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Dell PowerMax vs NetApp ASA comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
5th
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
93
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
NetApp ASA
Ranking in All-Flash Storage
22nd
Average Rating
9.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
Enterprise SAN (5th), NVMe All-Flash Storage Arrays (7th)
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of Dell PowerMax is 4.8%, up from 4.7% compared to the previous year. The mindshare of NetApp ASA is 1.3%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
Dell PowerMax4.8%
NetApp ASA1.3%
Other87.5%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
KS
Team Lead at kiran@ncrust.com
Virtualization platform has delivered consistent low-latency SAN storage and 24-7 data access
The stand-out feature for me is the SAN storage because of its ability to deliver consistent sub-millisecond latency, 100% availability, active-active paths, and no performance tuning headache. When maximum users connect at the same time, there is no latency experienced. The main impact of NetApp ASA on my organization is that my data is available 24/7. Whenever I have a requirement over the VPN or inside the LAN, I can access my data anytime and anywhere as per my need.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For me, right now, it is the best storage solution in the market, by far."
"It is easy to manage. You don't have to have the same people who used to manage the Dell EMC arrays because the solution is more intuitive."
"The most valuable features of Pure Storage FlashArray are the management view of the solutions, ease of provision, and deprovision, it is fantastic."
"They have a very good support system, and the GUI is also very intuitive."
"We like the data reduction rates. That has been really helpful. You get 4U of Pure storage replacing something like two racks of spinning disks. One of the things that has contributed to that are the data reduction rates."
"The most valuable features I have experienced are the centralized management and redundancy under speed of the right disk."
"We like the speed. It's very low latency. In virtualization, you can mask lots of problems, and even in code you can mask lots of problems, with low latency. It's just pure speed and low latency."
"The performance and the ever-growing maintenance are the most valuable features of this solution."
"The best feature is the protection - PowerMax NVMe is volume-based and replicates data, so it's very comfortable for us to use."
"You can use PowerMax for all workloads and consolidation. We have used it to scale thousands of VMs."
"The main improvement for us is that we have seen up to 12x performance improvements after moving from earlier, mid-range Dell EMC storage to PowerMax."
"The benefits of Dell PowerMax are that we can use the older environment."
"The solution's snapshot capabilities and replication are very good features. Snapshots are allowing us to quickly build analytical models directly from production data. This gives us amazing insights into market trends and allows us to build more effective trading algorithms. Replication offers us unparalleled levels of resilience."
"The compression and deduplication are the most valuable features because of the cost savings."
"We have impeccable uptime in our data center with very strict SLAs and have had zero downtime."
"It has been a great experience for most of my customers."
"I love the SnapMirror and autonomous ransomware protection features."
"The main impact of NetApp ASA on my organization is that my data is available 24/7."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
 

Cons

"The solution is expensive."
"Currently, the solution fails to support file screening."
"Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility."
"In the configuration, which we brought in or tested it in, it has a very limited config as far as the array goes. That said, it still did more than our anticipation."
"It's too early to tell if we've seen a reduction in total cost of ownership. The solution is expensive."
"It would be beneficial to have a health check command that can be run from the CLI to ensure that all hardware components are functioning properly rather than having to enable remote access and connect to support for a health check."
"There's always an opportunity for new feature functionality."
"The main disadvantage of Pure Storage FlashArray is the price."
"There are definitely some improvements that can be made to the CloudIQ. CLI and Solutions Enabler need improvement."
"Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount of control a customer has."
"The size and weight of Dell PowerMax are quite cumbersome."
"Support of the product can be slow and an administrative challenge: planning, scheduling, and overseeing data center access for a Dell EMC rep."
"Dell can improve the Service Level Agreement (SLA) compliance. Sometimes, when we need to replace a component, the SLA says four hours, but for some reason, the technician doesn't arrive until the next business day or even six to eight hours later before the case is placed. So, focusing on respecting the SLA is where Dell could improve."
"We are very interested in NVMe over Fibre Channel, which I understand is on the horizon. We would like to see that come to fruition in its ability to traverse the Fibre Channel SAN."
"Dell should work on their marketing strategies to make the product more visible on the market. They should promote the product's compatibility with IBM, as not everyone knows it."
"It's a relatively new product, but for the next release I would like to see higher bandwidth on the front-end adapters. This would allow even greater scalability for critical workloads and consolidation for non-critical workloads. The hosts may not require that level of I/O performance today. However, it allows us to scale physical non-cloud environments without large investment."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a customer to write on either data center A or data center B."
 

Pricing and Cost Advice

"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"Pure Storage FlashArray's pricing is very competitive."
"FlashArray is expensive, but the quality justifies the price."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"The price is very reasonable when compared to other solutions."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
"The tool is very expensive."
"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."
"From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"It scales enormously, but it's expensive to do so."
"The price is on the market. It's not inexpensive, but it's available on the market."
"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Financial Services Firm
13%
Manufacturing Company
10%
Healthcare Company
10%
Outsourcing Company
9%
Manufacturing Company
20%
Financial Services Firm
9%
Computer Software Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise64
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with the pricing of Dell PowerMax is that there is a good relationship between the pricing and the func...
What needs improvement with Dell EMC PowerMax NVMe?
One area where Dell PowerMax can improve is the relationship between physical space and capacity, as well as electric...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect. I understand that pricing can...
What is your primary use case for NetApp ASA?
NetApp ASA has three or four main use cases including mission-critical applications, SAN environments, block storage,...
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
Find out what your peers are saying about Dell PowerMax vs. NetApp ASA and other solutions. Updated: October 2026.
920,769 professionals have used our research since 2012.