Dell Unity XT vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #6 with an average rating of 8.6, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8. Dell Technologies holds a 6.3% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.6% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell Unity XT and HPE Primera compete in the enterprise storage solutions category. HPE Primera appears superior due to its advanced features and higher operational efficiency despite higher pricing.

Features: Dell Unity XT is known for efficient data reduction, user-friendly management capabilities, and seamless integration with virtualized environments. HPE Primera stands out with intelligent predictive analytics, advanced reliability features, and enhanced operational efficiency.

Room for Improvement: Dell Unity XT could improve scalability, upgrade processes, and support response times. HPE Primera needs cost reduction, better integration with third-party tools, and users emphasize its cost aspect.

Ease of Deployment and Customer Service: Dell Unity XT offers straightforward deployment but initial setup challenges. Customer service has mixed reviews. HPE Primera provides quicker setups, intuitive deployment, and highly rated proactive support.

Pricing and ROI: Dell Unity XT is cost-effective with a competitive initial setup cost, preferred by budget-conscious buyers. HPE Primera, though higher-priced, offers better ROI through fewer downtimes and superior long-term efficiency gains.

To learn more, read our detailed Dell Unity XT vs. HPE Primera Report (Updated: September 2025).

Buyer's Guide

Dell Unity XT vs. HPE Primera

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell Unity XT is 6.3%, down from 9.7% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell Unity XT	6.3%
HPE Primera	3.6%
Pure FlashArray X NVMe	1.0%
Other	89.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Syed Habib

Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd

Efficient data replication and fast IOPS have improved operational performance

Dell and a partner jointly implemented this solution in Auvink. We installed the Flash, which makes our IO operations fast and efficient. Replication is available, allowing us to replicate data simultaneously from one site to another. All-flash technology and vTXT enhance speed, and the IOPS are faster. The cache's IOPS are much better. Snapshots provide a unique feature for testing and make management more comfortable and easy. The platform is multi-supported and certification is more convenient and easy to manage.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of this solution are its ease of use and performance."

"What I really like about this program, is that it is easy to use and easy to configurate."

"The solution is scalable."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"Everything, especially the VMs inside, is pretty fast."

"The solution is very straightforward to set up."

"Technical support has been helpful and responsive."

More Pure FlashArray X NVMe pros

"It is scalable. Customers are going more into distributed architecture, so the Unity definitely has a scalable architecture built into that."

"The most valuable feature of Dell Unity XT is the GUI, it is very good. End users can manage using it. Additionally, the documentation is of high quality and it integrates well."

"It is definitely one of the most robust, solid, well-performing products that I have dealt with. It is set it and forget it, which is pretty amazing."

"The initial setup was very straightforward. Migration was smooth and configuration of the storage was quick and simple. The time needed to put it into production was less than expected, and data migration itself went without a glitch."

"Ease of use is probably number one, compared to the previous storage that we've had. Easy scalability, easy set up. Compared to everything else, the Unity is, well, you could call it child's play. As long as you know what you're doing storage-wise, Unity is really easy to use."

"On the Data Domain side, the most attractive feature is the compression ratio, which none of the other products in the market are currently able to provide. On the Unity side, what customers mostly like is the availability guarantee."

"We just started doing a bunch of automation where, if an end-user's home directory or departmental share gets filled, I can set certain things through a Unity API so that if it reaches 95 or 98 percent full, it will automatically expand. Now, instead of our getting a ticket and having to go in and do it manually, it does that for us."

"On a scale from one to 10, I'd probably give EMC customer support an 11. It's been really good. We do have premium support, which means if we have a problem, it gets solved really quickly."

More Dell Unity XT pros

"All of the capabilities of the hardware such as replication, snapshot, and the specific features are all included from the start as opposed to being on another license."

"The product's initial setup phase was easy."

"The system is stable, particularly with mission-critical solutions in place."

"It is a stable solution...It is a scalable solution."

"The most important thing that we had found when we purchased this product around six months back was its 100% availability and uptime."

"The product has better replication features than the previous products."

"Our customers have given very positive feedback about InfoSign, which is the management software for this solution."

"Scalability-wise, I rate the solution a ten out of ten."

More HPE Primera pros

Cons

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Adding some functions to the product would be beneficial."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

More Pure FlashArray X NVMe cons

"I called about an issue where I couldn't get VVOLs registered. It turns out it is a bug in the code and that there is no information about when it will be fixed. It's just not going to work. I was a little miffed about that."

"The pricing is a bit higher than expected."

"One of the issues we've had is that controllers have crashed several times... We've had a lot of problems with the storage processor, SPBs. We've actually had them crash."

"The solution should include a free process in the HPE portal that uses serial numbers to verify that hardware is genuine."

"Ordering is easy, but the processing site and working with those companies was difficult."

"In future releases, I would like to see automatic upgrades from one to the next, when this system is coming out and the next one is coming in; more akin to what Pure Storage is doing. That would be really helpful."

"We had one incident with a memory leak that led to controller reboot. Although it had no impact, when such things happens the storage should be more aware of it, send alerts, and propose corrective actions."

"We have had some downtime. Nothing is perfect. Unity’s have had some code-release problems, versions that, from a compatibility perspective, had some glitches which caused an outage. But, given the amount of Unity’s we run, that has been fairly minor and it hasn't happened at scale or across all of our Unity’s."

More Dell Unity XT cons

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

"The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."

"The cost of HPE Primera could be lower."

"Some application solutions can be more acceptable on the HPE Primera site."

"We cannot use this storage for critical applications and data."

"The solution could prove the reporting."

"The initial setup is not straightforward."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

More HPE Primera cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"As far as the licensing costs, everything is included in the license."

"Given its price, Pure is not the first option."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"I rate Dell Unity XT’s pricing a nine out of ten."

"It is priced at around or under $50,000."

"The solution should be cheaper."

"At the end of the day, the licensing cost is key, because every customer has a pain point, that the cost of each piece is high. So if they would bundle everything in a package, that is how the competitors are selling their footprint."

"The product’s pricing should be improved."

"When you look at what Dell EMC is compared to, like NetApp, they're all priced pretty similarly. I think the pricing of the hybrid model is good."

"The only improvement would be a lower cost per unit/disks, however on the whole we are very pleased with this product."

"We integrated it with VMware vSphere at no additional cost. As we moved into VMware vSphere, this is what we bought to go with it for our storage performance."

More Dell Unity XT pricing and cost advice

"I believe HPE Primera and Pure Storage are similar in price."

"The price of the solution should be cheaper."

"HPE Primera is less expensive than HPE Alletra."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"The solution is quite cost-effective."

"The cost is $75,000 for a three-year contract."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"The pricing for HDD was good."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

16%

Manufacturing Company

12%

Government

Financial Services Firm

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	61
Midsize Enterprise	49
Large Enterprise	94

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell Unity XT

Compared 36% of the time

NetApp AFF vs Dell Unity XT

Compared 11% of the time

HPE Alletra Storage vs Dell Unity XT

Compared 6% of the time

NetApp FAS Series vs Dell Unity XT

Compared 5% of the time

Pure Storage FlashArray vs Dell Unity XT

Compared 5% of the time

More Dell Unity XT Competitors

HPE Alletra Storage vs HPE Primera

Compared 34% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 8% of the time

IBM FlashSystem vs HPE Primera

Compared 3% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell Unity XT

September 2025

Download Dell Unity XT product report

Buyer's Guide

HPE Primera

September 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

EMC Unity, Dell EMC Unity

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell EMC Unity XT is one of the best all-flash storage arrays on the market today. Dell EMC Unity XT arrays are designed for performance, optimized for efficiency, and built for a multi-cloud world. In addition, they support digital transformation, enabling businesses to reach the full potential of their data capital quickly and easily. Dell EMC Unity’s All-Flash and Hybrid Flash storage platforms provide the performance, efficiency, enterprise-class software, and virtualization integrations required for running a wide range of virtualized applications.

Dell EMC Unity XT Features

Dell EMC Unity XT has many valuable key features, including:

Unified storage flexibility: With Dell EMC Unity XT you can consolidate separate storage platforms into a single Unity XT unified storage system via a simple and intuitive (HTML5) management GUI that also connects you to CloudIQ.
All-inclusive data protection: Dell EMC Unity XT offers a reliable way to protect application data with all-inclusive data protection services, including snapshots, data-at-rest drive encryption, replication, thin clones, and dynamic pools.
Software-defined solutions: Dell EMC Unity XT provides software-defined storage and HA for on-prem and in the cloud solutions.
Multi-cloud alignment: With Dell EMC Unity XT you have the ability to build and manage an effective data-first multi-cloud strategy. It allows you to consolidate public and private cloud resources that align with your business goals.
Metro node: This feature enables automated business continuity with zero RPO and RTO. It also provides greater flexibility through multi-platform support and replication to any array and has zero performance impact on the storage array.
Scalable file system: Dell EMC Unity XT is built with a robust 256TBu file system. The UFS64 file system includes up to 256 independent VMDK clones, 16 thin clones, space efficient snapshots with a simple space reclaim and low IO impact, file system shrink that can reclaim free blocks, simplified Quotas for User, and much more.
DevOps integrations: Dell EMC Unity XT supports the Container Storage Interface (CSI) plugin to run Kubernetes workloads.

Dell EMC Unity XT Benefits

Some of the benefits of using Dell EMC Unity XT include:

High-speed data access
Low latency
Dual-active controller architecture
Multi-cloud
Intuitive user interface
Cost efficient
Solid performance

Reviews from Real Users

Below are some reviews and helpful feedback written by Dell EMC Unity XT users.

A Systems Engineering Manager at a manufacturing company says, "It is definitely one of the most robust, solid, well-performing products that I have dealt with. It is set it and forget it, which is pretty amazing." He also mentions, “We can do both block and file storage on one unit without purchasing a separate device.”

Peter S., Senior Technical Specialist at a healthcare company, states, “The most valuable feature is reliability. At the end of the day, it just runs. This solution is easy to work with and easy to maintain.”

PeerSpot user Melvin T., Senior Systems Engineer at Prosperity Bank, explains that the solution is “easy to use and we can add LUNs or space without interruption to end-users. We're able to access it from just about anywhere, as long as we have access to a browser. That feature is really neat because sometimes we will go to a different data center or a different site, and if we need to access it to see a LUN or to see any type of storage, we can do that. That's one of the big takeaways with Unity."

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre

Information Not Available

Buyer's Guide

Dell Unity XT vs. HPE Primera

September 2025

Free Report: Dell Unity XT vs. HPE Primera

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