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Azure Web Application Firewall vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 17, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Cloudflare users experienced increased performance, security, and cost-effectiveness, leading to improved loyalty and revenue despite difficult ROI calculations.
Sentiment score
3.9
Azure Web Application Firewall offers cost-efficiency through reduced administration, AI enhancements, and competitive pricing compared to leading competitors.
Sentiment score
6.3
Users report Imperva's significant ROI, citing cost recovery, DDoS protection, reduced cloud bills, and improved efficiency and compliance.
WordPress security can be tricky, and that's where Cloudflare can be absolutely helpful for small businesses.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
Recently, they have been under serious attack with major exploits, such as Log4j, affecting Fortinet and Palo Alto, and even Cisco and VMware.
AI-based recommendations save on time and money.
They know how much money they are losing while the system is down, so by increasing the possibility of not having a down website or web application, return on investment can be calculated easily.
 

Customer Service

Sentiment score
7.0
Cloudflare's customer service is quick, but technical support feedback is mixed, with improvement needed in responsiveness and detailed assistance.
Sentiment score
7.1
Microsoft support is generally satisfactory, with users preferring higher-tier options for faster response and clearer communication.
Sentiment score
7.2
Imperva's customer service is praised for expertise but criticized for inconsistency, with recent improvements noted by some users.
This would help us address issues promptly, especially during unforeseen events like DDoS attacks.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
The key factor is the language in which the support is offered, which, in this case, is in Thai.
They are good at troubleshooting and configuring things.
I am very satisfied with the response from Microsoft dedicated architects if it happens that I have to call for their support.
I reached out to their support, and they helped me resolve the issue effectively.
I would rate the technical support of Imperva DDoS as ten.
 

Scalability Issues

Sentiment score
8.1
Users praise Cloudflare for seamless scalability, effective traffic management, easy upgrades, and robust global infrastructure without disruptions.
Sentiment score
6.6
Azure Web Application Firewall offers flexible, highly-rated scalability, easily adapting to traffic changes and various workload needs across subscriptions.
Sentiment score
7.9
Imperva Application Security Platform offers strong scalability and reliability, though costs and on-premises flexibility may present challenges.
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
The tool offers very good performance, even during high-traffic periods.
I rate the solution’s scalability an eight out of ten.
Some Azure applications, like the web application firewall, require a certain level of SKU for hosting setup.
For our company, Azure Web Application Firewall works effectively for scalability.
99% of customers are using the cloud version of Imperva DDoS protection, so they just purchase the new license and scale as needed.
 

Stability Issues

Sentiment score
7.6
Cloudflare is highly rated for stability and uptime, with few past issues, especially on higher-tier plans.
Sentiment score
7.1
Azure Web Application Firewall is highly stable, with minimal connectivity or performance issues and consistently earns high reliability ratings.
Sentiment score
7.8
Users find Imperva Application Security Platform reliable and stable, rating its stability highly despite occasional minor issues.
For DDoS protection, I would not recommend Cloudflare.
I rate the solution’s stability an eight out of ten.
The service is very stable with no impacts during high-traffic periods.
Very rarely do I see any latency issues.
The stability of Imperva DDoS is very good, as it seems they have a lot of servers around the world.
 

Room For Improvement

Enhancements needed in Cloudflare: analytics, CDN latency, API integration, user support, DNS, pricing, documentation, server coverage, WAF, and cache.
Azure Web Application Firewall needs better reporting, integration, cost plans, and process streamlining for enhanced management and support.
Imperva needs UI improvements, competitive pricing, better integration, real-time analytics, and enhanced support for efficiency and transparency.
There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features.
Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.
The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client.
Upgrading the platform regularly is necessary for security, however, frequent updates every six months or year from Azure can be a maintenance overhead.
The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use could be enhanced.
Maybe Imperva DDoS could use endpoints to get information about the attacks before they commence from the endpoint level or establish cooperation with endpoint vendors to share this information.
 

Setup Cost

Cloudflare offers scalable pricing, from free to enterprise plans, providing significant value especially for mid-sized companies.
Azure Web Application Firewall offers scalable pricing, valued functionality, and favorable terms, appealing compared to AWS and GCP.
The Imperva platform's pricing is competitive with advanced features, ranging from $5,000 to $10,000 annually and no setup costs.
That's where Cloudflare shines for smaller businesses – it's ten times cheaper than Akamai.
I find it to be cheap.
I think they should consider reevaluating the pricing for support, as it can be quite high.
It is even a lower cost compared to AWS and GCP.
Sometimes, when opting for a higher SKU, it's not the WAF itself that's costly but the additional requirements.
I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being expensive.
I would rate the pricing of Imperva DDoS as five, where one is very cheap and ten is very expensive.
 

