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HPE All-Flash Storage vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
All-Flash Storage (17th)
HPE All-Flash Storage
Ranking in NVMe All-Flash Storage Arrays
13th
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
All-Flash Storage (3rd)
 

Mindshare comparison

As of February 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.2%, up from 2.5% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.8%, up from 0.5% compared to the previous year. The mindshare of NetApp AFF is 15.9%, down from 20.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays Market Share Distribution
ProductMarket Share (%)
NetApp AFF15.9%
Pure FlashArray X NVMe4.2%
HPE All-Flash Storage1.8%
Other78.1%
NVMe All-Flash Storage Arrays
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
CH
IT Infrastructure Senior SAP BASIS Administrator at Embraco
Solution provides high availability and seamless integration for virtual environments
HPE All-Flash Storage offers flexibility for management, networking, storage for servers, and ease of integration, all of which are valuable. There is a good facility to increase more space. The storage has been very simple to use and offers high availability. I have never had any problems with it. Additionally, HPE support is very good with high knowledge and accessibility.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"I appreciate the performance."
"The latency is good."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The high availability of the product is the most valuable feature."
"Overall stability is very good. It is a very stable solution."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"HPE is excellent, at least in this part of the world in Kuwait."
"The solution is easily manageable."
"The platform’s most valuable feature is the ability to process huge amounts of data."
"The storage has been very simple to use and offers high availability."
"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."
"The initial setup is easy compared to other vendors."
"We just migrated two petabytes of data storage from IBM over to NetApp All Flash. Some of the performance improvement that we've seen is 100 times I/O and microsecond latency."
"It is stable. In my three years working with the storage, I haven't seen any issues with our NetApp product."
"Things that have been really useful, of course, are the clustering features and being able to stay online during failovers and code upgrades; and just being able to seamlessly do all sorts of movement of data without having to disrupt end-users' ability to get to those files. And we can take advantage of new shelves, new hardware, upgrade in place. It's kind of magic when it comes to doing those sorts of things."
"It also helps to accelerate databases in our environment. First of all, there is the reliability of things staying online and the small response time as well, from the MetroCluster, for all of the data that we're serving; and the applications are talking to the MetroCluster. It provides a very fast response time."
"We have a comprehensive solution that could accommodate anything. We can fly it earlier and get them in the air testing and prototyping much faster than they could have with other solutions."
"The most valuable feature of AFF is that it offers better visibility and control over performance, ensuring it meets customer needs effectively."
"The initial setup was very straightforward. It was intuitive to set up storage volumes and get the networking functioning. Their engineer was very helpful. We got the current array on our production site the very same day it was shipped in. We had it up on the network and started to put some storage on it."
"The stability is solid. It doesn't fail on us, which is exactly what we want. We are in a critical business that we can't have any percentage of downtime."
 

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"I'd like to see the product implement active replication for vehicles such as VMware."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"Adding some functions to the product would be beneficial."
"The tool's pricing is higher than competitors."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"The product is expensive. I rate the pricing a nine out of ten."
"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."
"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."
"It might be expensive."
"The support, visibility, and reporting features must be improved."
"The product’s ability to recover information and generate reports needs enhancement."
"They should make these features a little more affordable."
"The knowledge base could be improved."
"A while ago, they performed quite slowly."
"I would like to see more frequent updates at a faster pace."
"Their backup software could be improved."
"There is no direct storage attachment available. Most configurations require additional switches for data access."
"They should provide easier integration with multiple systems."
"NetApp can help in these endeavours by focusing more on security."
 

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"As far as the licensing costs, everything is included in the license."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The product is expensive."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The product is expensive. I rate the pricing a nine out of ten."
"The product is more expensive than one of its competitors."
"The product is not cheap."
"The pricing is pretty reasonable for what we get. But if you have to buy any more disk space, it can be quite expensive."
"We have been able to utilize and leverage equipment which was purchased a decade ago up until this past year. So, we were running disk shells for 13 years and all we were doing was upgrading the filings and controllers, and using the same disk shells. Therefore, we were able to do something where we didn't have to invest that much. Recently, we had to upgrade all our disk shells, but it was a lot less because the technology had changed a lot since those times. It is faster now, and we have SSDs. We have larger drives that are 4TBs and 6TBs. Everything can condense so we are saving disk shell space and rack space. We are paying less now than we did at that time"
"Its price is quite competitive, but there is still scope for better pricing."
"NetApp AFF is somewhat pricey. If they weren't as pricey, that would be a big deal for us."
"The price of NetApp is very expensive, but we don't know how much Pure is, so we can't compare."
"Our space savings through dedupe and compression is over 50 percent, so we are saving. I think our 8080s has 20TBs. We are saving at least 10TBs and that's over 50 percent of the capacity that we're using."
"Our TCO decreased significantly because we were paying maintenance on nine different arrays throughout the country. We've condensed those down to three arrays, and our maintenance fees from the IBM product dropped by over a half million dollars a year, saving us $500,000 USD."
"From an application standpoint, we have seen a lot of return investment on the speeds and responsiveness of the actual storage."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Music Company
13%
Government
11%
Comms Service Provider
9%
Manufacturing Company
7%
Manufacturing Company
14%
Computer Software Company
12%
Financial Services Firm
7%
Marketing Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is your experience regarding pricing and costs for HPE All-Flash Storage?
In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...
What needs improvement with HPE All-Flash Storage?
There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about HPE All-Flash Storage vs. NetApp AFF and other solutions. Updated: December 2025.
881,733 professionals have used our research since 2012.