AWS Security Hub vs Splunk SOAR comparison

Amazon Web Services (AWS) and Splunk are both solutions in the Security Orchestration Automation and Response (SOAR) category. Amazon Web Services (AWS) is ranked #5 with an average rating of 7.7, while Splunk is ranked #3 with an average rating of 8.0. Amazon Web Services (AWS) holds a 9.4% mindshare in SOAR, compared to Splunk’s 7.2% mindshare. Additionally, 87% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 85% of Splunk users who would recommend it.

AWS Security Hub

Read 22 AWS Security Hub reviews

3,774 Views
3,211 Comparison Views

87% willing to recommend

Splunk SOAR

Read 44 Splunk SOAR reviews

4,577 Views
2,761 Comparison Views

85% willing to recommend

AWS Security Hub

Splunk SOAR

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Executive SummaryUpdated on Mar 9, 2025

Splunk SOAR and AWS Security Hub are recognized players in the security orchestration, automation, and response (SOAR) category. Splunk SOAR holds an edge with its extensive customization through playbooks and scripts, whereas AWS Security Hub wins points for seamless integration within AWS environments, enhancing compliance tracking.

Features: Splunk SOAR is appreciated for its flexible integration with various tools, support for multiple protocols, and automated playbooks that boost efficiency. Users value its analytics and search functionalities. AWS Security Hub delivers real-time alerts and excellent integration with AWS services, providing a single dashboard experience for users. It excels in compliance monitoring and vulnerability identification.

Room for Improvement: Splunk SOAR users desire enhanced integration with other Splunk products, better API capabilities, and more seamless third-party solution integration. There is room to improve documentation, support, and pricing competitiveness. AWS Security Hub needs to improve integration with non-AWS products, speed up updates, and enhance dashboard functionalities, along with incorporating more AI features and real-time scanning capabilities.

Ease of Deployment and Customer Service: Splunk SOAR offers flexible deployment options across different setups and responsive customer support, bolstered by a strong community. AWS Security Hub provides simplicity for AWS infrastructure, though its adaptability to multi-cloud environments is less robust, with room to improve support response times.

Pricing and ROI: Splunk SOAR’s pricing model, based on data processed, is high but justifiable due to its capabilities, offering volume discounts yet potentially costly for smaller organizations. AWS Security Hub is seen as affordably priced thanks to its pay-as-you-go model, which integrates effectively within AWS infrastructures, delivering flexible and predictable pricing. Both solutions drive ROI through process automation and efficiency, with AWS Security Hub presenting a particularly flexible pricing model.

To learn more, read our detailed AWS Security Hub vs. Splunk SOAR Report (Updated: March 2025).

Buyer's Guide

AWS Security Hub vs. Splunk SOAR

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Security Hub

Ranking in Security Orchestration Automation and Response (SOAR)

5th

Average Rating

7.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Cloud Security Posture Management (CSPM) (12th)

Splunk SOAR

Ranking in Security Orchestration Automation and Response (SOAR)

3rd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Security Orchestration Automation and Response (SOAR) category, the mindshare of AWS Security Hub is 9.4%, down from 9.6% compared to the previous year. The mindshare of Splunk SOAR is 7.2%, down from 8.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Security Orchestration Automation and Response (SOAR)

Featured Reviews

MuhammadAzhar Khan

Senior DevOps Engineer at Alibaba Group

Offers best practice recommendations and supports various compliance standards

Security Hub provides insightful information about what is running and where there might be weaknesses. It offers best practice recommendations and supports various compliance standards such as ISO and PCI DSS. Enabling these compliance checks helps identify non-compliant services and suggests steps to achieve compliance. The main advantage is providing information and compliance insights rather than prevention.

Read full review

Shubham Sinha.

