Dell PowerStore vs HPE All-Flash Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #1 with an average rating of 8.7, while Hewlett Packard Enterprise is ranked #14 with an average rating of 8.7. Dell Technologies holds a 20.2% mindshare in N, compared to Hewlett Packard Enterprise’s 1.7% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Dell PowerStore and HPE All-Flash Storage compete in modern data management solutions, focusing on innovative technology and performance. Dell PowerStore may have the upper hand due to its flexible pricing and support model, although HPE All-Flash Storage stands out with impressive features and ROI.

Features: Dell PowerStore offers intelligent automation, adaptable architecture, and simplified data management. HPE All-Flash Storage provides high-speed data processing, robust data protection, and strong ROI. Dell emphasizes scalability and automation, while HPE focuses on performance and security.

Ease of Deployment and Customer Service: Dell PowerStore presents a streamlined deployment process with accessible customer service. HPE All-Flash Storage features a structured deployment model with comprehensive support and guidance. Dell is user-friendly in deployment, whereas HPE is known for detailed customer service.

Pricing and ROI: Dell PowerStore typically offers a competitive pricing model supporting modular upgrades, contributing to favorable ROI. HPE All-Flash Storage, despite higher initial costs, promises superior ROI through efficiency and enhanced operations. Dell is noted for cost-effectiveness, contrasting with HPE's long-term value.

To learn more, read our detailed Dell PowerStore vs. HPE All-Flash Storage Report (Updated: December 2025).

Buyer's Guide

Dell PowerStore vs. HPE All-Flash Storage

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. The mindshare of Dell PowerStore is 20.2%, down from 23.3% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Dell PowerStore	20.2%
Pure FlashArray X NVMe	4.0%
HPE All-Flash Storage	1.7%
Other	74.1%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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reviewer2304864

Vmware Windows Senior Engineer at a manufacturing company with 10,001+ employees

Resilience has supported proactive management and secured audit readiness across multiple sites

The resilience in Dell PowerStore benefits my company from an auditing perspective because we know we have that resilience in place. I see Dell PowerStore playing a bigger role in the future because we are starting to use it more, and that is pushing it. The biggest return on investment for me when using Dell PowerStore is scalability. Scalability is key. I can amplify that scalability is the biggest return on investment because we have redundancy between two sites; if something goes down, we have to manage it, but we want to do it proactively.

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Carlos Hoepes

IT Infrastructure Senior SAP BASIS Administrator at Embraco

Solution provides high availability and seamless integration for virtual environments

HPE All-Flash Storage offers flexibility for management, networking, storage for servers, and ease of integration, all of which are valuable. There is a good facility to increase more space. The storage has been very simple to use and offers high availability. I have never had any problems with it. Additionally, HPE support is very good with high knowledge and accessibility.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The initial setup was extremely simple and straightforward."

"It has good, reliable, fast storage."

"The most valuable feature of this solution is its ease of use."

"I appreciate the performance."

"The most valuable feature of this solution is reliability."

"The database workloads are pretty fast because I frequently move data from here to there."

More Pure FlashArray X NVMe pros

"Dell PowerStore is GUI-based applications storage, it is easy to use and understand, making storage management tasks such as provisioning and reclaim activity quite manageable."

"Overall, we're quite happy with the product because we can move the data that is stored on more than 10 of our current storage devices to a single PowerStore."

"Dell PowerStore's valuable feature stems from an area named Metro Volume, which is quite simple to implement. The feature works fast and is good."

"The most valuable feature is the unwavering performance."

"The simplicity and ease of use have been very valuable features. I have a very small team, and only half of the team is well versed in the HP product. Whereas if I bring PowerStore in, everyone can learn it because it will be new on the floor."

"The resilience in Dell PowerStore benefits my company from an auditing perspective because we know we have that resilience in place."

"Dell PowerStore is a price performance product positioned as mid-range, making it the best fit for our needs."

"Updates come with enhancements. Each time we do an update, there is an enhancement, like new features, which is extraordinary. Other companies would try to charge for all that, but the enhancements just come with it."

More Dell PowerStore pros

"The initial setup is easy compared to other vendors."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"HPE is excellent, at least in this part of the world in Kuwait."

"The solution is easily manageable."

"The storage has been very simple to use and offers high availability."

Cons

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"We need better data deduplication."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Adding some functions to the product would be beneficial."

"The tool's pricing is higher than competitors."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The UI for this solution needs to be improved."

