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AWS Directory Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
18th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of August 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.0%, down from 1.7% compared to the previous year. The mindshare of Microsoft Entra ID is 17.3%, down from 26.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID17.3%
AWS Directory Service1.0%
Other81.7%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Akram Zaki - PeerSpot reviewer
IT Specialist at FlairsTech
Hybrid directory service has streamlined global server access and supported reliable daily operations
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS has eliminated the downtime we waste when our on-premises resources go down."
"The solution integrates well with other tools, particularly through single sign-on, allowing users to connect to various applications using just one password, including email."
"It's a pretty good solution in terms of performance with good availability and minimal downtime."
"AWS Directory Service is secure."
"The most valuable feature is ease of use."
"The most valuable feature of AWS Directory Service is cost-cutting features."
"The most valuable feature is that because it's all in the cloud, you don't need to manage the infrastructure."
"Two-step authentication is very useful and important."
"Delegated permissions and federated credentials are valuable features of Entra ID. We aim for a more secure environment by pushing for minimal use of static secrets. By utilizing delegated permissions, workflows can manage access, and federated credentials allow integration with platforms like GitHub and AWS. Entra ID drives our login and security perimeter, helping with multifactor authentication, despite the legacy systems."
"It's simple to create groups or accounts and to add users. There are several options for dynamic groups."
"I assess the stability and reliability of Microsoft Entra ID as having nothing worth a report, it is a good piece of software."
"The most valuable feature is that it is very easy to implement, you don't need a lot of effort to set up the solution. This is the most advantageous point, that you can do anything on Azure without taking too much time."
"In terms of identity management, it helps to improve security posture. It generally helps in terms cloud security, simplicity, and single sign-on for multiple apps."
"We haven't had any problems with stability. Everything works fine."
"Since implementing Microsoft Entra ID, it has definitely improved our security posture because we also use Microsoft Sentinel and Defender for Cloud within our whole Azure environment."
"It has features that have definitely helped to improve our security posture."
 

Cons

"AWS Directory Service needs to improve processing."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."
"The solution lacks certain features."
"The AWS Directory Service should be easier to integrate."
"AWS could improve the number of regions. Azure has passed them. The ned more consistency, as far as the Northeast is concerned."
"I would like to see better integration with other business solutions."
"Can be improved by including on-premises access for services through Identity Access Management."
"AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive."
"Microsoft should work on enhancing its machine-learning algorithm to prevent unnecessary lockouts of users."
"Its area of improvement is more about the synchronization of accounts and the intervals for that. Sometimes, there're customers with other network challenges, and it takes a while for synchronization to happen to the cloud. There is some component of their on-prem that is delaying things getting to the cloud. The turnaround time for these requests is very time-sensitive. I don't mean this as derogatory for this service, but in my experience, that happens a lot."
"The solution has certain limitations. For example, it has very little governance functionality."
"But for help with Conditional Access, I got poor support."
"Azure AD needs to be more in sync. The synchronization can be time-consuming."
"In terms of stability, sometimes the more applications you integrate, the more it becomes a little bit unstable."
"I would like to see some additional attributes for user objects in Microsoft Entra, especially for tasks such as users and account validation, including guest users and guest accounts."
"Sometimes, level-one support lacks the immediate information needed, causing delays in receiving appropriate support."
 

Pricing and Cost Advice

"The pricing is reasonable."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"We pay an annual subscription fee."
"Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."
"We have an agreement with Microsoft, and my company pays yearly."
"Everything needs to be considered for the requirements and if it is within the budget, then you can come up with a solution, whether it is SaaS, PaaS, or IaaS."
"The solution has three types of tiers: E1 has very basic features. You get limited stuff in E2 and cannot have Office 360 associated with it. E3 is on the costly side and has all the features."
"The price of the solution was reasonable."
"We have a yearly license."
"I'd recommend Azure Active Directory if you are a big company. For small or medium companies, it's probably not the best idea in the world because of the pricing. If you are a small company, you can probably deploy your own solutions because you're not handling a website with tons of traffic. If you are not like Adidas, Nike, or Walmart, you can do it in a way that is more localized than handling everything through a big price solution. However, Azure tends to provide you with solutions that are easier to use. If it was cheaper, I'd definitely recommend going for it."
"The price of Azure Active Directory and Amazon AWS, are almost the same, but most people prefer Amazon AWS because they find it's a little cheaper to some extent and an easier platform to use."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Computer Software Company
11%
Performing Arts
9%
Government
9%
Financial Services Firm
11%
Outsourcing Company
8%
Manufacturing Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, thi...
What advice do you have for others considering AWS Directory Service?
I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

AWS Managed Microsoft AD
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Directory Service vs. Microsoft Entra ID and other solutions. Updated: June 2026.
908,834 professionals have used our research since 2012.