AWS Directory Service vs Omada Identity comparison

Amazon Web Services (AWS) and Omada are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Amazon Web Services (AWS) is ranked #18 with an average rating of 8.3, while Omada is ranked #5 with an average rating of 8.1. Amazon Web Services (AWS) holds a 1.1% mindshare in IAMS, compared to Omada’s 2.3% mindshare. Additionally, 93% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 90% of Omada users who would recommend it.

AWS Directory Service

Read 16 AWS Directory Service reviews

820 Views
787 Comparison Views

93% willing to recommend

Omada Identity

Read 54 Omada Identity reviews

4,816 Views
2,264 Comparison Views

90% willing to recommend

AWS Directory Service

Omada Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 2, 2024

Omada Identity and AWS Directory Service compete in the identity management and governance category. Based on feature richness, Omada Identity appears to have the upper hand with its extensive governance capabilities, although AWS Directory Service offers superior ease of integration within AWS environments.

Features: Omada Identity excels with extensive governance capabilities, allowing easy process customization through configuration rather than development. It efficiently automates user lifecycle management, including provisioning and reconciliation, simplifying management across systems. AWS Directory Service offers robust security, seamless integration within AWS, and cost-effective, high-availability solutions.

Room for Improvement: Omada Identity needs a more modern and flexible user interface, faster recertification processes, and additional out-of-the-box connectors. AWS Directory Service could improve with more streamlined processing, easier integration, and enhancements to certain security protocols.

Ease of Deployment and Customer Service: Omada Identity provides versatile deployment options across on-premises and cloud environments but receives mixed reviews for its customer service. AWS Directory Service is praised for its strong public cloud deployment and integration with AWS but would benefit from more personalized support for complex configurations.

Pricing and ROI: Omada Identity is considered costly yet valuable due to its comprehensive governance and reduced maintenance expenses. AWS Directory Service offers straightforward monthly pricing with no hidden fees, supported by cost calculators for budgeting. Both solutions have potential for positive ROI, with Omada offering longer-term benefits in complex environments.

To learn more, read our detailed AWS Directory Service vs. Omada Identity Report (Updated: December 2025).

Buyer's Guide

AWS Directory Service vs. Omada Identity

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Directory Service

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

18th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Omada Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

5th

Average Rating

8.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

User Provisioning Software (4th), Identity Management (IM) (4th), Customer Identity and Access Management (CIAM) (5th)

Mindshare comparison

As of February 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.1%, down from 1.9% compared to the previous year. The mindshare of Omada Identity is 2.3%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
Product	Market Share (%)
Omada Identity	2.3%
AWS Directory Service	1.1%
Other	96.6%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Akram Zaki

IT Specialist at FlairsTech

Hybrid directory service has streamlined global server access and supported reliable daily operations

Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.

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Lars Henrik Jensen

Lead Cyber Security Architect at Ernst & Young

Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes

The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The AD Connector is very good and easy to implement."

"The pricing is very good because it is low and there is no management cost."

"I like the manageability. Activate Connect makes it easier to assign information and to manage the resources in the network."

"The most valuable feature is ease of use."

"We like the fact that it's got such great redundancy."

"The solution integrates well with other tools, particularly through single sign-on, allowing users to connect to various applications using just one password, including email."

"The most valuable feature is that because it's all in the cloud, you don't need to manage the infrastructure."

"I would rate AWS Directory Service nine out of ten."

More AWS Directory Service pros

"We used to have a problem where an employee's access wasn't terminated when they left the company. Now, we have much better visibility into and control over who has access."

"The support for the validity of the resources is valuable. The tool allows resource assignments within a validity period so that the managers do not have to remember to revoke the access once the work is done."

"Omada offers a technical solution that addresses both our needs."

"The most valuable feature is the automatic provisioning and reconciliation of things like the Active Directory groups and memberships."

"When we started with identity and access management, we cleaned up and skipped 500 accounts. Therefore, there are a lot of people who are still in our system. Using this tool, we have cleaned up a lot of accounts for ourselves as well as our partners and suppliers. So, we can manage everything now."

"Omada Identity saves time in provisioning access for identities as it is linked to the HR system, allowing onboarding and offboarding to be done automatically; this includes the automatic creation of access roles."

"The thing that I find most valuable is that Omada consists of building blocks, which means that you can configure almost anything you want without using custom code, making it pretty easy to do. It's possible to connect to multiple target systems and to create one role that consists of different permissions in the different target systems. So one role in Omada can make sure that you have an account in three different systems."

"Omada Identity Suite has a very powerful workflow engine. It is used for requesting access for approval to everything that's around Access Management and for re-certification purposes."

More Omada Identity pros

Cons

"The group policy can be improved."

"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."

"Some of the security protocols are difficult to understand."

"We had a problem with the schema uploading and setting up the directory when we are migrating our users from on-premises to cloud infrastructure."

"The AWS Directory Service should be easier to integrate."

"AWS could improve the number of regions. Azure has passed them. The ned more consistency, as far as the Northeast is concerned."

"AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive."

"AWS Directory Service needs to improve processing."

More AWS Directory Service cons

"Documentation can be improved. I have already filed a few suggestions to make documentation more clear and more representative of reality."

"The implementation itself requires a lot more people to get it properly working."

"When the re-certification process is launched that makes Omada very slow. There are performance issues in the current version."

"If I had to name one thing, it would be the user interface (UI)."

"There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes."

"Omada Identity has two main issues that need to be solved or improved the most. One is its setup or installation process because it's complex and cumbersome. I'm talking about the process for on-premises deployment because I've never tried the cloud version of Omada Identity. Setting up the cloud version should be much easier. The second area for improvement in Omada Identity is that it's piggybacking on Microsoft's complex way of having all kinds of add-ons, extensions, or setups, whether small or large, such as the new SQL Server, and it's cumbersome to make sure that everything works. Omada Identity is a complex solution and could still be improved."