Senior Principal Information Security Analyst at Veritas Technologies LLC

Helped eliminate repetitive and redundant tasks, but custom functions and reporting need a lot of work

The visibility of the solution’s playbook viewer depends on the right you assign to the analyst. SOAR has the flexibility to distinguish between the roles of analyst and owner. If the analyst's role is to just work on a ticket, they cannot view the playbook design platform. That is limited to the owner. That can be both a good and bad thing. A major problem I have faced in SOAR's rights distribution is roles and responsibilities. Suppose I am initially granted user rights or analyst rights, but later on, I also get admin rights. SOAR is unable to amend the limitations of my role. I raised a support ticket with Splunk about this. They said it's a bug in their 5.3.5 version. To fix this, I had to reinstall the entire platform from scratch, just to amend the rights and responsibilities of one role. This bug was not fixed. Also, the latest GUI is terrible. The previous one was better. Another point is that while using Splunk SOAR in an investigation is not difficult, there are some complex parameters. We have SOAR case management, but the licensing is going to put a big hole in your pocket. Also, there is an issue with investigation node addition. When you are doing node additions you cannot grant the entire environment to have SOAR visibility into the incident. So when you integrate it with an ITSM tool, like ServiceNow or Jira for ticketing purposes, there is a challenge. When you do nodes for investigation on a regular basis, sometimes it does not update our ServiceNow platform, which is terrible. It is a redundant activity for an analyst to update that in the case management as well as in the ITSM tool. Although SOAR provides integration, the functionality of investigation and nodes is terrible when it comes to integration. An additional area for improvement is custom function creation. It's terrible. A newbie cannot create custom functions right away. They would require a solid understanding first. Also, the reporting is really awful. If I want to do a report for a customized time period, such as the last three days or the last four days, or from the 10th to the 12th of June, that is not available in SOAR at all. That kind of feature is available in Cortex XSOAR. Reporting is a real challenge.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most beneficial aspect of Security Hub is its proactive capability, allowing us to identify potential security issues before they escalate."

"AWS Security Hub has very good integration features. It allows for AWS native services integration, and it helps us to integrate some of the services outside of AWS. They have partners, such as Amazon Preferred Network Partners (APN). If you have different security tools around APN, we can integrate those findings with AWS Security Hub reducing the need to refer to different portals or different UIs. You can have AWS Security Hub act as a single common go-to dashboard."

"The advantage is that it is cloud-native, and we do not need to install agents or sensors to find findings."

"Currently, our organization utilizes AWS for various purposes, including SaaS (Software as a Service), PaaS (Platform as a Service), and hosting applications in the cloud. We develop our applications and use AWS services as a platform for basic functions and secondary development needs. Additionally, we rely on PaaS for accounting services. Approximately, 50% of our applications are hosted in the cloud environment, making it a significant part of our current setup."

"Security Hub provides insightful information about what is running and where there might be weaknesses."

"One of the most effective features of AWS Security Hub is the easy access to a dashboard with a ready-to-use security score."

"I find all of the features to be highly valuable."

"I like that AWS Security Hub currently has several good features, around four or five. The technical support for AWS Security Hub is also responsive."

More AWS Security Hub pros

"I have found all the security automation platform features of Splunk SOAR to be good. The Automation playbook development is highly useful."

"Splunk integrates with so many products. It provides us with good information for us to be able to do our jobs."

"Workflow management is most valuable. It is easily customizable"

"The most valuable features of Splunk SOAR are the easy integration with other solutions, including other Splunk solutions. The most important playbooks we need on the market come already on the Frontend. However, nowadays, Splunk changed its name, it's not Frontend anymore, it's Splunk Store. This is a very strong point."

"The most valuable features are the Splunk SOAR apps and playbooks."

"The most valuable feature of Splunk SOAR that stands out is it has a great SOAR. The automation and orchestration module is highly mature. A lot of use cases are on user entity and behavioral analytics (UEBA), which is artificial intelligence and machine learning-based (AIML)."

"The product provides 100% automation for certain processes."

"In Splunk SOAR, I find the playbooks valuable. We get to create multiple playbooks, and within each playbook, there is a different type of investigation attached to it, which helps out an analyst or new analysts coming on board."

More Splunk SOAR pros

Cons

"Although AWS Security Hub does a periodic scan of your overall infrastructure, it doesn't do it in real time."

"The solution lacks self-sufficiency."

"It is not flexible for multi-cloud environments."

