AWS Directory Service vs Omada Identity comparison

Amazon Web Services (AWS) and Omada are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Amazon Web Services (AWS) is ranked #18 with an average rating of 8.3, while Omada is ranked #7 with an average rating of 7.8. Amazon Web Services (AWS) holds a 1.1% mindshare in IAMS, compared to Omada’s 2.7% mindshare. Additionally, 93% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 91% of Omada users who would recommend it.

AWS Directory Service

Read 16 AWS Directory Service reviews

1,280 Views
1,216 Comparison Views

93% willing to recommend

Omada Identity

Read 58 Omada Identity reviews

7,375 Views
3,393 Comparison Views

91% willing to recommend

AWS Directory Service

Omada Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 2, 2024

Omada Identity and AWS Directory Service compete in the identity management and governance category. Based on feature richness, Omada Identity appears to have the upper hand with its extensive governance capabilities, although AWS Directory Service offers superior ease of integration within AWS environments.

Features: Omada Identity excels with extensive governance capabilities, allowing easy process customization through configuration rather than development. It efficiently automates user lifecycle management, including provisioning and reconciliation, simplifying management across systems. AWS Directory Service offers robust security, seamless integration within AWS, and cost-effective, high-availability solutions.

Room for Improvement: Omada Identity needs a more modern and flexible user interface, faster recertification processes, and additional out-of-the-box connectors. AWS Directory Service could improve with more streamlined processing, easier integration, and enhancements to certain security protocols.

Ease of Deployment and Customer Service: Omada Identity provides versatile deployment options across on-premises and cloud environments but receives mixed reviews for its customer service. AWS Directory Service is praised for its strong public cloud deployment and integration with AWS but would benefit from more personalized support for complex configurations.

Pricing and ROI: Omada Identity is considered costly yet valuable due to its comprehensive governance and reduced maintenance expenses. AWS Directory Service offers straightforward monthly pricing with no hidden fees, supported by cost calculators for budgeting. Both solutions have potential for positive ROI, with Omada offering longer-term benefits in complex environments.

To learn more, read our detailed AWS Directory Service vs. Omada Identity Report (Updated: June 2026).

Buyer's Guide

AWS Directory Service vs. Omada Identity

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Directory Service

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

18th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Omada Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

7th

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

User Provisioning Software (5th), Identity Management (IM) (5th), Customer Identity and Access Management (CIAM) (7th), Identity Governance Administration (IGA) (3rd)

Mindshare comparison

As of June 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.1%, down from 1.5% compared to the previous year. The mindshare of Omada Identity is 2.7%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
Product	Mindshare (%)
Omada Identity	2.7%
AWS Directory Service	1.1%
Other	96.2%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Akram Zaki

IT Specialist at FlairsTech

Hybrid directory service has streamlined global server access and supported reliable daily operations

Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.

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AmitRathod

Senior Analyst at Toll Holdings Limited

Identity governance has automated lifecycle workflows and strengthens access risk control

Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of AWS Directory Service is cost-cutting features."

"The most valuable feature is ease of use."

"It's a pretty good solution in terms of performance with good availability and minimal downtime."

"What we appreciate most about AWS Directory Service is the high availability."

"I would rate AWS Directory Service nine out of ten."

"We can provide specific access to people based on what they need from our accounts."

"AWS is very helpful and very useful for the infrastructure because that's how you can manage your Microsoft Office 365 user accounts with AWS-managed Microsoft Active Directory Services."

"AWS has eliminated the downtime we waste when our on-premises resources go down."

More AWS Directory Service pros

"Omada Identity saves time in provisioning access for identities as it is linked to the HR system, allowing onboarding and offboarding to be done automatically; this includes the automatic creation of access roles."

"Our internal customers are quite happy with the product, and we receive a lot of positive feedback."

"The key benefit of Omada Identity is maintaining complete control."

"User-friendly solution."

"Omada Identity has improved our security posture by defining multiple roles and managing access control based on birthright access and custom approval levels, with role mining ensuring the automatic correlation of tasks and permissions according to job titles."

