AWS WAF vs F5 Distributed Cloud Services comparison

Amazon Web Services (AWS) and F5 are both solutions in the Web Application Firewall (WAF) category. Amazon Web Services (AWS) is ranked #7 with an average rating of 7.1, while F5 is ranked #14 with an average rating of 9.0. Amazon Web Services (AWS) holds a 4.6% mindshare in WAF, compared to F5’s 1.9% mindshare. Additionally, 80% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of F5 users who would recommend it.

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Executive Summary

We performed a comparison between AWS WAF and F5 Distributed Cloud Services based on real PeerSpot user reviews.

Find out in this report how the two Web Application Firewall (WAF) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed AWS WAF vs. F5 Distributed Cloud Services Report (Updated: June 2026).

Buyer's Guide

AWS WAF vs. F5 Distributed Cloud Services

June 2026

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Helped 900,644 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare Web Application ...

Mindshare comparison

As of June 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 4.5%, down from 7.0% compared to the previous year. The mindshare of AWS WAF is 4.6%, down from 9.1% compared to the previous year. The mindshare of F5 Distributed Cloud Services is 1.9%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Application Firewall (WAF) Mindshare Distribution
Product	Mindshare (%)
Cloudflare Web Application Firewall	4.5%
AWS WAF	4.6%
F5 Distributed Cloud Services	1.9%
Other	89.0%

Web Application Firewall (WAF)

Featured Reviews

Dean Barisic

CTO at PlayNirvana

Advanced security reporting has protected high-traffic betting platforms from constant attacks

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.

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Azam S M

Infrastructure Lead at Danat Fz LLC

Has successfully filtered malicious traffic and allowed country-specific access controls

For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.

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Mohan Janarthanan

Associate Vice President at Novac Technology Solutions

Centralized security has protected APIs and optimized multi‑cloud traffic management

F5 Distributed Cloud Services has been used for two years for DDoS protection, and there is a particular feature called API protection. Within API protection, there is malicious user mitigation, which is one particular technology that has been implemented. This is a kind of advanced bot attack prevention. Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting. If some users are having anomaly detection or someone is trying to do a bot attack, it will create a CAPTCHA challenge for that particular user alone and not for all users. For example, if someone is trying to act as a rogue, it will create a CAPTCHA challenge in the backend system on that particular system, so they cannot try again and again at the same time. It is for a concurrent session, and it will give the CAPTCHA challenge. This MUG, malicious user mitigation, prevents bot attacks. F5 Distributed Cloud Services includes the real-time intelligence feature, which helps with threat response strategies from a threat intelligence perspective. For example, if there are geo-restrictions or geo-based restrictions, sometimes people may come in through proxy-based servers, and it will prevent that. The load balancing feature optimizes application performance. Observability is the basic piece where F5 got introduced. This observability piece provides end-to-end visibility on the application performance. It gives complete end-to-end visibility across network latency and application performance issues. Sometimes when it is getting more than 200 pages, it throws errors such as 300, 400, or whatever has been configured, including 500 errors. F5 Distributed Cloud Services has helped improve traffic management efficiency. Most applications are hosted in the Check Point and F5 firewall, F5 web application firewall, where applications and traffic management can be accessed in a single dashboard. Automated threat detection is a basic feature of F5 Distributed Cloud Services meant for that purpose. There are two scenarios with automated threat detection, which is provided by F5. It is a completely machine learning solution that came from the bot defense, and it automatically protects against sophisticated attacks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."

"It protects web applications efficiently."

"I'm highly satisfied. It's remarkably user-friendly, enabling me to quickly identify issues, and deploy solutions, and it offers the necessary features."

"The impact of Cloudflare Web Application Firewall's integration with existing web technologies on our site's performance and security measures is quite great, actually."

"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."

"Cloudflare has positively impacted my organization by making it easier for me to handle and set up DNS for multiple clients; I can easily go in and access their accounts, make changes they need, and it's a one-stop shop."

"The setup process is very simple for me."

"Someone with a basic understanding of networking and security will be able to implement the firewall's basic features within 15 minutes."

More Cloudflare Web Application Firewall pros

"I would recommend the product because it is very flexible and you are able to use it with multiple services within AWS."

"I hope that the solution continues to improve, but for me, it's perfect right now."

"We do have a lot of external applications which are exposed to the internet and WAF provides protection for them."

"It is Amazon; everything is scalable, and it is beyond what we need."

"Stable and scalable web application firewall. Setting it up is straightforward."

"We have received good support from the customer service and support team."

"It's simple, easy to use."

"The ability to take multiple data sets and match those data sets together is the solution's most valuable feature. The data lake that comes with it is very useful because that allows us to match data sets with different configurations that we wouldn't normally be able to match."

More AWS WAF pros

"In a multi-cloud or distributed cloud, there are many protection possibilities from data to web application or API protection, including bot mitigation."

"F5 Distributed Cloud Services provides a single unified console for security operations, network operations, and DevOps across all environments."

"The main benefit is Web App Security, offering a complete security package from DDoS to web application firewall, API protection, and bot mitigation."

