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HPE All-Flash Storage vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
All-Flash Storage (17th)
HPE All-Flash Storage
Ranking in NVMe All-Flash Storage Arrays
14th
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
All-Flash Storage (3rd)
 

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.7%, up from 0.5% compared to the previous year. The mindshare of NetApp AFF is 16.5%, down from 20.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays Market Share Distribution
ProductMarket Share (%)
NetApp AFF16.5%
Pure FlashArray X NVMe4.0%
HPE All-Flash Storage1.7%
Other77.8%
NVMe All-Flash Storage Arrays
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
CH
IT Infrastructure Senior SAP BASIS Administrator at Embraco
Solution provides high availability and seamless integration for virtual environments
HPE All-Flash Storage offers flexibility for management, networking, storage for servers, and ease of integration, all of which are valuable. There is a good facility to increase more space. The storage has been very simple to use and offers high availability. I have never had any problems with it. Additionally, HPE support is very good with high knowledge and accessibility.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"The solution is very straightforward to set up."
"Overall stability is very good. It is a very stable solution."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."
"The solution is easily manageable."
"HPE is excellent, at least in this part of the world in Kuwait."
"The storage has been very simple to use and offers high availability."
"The platform’s most valuable feature is the ability to process huge amounts of data."
"The initial setup is easy compared to other vendors."
"The Snapshots and just the overall flexibility of the product have been great."
"NetApp AFF's flash technology offers great performance. This feature has been my go-to for managing data and ensuring speed and reliability."
"It is stable. In my three years working with the storage, I haven't seen any issues with our NetApp product."
"The most important features are the IOPS and the ease of the ONTAP manageability."
"I think it is a very stable product."
"Performance is excellent. In fact, it's so fast that we're not really even taxing it all that much."
"The file-based protocol supports NFS and CIFS."
"The Snapshot, SnapMirror, and SnapRestore functionalities."
 

Cons

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"Adding some functions to the product would be beneficial."
"I'd like to see the product implement active replication for vehicles such as VMware."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"They could add more support for file storage and different types of storage."
"It might be expensive."
"The product is expensive. I rate the pricing a nine out of ten."
"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."
"The support, visibility, and reporting features must be improved."
"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."
"The product’s ability to recover information and generate reports needs enhancement."
"I would like there to be a way to break out the 40 gig ports on them. We have a lot of 10 gigs in our environment. It is a big challenge breaking out the 40 gig coming out of the filer. It would be nice to have good old 10 gig ports again, or a card that has just 10 gig ports on it."
"I do not like the NetApp GUI. For example, the GUI of ONTAP Command Manager could be better, but the CLI is perfect."
"I would like to see NetApp improve more of its offline tools and utilities."
"Migrating from a public cloud to on-prem or on-prem to a cloud can be a bit complicated. They have their own solution, but it should be easy to use."
"Offering the ability to actively write data on a single volume spanning multiple clusters is significant."
"The stability is good but there is room for improvement with other options."
"The web management interface has fewer options than the on-prem console."
"Their customer support can be better."
 

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The product is expensive."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"As far as the licensing costs, everything is included in the license."
"Our licensing fees are $500,000+ USD."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The support cost per array is about $20,000 a year for 24/7 support."
"The product is more expensive than one of its competitors."
"The product is expensive. I rate the pricing a nine out of ten."
"The product is not cheap."
"The pricing is competitive when we compare it to other products."
"It definitely reduces costs because it simply takes less power to run these systems. While the SSDs don't take power, they are in general very big right now. So, the running cost has decreased for a lot of our customers."
"When we bought NetApp, it was very reasonably priced. When you factor in the time savings, it's highly cost-effective."
"Planning of all the lifecycle storage with NetApp AFF is part of the solution. While it is not cheap, they have introduced a new series of AFF that are more affordable, providing options for more users."
"Always consider whether you can afford the solution."
"The pricing is pretty reasonable for what we get. But if you have to buy any more disk space, it can be quite expensive."
"If you go for Replication, Vault, and NAS, please ensure that the license has been ordered at the very beginning. However, licenses can been added or modified without rebooting the system at any time."
"It is relatively cheap compared to other vendors."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
No data available
Manufacturing Company
15%
Computer Software Company
13%
Financial Services Firm
8%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is your experience regarding pricing and costs for HPE All-Flash Storage?
In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...
What needs improvement with HPE All-Flash Storage?
There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about HPE All-Flash Storage vs. NetApp AFF and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.