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Dell PowerMax vs NetApp ASA comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
5th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
92
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
NetApp ASA
Ranking in All-Flash Storage
19th
Average Rating
9.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
Enterprise SAN (6th), NVMe All-Flash Storage Arrays (7th)
 

Mindshare comparison

As of September 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.7%, up from 6.5% compared to the previous year. The mindshare of Dell PowerMax is 4.6%, up from 4.4% compared to the previous year. The mindshare of NetApp ASA is 1.4%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.7%
Dell PowerMax4.6%
NetApp ASA1.4%
Other87.3%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
KS
Team Lead at kiran@ncrust.com
Virtualization platform has delivered consistent low-latency SAN storage and 24-7 data access
The stand-out feature for me is the SAN storage because of its ability to deliver consistent sub-millisecond latency, 100% availability, active-active paths, and no performance tuning headache. When maximum users connect at the same time, there is no latency experienced. The main impact of NetApp ASA on my organization is that my data is available 24/7. Whenever I have a requirement over the VPN or inside the LAN, I can access my data anytime and anywhere as per my need.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My rating of Pure Storage is a ten out of ten because of the price for performance and footprint - the overall value."
"It is fast and reliable. It works."
"Provides fast access and is user-friendly."
"The features that are there now are really what we need."
"The amount of data that I have moved to it from legacy storage has enabled us to retire units that are three or four times the physical size."
"This solution has improved my organization because it has good performance."
"All use cases for Everpure FlashArray are anything that requires a SAN should use it because it is the easiest thing on the market."
"It's a great return on investment, based on the mission."
"Because it is NVMe, it is extremely fast; things that used to take four to five hours are now taking 15 minutes, if that."
"PowerMax is a good storage solution for the banking sector; choose it for your core banking system because of the dedupe and compression, the I/O, and the high availability for your data."
"The solution has helped to improve our services, in the medical field."
"It's faster and more resilient."
"The speed and the compatible interface with IBM are the most valuable features of the PowerMax product."
"The uptime is the most valuable feature, and we are satisfied with the solution."
"The stability is great. It is five nines."
"Dell PowerMax has positively impacted my organization because I have workloads that are very sensitive, and they actually have a high requirement for high performance."
"I love the SnapMirror and autonomous ransomware protection features."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"The main impact of NetApp ASA on my organization is that my data is available 24/7."
 

Cons

"They could improve the price."
"The time-to-market could be better at times, but I think that's true for all vendors of hardware."
"Many high-end platforms from other vendors like Dell EMC or Hitachi, their backend has Active/Active architecture, unlike Pure Storage FlashArray which doesn't utilize an Active/Active architecture on the backend."
"In the next release, I would like to see file-level encryption."
"The higher education moves slowly. We are still looking forward to implementing the full list of existing features."
"In the next version of this program, I would like to see increased security, higher encryption, and faster throughput."
"On the technical side, the way that the array performs cleanup and garbage collection sometimes pushes it close to 100 percent utilization, causing some stress."
"I would like to see additional features like performance monitoring, configuring alerts, and the customization of alert thresholds."
"The initial setup was a little bit complicated."
"There is also room for improvement in the PowerMax architecture and hardware itself. They should design the PowerMax on the basis of PCIe 4.0. I would like to see the possibility of an NVMe drive that operates on PCIe 4.0 and not PCIe 3.0."
"Support of the product can be slow and an administrative challenge: planning, scheduling, and overseeing data center access for a Dell EMC rep."
"The product would be better served if there was a slight reduction in price at the moment due to the marketplace."
"Some of the management features could be simplified and that's probably the main thing they need to address."
"The solution should integrate better with OpenShift and Kubernetes architecture."
"Part validation could be improved."
"Dell PowerMax could be improved with additional features such as a one-click upgrade capability that would allow us to perform upgrades ourselves without scheduling support, and long-term support capability so that we do not have to continually upgrade multiple times a year, as we prefer to minimize disruptions to the system."
"The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a customer to write on either data center A or data center B."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect."
 

Pricing and Cost Advice

"Pricing is very competitive, and it's better than other competitors."
"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"The solution is expensive."
"We are finding the TCO of flash to be lower than SSD implementations."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"We have an Evergreen Storage subscription, which I think is a great feature."
"I think it is an expensive tool, but it is the best product. I think it is expensive and the cost one must pay for the best solution."
"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."
"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
"The cost has room for improvement."
"Dell PowerMax NVMe's price is expensive."
"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."
"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."
"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
13%
Healthcare Company
10%
Manufacturing Company
9%
Outsourcing Company
9%
Manufacturing Company
20%
Financial Services Firm
10%
Computer Software Company
9%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise63
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup cost, and licensing was great.
What needs improvement with Dell EMC PowerMax NVMe?
Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount o...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect. I understand that pricing can...
What is your primary use case for NetApp ASA?
NetApp ASA has three or four main use cases including mission-critical applications, SAN environments, block storage,...
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
Find out what your peers are saying about Dell PowerMax vs. NetApp ASA and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.