"Elastic environments are the most valuable features because I can pull these apps and migrate the on-premises environment to the Distributed Cloud environment, and this capability is very strong and the security regarding the apps is really very powerful."

"F5 Distributed Cloud Services is the market leader in load balancers and manages traffic really well."

"F5 is known for being the best load balancer in the market. Customers with an existing module can easily adopt additional modules without investing in new hardware."

"Technical support from F5 is good compared to Cisco and HP."

"F5 Distributed Cloud Services has had a very positive impact on our organization by strengthening security, simplifying networking, and improving visibility across multi-cloud environments."

Cons

"The user interface is very simple and straightforward, but users need knowledge about DNS to accomplish tasks."

"The solution's learning curve can still be further reduced"

"We have noticed some latency when the call goes through the firewall. That could be improved."

"The product can improve by having more multitenancy capability, which is currently not available."

"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."

"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."

"The dashboard could be more user-friendly."

"If they add logs history within the Cloudflare offering, that would be a great benefit."

More Cloudflare Web Application Firewall cons

"On the UI side, I would like it if they could bring back the conditions view which had geo match, IP sets and etc."

"It will be helpful if the product recommends rules that we can implement."

"AWS WAF's signature sets have room for improvement due to false positives."

"One area for improvement in AWS WAF could be the limitation on the number of rules, particularly those from third-party sources, within the free tier."

"They should make the implementation process faster."

"I would like to see the addition of more advanced rate-limiting features in the next release. It would be beneficial to extend rate limiting beyond just web servers to the main node level."

"I am not satisfied with AWS technical support."

"We don't have much control over blocking, because the WAF is managed by AWS."

More AWS WAF cons

"Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact observed."

"The pricing could be adjusted to better meet the needs of typical customers in regions like Poland, where the product is considered too expensive."

"For small players, it is completely not worth it."

"The main issue is integration with other parts or products of F5, like on-premise WAF. There are some problems, mainly from the perspective of implementation and customer expectations, which sometimes differ from reality."

"The worst experience is that with so many solutions available, it is very complicated to know all of the solution modules, and the offers from F5 Distributed Cloud Services are vast."

Pricing and Cost Advice

"The annual licensing fee is $10,000 USD."

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."

"The solution is expensive."

"It starts at $20 and can easily go up to $200 monthly"

"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."

"It is not too pricey."

"Cloudflare Web Application Firewall is more affordable than other solutions."

"The solution's pricing option needs to be more transparent for enterprise clients."

More Cloudflare Web Application Firewall pricing and cost advice

"AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."

"We are kind of doing a POC comparison to see what works best. Pricing-wise, AWS is one of the most attractive ones. It is fairly cheap, and we like the pricing part. We're trying to see what makes more sense operation-wise, license-wise, and pricing-wise."

"AWS WAF has reasonable pricing."

"You need an additional AWS subscription for this product if you are buying a managed tool."

"It's quite affordable. It's in the middle."

"The product’s pricing is reasonable."

"The price of AWS WAF is reasonable, it is not expensive and it is not cheap."

"I would rate AWS WAF's pricing a seven out of ten."

More AWS WAF pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Construction Company

17%

Financial Services Firm

Comms Service Provider

Manufacturing Company

Financial Services Firm

14%

Manufacturing Company

10%

Computer Software Company

Comms Service Provider

Construction Company

10%

Financial Services Firm

10%

Computer Software Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	6
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	22
Midsize Enterprise	12
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	4

Questions from the Community

What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?

The price of Cloudflare Web Application Firewall is reasonable.

See all answers

What needs improvement with Cloudflare Web Application Firewall?

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...

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What is your primary use case for Cloudflare Web Application Firewall?

We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...

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What are the limitations of AWS WAF vs alternative WAFs?

Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...

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How does AWS WAF compare to Microsoft Azure Application Gateway?

Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...

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What is your experience regarding pricing and costs for AWS WAF?

AWS WAF is affordable; it depends on the number of rules you apply. The licensing cost for AWS WAF is just pay-as-you...

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What is your experience regarding pricing and costs for F5 Distributed Cloud Services?

F5 Distributed Cloud Services is affordable. I think it is very affordable. I do not think it is expensive.

See all answers

What needs improvement with F5 Distributed Cloud Services?

I need to think about this for the future. F5 Distributed Cloud Services needs to create links with Amazon and Google...

See all answers

What is your primary use case for F5 Distributed Cloud Services?

I collect reviews for F5 Distributed Cloud Services and F5 Silverline Managed Services. I work with F5 Distributed Cl...