"We used to have a problem where an employee's access wasn't terminated when they left the company. Now, we have much better visibility into and control over who has access."

"Omada Identity Suite has a very powerful workflow engine. It is used for requesting access for approval to everything that's around Access Management and for re-certification purposes."

"Omada Identity has positively impacted my organization as we have quite a lot of customers being satisfied and remaining connected to us for very long periods because of how satisfied they are with the product."

More Omada Identity pros

Cons

"The solution lacks certain features."

"Some of the security protocols are difficult to understand."

"I'd rate the solution at a six out of ten, simply based on the cost. It's very expensive."

"AWS could improve the number of regions. Azure has passed them. The ned more consistency, as far as the Northeast is concerned."

"I would like to see better integration with other business solutions."

"AWS Directory Service needs to improve processing."

"The AWS Directory Service should be easier to integrate."

"We had a problem with the schema uploading and setting up the directory when we are migrating our users from on-premises to cloud infrastructure."

More AWS Directory Service cons

"Omada could make it a bit more convenient to send emails based on events automatically. Having that functionality is critical for us to maintain transparency."

"Improved traceability would be helpful for administrators. For example, let's say a user's permission is being revoked. We can only see the system that has carried out a particular action but not what triggered it. If an event definition or something has changed in the criteria for the permission being removed or something like that, we don't have immediate access to that information. It takes a little detective work."

"Documentation can be improved. I have already filed a few suggestions to make documentation more clear and more representative of reality."

"One thing that we are not so happy about is the user interface. It is a bit dated. I know that they are working on that, but the user interface is quite dated. Currently, it is a little bit difficult to customize the user interface to the need of the business, which is a little bit disappointing. It needs it to be a little bit easier to operate, and it should have a better user interface."

"They need to improve the cost for small companies."

"There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes."

"Its flexibility is both a good thing and a bad thing. Because it is very flexible, it also becomes too complex. This is common for most of the products we evaluated. Its scalability should be better. It had a few scalability issues."

"There is room for improvement in Omada's integration capabilities, particularly in streamlining complex integrations and enhancing programming logic for better rule management."

More Omada Identity cons

Pricing and Cost Advice

"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."

"We pay an annual subscription fee."

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."

"The pricing is reasonable."

"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."

"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."

"Omada Identity is very reasonably and competitively priced."

"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."

"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."

"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."

"They are positioned at a good price point. They are lower than some of their competitors."

"The pricing is okay."

More Omada Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Computer Software Company

10%

Performing Arts

Government

Financial Services Firm

14%

Manufacturing Company

11%

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	5
Large Enterprise	50

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?

The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.

See all answers

What needs improvement with AWS Directory Service?

See all answers

What advice do you have for others considering AWS Directory Service?

I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in...

See all answers

What is your experience regarding pricing and costs for Omada Identity Cloud?

My experience with the pricing, setup cost, and licensing of Omada Identity is good. Omada team provides effective support regarding these aspects, making the setup cost and licensing processes man...

See all answers

What needs improvement with Omada Identity Cloud?

I would suggest improvements for Omada Identity, specifically regarding the user interface in version 15. Coming from version 14, I find the new UI a bit difficult to navigate, making it challengin...

See all answers

What is your primary use case for Omada Identity Cloud?

My main use case for Omada Identity involves working on email templates, email notifications, event definitions, user groups, user identities, global instance management, asset management, asset in...