"AWS Security Hub's configuration and integration are areas where it lacks and needs to improve."

"I would like a more fine-grained capability for creating custom rules and a more user-friendly experience programmatically in writing queries and configuring custom security rules, making it quicker and easier."

"Many findings are too generic or irrelevant to the environment, which can lead to false positives."

"We need more granular-level customizations to enable or disable the rules in AWS Security Hub."

"The telemetry doesn't always go into the control center. When you have multiple instances running in AWS, you need a control tower to take feeds from Security Hub and analyze your results. Sometimes exemptions aren't passed between the control tower and Security Hub. The configuration gets mixed up or you don't get the desired results."

More AWS Security Hub cons

"The number of playbooks on offer should be increased."

"Splunk's support for integration is subpar and has room for improvement."

"The UI can be more customizable for the clients."

"The application does not work properly and does not pass the log-based configuration. I feel that some kind of review should happen in the application. This review should validate things so that we can get the right information. Splunk does not tell us where the IP address is associated with."

"The solution must provide more AIOps to improve predictability."

"It would be ideal if we could automate processes even more."

"have put a number of ideas on the ideas.splunk.com site for feature requests for the Splunk SOAR product. I posted one of them about three years ago, which finally got implemented in the latest release that just got announced, so the time to implement new features and things like that is a little bit concerning."

"SOAR is probably the most unreliable product Splunk has and that's because most of it is content driven from what you put into it. There are certain parts of it that have a little bit of difficulty at volume too. It's always changing. There is new stuff coming out for it that's going to make it a little bit better, but it does have some drawbacks."

More Splunk SOAR cons

Pricing and Cost Advice

"The price of the solution is not very competitive but it is reasonable."

"AWS Security Hub's pricing is pretty reasonable."

"The cost is based on the number of compliances, core checks, and services required, and for more than 10,000 recommendations, the charge is just one dollar."

"The pricing is fine. It is not an expensive tool."

"There are multiple subscription models, like yearly, monthly, and packaged."

"The price of AWS Security Hub is average compared to other solutions."

"Security Hub is not an expensive solution."

"AWS Security Hub is not an expensive tool. I would consider it to be a cheap solution. AWS Security Hub follows the PAYG pricing model, meaning you will have to pay for whatever you use."

"The licensing cost is reasonable."

"It's very overpriced because it is based on the number of users. There is no bulk licensing."

"The tool is not cheap."

"I found the price of Splunk SOAR to be good."

"Splunk SOAR is more expensive compared to other options for SOAR."

"When we first purchased our Splunk SOAR license, it was based on an event-count model. It was based on the number of events. I had strong opinions at the time that automation should not be stifled by the amount of automation you can accomplish, so the previous structure was not as beneficial for us. Later that year, we got told or saw at a conference that they announced user-based pricing. We are now in a renewal period, so we migrated to a user-based license model, which is more appropriate for us so that we no longer have to worry about stifling our automation based on the quantity."

"In my opinion, the price is high, but if you want good products, you have to be willing to pay for them."

"We renewed it this year. This year was the first time there was a dramatic increase in the price. It was kind of non-negotiable. It was just a high increase. We had internal communications, and it was definitely a surprise to us. In a short time frame, we renewed it this year. Prices are going up everywhere, but they are not always justifiable, at least not to our eyes. The pricing this year was definitely a big shock."

More Splunk SOAR pricing and cost advice

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Comparison Review

it_user186927

Director of Operations at Bell

Feb 16, 2015

Cybereason vs. Interset vs. SQRRL

Capture DB - they all use NoSQL db and hence solve the ad hoc query and 'go back in time' problem with current best of breed SIEM and DLP solutions that rely on real time analysis of incoming logs (and don't store them). This means deeper and quicker iterative threat analysis and assessment…

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

13%

Manufacturing Company

Government

Computer Software Company

14%

Financial Services Firm

13%

Manufacturing Company

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Which is better - Azure Sentinel or AWS Security Hub?

We like that Azure Sentinel does not require as much maintenance as legacy SIEMs that are on-premises. Azure Sentinel is auto-scaling - you will not have to worry about performance impact, you will...

