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AWS Directory Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
16th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
14
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
219
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of April 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.8%, down from 2.5% compared to the previous year. The mindshare of Microsoft Entra ID is 28.4%, down from 29.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Basa Saiteja - PeerSpot reviewer
A valuable access management system with a user-friendly and straightforward setup
The solution is scalable, and we can scale according to our needs. I rate the scalability a nine out of ten. In our organization, our access to our AWS comes from IAM. We use AWS consoles using our credentials and don't have route access, so each person will log in through our IAM programmatic access, and everyone on our team can work on cloud. Over 10,000 people in our organization utilize the solution.
Aaron Liang - PeerSpot reviewer
Has significantly improved secure access to applications and resources in our environment
Microsoft Entra ID has helped by simplifying our management of permissions for APIs. We are not directly exposing credentials, as we use tokens instead. It has made management easier and more secure, especially in a multi-user environment. The implementation of Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on. Managing API permissions became much easier, as application registration often involves calling an API to utilize services without directly exposing credentials, relying instead on token-based authentication. This streamlined approach benefits end-users by simplifying access while remaining transparent to them. Ultimately, my role focuses on ensuring a smooth and user-friendly experience, even if the underlying technology remains unseen by the end-users. Our company strongly emphasizes passwordless authentication, primarily through device-bound passkeys in Microsoft Authenticator. While administrators with high-privileged accounts utilize YubiKeys and passwords for tasks like accessing Microsoft Graph, we are actively transitioning all other users towards passwordless methods such as Windows Hello biometrics. This approach streamlines authentication and enhances security. Though initial deployment in 2022 presented challenges due to hardware limitations and the lingering effects of the COVID-19 pandemic, the technology has significantly improved and provides a simple and effective user experience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The support is very good. I would rate the technical support as a nine out of ten."
"The pricing is very good because it is low and there is no management cost."
"The solution integrates well with other tools, particularly through single sign-on, allowing users to connect to various applications using just one password, including email."
"We can provide specific access to people based on what they need from our accounts."
"The AD Connector is very good and easy to implement."
"I like the manageability. Activate Connect makes it easier to assign information and to manage the resources in the network."
"The most valuable feature is ease of use."
"AWS has eliminated the downtime we waste when our on-premises resources go down."
"It is easy to manage. I can manage systems with policies and automate our systems. Any professional system can be easily integrated with Azure Active Directory. It is widely used with Windows versions."
"Multi-factor authentication (MFA) has improved our customers' security posture. Multi-factor authentication has two layers of authentication, which helps in case you input your credentials into a phishing website and then it has access to your credentials. So if they use your credentials, then you have proof on your phone that was sent to the end user."
"My two preferred features are conditional access and privileged identity management."
"The most valuable aspect of Microsoft Entra ID is its ability to integrate with other cloud applications."
"The ability to offer employees access to any platform, including private PCs and tablets, has been a game-changer."
"It is cloud based so it is always updated,"
"I find the conditional access policies to be the most valuable. They provide a lot of granularity in determining where the users can log in from, how they log in, and what they have access to."
"The most valuable features in Active Directory are the password writeback product and the MDM technology."
 

Cons

"Can be improved by including on-premises access for services through Identity Access Management."
"I've encountered challenges, particularly with Amazon WorkDocs, which is being deprecated. This has made it necessary to find an alternative document management solution that can handle editing, sharing, and workflow management for documents like Word files and PDFs."
"AWS could improve the number of regions. Azure has passed them. The ned more consistency, as far as the Northeast is concerned."
"Some of the security protocols are difficult to understand."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."
"The group policy can be improved."
"To get CloudWatch to monitor your memory and storage, you have to do some configuration within your server, which sometimes results in errors."
"I would like to grant partial access to a table contained in a database without having to provide full access to the whole database."
"If somebody is using an IdP or an identity solution other than Active Directory, that's where you have to start jumping through some hoops... I don't think the solution is quite as third-party-centric as Okta or Auth0."
"If your organization requires additional security then the subscription will be more expensive."
"We have experienced some downtime because of the use of the data centers."
"The onboarding process for new users can be improved. It can be made simpler for people who have never registered to Azure AD previously and need to create an account and enable the MFA. The initial setup can be made simpler for non-IT people. It should be a bit simpler to use. Unless you get certifications, such as AZ-300 and AZ-301, it is not a simple thing to use at the enterprise scale."
"The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions."
"Some systems do not integrate very well with Azure AD. We thought of going for Okta, but later on we were able to achieve it, but not the way we wanted. It was not as easy as we thought it would be. The integration was not very seamless."
"I would like them to improve the dashboard by presenting the raw data in a more visual way for the logs and events. That would help us understand the reports better."
"When it comes to Azure, creating certain things or getting different resources isn't very clear. You need a certain level of knowledge of the system. It could be a little bit more friendly so that some of the things can be done easily, but after everything is created, it's easy to use."
 

Pricing and Cost Advice

"The pricing is reasonable."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"We pay an annual subscription fee."
"For a small business buying individual licenses, it is an affordable solution."
"For you to make use of some of the security features, you need to upgrade your licenses. If it is possible, could they just make some features free? For instance, for the Condition Access policy, you need to set that up and be on Azure AD P2 licensing. So if they could make it free or reduce the licensing for small businesses, that would be cool, as I believe security is for everyone."
"It can be a bit expensive for organizations, but they do have different pricing models. Their free tier can be used on a personal level, but for an organization, the licenses might be a bit expensive. In general, the licenses can become cheaper, which will make it accessible for more people."
"The price is fine. It's a good value for the money compared with other solutions."
"If you are dealing with one supplier with an out-of-the-box solution, which provides you end-to-end capabilities, then it is naturally cheaper and less of a headache to manage and operate."
"We don't really have a choice. It's the one shop in town. If you want this, you have to pay for it."
"Compared to other Microsoft products, the cost is not too expensive. There's a free tier available, though it doesn't include all features. Overall, it's well-priced."
"Entra's pricing is somewhat higher compared to AWS."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
10%
Healthcare Company
10%
Manufacturing Company
9%
Educational Organization
33%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Directory Service?
The most valuable feature of AWS Directory Service is cost-cutting features.
What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller fu...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Microsoft Entra ID is reportedly quite expensive for each user regarding security features. The renewal cost is particularly high according to the teams managing purchases.
 

Also Known As

AWS Managed Microsoft AD
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Directory Service vs. Microsoft Entra ID and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.