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AWS WAF vs F5 Distributed Cloud Services comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
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Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
AWS WAF
Ranking in Web Application Firewall (WAF)
4th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
61
Ranking in other categories
No ranking in other categories
F5 Distributed Cloud Services
Ranking in Web Application Firewall (WAF)
20th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
4
Ranking in other categories
CDN (10th), API Security (9th)
 

Mindshare comparison

As of March 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 5.4%, down from 6.9% compared to the previous year. The mindshare of AWS WAF is 5.3%, down from 10.6% compared to the previous year. The mindshare of F5 Distributed Cloud Services is 1.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
AWS WAF5.3%
Cloudflare Web Application Firewall5.4%
F5 Distributed Cloud Services1.8%
Other87.5%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Azam S M - PeerSpot reviewer
Infrastructure Lead at Danat Fz LLC
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
Mohan Janarthanan - PeerSpot reviewer
Associate Vice President at Novac Technology Solutions
Centralized security has protected APIs and optimized multi‑cloud traffic management
F5 Distributed Cloud Services has been used for two years for DDoS protection, and there is a particular feature called API protection. Within API protection, there is malicious user mitigation, which is one particular technology that has been implemented. This is a kind of advanced bot attack prevention. Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting. If some users are having anomaly detection or someone is trying to do a bot attack, it will create a CAPTCHA challenge for that particular user alone and not for all users. For example, if someone is trying to act as a rogue, it will create a CAPTCHA challenge in the backend system on that particular system, so they cannot try again and again at the same time. It is for a concurrent session, and it will give the CAPTCHA challenge. This MUG, malicious user mitigation, prevents bot attacks. F5 Distributed Cloud Services includes the real-time intelligence feature, which helps with threat response strategies from a threat intelligence perspective. For example, if there are geo-restrictions or geo-based restrictions, sometimes people may come in through proxy-based servers, and it will prevent that. The load balancing feature optimizes application performance. Observability is the basic piece where F5 got introduced. This observability piece provides end-to-end visibility on the application performance. It gives complete end-to-end visibility across network latency and application performance issues. Sometimes when it is getting more than 200 pages, it throws errors such as 300, 400, or whatever has been configured, including 500 errors. F5 Distributed Cloud Services has helped improve traffic management efficiency. Most applications are hosted in the Check Point and F5 firewall, F5 web application firewall, where applications and traffic management can be accessed in a single dashboard. Automated threat detection is a basic feature of F5 Distributed Cloud Services meant for that purpose. There are two scenarios with automated threat detection, which is provided by F5. It is a completely machine learning solution that came from the bot defense, and it automatically protects against sophisticated attacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We extensively use the solution every day. The solution is very stable; we haven’t seen any glitches."
"The security features are valuable. The particular feature we use is called OWASP."
"We like that there's load balancing, firewall capabilities, DDoS protection, et cetera, all covered by Cloudflare."
"The initial setup process is simple."
"Cloudflare is cheaper compared to Azure WAF, which I have considered before."
"The impact of Cloudflare Web Application Firewall's integration with existing web technologies on our site's performance and security measures is quite great, actually."
"Does a good job preventing web application attacks."
"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."
"The most valuable feature is the capability to limit access based on geographical location by restricting specific IP addresses."
"Rule groups are valuable."
"AWS WAF has helped to strengthen the security of my environment; it has also helped to improve the posture of our application, prevent all DDoS attacks and unnecessary traffic and SQL injection that is reducing the performance of our application."
"The customized billing is the most valuable feature."
"This product supplies options for web security for applications accessing sensitive information."
"The solution is stable."
"The most valuable feature is the addition of managed tools that help us create customizable rules. In case we want to block a particular request, we can make use of those rules."
"I believe the most impressive features are integration and ease of use. The best part of AWS WAF is the cloud-native WAF integration. There aren't any hidden deployments or hidden infrastructure which we have to maintain to have AWS WAF. AWS maintains everything; all we have to do is click the button, and WAF will be activated. Any packet coming through the internet will be filtered through."
"The main benefit is Web App Security, offering a complete security package from DDoS to web application firewall, API protection, and bot mitigation."
"In a multi-cloud or distributed cloud, there are many protection possibilities from data to web application or API protection, including bot mitigation."
"Technical support from F5 is good compared to Cisco and HP."
"F5 is known for being the best load balancer in the market. Customers with an existing module can easily adopt additional modules without investing in new hardware."
"F5 Distributed Cloud Services provides a single unified console for security operations, network operations, and DevOps across all environments."
"F5 Distributed Cloud Services is the market leader in load balancers and manages traffic really well."
 

