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AWS Directory Service vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
16th
Average Rating
8.6
Reviews Sentiment
7.3
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Omada Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th), Customer Identity and Access Management (CIAM) (3rd)
 

Mindshare comparison

As of August 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.6%, down from 2.0% compared to the previous year. The mindshare of Omada Identity is 2.8%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Basa Saiteja - PeerSpot reviewer
A valuable access management system with a user-friendly and straightforward setup
The solution is scalable, and we can scale according to our needs. I rate the scalability a nine out of ten. In our organization, our access to our AWS comes from IAM. We use AWS consoles using our credentials and don't have route access, so each person will log in through our IAM programmatic access, and everyone on our team can work on cloud. Over 10,000 people in our organization utilize the solution.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Two-step authentication is very useful and important."
"Provides good performance and availability."
"The pricing is very good because it is low and there is no management cost."
"AWS handles everything on the backend requiring minimal legwork from our team. We only require a dedicated database administrator while depending on Amazon for RDS."
"I would rate AWS Directory Service nine out of ten."
"The solution integrates well with other tools, particularly through single sign-on, allowing users to connect to various applications using just one password, including email."
"The most valuable feature is that because it's all in the cloud, you don't need to manage the infrastructure."
"AWS has eliminated the downtime we waste when our on-premises resources go down."
"Omada's most valuable aspect is its usability."
"The key benefit of Omada Identity is maintaining complete control."
"We used to have a problem where an employee's access wasn't terminated when they left the company. Now, we have much better visibility into and control over who has access."
"Omada's best feature is creating accounts, automatically assigning permissions, and distributing resources based on assignment policies."
"Its best feature is definitely the process design. It is quite easy and straightforward to design a process."
"You can make resources. You can import them from Azure or Active Directory and put them in an application. For example, if there is an application that uses a lot of Active Directory groups, you can make the groups available for people. If they need to access that application, you can tell them the resource groups you have for that application. People can do everything by themselves. They do not need anybody else. They can just go to the Omada portal, and they can do it all by themselves. That is terrific."
"The most valuable aspect of the product is that it is Microsoft-based and it supports all Microsoft technology."
"Omada's user interface is elegant and easy to work with. I like Omada's ability to automatically generate accounts for new hires and allow them access to all required systems by established policies. Around 80 percent of workers can start working immediately on their first day without requesting further access."
 

Cons

"Accessing the data needs improvement."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."
"The group policy can be improved."
"We had a problem with the schema uploading and setting up the directory when we are migrating our users from on-premises to cloud infrastructure."
"AWS Directory Service needs to improve processing."
"I would like to see better integration with other business solutions."
"I would like to grant partial access to a table contained in a database without having to provide full access to the whole database."
"The solution lacks certain features."
"Omada's reporting functionality is limited and could benefit from greater customization."
"Omada's performance could be better because we had some latency issues. Still, it's difficult to say how much of that is due to Omada versus the resources used by our other vendors in our on-prem environment. Considering the resources we have invested into making it run well, it's slightly slower than we would expect."
"The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience."
"The Omada support response time has room for improvement."
"I would like to search on date fields, which is not possible now."
"They need to improve the cost for small companies."
"When the re-certification process is launched that makes Omada very slow. There are performance issues in the current version."
"Its flexibility is both a good thing and a bad thing. Because it is very flexible, it also becomes too complex. This is common for most of the products we evaluated. Its scalability should be better. It had a few scalability issues."
 

Pricing and Cost Advice

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"We pay an annual subscription fee."
"The pricing is reasonable."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"Omada continues to be very competitive on pricing, especially on the Omada cloud product."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
"It is licensed per managed user per year."
"Omada is expensive."
"The pricing is too high for SMBs."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
"It is expensive. Fortunately, I had a very good procurement manager on my side, but they are expensive. The closest competitors are also very expensive. You get a full-fledged solution that can do everything you dream of, but you pay for everything."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Performing Arts
9%
Healthcare Company
9%
Manufacturing Company
8%
Financial Services Firm
15%
Computer Software Company
13%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Directory Service?
The most valuable feature of AWS Directory Service is cost-cutting features.
What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Accessing the data needs improvement. Additionally, integration and compatibility with other AWS ( /products/amazon-aws-reviews ) services, network open LDAP, support for on-premise and cloud envir...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

AWS Managed Microsoft AD
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about AWS Directory Service vs. Omada Identity and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.