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BigID Next vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (13th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
BigID Next
Ranking in Data Loss Prevention (DLP)
8th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Data Governance (4th), Data Privacy Management Software (1st), Data Security Posture Management (DSPM) (4th), AI Data Analysis (3rd)
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
33
Ranking in other categories
Microsoft Security Suite (14th)
 

Mindshare comparison

As of May 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.1%, up from 1.4% compared to the previous year. The mindshare of BigID Next is 2.7%, down from 4.4% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.7%, down from 14.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.7%
BigID Next2.7%
Cloudflare One2.1%
Other88.5%
Data Loss Prevention (DLP)
 

Q&A Highlights

ChennaRao Vemula - PeerSpot reviewer
Senior Cloud Security Engineer at a educational organization with 10,001+ employees
Aug 06, 2024
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Aniruddha Nath - PeerSpot reviewer
Senior Security Consultant at a consultancy with 10,001+ employees
Data discovery has transformed compliance workflows and automation now speeds up requests and remediation
The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.
ClayHampton - PeerSpot reviewer
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Protects sensitive data across devices and helps address client compliance needs proactively
The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Cloudflare is by far the most effective solution that I have come across."
"Enables me to work from two locations."
"It is a stable solution."
"Cloudflare is simple to use."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"One of the most valuable things in a data-focused world is a tool, a technology that's data-centric, not trying to master data management or whatever else. It's a source of truth for what data an organization holds, giving it the ability to catalog, categorize, and understand its data."
"BigID's scanning feature is its most valuable component."
"I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are impressive. It offers custom classifiers and a blend of regular exploration and artificial intelligence, making it a next-generation solution. This enhances data security, and its security posture management is straightforward and user-friendly."
"BigID integrates well with our other products."
"BigID is more advanced than Microsoft Purview when it comes to machine learning and AI development tools."
"My experience with BigID has been very positive and memorable, as BigID is simple, straightforward, and reliable when it comes to data discovery and data scanning exercises."
"BigID has one of the best technical support teams."
"It provides a unified view across different databases and supports a wide range of data source types, including cloud and on-premises systems."
"It's secure and can be integrated with an existing Forcepoint DLP setup."
"The auto-labeling feature is definitely the most valuable feature. It goes in and labels the documents for you in different repositories. It covers the Outlook and Exchange repositories along with SharePoint and OneDrive. It is really helpful in those areas."
"Microsoft Purview Data Loss Prevention makes it way easier to prevent unauthorized sharing of sensitive information within the organization."
"My favorite feature about Microsoft Purview Data Loss Prevention is actually quite simple: there's a handful of things that you do, you create a new batch, it'll give you a unique ID, you copy that unique ID, it's a URL, and then you can put that into a script that we wrote so we just paste that in our script and then it uses that URL to upload all of those mailboxes, and then we can use that to import."
"We can triage based on quick and sometimes constant alerts."
"Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented."
"Microsoft Purview Data Loss Prevention's responses are faster. Its installation is also reliable. The security score helps with the security part."
"The solution's most valuable feature is the mature O365 DLP, which works with SharePoint and Teams."
 

Cons

"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The response time for support must be reduced."
"The initial onboarding was causing us some confusion."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"Our subscription plan for the solution has a limitation of bot signatures."
"The onboarding process can be improved a little bit."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Feedback could be enhanced."
"BigID's user interface was problematic as it was not very user-friendly, though I believe it improved over time."
"BigID is expensive. I prefer McAfee."
"More classifications about different states are needed"
"One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some errors occur."
"One concern I have with BigID is regarding certain scans, like the multi-scan. The issue is that we can stop and retrieve these scans, but once they start, they go through an enumeration process."
"I want them to focus on data mapping, assessment, automation workflow, and privacy incident management."
"In terms of what could be improved, when you're looking in a BigID file, you cannot really get the whole file. You have to export it to download it to another platform that allows you to completely view it, or run a program."
"Improvement could be made in data consent management and data privacy impact assessment."
"Some main features are limited in comparison to other solutions."
"The main disadvantages of Microsoft Purview Data Loss Prevention in comparison to the Netscope product are notable considerations."
"I would assess the stability and reliability of Microsoft Purview Data Loss Prevention as being flaky at times, where eDiscovery sometimes takes forever or doesn't bring the results we expect."
"Microsoft Purview Data Loss Prevention's licensing is expensive."
"The amount of false positives and the hash issue we had have brought down the score for me."
"I see that there's a lot of content in Microsoft Purview Data Loss Prevention, and when I click on it and look around, I wonder what certain features do, but there's not enough documentation and explanation."
"We faced a performance issue with the tool when we didn't get alerts for file uploads."
"I would like Microsoft Purview Data Loss Prevention to be on the source code or SQL databases. It is difficult to do classification and labeling when you have a third-party source code or a third-party Oracle database."
 

Pricing and Cost Advice

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The prices are slightly expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution's pricing lacks transparency."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution is not that expensive."
"The solution is not licensed per user but rather based on capacity. For instance, organizations with large amounts of data, such as 50 GB or more, are the ones that typically qualify for BigID."
"The pricing depends. If you have thousands of data sources to connect and manage, and you struggled with an MDM package in the past, you'll find BigID valuable and even cheap. But if you're a small business, it's probably not the right tool for you."
"The solution is expensive."
"I think that BigID's pricing is very reasonable."
"The product is expensive, but so are all competitor tools"
"The pricing is reasonable."
"I am satisfied with the tool's pricing."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"The product has the best price-to-performance ratio."
"It's a little bit pricey compared to competitors, but it's not too high."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"You get the solution in a bundle if you get the E5 suite."
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893,221 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
8%
Manufacturing Company
6%
Financial Services Firm
20%
Insurance Company
8%
Manufacturing Company
8%
Comms Service Provider
6%
Financial Services Firm
16%
Computer Software Company
8%
Manufacturing Company
8%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise11
By reviewers
Company SizeCount
Small Business5
Large Enterprise11
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about BigID?
I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a stan...
What needs improvement with BigID?
One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some ...
What is your primary use case for BigID?
BigID's main use case is connecting to various data sources to perform the data discovery process, classify the data ...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
My experience with the pricing, setup costs, and licensing is that everything is included in our enterprise licensing...
What needs improvement with Microsoft Purview Data Loss Prevention?
To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier,...
What is your primary use case for Microsoft Purview Data Loss Prevention?
My main use cases involve trying to prevent sensitive files from leaving the company. Any sensitive data that the bus...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

23andMe
Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID Next vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.