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BloomReach vs Marketo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BloomReach
Ranking in Marketing Automation
11th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Digital Experience Platforms (DXP) (14th), Personalization Engines (7th)
Marketo
Ranking in Marketing Automation
2nd
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
26
Ranking in other categories
Marketing Management (4th)
 

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of BloomReach is 2.2%, up from 1.9% compared to the previous year. The mindshare of Marketo is 14.7%, down from 16.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

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Anika Gaur - PeerSpot reviewer
Effective lead management and useability with room for reporting improvements
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.
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851,604 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
29%
Computer Software Company
14%
Financial Services Firm
14%
Healthcare Company
8%
Computer Software Company
19%
Financial Services Firm
14%
Manufacturing Company
7%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...
 

Also Known As

Exponea
No data available
 

Overview

 

Sample Customers

Neiman Marcus, Nordstrom, Staples, Wayfair, Toys R Us
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: May 2025.
851,604 professionals have used our research since 2012.