See all answers

Comparisons

Microsoft Entra ID vs AWS Directory Service

Compared 30% of the time

Okta Platform vs AWS Directory Service

Compared 25% of the time

Google Cloud Identity vs AWS Directory Service

Compared 12% of the time

SailPoint Identity Security Cloud vs AWS Directory Service

Compared 10% of the time

Microsoft Entra External ID vs AWS Directory Service

Compared 7% of the time

More AWS Directory Service Competitors

SailPoint Identity Security Cloud vs Omada Identity

Compared 17% of the time

Saviynt Identity Cloud vs Omada Identity

Compared 12% of the time

Microsoft Entra ID vs Omada Identity

Compared 7% of the time

One Identity Manager vs Omada Identity

Compared 4% of the time

Okta Platform vs Omada Identity

Compared 4% of the time

More Omada Identity Competitors

Product Reports

Buyer's Guide

AWS Directory Service

June 2026

Download AWS Directory Service product report

Buyer's Guide

Omada Identity

June 2026

Download Omada Identity product report

Also Known As

AWS Managed Microsoft AD

Omada Identity Suite, Omada Identity Cloud

Overview

AWS Directory Service offers a cloud-based infrastructure for managing secure access, allowing seamless integration with other services and reducing hardware costs. It enhances reliability and access management for enterprises.

AWS Directory Service is integrated with Amazon services such as EC2 and RDS, providing high availability, quick replication, and seamless disaster recovery. Its cloud-based nature eliminates the need for hardware management, delivering cost efficiency and robust secure access management. Users benefit from its role-based mechanisms, redundancy, scalability, and low downtime, addressing diverse access and management needs. Despite its strengths, difficulties with integration, automation, and user interface have been noted. The lack of single sign-on and multi-factor authentication, along with challenges in migration and configuration, highlight areas for improvement. Users also desire expanded regional coverage and better integration with CloudWatch.

What are the key features of AWS Directory Service?

Cloud Infrastructure: Provides a cloud-based directory eliminating the need for physical hardware.
Secure Access Management: Ensures managed access and hybrid operations across networks.
Integration with EC2 and RDS: Supports seamless integration with Amazon EC2 and RDS.
High Availability: Offers robust and reliable directory service with minimal downtime.
Role-Based Mechanisms: Allows precise control over permissions and access levels.

What benefits and ROI should users consider?

Cost Efficiency: Saves expenses related to hardware and its maintenance.
Scalability: Adapts to increasing company needs effortlessly.
Performance: Delivers consistent directory performance without disruptions.
Redundancy: Provides exceptional backup solutions to prevent data loss.

AWS Directory Service is predominantly leveraged in industries requiring secure data management and integration with Microsoft Active Directory. It's widely used for domain authentication and policy implementation in sectors such as banking, where centralized data processing and enhanced security layers are crucial. Its role in managing ACL permissions and IAM for special access is critical, especially in environments handling sensitive information.

Amazon Web Services (AWS)

Omada Identity offers robust governance, user lifecycle management, and seamless provisioning with Active Directory integration, simplifying access management with a user-friendly, self-service interface.

Omada Identity combines strict governance with easy configuration, offering automation that excels in user lifecycle management. Its integration capabilities with systems like Active Directory provide seamless provisioning. The platform features a user-friendly self-service interface, enabling efficient process design without coding, which simplifies access management. Role-based access control, reporting, and compliance features elevate security and operational efficiency. Omada Identity is adaptable to evolving requirements, ensuring scalability while maintaining ease of use and rapid response in support services.

What are the key features of Omada Identity?

Governance and Compliance: Ensures security and regulatory compliance with robust policies.
User Lifecycle Management: Automates onboarding and offboarding processes.
Seamless Integration: Works with systems like Active Directory and SAP for efficient provisioning.
User-Friendly Interface: Simplifies access management with no coding required.
Role-Based Access Control: Tailors access rights for different user roles.

What benefits are gained from using Omada Identity?

Scalability: Adapts to growing business needs.
Operational Efficiency: Reduces manual processes with automation.
Security Enhancement: Implements strict access controls and reviews.
Compliance Assurance: Aligns with industry regulations easily.

Industries implement Omada Identity to streamline identity lifecycles, provisioning, and certification processes. It supports cloud and on-premises environments, enhancing security, governance, and compliance. Automated access reviews and security policy enforcement are critical for managing diverse user groups. Organizations in sectors such as finance, healthcare, and retail leverage these capabilities to ensure smooth operations and safeguard sensitive data.

Omada

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing

Buyer's Guide

AWS Directory Service vs. Omada Identity

June 2026

Free Report: AWS Directory Service vs. Omada Identity

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