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Authentify vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Authentify
Ranking in Authentication Systems
27th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
278
Ranking in other categories
Single Sign-On (SSO) (2nd), Identity Management (IM) (3rd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of November 2026, in the Authentication Systems category, the mindshare of Authentify is 1.2%, up from 0.4% compared to the previous year. The mindshare of Microsoft Entra ID is 5.6%, down from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID5.6%
Authentify1.2%
Other93.2%
Authentication Systems
 

Featured Reviews

DS
Owner at David Strom Inc.
A new way to perform multifactor authentication using specialized SaaS software
Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to One month I got a few error messages which turned out to be themselves errors. I have been using SecurID tokens and wanted something that didn't require hardware authentication devices.…
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Avoids man in the middle or man in the browser exploits that other two factor products are susceptible to."
"If a company has hundreds of users that already exist in the cloud, and it now wants to enable those same users to be present in third-party applications that their business uses, like Atlassian or GoToMeeting, the provisioning technology can assist in achieving that."
"If you are familiar with Microsoft, this is the product to use."
"The most valuable features of Microsoft Entra ID are the login and the conditional access pieces."
"Having the single sign-on or the multi-factor way with just allowing the application with one tap to authenticate is really smart."
"Entra's conditional access policies allow us to fine-tune how we allow people into the environments and secure them."
"It is great for mom-and-pop shops or small businesses that are truly coming into the enterprise ecosystem and that have not come from a legacy environment."
"The most valuable feature is the ability to authenticate users using Microsoft Entra ID."
"The security features, multi-factor authentication, and service management features are valuable."
 

Cons

"I got a few error messages which turned out to be themselves errors."
"Microsoft's biggest challenge is the documentation. The challenge lies in keeping documentation up-to-date due to rapid changes. Troubleshooting requires workarounds and research."
"The dashboard and interface could be better. It would be ideal if it was easier to use."
"They have had a few outages, so stability is a little bit of an issue. It is global. That is the thing. I know some of the other competitors are regionalized ID platforms, but Entra ID is global, so when something goes wrong, it is a problem because it underpins everything, whether you are logging in to M365 or you have single sign-on to Azure, Autopilot, Intune, Exchange mailbox or another application. If there is a problem with Entra ID, all of that falls apart, so its great strength and weakness is the global single tenant for it. Stability is a key area for me. Otherwise, it is generally pretty good."
"I would appreciate it if they linked the Microsoft Entra ID platform with other 365 platforms, such as the governance of Power BI or the security for the App Center. That would be very useful since we have many platforms related to Microsoft 365. We need to have a link or different profiles for managing through Microsoft Entra ID, which is the main platform."
"The implementation of other third-party MFA such as Okta or Duo could be improved, even though Duo is integratable. The response from actual support tickets is a bit laggy, and I would like them to be more responsive."
"The thing that is a bit annoying is the inability to nest groups. Because we run an Azure hybrid model, we have nested groups on-premise which does not translate well. So, we have written some scripts to kind of work around that. This is a feature request that we have put in previously to be able to use a group that is nested in Active Directory on-premise and have it handled the same way in Azure."
"The ability to manage and authenticate against on-premises solutions would be beneficial."
"My experience with the pricing, setup costs, and licensing of Microsoft Entra ID indicates that we need to make it simple. It's way too complicated."
 

Pricing and Cost Advice

Information not available
"Our customers are looking for advanced features and processes for it to be cost-effective for their organizations. They see it as an overpriced product. They are enjoying using Azure Active Directory, but they are looking for better prices."
"I give the cost a three out of ten."
"The solution costs us 60,000 Rupees annually, just over $700, and there are no additional costs."
"There are four different levels of subscription including the free level, one that includes the Office 365 applications, the Premium 1 (P1) level, and the Premium 2 (P2) level."
"Its price is per user. It is also based on the type of user that you're synchronizing up there."
"The cost is billed on a per-user licensing basis."
"Be sure: You know your userbase, e.g., how many users you have. You choose the right license and model that suit your business requirements."
"Azure AD comes with Office 365, so we are just paying for the Office 365 license."
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Top Industries

By visitors reading reviews
No data available
Outsourcing Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business91
Midsize Enterprise42
Large Enterprise162
 

Questions from the Community

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How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I primarily use Microsoft Entra ID's free tier, so I have not faced any issues with pricing; I hope this free tier remains available for some time.
What needs improvement with Azure Active Directory?
To improve Microsoft Entra ID, I believe it should be openable with third-party applications to use Microsoft Authenticator, which is currently tied to Entra. There should definitely be a way to re...
 

Also Known As

xFA
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Midwestern Bank
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: October 2026.
920,769 professionals have used our research since 2012.