"It is on the expensive side."

More Pure FlashArray X NVMe cons

"We are looking for the Dell PowerStore to become more mature to maximize our use cases."

"The solution only does thin provisioning."

"I had specific troubles with vulnerabilities in Dell PowerStore. There are many vulnerabilities that we cannot mitigate related to the administration interface."

"The pricing point must have better positioning. It is somewhat expensive compared to the competition."

"Dell PowerStore is an unfinished product compared to the HPE systems because it is relatively new."

"I have not seen anything specific. The only thing I can think of that needs improvement is the price."

"When it comes to Dell PowerStore, I would like to see more integration and more security features included. It's unfortunate that the solution does not feature Flash trace."

"Some areas of Dell PowerStore that could be improved include reporting features, such as performance reports, which are lacking compared to VMAX and PowerMax."

More Dell PowerStore cons

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"It might be expensive."

"The support, visibility, and reporting features must be improved."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"The product is expensive. I rate the pricing a nine out of ten."

"The product’s ability to recover information and generate reports needs enhancement."

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The product is expensive."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"We pay approximately $50,000 USD per year in licensing fees."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"The price of Dell PowerStore could improve. The price should be managed more compared to Huawei Dorado or IBM All-Flash series."

"I rate the price of Dell PowerStore a seven out of ten."

"We are currently using Dell PowerStore for our smaller storage and there is no competition for pricing."

"Dell PowerStore is affordable and the license is just a face license which is great."

"We purchased it with a five-year warranty."

"PowerStore's pricing is reasonable."

"In terms of licensing, my organization has Dell Technologies End User License Agreement (EULA), but I don't know exactly how it works, though it is a big bundle of licenses for Dell Data Domain, Dell EMC Unity XT, Dell PowerStore, Dell ECS, and all such kinds of storage arrays."

"With compression, we were able to have a solution within our company's budget. We include a clause in the contract with Dell that states if the compression ratio is not met, we will adjust the workload accordingly."

More Dell PowerStore pricing and cost advice

"The product is more expensive than one of its competitors."

"The product is expensive. I rate the pricing a nine out of ten."

"The product is not cheap."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	54
Midsize Enterprise	34
Large Enterprise	81

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

See all answers

What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

See all answers

What needs improvement with HPE All-Flash Storage?

There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...

See all answers

Comparisons

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

Dell Unity XT vs Dell PowerStore

Compared 11% of the time

Dell PowerVault vs Dell PowerStore

Compared 9% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 21% of the time

Dell PowerMax vs HPE All-Flash Storage

Compared 11% of the time

NetApp AFF vs HPE All-Flash Storage

Compared 10% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

January 2026

Download Dell PowerStore product report

Buyer's Guide

NVMe All-Flash Storage Arrays

January 2026

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore is a scalable, high-performance platform supporting both modern and traditional workloads, enhancing IT operations with AI-driven automation and advanced data reduction features.

Designed for flexibility, Dell PowerStore integrates seamlessly with VMware, providing robust security and high IOPS. Users benefit from fast NVMe storage, intelligent data management, and scalable performance to handle diverse workload demands. However, improvements are needed in replication, enterprise functionalities, and UI complexity. Stability and support issues highlight the need for enhanced monitoring and pricing strategies.

What are the key features of Dell PowerStore?

Advanced Compression: Optimizes storage capacity effectively.
Data Deduplication: Reduces redundant data, improving efficiency.
Scalability: Easily adjusts to growing business needs.
VMware Integration: Enhances virtualization performance.
AI-Driven Management: Simplifies IT operations.
NVMe Storage: Provides fast, reliable access to data.
Robust Security: Ensures data protection.

What benefits does Dell PowerStore offer?

High Performance: Supports demanding applications with high IOPS.
Flexible Design: Adapts to changing workload requirements.
Cost Efficiency: Promotes ROI through data reduction and scaling.
Enhanced Management: Streamlines operations with AI and integrations.
Improved Data Handling: Efficiently manages databases and storage.

In industries like finance, healthcare, and IT, Dell PowerStore is critical for VMware virtualization, high-performance databases, and backup storage. It supports hosting virtual machines, mirroring storage, and handling SAP and Oracle databases effectively. Its role in hybrid and on-premises setups showcases its adaptability and integration capabilities for mission-critical tasks.

Dell Technologies

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. HPE All-Flash Storage

December 2025

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