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BigID Next vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (15th), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (3rd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
BigID Next
Ranking in Data Loss Prevention (DLP)
9th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Data Governance (5th), Data Privacy Management Software (1st), Data Security Posture Management (DSPM) (4th), AI Data Analysis (2nd)
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
32
Ranking in other categories
Microsoft Security Suite (14th)
 

Mindshare comparison

As of March 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 1.7%, up from 1.3% compared to the previous year. The mindshare of BigID Next is 3.2%, down from 4.4% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 8.0%, down from 14.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention8.0%
BigID Next3.2%
Cloudflare One1.7%
Other87.1%
Data Loss Prevention (DLP)
 

Q&A Highlights

ChennaRao Vemula - PeerSpot reviewer
Senior Cloud Security Engineer at a educational organization with 10,001+ employees
Aug 06, 2024
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Aniruddha Nath - PeerSpot reviewer
Senior Security Consultant at a consultancy with 10,001+ employees
Data discovery has transformed compliance workflows and automation now speeds up requests and remediation
The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.
ClayHampton - PeerSpot reviewer
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Protects sensitive data across devices and helps address client compliance needs proactively
The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The blocking feature is very good."
"Cloudflare Access is part of the Zero Trust philosophy."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"Cloudflare is by far the most effective solution that I have come across."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"The solution has different options that can be used to differentiate DDoS attacks."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"BigID integrates well with our other products."
"The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers."
"I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are impressive. It offers custom classifiers and a blend of regular exploration and artificial intelligence, making it a next-generation solution. This enhances data security, and its security posture management is straightforward and user-friendly."
"The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers."
"My experience with BigID has been very positive and memorable, as BigID is simple, straightforward, and reliable when it comes to data discovery and data scanning exercises."
"Data classification is highly effective due to its automatic capabilities."
"The data classification offered by the tool can help companies improve their security strategy"
"Although I was serving the client rather than my own organization, BigID has made scans faster and more efficient, and the DSR results are much more accurate."
"Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented."
"Microsoft Purview Data Loss Prevention protects the organization from user data getting out that should not be out and works very well when assessing the ability to prevent unauthorized sharing of sensitive information."
"Microsoft Purview Data Loss Prevention's responses are faster. Its installation is also reliable. The security score helps with the security part."
"I rate Microsoft Purview Data Loss Prevention's stability a ten out of ten."
"I like the sensitivity labels and data security posture management for AI."
"Microsoft Purview Data Loss Prevention has absolutely helped improve my organization's ability to manage data because we use M365 for the majority of our knowledge worker storage, and that's where people's data lives."
"For Purview's natively integrated compliance across Azure, Dynamics 365, and Office 365, I would give it a 10 out of 10. It provides all the insights and information."
"There's a good amount of documentation in case you run into any problems."
 

Cons

"For the topic of improvement, providing some training material is one of my suggestions."
"Feedback could be enhanced."
"The response time for support must be reduced."
"Operating and tuning the product is difficult."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Cloudflare DDoS has poor technical support."
"Improvement could be made in data consent management and data privacy impact assessment."
"There are some shortcomings when it comes to Calvirus authentication, which is not yet supported by BigID."
"In terms of what could be improved, when you're looking in a BigID file, you cannot really get the whole file. You have to export it to download it to another platform that allows you to completely view it, or run a program. That was one of the things that was really a disappointing point for me. Not to be able to view everything. There's a lot more data, but you can't get it all at once."
"The challenge we encountered was with data connection across multiple databases. We struggled with configuring the data connection successfully. However, with the assistance of dynamic teams, we resolved this issue."
"One area where BigID can be improved is the UI, which has a lot of bugs."
"BigID needs improvement in terms of automation."
"There are some shortcomings when it comes to Calvirus authentication, which is not yet supported by BigID."
"BigID is making some forays into the GRC space, and that's a natural progression. I'd like to see that improve so that data governance is better, data risk is identified, and the ability to control and mitigate it."
"There is no AIP for Linux systems. That's a setback. Another thing it's lacking is libraries to work with Python. It has libraries for C# and C++, for example, but not for Python and, these days, Python is very useful."
"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels. It is a little daunting at first if you don't have prior knowledge, and there is a little bit of a learning curve for setting up the labels. Some of the setup wizards could be more helpful from an AI perspective. They can streamline the setup through more AI technologies so that you don't have to jump through so many hoops and different menus and dropdowns. It would be useful to have a setup wizard that is more hands-off and engaging for setting up the information type labels. If you tell them this is what we're trying to protect, it should basically start to lead you down that path of best practices. Such a feature would be great."
"The AI advancements can improve the false positives."
"I would like Microsoft Purview Data Loss Prevention to be on the source code or SQL databases. It is difficult to do classification and labeling when you have a third-party source code or a third-party Oracle database. It is seamless when it comes to Microsoft documents but is not so with third-party source codes. Microsoft needs to work on it a little bit more."
"The platform can be challenging to navigate and has the potential for improvement."
"The scalability, in terms of the portal, could be more user-friendly. Sometimes I have faced difficulties in identifying the options."
"More training for end users on how it works would be beneficial."
"The stability and reliability of Microsoft Purview Data Loss Prevention is great. Besides the weird timeframe where it takes a couple hours for a rule to sync and 24 hours to appear for someone, I don't really have an issue."
 

Pricing and Cost Advice

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"The prices are slightly expensive."
"The product is expensive, but so are all competitor tools"
"The pricing depends. If you have thousands of data sources to connect and manage, and you struggled with an MDM package in the past, you'll find BigID valuable and even cheap. But if you're a small business, it's probably not the right tool for you."
"The solution is expensive."
"I think that BigID's pricing is very reasonable."
"The solution is not licensed per user but rather based on capacity. For instance, organizations with large amounts of data, such as 50 GB or more, are the ones that typically qualify for BigID."
"Though I am not a specialist, the tool is quite expensive."
"You get the solution in a bundle if you get the E5 suite."
"The cost works out to about $15 per user per month."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"The pricing is reasonable."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Computer Software Company
9%
Financial Services Firm
8%
Manufacturing Company
8%
Financial Services Firm
20%
Insurance Company
8%
Computer Software Company
7%
Comms Service Provider
6%
Financial Services Firm
15%
Computer Software Company
9%
Manufacturing Company
8%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business5
Large Enterprise11
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about BigID?
I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a stan...
What needs improvement with BigID?
One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some ...
What is your primary use case for BigID?
BigID's main use case is connecting to various data sources to perform the data discovery process, classify the data ...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing of Microsoft Purview Data Loss Prevention is acceptable for us.
What needs improvement with Microsoft Purview Data Loss Prevention?
I think that a feature on the side where you could click on something with a question mark, and then if you click on ...
What is your primary use case for Microsoft Purview Data Loss Prevention?
My main use case is to upload mailboxes. We're using Microsoft Purview Data Loss Prevention to upload mailboxes. The ...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

23andMe
Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID Next vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.