See all answers

What do you like most about AWS Security Hub?

The most valuable features of the solution are the scanning of all the cloud environments and most of the compliances available in the cloud.

See all answers

What needs improvement with AWS Security Hub?

There is room for improvement in implementing AI capabilities. It would be beneficial for Security Hub to implement preventative measures and to directly apply recommendations instead of just sugge...

See all answers

What do you like most about Splunk Phantom?

Splunk SOAR's quick response to incidents is the most valuable part.

See all answers

What is your experience regarding pricing and costs for Splunk Phantom?

Splunk SOAR is affordable cost-wise only, but not competitive from a technical perspective compared to Palo Alto SOAR and FortiSOAR.

See all answers

What needs improvement with Splunk Phantom?

The creation of playbooks is complex in Splunk SOAR ( /categories/security-orchestration-automation-and-response-soar ), and the number of integrations needs enhancement. Although it enhances alert...

See all answers

Comparisons

Microsoft Sentinel vs AWS Security Hub

Compared 39% of the time

Wiz vs AWS Security Hub

Compared 12% of the time

Prisma Cloud by Palo Alto Networks vs AWS Security Hub

Compared 9% of the time

Microsoft Defender for Cloud vs AWS Security Hub

Compared 6% of the time

Google Chronicle Suite vs AWS Security Hub

Compared 5% of the time

More AWS Security Hub Competitors

Cortex XSIAM vs Splunk SOAR

Compared 24% of the time

Palo Alto Networks Cortex XSOAR vs Splunk SOAR

Compared 19% of the time

Tines vs Splunk SOAR

Compared 10% of the time

Fortinet FortiSOAR vs Splunk SOAR

Compared 9% of the time

Torq vs Splunk SOAR

Compared 8% of the time

More Splunk SOAR Competitors

Product Reports

Buyer's Guide

AWS Security Hub

March 2025

Download AWS Security Hub product report

Buyer's Guide

Splunk SOAR

March 2025

Download Splunk SOAR product report

Also Known As

SQRRL

Phantom

Overview

AWS Security Hub is a comprehensive security service that provides a centralized view of security alerts and compliance status across an AWS environment. It collects data from various AWS services, partner solutions, and AWS Marketplace products to provide a holistic view of security posture. With Security Hub, users can quickly identify and prioritize security issues, automate compliance checks, and streamline remediation efforts.

The service offers a range of features including continuous monitoring, threat intelligence integration, and customizable dashboards. It also provides automated insights and recommendations to help users improve their security posture. Security Hub integrates with other AWS services like Amazon GuardDuty, AWS Config, and AWS Macie to provide a unified security experience. Additionally, it supports integration with third-party security tools through its API, allowing users to leverage their existing security investments.

With its user-friendly interface and powerful capabilities, AWS Security Hub is a valuable tool for organizations looking to enhance their security and compliance posture in the cloud.

Amazon Web Services (AWS)

Splunk SOAR offers features like automation and orchestration of manual tasks, speeding up work, detection and response to advanced and emerging threats.

Go from overwhelmed to in-control

Automate manual tasks. Address every alert, every day. Establish repeatable procedures that allow security analysts to stop being reactive and focus on mission-critical objectives to protect your business.

Force multiply your team

Orchestrate and automate repetitive tasks, investigation and response to increase efficiency and productivity, and do more with the people you already have. Make a team of three feel like a team of 10.

From 30 minutes to 30 seconds

Work faster with Splunk SOAR. Respond to threats in seconds. Lower your mean time to respond (MTTR) by automating security tasks and workflows across all of your security tools.

End-to-end security operations made easy

Take advantage of Splunk Enterprise Security and Splunk SOAR joining forces to provide a seamless and intuitive SecOps platform to prevent, detect and respond to advanced and emerging threats.

Splunk

Sample Customers

Edmunds, Frame.io, GoDaddy, Realtor.com

Recorded Future, Blackstone

Buyer's Guide

AWS Security Hub vs. Splunk SOAR

March 2025

Free Report: AWS Security Hub vs. Splunk SOAR

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