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AWS Directory Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
18th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (3rd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of June 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.1%, down from 1.5% compared to the previous year. The mindshare of Microsoft Entra ID is 15.0%, down from 28.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID15.0%
AWS Directory Service1.1%
Other83.9%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Akram Zaki - PeerSpot reviewer
IT Specialist at FlairsTech
Hybrid directory service has streamlined global server access and supported reliable daily operations
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution integrates well with other tools, particularly through single sign-on, allowing users to connect to various applications using just one password, including email."
"Technical support is very knowledgeable and responds very quickly."
"This solution does what we want to achieve."
"We like the fact that it's got such great redundancy."
"Two-step authentication is very useful and important."
"Provides good performance and availability."
"We can provide specific access to people based on what they need from our accounts."
"AWS is very helpful and very useful for the infrastructure because that's how you can manage your Microsoft Office 365 user accounts with AWS-managed Microsoft Active Directory Services."
"The fact that it's an ecosystem in itself is probably the best one."
"It is cloud based so it is always updated,"
"Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on."
"As a company, you want effective identity and access management, and with Azure Active Directory you are able to manage everything, such as building user provisioning into third-party applications, single sign-on, and tools to mitigate threats or risky sign-ins, with a lot of features provided."
"It helps with privacy control of identity data. It makes security very easy."
"Azure AD has features that have helped improve our security posture."
"If you want to replicate a website at the frontend in Azure, it's very easy to do it globally."
"It is perfectly stable."
 

Cons

"The solution lacks certain features."
"AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive."
"I would like to see better integration with other business solutions."
"The AWS Directory Service should be easier to integrate."
"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."
"I'd rate the solution at a six out of ten, simply based on the cost. It's very expensive."
"To get CloudWatch to monitor your memory and storage, you have to do some configuration within your server, which sometimes results in errors."
"Some of the security protocols are difficult to understand."
"The role-based access control can be improved. Normally, the role-based access control has different privileges. Each role, such as administrator or user, has different privileges, and the setup rules for them should be defined automatically rather than doing it manually."
"Licenses are very expensive."
"There is a feature that we have been waiting for regarding Bicep templates. The option to use Bicep templates to deploy Microsoft Entra ID objects from the Azure Portal is needed."
"I would rate their technical support a six out of ten. It requires starting at the bottom and working our way up, which is time-consuming."
"The solution could be cheaper."
"The product takes at least ten minutes to activate privilege identity management roles."
"The conditional access rules are a little limiting. There's greater scope for the variety of rules and conditions you could put in that rules around a more factual authentication for other users. If you have an Azure AD setup, you can then connect to other people's Azure AD, but you don't have a huge amount of control in terms of what you can do. Greater control over guest users and guest access would be better. It's pretty good as it is but that could be improved."
"The support is a bit slow."
 

Pricing and Cost Advice

"The pricing is reasonable."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"We pay an annual subscription fee."
"I'd recommend Azure Active Directory if you are a big company. For small or medium companies, it's probably not the best idea in the world because of the pricing. If you are a small company, you can probably deploy your own solutions because you're not handling a website with tons of traffic. If you are not like Adidas, Nike, or Walmart, you can do it in a way that is more localized than handling everything through a big price solution. However, Azure tends to provide you with solutions that are easier to use. If it was cheaper, I'd definitely recommend going for it."
"The price of the solution was reasonable."
"The pricing depends on the use case and can be negotiated based on volume."
"It is a packaged license. We have a Premium P1 subscription of Office 365, and it came with that."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"MFA and P2 licenses for two Azures for fully-enabled scenarios and features cost a lot of money. This is where Okta is trying to get the prices down."
"We have an agreement with Microsoft, and my company pays yearly."
"Azure has an educational package available for students with a variety of licenses and different software available."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Computer Software Company
10%
Performing Arts
9%
Government
9%
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise40
Large Enterprise161
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, thi...
What advice do you have for others considering AWS Directory Service?
I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

AWS Managed Microsoft AD
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Directory Service vs. Microsoft Entra ID and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.