AWS Directory Service vs Omada Identity comparison

Amazon Web Services (AWS) and Omada are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Amazon Web Services (AWS) is ranked #18 with an average rating of 8.3, while Omada is ranked #6 with an average rating of 8.0. Amazon Web Services (AWS) holds a 1.1% mindshare in IAMS, compared to Omada’s 2.7% mindshare. Additionally, 93% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 91% of Omada users who would recommend it.

AWS Directory Service

Read 16 AWS Directory Service reviews

1,163 Views
1,105 Comparison Views

93% willing to recommend

Omada Identity

Read 55 Omada Identity reviews

6,854 Views
3,153 Comparison Views

91% willing to recommend

AWS Directory Service

Omada Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 2, 2024

Omada Identity and AWS Directory Service compete in the identity management and governance category. Based on feature richness, Omada Identity appears to have the upper hand with its extensive governance capabilities, although AWS Directory Service offers superior ease of integration within AWS environments.

Features: Omada Identity excels with extensive governance capabilities, allowing easy process customization through configuration rather than development. It efficiently automates user lifecycle management, including provisioning and reconciliation, simplifying management across systems. AWS Directory Service offers robust security, seamless integration within AWS, and cost-effective, high-availability solutions.

Room for Improvement: Omada Identity needs a more modern and flexible user interface, faster recertification processes, and additional out-of-the-box connectors. AWS Directory Service could improve with more streamlined processing, easier integration, and enhancements to certain security protocols.

Ease of Deployment and Customer Service: Omada Identity provides versatile deployment options across on-premises and cloud environments but receives mixed reviews for its customer service. AWS Directory Service is praised for its strong public cloud deployment and integration with AWS but would benefit from more personalized support for complex configurations.

Pricing and ROI: Omada Identity is considered costly yet valuable due to its comprehensive governance and reduced maintenance expenses. AWS Directory Service offers straightforward monthly pricing with no hidden fees, supported by cost calculators for budgeting. Both solutions have potential for positive ROI, with Omada offering longer-term benefits in complex environments.

To learn more, read our detailed AWS Directory Service vs. Omada Identity Report (Updated: April 2026).

Buyer's Guide

AWS Directory Service vs. Omada Identity

April 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Directory Service

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

18th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Omada Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

6th

Average Rating

8.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

User Provisioning Software (5th), Identity Management (IM) (5th), Customer Identity and Access Management (CIAM) (6th), Identity Governance Administration (IGA) (3rd)

Mindshare comparison

As of May 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.1%, down from 1.7% compared to the previous year. The mindshare of Omada Identity is 2.7%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
Product	Mindshare (%)
Omada Identity	2.7%
AWS Directory Service	1.1%
Other	96.2%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Akram Zaki

IT Specialist at FlairsTech

Hybrid directory service has streamlined global server access and supported reliable daily operations

Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.

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Carsten Eiberg

Iam Security Specialist at a insurance company with 1,001-5,000 employees

Identity analytics have strengthened security and automated role-based access for our workforce

Omada Identity provides 80% of functionality out of the box with standard features without requiring any special configuration. There are many templates available, so you can get up and running pretty fast. Omada Identity's identity analytics helped reduce the cost of my IGA program. This has affected my organization's security since I am also in the same department as the security team, so we are very focused on that. Especially if someone is having a case with fraud or supposed fraud, we can click the log out feature and then all accounts will be disabled immediately or at least within a few minutes. I am sure that has helped the security level.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of AWS Directory Service is cost-cutting features."

"What we appreciate most about AWS Directory Service is the high availability."

"I would rate AWS Directory Service nine out of ten."

"This is a managed directory service (by AWS) that offers a hands-free solution for our team as we are not required to hire or train people to manage Active Directory features and high availability backups, there is no security patching required on an operating system level or Active Directory malware attack, and we are able to easily integrate other AWS services."

"I like the manageability. Activate Connect makes it easier to assign information and to manage the resources in the network."

"The pricing is very good because it is low and there is no management cost."

"The AD Connector is very good and easy to implement."

"The support is very good. I would rate the technical support as a nine out of ten."

