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AWS Directory Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
18th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
266
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of January 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.2%, down from 1.9% compared to the previous year. The mindshare of Microsoft Entra ID is 20.3%, down from 29.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID20.3%
AWS Directory Service1.2%
Other78.5%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Akram Zaki - PeerSpot reviewer
IT Specialist at FlairsTech
Hybrid directory service has streamlined global server access and supported reliable daily operations
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.
JP
Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees
Implementing seamless integration boosts secure access and supports Zero Trust
What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with all the Defender products and is easy to use. Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model. Conditional access policies allow us to leverage Microsoft Entra ID to verify that devices signing in to our cloud services are coming from registered devices, and that people are passing all the other requirements we have in order to complete sign-on or conditional access policies. Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents. The organization already had it implemented when I arrived, and I've been working to enhance it. Better configuration of Microsoft Entra ID has allowed us to better protect our organization from threats. Having it alone isn't a solution, but ensuring proper configuration goes a long way in preventing future compromises. My company's approach to defending against token theft and nation-state attacks has evolved since implementing Microsoft Entra ID. We haven't experienced any known compromises from nation-state attacks, and implementing newer features gives me more confidence in our protection. Regarding device-bound passkeys in Microsoft Authenticator and our approach to phishing-resistant authentication, we are currently implementing Microsoft Entra ID certificate-based authentication. Adding a strong form of MFA is important as we found it to be the most cost-effective way. While other solutions might be equally or more secure, they are significantly more expensive. Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option. The major advantages when comparing it to Okta include integration with Defender products, Defender for Identities' integration with conditional access policies, and insider threat management integration for blocking sign-ins based on risk factors. The enhancement of Microsoft Entra ID's implementation is relatively straightforward. My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What we appreciate most about AWS Directory Service is the high availability."
"We can provide specific access to people based on what they need from our accounts."
"The AD Connector is very good and easy to implement."
"I would rate AWS Directory Service nine out of ten."
"I like the manageability. Activate Connect makes it easier to assign information and to manage the resources in the network."
"We like the fact that it's got such great redundancy."
"Provides good performance and availability."
"Two-step authentication is very useful and important."
"The integration with all Microsoft services and external applications is crucial. Microsoft Entra ID has helped the company with user identities, user device management, and endpoint management. Integration capabilities are significant."
"In a lot of situations, it is easy and free or almost free to use Microsoft Entra MFA."
"I like how Entra allows you to upload a CSV file with user details for bulk user creation. This is useful for automation. Entra has made it easy to manage identity and access by integrating with all Microsoft services. Everything is managed in a single place, eliminating the need for another application."
"Microsoft Entra ID has streamlined and centralized our device management and threat response processes."
"It's simple to create groups or accounts and to add users. There are several options for dynamic groups."
"The features of Microsoft Entra ID that eliminate the need to remember provisioning and passwords provide a seamless, frictionless experience."
"The features of Microsoft Entra ID that I find most valuable include the ability to define service principles and assign permissions."
"The features of Microsoft Entra ID have benefited my organization because we're just more secure; we have less identity theft and no identity compromises since we have MFA now, whereas before, we didn't have MFA."
 

Cons

"The AWS Directory Service should be easier to integrate."
"The group policy can be improved."
"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."
"AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive."
"The solution lacks certain features."
"I would like to grant partial access to a table contained in a database without having to provide full access to the whole database."
"To get CloudWatch to monitor your memory and storage, you have to do some configuration within your server, which sometimes results in errors."
"They can improve how people manage their accounts. They can simplify and provide more information about adding or updating a phone number or email id in the MSA account. A lot of time users do get confused about where to go. For example, if I've changed my mobile number, where do I go and change my mobile number in the MSA account? A lot of time, employees think if they change the phone number in the HR database, it'll automatically get changed on the MSA account, which is not the case. Microsoft can simplify that and add these questions in the FAQ documents as well."
"Allowing for more customization would be very useful. There is a limited metadata capability. When you look at a user, there are only six pieces of information you can see, but organizations are way more complex, so having that metadata available and being able to use that for dynamic user groups and other policies would be very helpful."
"The only issue with Azure AD is that it doesn't have control over the wifi network. You have to do something more to have a secure wifi network. To have it working, you need an active directory server on-premises to take care of the networks."
"Entra ID needs to improve its application credentials and use of ID permissions. There are challenges with the management layer."
"I suggest improving the connector part. For technical users like me, it is manageable, but having comprehensive documentation for those who aren't familiar with the system would be beneficial."
"The only improvement would be for everything to be instant in terms of applying changes and propagating them to systems."
"When it comes to identity governance, the governance features in Azure AD are very focused on Microsoft products. I would like to see those governance and life cycle management features offered for non-Microsoft products connected to Azure AD."
"One challenge with Entra ID is its complexity, stemming from integrating many components into a single solution."
 

Pricing and Cost Advice

"The pricing is reasonable."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"We pay an annual subscription fee."
"The price is fine. It's a good value for the money compared with other solutions."
"I am not involved in the pricing or licensing, so I can't speak to that."
"Azure AD comes with Office 365, so we are just paying for the Office 365 license."
"The pricing depends on the use case and can be negotiated based on volume."
"Azure has an educational package available for students with a variety of licenses and different software available."
"The cost is billed on a per-user licensing basis."
"It is very expensive. Its price should be lower. Price is the most important factor for Turkish people."
"Microsoft Authenticator is included in the package when we purchase a license from Microsoft."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Performing Arts
11%
Government
10%
Manufacturing Company
8%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business85
Midsize Enterprise38
Large Enterprise155
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Accessing the data needs improvement. Additionally, integration and compatibility with other AWS ( /products/amazon-aws-reviews ) services, network open LDAP, support for on-premise and cloud envir...
What advice do you have for others considering AWS Directory Service?
I would rate AWS Directory Service nine out of ten. Users need to be aware of how the system works locally to adapt easily to the integration and setup.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
 

Also Known As

AWS Managed Microsoft AD
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Directory Service vs. Microsoft Entra ID and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.