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BigID Next vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
BigID Next
Ranking in Data Loss Prevention (DLP)
12th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Data Governance (7th), Data Privacy Management Software (1st), Data Security Posture Management (DSPM) (6th), AI Data Analysis (10th)
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of June 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.5% compared to the previous year. The mindshare of BigID Next is 2.5%, down from 4.5% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.2%, down from 14.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.2%
BigID Next2.5%
Cloudflare One2.0%
Other89.3%
Data Loss Prevention (DLP)
 

Q&A Highlights

ChennaRao Vemula - PeerSpot reviewer
Senior Cloud Security Engineer at a educational organization with 10,001+ employees
Aug 06, 2024
 

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CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Aniruddha Nath - PeerSpot reviewer
Senior Security Consultant at a consultancy with 10,001+ employees
Data discovery has transformed compliance workflows and automation now speeds up requests and remediation
The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Clover is the best product globally."
"Cloudflare is simple to use."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"Cloudflare Access is part of the Zero Trust philosophy."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"Cloudflare Access is a stable solution."
"Enables me to work from two locations."
"The best feature that BigID offers is data discovery and classification, which is the most powerful engine, allowing connection to many different data sources ranging from cloud to on-premises and from structured to unstructured data, with the ability to build your own classifiers if no connector is available."
"The data classification offered by the tool can help companies improve their security strategy"
"The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers."
"Data classification is highly effective due to its automatic capabilities."
"Although I was serving the client rather than my own organization, BigID has made scans faster and more efficient, and the DSR results are much more accurate."
"One of the most valuable things in a data-focused world is a tool, a technology that's data-centric, not trying to master data management or whatever else. It's a source of truth for what data an organization holds, giving it the ability to catalog, categorize, and understand its data."
"BigID offers different scan types for data discovery. The most powerful one is the full scan, which scans both data and metadata. However, the metadata scan is faster in comparison."
"BigID's scanning feature is its most valuable component."
"The solution is very stable and extremely reliable."
"We can triage based on quick and sometimes constant alerts."
"The policy customization feature is very useful, and we have successfully used the auto policy configuration."
"The product has improved compliance and confidence. We are aware of the data that is leaving our organization. It provides confidence in data management and information storage."
"Microsoft Purview Data Loss Prevention's responses are faster. Its installation is also reliable. The security score helps with the security part."
"Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented."
"The tool's most valuable feature is in the area of OCR."
"Microsoft Purview's classification and policy controls impact users' productivity within my organization very positively, as it does not get in the way of their working."
 

Cons

"The response time for support must be reduced."
"The onboarding process can be improved a little bit."
"Cloudflare DDoS has poor technical support."
"Feedback could be enhanced."
"For the topic of improvement, providing some training material is one of my suggestions."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"Our customers no longer use Cloudflare because its service is subpar."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"BigID needs improvement in terms of automation."
"Some users find catalog navigation challenging due to the lack of a search-by-column feature, which makes it difficult to locate specific data quickly."
"In terms of what could be improved, when you're looking in a BigID file, you cannot really get the whole file. You have to export it to download it to another platform that allows you to completely view it, or run a program. That was one of the things that was really a disappointing point for me. Not to be able to view everything. There's a lot more data, but you can't get it all at once."
"One concern I have with BigID is regarding certain scans, like the multi-scan. The issue is that we can stop and retrieve these scans, but once they start, they go through an enumeration process."
"Improvement could be made in data consent management and data privacy impact assessment."
"There are some shortcomings when it comes to Calvirus authentication, which is not yet supported by BigID."
"More classifications about different states are needed"
"The tool currently lacks security features."
"To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier, as it is a little cumbersome at the moment."
"Technical support seriously needs work. They are not helpful at all."
"The support is poor."
"Perhaps with the advent of AI, it can be enhanced, especially with organizations that handle and process huge amounts of data."
"They do not provide language options beyond the ones already available, so our language option is missing."
"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels."
"Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large environments, especially when balancing security with user productivity."
"I would say the improvement of Microsoft Purview Data Loss Prevention could be in the propagation of policies, as if you create a policy, it may take up to 48 hours to propagate to devices, and this might take a little bit longer than ideal."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution's pricing lacks transparency."
"The prices are slightly expensive."
"The solution is not that expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"I think that BigID's pricing is very reasonable."
"The solution is expensive."
"The product is expensive, but so are all competitor tools"
"The pricing depends. If you have thousands of data sources to connect and manage, and you struggled with an MDM package in the past, you'll find BigID valuable and even cheap. But if you're a small business, it's probably not the right tool for you."
"The solution is not licensed per user but rather based on capacity. For instance, organizations with large amounts of data, such as 50 GB or more, are the ones that typically qualify for BigID."
"You get the solution in a bundle if you get the E5 suite."
"Though I am not a specialist, the tool is quite expensive."
"The solution’s pricing is reasonable."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"I am satisfied with the tool's pricing."
"The pricing is reasonable."
"The cost works out to about $15 per user per month."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Financial Services Firm
20%
Manufacturing Company
10%
Insurance Company
8%
Comms Service Provider
6%
Financial Services Firm
15%
Computer Software Company
8%
Manufacturing Company
7%
Outsourcing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business5
Large Enterprise11
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
What needs improvement with BigID?
One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some ...
What is your primary use case for BigID?
BigID's main use case is connecting to various data sources to perform the data discovery process, classify the data ...
What advice do you have for others considering BigID?
I have covered information regarding data scanning, data classification, and the DSAR module, as these are the parts ...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large envi...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Excha...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

23andMe
Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID Next vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.