More AWS Directory Service pros

"Strict governance, ability to scrutinize, and make a granular view."

"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."

"Two valuable features of Omada Identity are the ability to discover accounts and link them to identities, and the automatic disabling of inactive accounts or identities."

"I am a happy customer; we have our identity and access management under control with Omada Identity."

"Surveying is a valuable feature because it allows us to import data and see who has access to what data, for example."

"Omada Identity has positively impacted my organization as we have quite a lot of customers being satisfied and remaining connected to us for very long periods because of how satisfied they are with the product."

"Omada has made a huge difference because we have the security and we have the optimization of the identities."

"The most valuable functionality of the solution for us is that when employees stop working for the municipality, they are automatically disabled in Active Directory. Omada controls that 100 percent. They are disabled for 30 days, and after that time Omada deletes the Active Directory account. The same type of thing happens when we employ a new person. Their information is automatically imported to Omada and they are equipped with the roles and rights so they can do their jobs."

More Omada Identity pros

Cons

"AWS could improve the number of regions. Azure has passed them. The ned more consistency, as far as the Northeast is concerned."

"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."

"The group policy can be improved."

"I would like to see better integration with other business solutions."

"AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive."

"Can be improved by including on-premises access for services through Identity Access Management."

"I'd rate the solution at a six out of ten, simply based on the cost. It's very expensive."

"Some of the security protocols are difficult to understand."

More AWS Directory Service cons

"There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes."

"If you find an error and you need it fixed, you have to upgrade. It's not like they say, "Okay, we'll fix this problem for you." You have to upgrade. The last time we upgraded, because there was an error in a previous version, we had to pay 150,000 Danish Krone (about $24,000 at the time of this review) to upgrade our systems... That means that we have to pay to get errors fixed that Omada has made in programming the system. I hope they change this way of looking at things."

"The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience."

"Omada Identity is definitely not better than both Saviynt or SailPoint, so we are struggling and having issues with everything."

"Omada's reporting functionality is limited and could benefit from greater customization."

"If you're running Omada on a cloud service, you may have some issues deploying the newest release. Sometimes, the latest release doesn't adapt to the processes we have already installed. Identity Access Management is a critical system for our organization, and we need to ensure that everyone has the same access as they did before the release."

"The security permission inside Omada also needs improvement. It's tricky to set up."

"If you find an error and you need it fixed, you have to upgrade. The last time we upgraded, because there was an error in a previous version, we had to pay 150,000 Danish Krone (about $24,000 at the time of this review) to upgrade our systems."

More Omada Identity cons

Pricing and Cost Advice

"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."

"The pricing is reasonable."

"We pay an annual subscription fee."

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."

"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."

"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."

"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."

"Omada Identity is competitively priced and delivers good value for our money."

"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."

"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."

"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."

"It is licensed per managed user per year."

More Omada Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Computer Software Company

11%

Performing Arts

10%

Government

10%

Financial Services Firm

14%

Manufacturing Company

11%

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	4
Large Enterprise	45

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?

The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.

See all answers

What needs improvement with AWS Directory Service?

See all answers

What advice do you have for others considering AWS Directory Service?

I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in...

See all answers

What do you like most about Omada Identity Cloud?

As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.

See all answers

What is your experience regarding pricing and costs for Omada Identity Cloud?

My experience with pricing, setup cost, and licensing is that I think they are the same as all the competitors. It would be great if they gave more insight into the real costs because that is typic...

See all answers

What needs improvement with Omada Identity Cloud?

Omada Identity can always be improved. It has an ideas portal for customers and partners. Since we are a partner, we have been providing them with positive insights on improvements. I would love to...

