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BigID Next vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
22nd
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
BigID Next
Ranking in Data Loss Prevention (DLP)
11th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Data Governance (8th), Data Privacy Management Software (1st), Data Security Posture Management (DSPM) (5th), AI Data Analysis (7th), Data Security Platforms (DSP) (1st)
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.6% compared to the previous year. The mindshare of BigID Next is 2.4%, down from 4.1% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.1%, down from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.1%
BigID Next2.4%
Cloudflare One2.0%
Other89.5%
Data Loss Prevention (DLP)
 

Q&A Highlights

ChennaRao Vemula - PeerSpot reviewer
Senior Cloud Security Engineer at a educational organization with 10,001+ employees
Aug 06, 2024
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Aniruddha Nath - PeerSpot reviewer
Senior Security Consultant at a consultancy with 10,001+ employees
Data discovery has transformed compliance workflows and automation now speeds up requests and remediation
The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare Access is a stable solution."
"Enables me to work from two locations."
"It will take the blow rather than our applications should an attack occur."
"I'm very satisfied with the environment and the dashboard."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Clover is the best product globally."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"The features that I have found most valuable are the user experience, the credentialing, and that BigID is user friendly. Additionally, you can deploy to several other Microsoft platforms and you can use it for other things, like a bigger element or a report."
"Although I was serving the client rather than my own organization, BigID has made scans faster and more efficient, and the DSR results are much more accurate."
"My experience with BigID has been very positive and memorable, as BigID is simple, straightforward, and reliable when it comes to data discovery and data scanning exercises."
"The data classification offered by the tool can help companies improve their security strategy"
"Data classification is highly effective due to its automatic capabilities."
"BigID's scanning feature is its most valuable component."
"One of the most valuable things in a data-focused world is a tool, a technology that's data-centric, not trying to master data management or whatever else. It's a source of truth for what data an organization holds, giving it the ability to catalog, categorize, and understand its data."
"BigID is more advanced than Microsoft Purview when it comes to machine learning and AI development tools."
"We have not seen any sensitive files leave via email, which represents a significant improvement."
"The product has improved compliance and confidence. We are aware of the data that is leaving our organization. It provides confidence in data management and information storage."
"Microsoft Purview Data Loss Prevention has impacted the organization very positively by strengthening data security through automatically detecting and protecting sensitive information across emails, endpoints, SharePoint, and OneDrive."
"We can use Microsoft Purview Data Loss Prevention to manage devices and site policies."
"It has helped our clients to reduce the time to action on insider threats because it can be integrated."
"We can triage based on quick and sometimes constant alerts."
"Earlier, our customers had no control at all over compliance, and confidential documents that were going out were not at all looked into, and Microsoft Purview Data Loss Prevention has been a huge benefit to our clients in this regard."
"If we can prevent information from going out, eventually, when a regulator is asking about our security measures, we can show what we've been doing."
 

Cons

"For the topic of improvement, providing some training material is one of my suggestions."
"Operating and tuning the product is difficult."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"Automation could be improved where you can easily add a TLS and SSL certificate to an application or web app if the developer did not include it."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"Our customers no longer use Cloudflare because its service is subpar."
"The initial onboarding was causing us some confusion."
"The onboarding process can be improved a little bit."
"BigID needs improvement in terms of automation."
"Improvement could be made in data consent management and data privacy impact assessment."
"There are some shortcomings when it comes to Calvirus authentication, which is not yet supported by BigID."
"BigID is making some forays into the GRC space, and that's a natural progression. I'd like to see that improve so that data governance is better, data risk is identified, and the ability to control and mitigate it."
"I want them to focus on data mapping, assessment, automation workflow, and privacy incident management. The privacy tools have not been widely used, and they have not invested much in privacy code privacy tools."
"One area where BigID can be improved is the UI, which has a lot of bugs."
"One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some errors occur."
"The challenge we encountered was with data connection across multiple databases. We struggled with configuring the data connection successfully. However, with the assistance of dynamic teams, we resolved this issue."
"It could cover more solutions and technologies."
"Because it's an academic institution, we got really excited about the level of granularity we could implement, but that granularity overwhelmed our users."
"Some main features are limited in comparison to other solutions."
"Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true positives, implementing a degree of severity ranking is essential."
"The amount of false positives and the hash issue we had have brought down the score for me."
"The AI advancements can improve the false positives."
"Technical support seriously needs work. They are not helpful at all."
"A site can have different containers where you store data. We have always wanted to apply compliance, labels, and policies at the container level, rather than to an outer shell or at the site level. That is something we have been looking forward to and I believe Microsoft is already planning something like that."
 

Pricing and Cost Advice

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"The prices are slightly expensive."
"The pricing depends. If you have thousands of data sources to connect and manage, and you struggled with an MDM package in the past, you'll find BigID valuable and even cheap. But if you're a small business, it's probably not the right tool for you."
"The product is expensive, but so are all competitor tools"
"The solution is not licensed per user but rather based on capacity. For instance, organizations with large amounts of data, such as 50 GB or more, are the ones that typically qualify for BigID."
"I think that BigID's pricing is very reasonable."
"The solution is expensive."
"It's a little bit pricey compared to competitors, but it's not too high."
"The cost works out to about $15 per user per month."
"I am satisfied with the tool's pricing."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"You get the solution in a bundle if you get the E5 suite."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Financial Services Firm
18%
Manufacturing Company
10%
Insurance Company
8%
Comms Service Provider
6%
Financial Services Firm
15%
Manufacturing Company
7%
Computer Software Company
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business5
Large Enterprise11
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
What needs improvement with BigID?
One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some ...
What is your primary use case for BigID?
BigID's main use case is connecting to various data sources to perform the data discovery process, classify the data ...
What advice do you have for others considering BigID?
I have covered information regarding data scanning, data classification, and the DSAR module, as these are the parts ...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large envi...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Excha...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

23andMe
Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID Next vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.