because users don't want to remember so many passwords when logging in. It's a major feature. Once you log in, you have access to all the applications. It also enables us to provide backend access controls to our users, especially when it comes to groups, as we are trying to normalize things."
"Azure Active Directory has improved our organization because it is one of the key components and is being used by almost most companies for identifying and access management on the cloud or on-premise infrastructure."
"The fact that it's an ecosystem in itself is probably the best one."
"I would recommend Azure Active Directory to others; it is integrated with all Microsoft platforms and has a lot of useful features that can help security IT administrators."
"Microsoft Azure AD is easy to install and is a stable solution."
"We find the Integration accessory integration the most valuable feature; you can have your application integrated with an actual directory, you don't need to do much code, you can use interfaces and it's a direct integration, so there is no need to worry about the requirements of your application."
"It also has features that help improve security posture. The most important of these features include multifactor authentication, which is very useful for connecting to the organization, especially from outside the boundaries of the organization. That is very helpful when it comes to user security."
 

Cons

"I got a few error messages which turned out to be themselves errors."
"In my opinion, Microsoft sometimes releases products too early without providing enough documentation."
"The management interface has some areas that need improvement."
"The role-based access control can be improved. Normally, the role-based access control has different privileges. Each role, such as administrator or user, has different privileges, and the setup rules for them should be defined automatically rather than doing it manually."
"There is a concept of cross-tenant trust relationships, which I believe Microsoft is actively pursuing. That is something which in the coming days and years to come by will be very key to the success of Azure Active Directory, because many organizations are going into mergers and acquisitions or spinning off new companies. They will still have to access the old tenant information because of multiple legal reasons, compliance reasons, and all those things. So, there should be some level of tenant-level trust functionality, where you can bring people from other tenants to access some part of your tenant application. So, that is an area which is growing. I believe Microsoft is actively pursuing this, and it will be an interesting piece."
"The solution has not saved costs. While we’ve eliminated some tools, there are some other features that we are dependent on as admin, which are not yet integrated with Azure AD."
"We have a custom solution now running to tie all those Azure ADs together. We use the B2B functionality for that."
"I would rate my customer service and technical support as six out of ten, noting that level two support is really poor while everything else above that is good."
"Something that I definitely expect is improvement in the UI and UX for frontline workers, especially for non-tech savvy individuals."
 

Pricing and Cost Advice

Information not available
"The cost of Entra ID depends entirely on our organization's specific needs and use cases."
"It's really affordable."
"The solution costs us 60,000 Rupees annually, just over $700, and there are no additional costs."
"Previously, only building and global administrators could purchase subscriptions or licenses. Mid-last year, Microsoft made it so users can purchase the license online. Microsoft business subscription is for 200 to 300 users. If you have more than 300 users, you can't purchase the business plan. You have to purchase the enterprise plan. The enterprise plan is for 301 users and above. Pay as you go is also available. If you pay as you go in Azure, you will be billed for whatever you use."
"Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."
"We have an agreement with Microsoft, and my company pays yearly."
"The price is affordable, and we pay around $100 per month."
"Licensing fees are paid monthly."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise40
Large Enterprise160
 

Questions from the Community

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How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

xFA
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Midwestern Bank
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: April 2026.
893,221 professionals have used our research since 2012.