Valuable Features

Cloudflare enhances performance and security with CDN caching, DDoS protection, and an easy-to-use dashboard, benefiting many users.
Azure Web Application Firewall offers robust security, seamless Azure integration, automatic rule management, and scalable, user-friendly deployment with minimal downtime.
Imperva's platform offers robust security features, user-friendly integration, real-time analytics, and scalability for diverse enterprise protection needs.
The most valuable features of the solution are performance and security.
Techniques like minification and image compression reduce the size of assets, leading to better performance and faster user load times.
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
With Microsoft, everything is within a single suite, making it easier to configure and plan.
It is almost impossible to access these assets from outside, requiring a very skilled attacker to obtain asset tokens of a customer using Azure.
It integrates effectively with things such as Sentinel and Defender for Cloud, so mostly it's the analytics and now the AI capabilities that have been introduced with Co-pilot.
I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website.
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
77
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (12th)
Azure Web Application Firewall
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
16
Ranking in other categories
Web Application Firewall (WAF) (13th), Microsoft Security Suite (22nd)
Imperva Application Securit...
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
133
Ranking in other categories
CDN (4th), Web Application Firewall (WAF) (4th), Distributed Denial-of-Service (DDoS) Protection (4th), Bot Management (2nd), API Security (2nd)
 

Featured Reviews

Carlos Alam Hernandez Baruch - PeerSpot reviewer
Fast and secure deployments simplify operations for government and fintech clients
It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.
Mano Senaratne - PeerSpot reviewer
Comprehensive suite simplifies configuration while frequent updates require management
Mainly, it comes with the complete suite of Microsoft services. I can use it in conjunction with the best options and other features that come with it. Configuration is much easier than using different platforms. For example, if I have hosted the application in AWS and am using the Application Firewall from Azure, there are certain additional steps to follow when configuring them. With Microsoft, everything is within a single suite, making it easier to configure and plan. Azure continually upgrades platforms and sends us messages to upgrade to the next version, simplifying the process. Later, it's much easier if I want to upgrade the software platform, scale it, or move it to a different application host as the whole suite comes together. The return on investment is good. If I am doing applications for clients, I can invoice them for better costs. Most applications that I run and use have a better return on investment.
Mitesh D Patel - PeerSpot reviewer
Effectively defends against threats like cross-site scripting (XSS), SQL injection, and others
It does bring value. For example, consider a BFSI customer. Their application is critical and represents their brand. Without a WAF, an attack could take their application down, harming their reputation. It leads to hampering the customer's workflow. With an Imperva WAF, they protect against attacks like DDoS or SQL injection, ensuring their application remains available and customers are happy. That's the main benefit for both the customer and the organization. The impact depends on the customer's use case. If their business primarily operates online, a CDN is beneficial for traffic optimization. Moreover, the integration options depend on the specific use case of our customers. Generally, integration capabilities are good with SIEM (Security Information and Event Management) parts.
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Use our free recommendation engine to learn which Web Application Firewall (WAF) solutions are best for your needs.
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Comparison Review

it_user68487 - PeerSpot reviewer
Nov 6, 2013
CloudFlare vs Incapsula: Web Application Firewall
CloudFlare vs Incapsula: Round 2 Web Application Firewall Comparative Penetration Testing Analysis Report v1.0 Summary This document contains the results of a second comparative penetration test conducted by a team of security specialists at Zero Science Lab against two cloud-based Web…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Comms Service Provider
11%
Financial Services Firm
10%
Manufacturing Company
7%
Computer Software Company
15%
Financial Services Firm
12%
Manufacturing Company
12%
Government
7%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
8%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business6
Large Enterprise12
By reviewers
Company SizeCount
Small Business83
Midsize Enterprise25
Large Enterprise61
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What is your experience regarding pricing and costs for Azure Web Application Firewall?
I would place Azure Web Application Firewall at an eight on a scale from one to 10, with one being cheap and 10 being...
What needs improvement with Azure Web Application Firewall?
The pricing needs improvement, and I think for beginners it will be a little bit complicated, so the ease of use coul...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What do you like most about Imperva Incapsula?
We use Imperva DDoS to stop DDoS attacks and reduce the amount of unwanted queries against web services or web scraping.
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
 

Also Known As

Cloudflare DNS
No data available
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
Information Not Available
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about Azure Web Application Firewall vs. Imperva Application Security Platform and other solutions. Updated: September 2025.
869,832 professionals have used our research since 2012.