Dell Unity XT vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #6 with an average rating of 8.4, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8. Dell Technologies holds a 6.5% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.8% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell Unity XT and HPE Primera compete in the enterprise storage solutions category. HPE Primera appears superior due to its advanced features and higher operational efficiency despite higher pricing.

Features: Dell Unity XT is known for efficient data reduction, user-friendly management capabilities, and seamless integration with virtualized environments. HPE Primera stands out with intelligent predictive analytics, advanced reliability features, and enhanced operational efficiency.

Room for Improvement: Dell Unity XT could improve scalability, upgrade processes, and support response times. HPE Primera needs cost reduction, better integration with third-party tools, and users emphasize its cost aspect.

Ease of Deployment and Customer Service: Dell Unity XT offers straightforward deployment but initial setup challenges. Customer service has mixed reviews. HPE Primera provides quicker setups, intuitive deployment, and highly rated proactive support.

Pricing and ROI: Dell Unity XT is cost-effective with a competitive initial setup cost, preferred by budget-conscious buyers. HPE Primera, though higher-priced, offers better ROI through fewer downtimes and superior long-term efficiency gains.

To learn more, read our detailed Dell Unity XT vs. HPE Primera Report (Updated: July 2025).

Buyer's Guide

Dell Unity XT vs. HPE Primera

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell Unity XT is 6.5%, down from 10.1% compared to the previous year. The mindshare of HPE Primera is 3.8%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Syed Habib

Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd

Efficient data replication and fast IOPS have improved operational performance

Dell and a partner jointly implemented this solution in Auvink. We installed the Flash, which makes our IO operations fast and efficient. Replication is available, allowing us to replicate data simultaneously from one site to another. All-flash technology and vTXT enhance speed, and the IOPS are faster. The cache's IOPS are much better. Snapshots provide a unique feature for testing and make management more comfortable and easy. The platform is multi-supported and certification is more convenient and easy to manage.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The high availability of the product is the most valuable feature."

"The initial setup was extremely simple and straightforward."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe pros

"It is a workhorse and will run even demanding workloads."

"The most valuable aspects of this solution are its stability, performance, and ease of updating."

"It has improved the utilization of our own internal resources and performance across our managed service platform, meeting our customers SLAs."

"It's easy to manage. We access it and manage it through Unisphere and have had no issues. We're able to provision storage, create consistency groups, create RDMs for our virtual machines. Creating it through Unisphere, it automatically adds the data store on the VMware side and rescans the LUNS. We just have to add and configure the storage in one place and it takes care of everything, which is very handy."

"It gives me the flexibility with its ability to replicate to itself and the ability to use the Dell EMC Cloud as an option. That's always sitting there and waiting if we need it."

"We can get almost real-time response times."

"I like its performance and support."

"Unified block and file storage without the need of control stations and data movers. This simplifies administration and deployment and requires less rack space."

More Dell Unity XT pros

"For over a year, I have not seen any downtime in the product."

"The performance is very good."

"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."

"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."

"The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers."

"The initial setup is very straightforward. It's not overly complex."

More HPE Primera pros

Cons

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"The tool's portfolio is minimal. It is expensive."

"Adding some functions to the product would be beneficial."

"It is on the expensive side."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"I'd like to see the product implement active replication for vehicles such as VMware."

"I would like to see replication and DR features in the next release of this solution."

More Pure FlashArray X NVMe cons

"Scalability is not good. We have a Unity 300, now we have to do a data-in-place conversion for the next upgrade because only 150 slots are supported, not drives, only slots."

"Sometimes the response time is higher than expected due to a lack of issues."

"It is expensive, and the pricing could be better."

"Dell Unity XT’s price needs improvement."

"They can certainly improve in terms of monitoring."

"Last (and I understand that it has a low chance of being implemented) the copy services currently are redirect on write. It would be great if the administrator could choose between redirect on write and copy on write, when configuring copy job."

"Our customers are mostly happy with Unity except for the price. We primarily sell to enterprise companies because small companies cannot afford it."

"I would like to see more compression and deduplication added to the solution. Today, our compression is about 2:1 and other solutions give us about 4:1 or 5:1."

More Dell Unity XT cons

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"The solution has good performance but it could improve further."

"Some application solutions can be more acceptable on the HPE Primera site."

"I would like to see improved training offered with HPE Primera."

"The solution's compression ratio feature could be improved."

"We cannot use this storage for critical applications and data."

"HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

More HPE Primera cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With VMware, we pay $300,000 annually."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"Our costs are roughly $200,000 a year."

"Licensing is easy since all the software is included."

