Dell XtremIO vs Hitachi Virtual Storage Platform comparison

Dell XtremIO vs. Hitachi Virtual Storage Platform

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell XtremIO is 0.7%, down from 0.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Q&A Highlights

reviewer581028

Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees

Nov 08, 2017

Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series

I would personally take a look at Nimble Storage. It is all processor and memory based. You can get the same performance out of a Hybrid array from Nimble. They offer all flash as well, but performance is not based on disk I/O. Very cool technology.

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Efficient and straightforward setup boosts data management capabilities

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

Active data management enhances performance and simplifies operation

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Overall stability is very good. It is a very stable solution."

"The solution is scalable."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The most valuable features of this solution are its ease of use and performance."

"The solution uses newer technology for deduplication and compression."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Ease of management, aside from the serious performance, is the best feature."

"Linear performance – The XtremIO wasn’t the fastest in all tests against other all flash arrays, but even with a massive workload, the response time and user experience were absolutely predictable with no sharp drop-offs."

"Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage."

"I rate Dell XtremIO at eight out of ten. It is a product I would recommend to companies where data performance, scalability, and security are highly important due to its beneficial features."

"The speed is extremely valuable."

"It has very good performance for an application which needs lower latency and a better response, for example, in microseconds."

"The most valuable feature of the solution is its performance."

"The Metro clustering and solid-state performance, are the most valuable features of this solution."

More Dell XtremIO pros

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."

"The technical support is great."

"Its resilience is the most valuable."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"The product's performance is good."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

More Hitachi Virtual Storage Platform pros

Cons

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Maybe the price can be reduced since the solution is very expensive."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"They could add more support for file storage and different types of storage."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"The tool's pricing is higher than competitors."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

More Pure FlashArray X NVMe cons

"The product is highly expensive."

"The product is highly expensive. Additionally, there is a significant lack of training, support documents, and forums available for Dell XtremIO, making troubleshooting difficult for third-party individuals."

"XtremIO needs to be lower priced. It also needs better endpoints and scalability."

"The GUI could be modified more in terms of how the different components are linked to each other."

"They can improve the product by providing an HTML5-based interface instead of the Java GUI based application."

"Right now, external appliances are needed to replicate XtremIO to XtremIO, or to another EMC system."

"The solution needs to be simplified. When you integrate your storage with other systems, could use a little bit of automation."

"One thing that should be improved is the reporting and monitoring tools. It should use real time monitoring for storage, IOPS, latency, etc."

More Dell XtremIO cons

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The licensing is on a yearly basis."

"The product is expensive."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."

"With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."

"It is expensive if you need to increase scalability."

"There are costs in addition to the standard licensing fees."

"It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."

"XtremIO is an all-flash array, which means it's a costly solution. When compared with general mid-range storage solutions, this is more expensive. As far as I know, there are no additional costs besides the license."

"Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."

"Too high priced for the Brazil market."

More Dell XtremIO pricing and cost advice

"It is an expensive product. I rate its pricing a three out of ten."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"The cost price of this product is better than its competitors."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"The costs were primarily in line with every other vendor at the time."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

More Hitachi Virtual Storage Platform pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series

Answers from the Community

reviewer581028

Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees

Nov 8, 2017

2 out of 34 answers

Storemgr67

Storage Manager at a financial services firm with 10,001+ employees

Oct 29, 2017

Dell EMC XtremIO Flash Storage

Read full answer

it_user745785

Director CTM IT Solutions with 11-50 employees

Nov 1, 2017

No one of this, check Huawei Dorado, he keep Latency lower than competitor event when you have a heavy load

Read full answer

See all 34 answers

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Computer Software Company

17%

Financial Services Firm

16%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

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Dell PowerStore vs Dell XtremIO

Compared 20% of the time

Dell PowerMax vs Dell XtremIO

Compared 15% of the time

Dell Unity XT vs Dell XtremIO

Compared 10% of the time

NetApp AFF vs Dell XtremIO

Compared 8% of the time

NetApp EF-Series All Flash Arrays vs Dell XtremIO

Compared 8% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

August 2025

Download Dell XtremIO product report

Dell XtremIO

August 2025

Hitachi Virtual Storage Platform

August 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways