Dell PowerMax vs HPE All-Flash Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #3 with an average rating of 8.8, while Hewlett Packard Enterprise is ranked #13 with an average rating of 8.7. Dell Technologies holds a 9.5% mindshare in N, compared to Hewlett Packard Enterprise’s 1.8% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Nov 30, 2025

Dell PowerMax and HPE All-Flash Storage compete in high-performance storage solutions. Dell PowerMax has an edge in pricing and support, while HPE All-Flash Storage is preferred for its superior features that justify its cost.

Features: Dell PowerMax offers advanced data reduction, machine learning for workload optimization, and security measures. HPE All-Flash Storage provides robust data management tools, non-disruptive data migration, and AI-driven analytics, positioning its data management capabilities as more innovative.

Room for Improvement: Dell PowerMax could enhance its data management features, improve its AI-driven analytics, and integrate non-disruptive migration capabilities. HPE All-Flash Storage may focus on improving setup costs, enhancing automation features, and offering lower initial pricing.

Ease of Deployment and Customer Service: Dell PowerMax is recognized for straightforward deployment and strong support through setup. HPE All-Flash Storage offers seamless deployment with comprehensive customer service and proactive educational resources, leading to more informed client choices.

Pricing and ROI: Dell PowerMax features competitive setup costs aimed at maximizing ROI with efficient resource use. HPE All-Flash Storage involves a higher initial investment but promises excellent ROI with its advanced features and reduced long-term costs, with premium pricing justified by its efficient functionalities.

To learn more, read our detailed Dell PowerMax vs. HPE All-Flash Storage Report (Updated: December 2025).

Buyer's Guide

Dell PowerMax vs. HPE All-Flash Storage

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.2%, up from 2.5% compared to the previous year. The mindshare of Dell PowerMax is 9.5%, up from 9.2% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Dell PowerMax	9.5%
Pure FlashArray X NVMe	4.2%
HPE All-Flash Storage	1.8%
Other	84.5%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Gouranga Maiti

Sr. Project Manager IT at ITC Ltd

High‑performance all‑flash storage has transformed data warehousing and reporting speed

The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.

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Carlos Hoepes

IT Infrastructure Senior SAP BASIS Administrator at Embraco

Solution provides high availability and seamless integration for virtual environments

HPE All-Flash Storage offers flexibility for management, networking, storage for servers, and ease of integration, all of which are valuable. There is a good facility to increase more space. The storage has been very simple to use and offers high availability. I have never had any problems with it. Additionally, HPE support is very good with high knowledge and accessibility.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"It has good, reliable, fast storage."

"The most valuable feature of this solution is its ease of use."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"The initial setup was extremely simple and straightforward."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe pros

"Technical support for Dell PowerMax NVMe is good, and I am satisfied with the assistance provided."

"It is a very stable solution. I would rate it a ten out of ten."

"PowerMax NVMe has made it a lot easier to understand how much we are able to provision. It has made it a lot faster to provision new things. 90% of my time for provisioning has been reduced. Also, it has made it very easy to understand and see everything behind it versus the older heritage, where Dell EMC was very convoluted and hard to get working. Things that used to take an hour, probably now take five to 10 minutes."

"The SRDF replication piece is probably the best feature. It's useful for maintaining recoverability in the event of a disaster."

"We find the service level option to provision storage very valuable. The ability to define different service levels for storage groups helps us in prioritizing our workload at the infrastructure level."

"It is easy to manage and upgrade."

"The upgradability and extendibility for the size of the storage unit are noteworthy."

"The most important feature or function in Dell PowerMax is the capacity to deliver the required IOPS."

More Dell PowerMax pros

"HPE is excellent, at least in this part of the world in Kuwait."

"The storage has been very simple to use and offers high availability."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"The solution is easily manageable."

"The initial setup is easy compared to other vendors."

"The platform’s most valuable feature is the ability to process huge amounts of data."

Cons

"The tool's pricing is higher than competitors."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"In terms of what needs improvement, the dashboard and management could be simplified."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"There is room for improvement in the pricing of the product."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

More Pure FlashArray X NVMe cons

"We would like more documentation, a guide to the features of the PowerMax."

"Dell PowerMax or Symmetrix is a block-level storage and unified storage, supporting both NAS and SAN. One area for improvement would be integration with public cloud services."

"The initial setup was a little bit complicated."

"I would like to see more development in the cloud environment. It would be good if it comes in the cloud kind of setup."

"We are very interested in NVMe over Fibre Channel, which I understand is on the horizon. We would like to see that come to fruition."

"The main feature that I personally want to see is the possibility to upgrade to the next generation without changing all the components and just change the engine, relying on the compatibility matrices between two different generations. Meaning that we could just keep the enclosure and upgrade the engine, integrating the enclosure to the existing pool, then adding automation tools for orchestration."

"I'm not a fan of the UI that they've deployed over the recent years; I feel that you can do more with the command line platform than you can with the actual UI."

"The tool is costly compared to other similar products. The product's pricing needs to be improved. I would like the product to include the replication feature in its future releases."

More Dell PowerMax cons

"The product’s ability to recover information and generate reports needs enhancement."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"The support, visibility, and reporting features must be improved."

"It might be expensive."

"The product is expensive. I rate the pricing a nine out of ten."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Our licensing fees are $500,000+ USD."

"Given its price, Pure is not the first option."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."

"The pricing is competitive. I would rate the pricing of the solution a six out of ten."

"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."

"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."

"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."

"Our costs are on a yearly basis."

"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."

"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."

More Dell PowerMax pricing and cost advice

"The product is not cheap."

"The product is expensive. I rate the pricing a nine out of ten."

"The product is more expensive than one of its competitors."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

16%

Manufacturing Company

Computer Software Company

Healthcare Company

Music Company

13%

Government

11%

Comms Service Provider

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	15
Large Enterprise	56

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

See all answers

What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

See all answers

What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

See all answers

What needs improvement with HPE All-Flash Storage?

There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 16% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 8% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 19% of the time

IBM FlashSystem vs Dell PowerMax

Compared 7% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 7% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 6% of the time

HPE Nimble Storage vs Dell PowerMax

Compared 4% of the time

More Dell PowerMax Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 54% of the time

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 20% of the time

NetApp AFF vs HPE All-Flash Storage

Compared 10% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax

February 2026

Download Dell PowerMax product report

Buyer's Guide

NVMe All-Flash Storage Arrays

January 2026

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

PowerMax leads in mission-critical enterprise storage with advanced architecture and AI-driven automation, ensuring secure and efficient IT optimization. Its multi-node NVMe scale-out framework delivers unmatched performance and consolidation, backed by Dell’s Future-Proof Program.

PowerMax is renowned for its robust reliability, performance, and efficient data reduction capabilities. Users benefit from its NVMe architecture, aiding significant scalability and cost efficiency through effective deduplication and compression. Unisphere simplifies management, while CloudIQ provides enhanced monitoring. With high availability and strong IOPS capabilities, PowerMax effectively manages demanding workloads and ensures seamless operations. Its compact design and increased storage capacity enhance user experience, particularly with easy maintenance and robust performance.

What are the key features of PowerMax?

Reliability: Ensures consistent service uptime and data integrity.
High Performance: NVMe architecture provides exceptional speed and efficiency.
Data Reduction: Deduplication and compression drive down costs.
Management Tools: Unisphere interface for easy system management.
CloudIQ: Advanced monitoring for predictive insights.
High Availability: Supports mission-critical and demanding workloads.

What benefits should users expect from PowerMax?

Performance Optimization: Handles low latency and high IOPS needs.
Scalability: Expands effortlessly with growing data and workload demands.
Enhanced Monitoring: Predictive analytics for proactive management.
Efficient Maintenance: Streamlined processes reduce downtime and costs.

Dell PowerMax is predominantly employed in mission-critical applications such as SQL, Oracle databases, ERP systems, and high transactional environments. Healthcare, finance, and e-commerce sectors leverage its high performance, scalability, and NVMe technology for low latency and redundancy. It is adept in storage consolidation, data analytics, and disaster recovery.

Dell Technologies

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. HPE All-Flash Storage

December 2025

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