"Omada Identity has a steep learning curve."

"The Omada support response time has room for improvement."

More Omada Identity cons

Pricing and Cost Advice

"We pay an annual subscription fee."

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."

"The pricing is reasonable."

"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."

"It's a fair price for the on-premises system. Compared with what we had before, it's much cheaper and we get all the modules in one. We tried to go with the cloud, but it was far too expensive."

"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."

"They are positioned at a good price point. They are lower than some of their competitors."

"It is expensive. Fortunately, I had a very good procurement manager on my side, but they are expensive. The closest competitors are also very expensive. You get a full-fledged solution that can do everything you dream of, but you pay for everything."

"The pricing is okay."

"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."

"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."

"The pricing for Omada Identity is fair."

More Omada Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Performing Arts

10%

Government

Manufacturing Company

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	3
Large Enterprise	44

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?

The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.

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What needs improvement with AWS Directory Service?

See all answers

What advice do you have for others considering AWS Directory Service?

I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in...

See all answers

What do you like most about Omada Identity Cloud?

As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.

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What is your experience regarding pricing and costs for Omada Identity Cloud?

Regarding the pricing of Omada Identity, this is not taken care of by me. The price and everything is managed by the organization, particularly by my IT director. Therefore, I am not aware of the e...

See all answers

What needs improvement with Omada Identity Cloud?

Regarding areas of Omada Identity that could be improved or enhanced, I do not have much idea. As of now, the tool is good, and I haven't seen any bugs or errors. I consider it perfect as of now.

See all answers

Comparisons

Microsoft Entra ID vs AWS Directory Service

Compared 39% of the time

Okta Platform vs AWS Directory Service

Compared 19% of the time

Microsoft Entra External ID vs AWS Directory Service

Compared 11% of the time

SailPoint Identity Security Cloud vs AWS Directory Service

Compared 10% of the time

Google Cloud Identity vs AWS Directory Service

Compared 9% of the time

More AWS Directory Service Competitors

SailPoint Identity Security Cloud vs Omada Identity

Compared 24% of the time

Saviynt vs Omada Identity

Compared 16% of the time

Microsoft Entra ID vs Omada Identity

Compared 7% of the time

Okta Platform vs Omada Identity

Compared 5% of the time

One Identity Manager vs Omada Identity

Compared 5% of the time

More Omada Identity Competitors

Product Reports

Buyer's Guide

AWS Directory Service

February 2026

Download AWS Directory Service product report

Buyer's Guide

Omada Identity

January 2026

Download Omada Identity product report

Also Known As

AWS Managed Microsoft AD

Omada Identity Suite, Omada Identity Cloud

Overview

AWS Directory Service lets you run Microsoft Active Directory (AD) as a managed service. AWS Directory Service for Microsoft Active Directory, also referred to as AWS Managed Microsoft AD, is powered by Windows Server 2012 R2. When you select and launch this directory type, it is created as a highly available pair of domain controllers connected to your virtual private cloud (VPC). The domain controllers run in different Availability Zones in a region of your choice. Host monitoring and recovery, data replication, snapshots, and software updates are automatically configured and managed for you.

Amazon Web Services (AWS)

Omada Identity is an identity governance and administration (IGA) solution designed to help organizations manage and secure digital identities and access across their IT environments. It focuses on enhancing security, compliance, and efficiency by automating identity management processes.

Omada Identity offers a robust set of features that streamline identity lifecycle management, access governance, and compliance reporting. It integrates with a wide range of IT systems, applications, and data sources, providing a centralized platform for managing user identities and access rights. The solution enables organizations to enforce security policies, ensure regulatory compliance, and reduce the risk of unauthorized access.

What are the critical features of Omada Identity?

Identity Lifecycle Management: Automates the process of creating, updating, and deactivating user identities throughout their lifecycle.
Access Governance: Ensures that users have appropriate access rights, enabling continuous monitoring and recertification of access.
Compliance Reporting: Provides comprehensive reporting capabilities to demonstrate compliance with regulatory requirements.
Role-Based Access Control (RBAC): Simplifies the assignment and management of access rights based on user roles within the organization.
Self-Service Access Requests: Empowers users to request access to resources through a user-friendly portal, reducing administrative burden.
Integration Capabilities: Seamlessly integrates with various systems, applications, and data sources for unified identity and access management.

What benefits or ROI items should users look for in the reviews when evaluating Omada Identity?

Improved Security: By ensuring that only authorized users have access to sensitive information, Omada Identity enhances overall security posture.
Regulatory Compliance: Helps organizations meet compliance requirements by providing detailed audit trails and reporting features.
Operational Efficiency: Automates routine identity management tasks, reducing manual effort and freeing up IT resources for strategic initiatives.
User Productivity: Streamlines access management processes, enabling users to quickly obtain the resources they need to perform their jobs.
Reduced Risk: Minimizes the risk of data breaches and insider threats by enforcing strict access controls and continuous monitoring.

Omada Identity is widely adopted across various industries, including healthcare, finance, and manufacturing. In healthcare, it helps protect patient data and comply with regulations like HIPAA. In finance, it ensures compliance with SOX and other financial regulations. In manufacturing, it secures access to sensitive production data and intellectual property.

Pricing and licensing for Omada Identity are typically based on the number of users and the specific features required. Customer support is available through various channels, including online resources, support tickets, and professional services for implementation and customization.

In summary, Omada Identity is a comprehensive IGA solution that enhances security, compliance, and efficiency in managing digital identities and access.

Omada

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing

Buyer's Guide

AWS Directory Service vs. Omada Identity

December 2025

Free Report: AWS Directory Service vs. Omada Identity

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