"The pricing was quite okay compared to others. We probably got it cheaper because we were the first ones out of the gate, but I would say that it's good value for the money."

"The price of Dell EMC Unity XT is higher compared to other solutions. The price should be less expensive."

"From a pricing perspective, this solution is comparable to others on the market."

"The pricing is competitive. We miss some of the feature functionality that we had with the XtremeIOs but it's certainly suitable for the purpose."

"For costing, you have to have a budget in mind because SANs can be fairly expensive and EMC offers a wide range of products."

"One of the most valuable features is its cost. It was inexpensive compared to other arrays that we were looking at."

More Dell Unity XT pricing and cost advice

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"The cost is $75,000 for a three-year contract."

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"The price of this solution is good for medium-sized and large businesses."

"HPE Primera service is cost-effective."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"The solution is quite cost-effective."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

11%

Government

Financial Services Firm

Computer Software Company

16%

Manufacturing Company

13%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 4% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell Unity XT

Compared 36% of the time

NetApp AFF vs Dell Unity XT

Compared 11% of the time

HPE Alletra Storage vs Dell Unity XT

Compared 6% of the time

NetApp FAS Series vs Dell Unity XT

Compared 5% of the time

More Dell Unity XT Competitors

HPE Alletra Storage vs HPE Primera

Compared 35% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 22% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Dell PowerMax vs HPE Primera

Compared 3% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell Unity XT

July 2025

Download Dell Unity XT product report

Buyer's Guide

HPE Primera

August 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

EMC Unity, Dell EMC Unity

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell EMC Unity XT is one of the best all-flash storage arrays on the market today. Dell EMC Unity XT arrays are designed for performance, optimized for efficiency, and built for a multi-cloud world. In addition, they support digital transformation, enabling businesses to reach the full potential of their data capital quickly and easily. Dell EMC Unity’s All-Flash and Hybrid Flash storage platforms provide the performance, efficiency, enterprise-class software, and virtualization integrations required for running a wide range of virtualized applications.

Dell EMC Unity XT Features

Dell EMC Unity XT has many valuable key features, including:

Unified storage flexibility: With Dell EMC Unity XT you can consolidate separate storage platforms into a single Unity XT unified storage system via a simple and intuitive (HTML5) management GUI that also connects you to CloudIQ.
All-inclusive data protection: Dell EMC Unity XT offers a reliable way to protect application data with all-inclusive data protection services, including snapshots, data-at-rest drive encryption, replication, thin clones, and dynamic pools.
Software-defined solutions: Dell EMC Unity XT provides software-defined storage and HA for on-prem and in the cloud solutions.
Multi-cloud alignment: With Dell EMC Unity XT you have the ability to build and manage an effective data-first multi-cloud strategy. It allows you to consolidate public and private cloud resources that align with your business goals.
Metro node: This feature enables automated business continuity with zero RPO and RTO. It also provides greater flexibility through multi-platform support and replication to any array and has zero performance impact on the storage array.
Scalable file system: Dell EMC Unity XT is built with a robust 256TBu file system. The UFS64 file system includes up to 256 independent VMDK clones, 16 thin clones, space efficient snapshots with a simple space reclaim and low IO impact, file system shrink that can reclaim free blocks, simplified Quotas for User, and much more.
DevOps integrations: Dell EMC Unity XT supports the Container Storage Interface (CSI) plugin to run Kubernetes workloads.

Dell EMC Unity XT Benefits

Some of the benefits of using Dell EMC Unity XT include:

High-speed data access
Low latency
Dual-active controller architecture
Multi-cloud
Intuitive user interface
Cost efficient
Solid performance

Reviews from Real Users

Below are some reviews and helpful feedback written by Dell EMC Unity XT users.

A Systems Engineering Manager at a manufacturing company says, "It is definitely one of the most robust, solid, well-performing products that I have dealt with. It is set it and forget it, which is pretty amazing." He also mentions, “We can do both block and file storage on one unit without purchasing a separate device.”

Peter S., Senior Technical Specialist at a healthcare company, states, “The most valuable feature is reliability. At the end of the day, it just runs. This solution is easy to work with and easy to maintain.”

PeerSpot user Melvin T., Senior Systems Engineer at Prosperity Bank, explains that the solution is “easy to use and we can add LUNs or space without interruption to end-users. We're able to access it from just about anywhere, as long as we have access to a browser. That feature is really neat because sometimes we will go to a different data center or a different site, and if we need to access it to see a LUN or to see any type of storage, we can do that. That's one of the big takeaways with Unity."

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre

Information Not Available

Buyer's Guide

Dell Unity XT vs. HPE Primera

July 2025

Free Report: Dell Unity XT vs. HPE Primera

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