Cons

"We have noticed some latency when the call goes through the firewall. That could be improved."
"The ModSecurity core rules need to be updated."
"Cloudflare Web Application Firewall should improve visibility for a customer."
"We don't even use Cloudflare Bot Management because it's too expensive; you need to pay per request, and it's much cheaper to get one or two additional machines."
"The blocked logs are difficult to read at times."
"The product can improve by having more multitenancy capability, which is currently not available."
"If they add logs history within the Cloudflare offering, that would be a great benefit."
"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."
"One area that could be improved is the DDoS protection."
"The cost must be reduced."
"When users choose the free service, there isn't great support available to them."
"We haven't faced any problems with the solution."
"I believe there is a need to move towards real-time analysis with the help of AI and intelligent systems in the future. This would reduce the reliance on manual work and enhance the functionality of detection protection. By incorporating AI-driven data analysis and data science techniques, we can improve the solution's user-friendliness, security compatibility, and accuracy."
"It will be helpful if the product recommends rules that we can implement."
"It would be better if AWS WAF were more flexible. For example, if you take a third-party WAF like Imperva, they maintain the rule set, and these rule sets are constantly updated. They push security insights or new rules into the firewall. However, when it comes to AWS, it has a standard set of rules, and only those sets of rules in the application firewalls trigger alerts, block, and manage traffic. Alternative WAFs have something like bot mitigation or bot control within the WAF, but you don't have such things in AWS WAF. I will say there could have been better bot mitigation plans, there could have been better dealer mitigation plans, and there could be better-updated rule sets for every security issue which arises in web applications. In the next release, I would like to see if AWS WAF could take on DDoS protection within itself rather than being in a stand-alone solution like AWS Shield. I would also like a solution like a bot mitigation."
"The product should improve the DDoS-related features."
"The main issue is integration with other parts or products of F5, like on-premise WAF."
"The main issue is integration with other parts or products of F5, like on-premise WAF. There are some problems, mainly from the perspective of implementation and customer expectations, which sometimes differ from reality."
"For small players, it is completely not worth it."
"The pricing could be adjusted to better meet the needs of typical customers in regions like Poland, where the product is considered too expensive."
"For small players, it is completely not worth it."
"Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact observed."
 

Pricing and Cost Advice

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"The solution is expensive."
"It starts at $20 and can easily go up to $200 monthly"
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"The solution's pricing option needs to be more transparent for enterprise clients."
"It is not too pricey."
"The annual licensing fee is $10,000 USD."
"The price is average."
"The solution is affordable."
"AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."
"The pricing is good and manageable."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a seven or eight out of ten."
"The product’s pricing is reasonable."
"The product is moderately priced."
"AWS WAF has reasonable pricing."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
8%
Financial Services Firm
15%
Computer Software Company
11%
Manufacturing Company
9%
Government
6%
Financial Services Firm
12%
Computer Software Company
10%
Insurance Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise26
No data available
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What is your experience regarding pricing and costs for F5 Distributed Cloud Services?
I am not involved in sales, so I do not deal with the pricing aspect directly. I give the cost of the solution a four...
What needs improvement with F5 Distributed Cloud Services?
Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact obser...
What is your primary use case for F5 Distributed Cloud Services?
F5 Distributed Cloud Services is being used for web application firewall along with API security, bot protection, and...
 

Also Known As

Cloudflare WAF
AWS Web Application Firewall
No data available
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
eVitamins, 9Splay, Senao International
Information Not Available
Find out what your peers are saying about AWS WAF vs. F5 Distributed Cloud Services and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.