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Dell PowerMax vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on May 18, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerMax
Ranking in All-Flash Storage
7th
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
84
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 4.1%, up from 3.9% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
MayankChauhan - PeerSpot reviewer
Delivers essential support and performance for intensive operations in real-time environments
Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"On a scale of one to ten, I rate Pure FlashArray as ten."
"The most valuable feature of this solution is its ease of use."
"It has good, reliable, fast storage."
"The solution is scalable."
"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"The smaller footprint of the device has been really nice. We have gone from eight bays to one bay. Having one floor tile in our data center has been pretty awesome. A lot less power and HVAC cooling is being consumed."
"The solution is easy to use with applications that are user-friendly."
"The UI is very easy to use. We can add volumes and manage them easily."
"Dell PowerMax NVMe has been a significant enhancement for data handling in my industry. Its improved security features and data calculation capabilities make it a valuable solution for our customers. The most critical feature of Dell PowerMax NVMe for performance enhancement is its strong network support and integration with other vendors, along with its efficient use of hardware components like CPU and memory. Data reduction technologies in PowerMax have been highly beneficial for our company, allowing us to optimize storage and reduce costs by consolidating files"
"I would rate my experience with the initial setup a nine out of ten, where one is difficult and ten is easy."
"We're consolidating two to three arrays down to one which means that our data center footprint has decreased by like 90%. So we're saving 90% of our space, and it also is much better on power and everything else in our data center. And on top of that, the performance is much, much better than our older arrays."
"I have been highly satisfied with the resiliency and scalability of the solution."
"It is a true, stable product."
"The all-flash disc is the most valuable feature of this solution."
"The ease of management is one of the most valuable features of this solution. I would have also said that it's pretty fast but now our SQL servers are starting to beat it up pretty bad."
"Running SAP on Pure Storage helps a lot without doing any further tuning to improve application performance. Our internal clients are happy."
"The most valuable features of Pure Storage FlashArray are the management view of the solutions, ease of provision, and deprovision, it is fantastic."
"They have a very good support system, and the GUI is also very intuitive."
"Technical support is excellent. I've had very good responses from technical support. We had a couple of cases where we needed support. Some of the communications were purely over email and some has been an actual call to the service desk."
"The Direct FlashArray stands out as one of the best features in the market. The Pure1 storage management lets us see the details about utilization and everything else for all 40 storage boxes in one place."
"The compression rate is one of the most valuable features of Pure Storage FlashArray. Additionally, it is all-flash storage with excellent IOPS, and hardware failures are very less."
 

Cons

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"There is room for improvement in the pricing of the product."
"In terms of what needs improvement, the dashboard and management could be simplified."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"It is on the expensive side."
"The NVMe integration could be improved."
"PowerMax's software is highly stable, but we faced two hardware issues in one year. We had a failure of the storage director module, and the physical disk failed on another occasion. Dell EMC should improve its hardware quality."
"I would like the scalability to improve, as it requires additional footprints."
"The initial setup process is difficult."
"The tool needs to improve its performance. Today's applications are demanding a response rate of one millisecond or below. The product should also look into AI integration."
"Some of the management features could be simplified and that's probably the main thing they need to address."
"The main challenge with the product was to have control over the simultaneous failures of controllers. For recovery, manual intervention is required."
"The teams and SMEs on my teams may have user interface and other configuration requests. For example, there might be things that engineers do at the command line that GUIs don't do."
"Its price needs improvement. Its price is almost double than any other flash storage solution."
"The primary drawback is the cost, which can be prohibitive for small configurations."
"The speed can always be improved."
"From a scalability perspective, it is a very small storage solution, so it's not very expandable."
"The scalability of the solution is not as good as it probably could be."
"The latest release contains bugs that shouldn't be in a production environment. Two incidents impacted our client, including hardware-related bugs. They need to be more cautious in testing before they release."
"The GUI could improve, it could be more intuitive. There is hidden functionality."
"As long as they always improve on IOPS speed, that's all we're really looking for. The faster the storage can be the more we can do speed of application and speed of use."
 

Pricing and Cost Advice

"The licensing is on a yearly basis."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"We pay approximately $50,000 USD per year in licensing fees."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Given its price, Pure is not the first option."
"Our licensing fees are $500,000+ USD."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"As far as the licensing costs, everything is included in the license."
"Our costs for the product are three million."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
"The price is really high."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"The tool is very expensive."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."
"For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
"You get what you pay for. It is expensive, but it really works."
"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."
"There are no licensing fees aside from the support."
"We are finding the TCO of flash to be lower than SSD implementations."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Financial Services Firm
17%
Computer Software Company
13%
Manufacturing Company
10%
Government
8%
Educational Organization
19%
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell PowerMax vs. Pure Storage FlashArray and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.