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Comparisons

Fortinet FortiWeb vs Cloudflare Web Application Firewall

Compared 7% of the time

Check Point WAF (formerly CloudGuard WAF) vs Cloudflare Web Application Firewall

Compared 6% of the time

Imperva Application Security Platform vs Cloudflare Web Application Firewall

Compared 6% of the time

Radware Cloud WAF Service vs Cloudflare Web Application Firewall

Compared 5% of the time

F5 Advanced WAF vs Cloudflare Web Application Firewall

Compared 4% of the time

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Imperva Application Security Platform vs AWS WAF

Compared 7% of the time

Check Point WAF (formerly CloudGuard WAF) vs AWS WAF

Compared 5% of the time

Akamai App and API Protector vs AWS WAF

Compared 5% of the time

Azure Web Application Firewall vs AWS WAF

Compared 5% of the time

Fortinet FortiWeb vs AWS WAF

Compared 4% of the time

More AWS WAF Competitors

Azure Front Door vs F5 Distributed Cloud Services

Compared 13% of the time

Akamai vs F5 Distributed Cloud Services

Compared 9% of the time

Radware Cloud WAF Service vs F5 Distributed Cloud Services

Compared 8% of the time

Cloudflare vs F5 Distributed Cloud Services

Compared 8% of the time

Microsoft Azure Application Gateway vs F5 Distributed Cloud Services

Compared 4% of the time

More F5 Distributed Cloud Services Competitors

Product Reports

Buyer's Guide

Cloudflare Web Application Firewall

June 2026

Cloudflare Web Application Firewall report

Download Cloudflare Web Application Firewall product report

Buyer's Guide

AWS WAF

June 2026

Download AWS WAF product report

Buyer's Guide

F5 Distributed Cloud Services

June 2026

Download F5 Distributed Cloud Services product report

Also Known As

Cloudflare WAF

AWS Web Application Firewall

No data available

Overview

Cloudflare Web Application Firewall integrates DDoS protection, load balancing, and firewall capabilities. Its ease of use, configurability, and robust security measures make it a versatile choice for protecting web applications.

Cloudflare Web Application Firewall provides a comprehensive defense against threats with advanced reporting and robust security measures. It includes DNS integration, rate limiting, and extensive rule sets, all within a SaaS model that allows API configurability. Users value its caching, scalability, and pricing, although enhancements are needed in rate-limiting and third-party integration. Improvements in customer support, especially in India, real-time controls, and user documentation are also desired. Users seek a more intuitive dashboard, better log management, and improved alert systems, along with multitenancy capabilities and enhanced reporting.

What are the key features of Cloudflare Web Application Firewall?

DDoS Protection: Shields applications from denial-of-service attacks
Load Balancing: Ensures efficient traffic distribution
DNS Integration: Enhances domain name system security
Rate Limiting: Controls traffic flow and reduces abuse
Extensive Rule Sets: Offers customizable security rules

What benefits and ROI can users find in reviews?

Scalability: Easily adapts to growing business needs
Pricing: Offers reasonable pricing structure
Caching: Improves application performance and speed
Configurable Security: Provides customizable defense settings
Efficient Management: Simplifies security and application control

Cloudflare Web Application Firewall finds application in industries like banking and retail by acting as a comprehensive security gateway, managing authentication and authorization while protecting web applications from malicious Layer 7 traffic. It also implements load balancing, CDN, and zero-trust policies, supported by advanced reporting, analytics tools, and threat scoring to meet specific industry needs.

Cloudflare

AWS WAF provides configurable rules, integration with AWS services, and scalable protection against web threats like SQL injections and DDoS attacks. Its automation and reliable performance are highly valued by users.

AWS WAF is a web application firewall offering significant security features like geo-restriction, custom rules, and IP filtering. Designed for seamless orchestration within AWS environments, it facilitates easy configuration and threat automation. Users benefit from its security policies, enhancing application performance by protecting against threats such as cross-site scripting. Despite its strengths, there is a call for enhanced user interfaces, better documentation, flexible pricing, and improved support. Expanding features like real-time analysis, bot protection, and AI integration can further elevate its utility.

What are the key features of AWS WAF?

Configurable Rules: Customize rules to suit specific security needs.
Seamless Integration: Works smoothly with AWS services for comprehensive protection.
Scalability: Handles growing security demands efficiently.
Threat Automation: Automates many threat blocking processes reducing manual intervention.
Geo-Restriction: Restricts traffic based on geographic locations enhancing security.
Custom Rules and IP Filtering: Tailors traffic filtering to organizational requirements.

What benefits and ROI can users expect from AWS WAF?

Robust Security: Protects applications against multiple web threats improving safety.
Easy Configuration: Simplifies the process of establishing security protocols.
Performance Reliability: Users experience consistent and dependable service.
Improved Application Performance: Ensures applications run securely and efficiently without unnecessary disruptions.

AWS WAF is extensively used in industries hosting applications on AWS, protecting sensitive data, and monitoring for unauthorized access. Custom and managed rules help cater to infrastructure needs, serving a vital role in maintaining application security across various sectors.

Amazon Web Services (AWS)

F5 Distributed Cloud Services excel in enhancing security, optimizing web application delivery, and ensuring robust network performance. Users value its integrated Web Application Firewall, DDoS protection, global server load balancing, and intuitive management interface. It boosts organizational efficiency, reduces operational costs, and scales seamlessly, making it essential for businesses operating in distributed environments.

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk

eVitamins, 9Splay, Senao International

Information Not Available

Buyer's Guide

AWS WAF vs. F5 Distributed Cloud Services

June 2026

Free Report: AWS WAF vs. F5 Distributed Cloud Services

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