See all answers

Comparisons

Microsoft Entra ID vs AWS Directory Service

Compared 28% of the time

Okta Platform vs AWS Directory Service

Compared 24% of the time

SailPoint Identity Security Cloud vs AWS Directory Service

Compared 10% of the time

Google Cloud Identity vs AWS Directory Service

Compared 10% of the time

Microsoft Entra External ID vs AWS Directory Service

Compared 9% of the time

More AWS Directory Service Competitors

SailPoint Identity Security Cloud vs Omada Identity

Compared 19% of the time

Saviynt Identity Cloud vs Omada Identity

Compared 13% of the time

Microsoft Entra ID vs Omada Identity

Compared 7% of the time

Okta Platform vs Omada Identity

Compared 5% of the time

One Identity Manager vs Omada Identity

Compared 4% of the time

More Omada Identity Competitors

Product Reports

Buyer's Guide

AWS Directory Service

May 2026

Download AWS Directory Service product report

Buyer's Guide

Omada Identity

April 2026

Download Omada Identity product report

Also Known As

AWS Managed Microsoft AD

Omada Identity Suite, Omada Identity Cloud

Overview

AWS Directory Service offers a cloud-based infrastructure for managing secure access, allowing seamless integration with other services and reducing hardware costs. It enhances reliability and access management for enterprises.

AWS Directory Service is integrated with Amazon services such as EC2 and RDS, providing high availability, quick replication, and seamless disaster recovery. Its cloud-based nature eliminates the need for hardware management, delivering cost efficiency and robust secure access management. Users benefit from its role-based mechanisms, redundancy, scalability, and low downtime, addressing diverse access and management needs. Despite its strengths, difficulties with integration, automation, and user interface have been noted. The lack of single sign-on and multi-factor authentication, along with challenges in migration and configuration, highlight areas for improvement. Users also desire expanded regional coverage and better integration with CloudWatch.

What are the key features of AWS Directory Service?

Cloud Infrastructure: Provides a cloud-based directory eliminating the need for physical hardware.
Secure Access Management: Ensures managed access and hybrid operations across networks.
Integration with EC2 and RDS: Supports seamless integration with Amazon EC2 and RDS.
High Availability: Offers robust and reliable directory service with minimal downtime.
Role-Based Mechanisms: Allows precise control over permissions and access levels.

What benefits and ROI should users consider?

Cost Efficiency: Saves expenses related to hardware and its maintenance.
Scalability: Adapts to increasing company needs effortlessly.
Performance: Delivers consistent directory performance without disruptions.
Redundancy: Provides exceptional backup solutions to prevent data loss.

AWS Directory Service is predominantly leveraged in industries requiring secure data management and integration with Microsoft Active Directory. It's widely used for domain authentication and policy implementation in sectors such as banking, where centralized data processing and enhanced security layers are crucial. Its role in managing ACL permissions and IAM for special access is critical, especially in environments handling sensitive information.

Amazon Web Services (AWS)

Omada Identity offers robust governance, user lifecycle management, and seamless provisioning with Active Directory integration, simplifying access management with a user-friendly, self-service interface.

Omada Identity combines strict governance with easy configuration, offering automation that excels in user lifecycle management. Its integration capabilities with systems like Active Directory provide seamless provisioning. The platform features a user-friendly self-service interface, enabling efficient process design without coding, which simplifies access management. Role-based access control, reporting, and compliance features elevate security and operational efficiency. Omada Identity is adaptable to evolving requirements, ensuring scalability while maintaining ease of use and rapid response in support services.

What are the key features of Omada Identity?

Governance and Compliance: Ensures security and regulatory compliance with robust policies.
User Lifecycle Management: Automates onboarding and offboarding processes.
Seamless Integration: Works with systems like Active Directory and SAP for efficient provisioning.
User-Friendly Interface: Simplifies access management with no coding required.
Role-Based Access Control: Tailors access rights for different user roles.

What benefits are gained from using Omada Identity?

Scalability: Adapts to growing business needs.
Operational Efficiency: Reduces manual processes with automation.
Security Enhancement: Implements strict access controls and reviews.
Compliance Assurance: Aligns with industry regulations easily.

Industries implement Omada Identity to streamline identity lifecycles, provisioning, and certification processes. It supports cloud and on-premises environments, enhancing security, governance, and compliance. Automated access reviews and security policy enforcement are critical for managing diverse user groups. Organizations in sectors such as finance, healthcare, and retail leverage these capabilities to ensure smooth operations and safeguard sensitive data.

Omada

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing

Buyer's Guide

AWS Directory Service vs. Omada Identity

April 2026

Free Report: AWS Directory Service vs. Omada Identity

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