Dell XtremIO vs Hitachi Virtual Storage Platform comparison

Dell Technologies and Hitachi Vantara are both solutions in the All-Flash Storage category. Dell Technologies is ranked #23 with an average rating of 7.8, while Hitachi Vantara is ranked #10 with an average rating of 8.0. Dell Technologies holds a 0.8% mindshare in AFS, compared to Hitachi Vantara’s 3.4% mindshare. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Dell XtremIO are both leading products in data storage solutions. Dell XtremIO offers superior features, making it worth the price despite higher costs and support challenges, giving it an upper hand.

Features: Hitachi Virtual Storage Platform offers strong scalability and reliability, plus straightforward deployment. Dell XtremIO provides high data reduction, ease of management, and advanced data reduction capabilities.

Room for Improvement: Hitachi Virtual Storage Platform could enhance predictive analytics, reporting, and add more advanced data reduction capabilities. Dell XtremIO users seek better customer support, reduced costs, and smoother upgrade processes.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform is noted for its straightforward deployment and reliable support. Dell XtremIO offers relatively easy deployment but faces criticism for customer service, making Hitachi superior in these areas.

Pricing and ROI: Hitachi Virtual Storage Platform is more cost-effective, with positive feedback on setup costs and ROI. Dell XtremIO, despite a higher price, offers good ROI thanks to its robust features, justifying its cost with advanced functionality.

To learn more, read our detailed Dell XtremIO vs. Hitachi Virtual Storage Platform Report (Updated: September 2025).

Buyer's Guide

Dell XtremIO vs. Hitachi Virtual Storage Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 1.0% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.4%
Pure FlashArray X NVMe	1.0%
Dell XtremIO	0.8%
Other	94.8%

All-Flash Storage

Q&A Highlights

reviewer581028

Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees

Nov 08, 2017

Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series

I would personally take a look at Nimble Storage. It is all processor and memory based. You can get the same performance out of a Hybrid array from Nimble. They offer all flash as well, but performance is not based on disk I/O. Very cool technology.

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Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Efficient and straightforward setup boosts data management capabilities

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The latency is good."

"It has benefited my organization because it has reduced time to insights."

"I appreciate the performance."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The most valuable feature of this solution is its ease of use."

"The solution is very straightforward to set up."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"Overall stability is very good. It is a very stable solution."

More Pure FlashArray X NVMe pros

"Speed and reliability:"

"The most valuable features include the easy manageability of snapshots and its excellent performance in large-scale workloads."

"It is scalable."

"The guaranteed sub-millisecond response time for a 4K block."

"The speed is extremely valuable."

"The solution's most valuable features are the inline data reduction and deduplication."

"The program is very stable."

"Linear performance – The XtremIO wasn’t the fastest in all tests against other all flash arrays, but even with a massive workload, the response time and user experience were absolutely predictable with no sharp drop-offs."

More Dell XtremIO pros

"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"I am happy about the storage system and availability."

"The active-active option seemed to be working well and overall, it was a solid product."

"Storage is the most valuable feature."

"The performance is very good."

"The solution provides excellent scalability."

More Hitachi Virtual Storage Platform pros

Cons

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"The tool's pricing is higher than competitors."

"In the future, I would like to see integration with enterprise backup systems."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

More Pure FlashArray X NVMe cons

"We've encountered challenges in integrating other products with Dell Xtremio, as it tends to be more vendor-locked. This means we can't easily explore other solutions that might work alongside Dell."

"Right now, external appliances are needed to replicate XtremIO to XtremIO, or to another EMC system."

"In some cases where we don’t need the flexibility of the virtualization layer, we could free up resources on the VPLEX by using the storage replication."

"Dell's technical support could be better."

"The management should be improved and the GUI interface could be better and easier."

"In the next release, the solution could have better integration and if we can host assets on the cloud, such as NetApp has the NetApp volumes, which we can host on the cloud directly called NetApp CVO (cloud volume ONTAP). Dell EMC should come up with something purely on the cloud rather than manage services."

"I would like to see the ease of deployment and built-in Metro clustering."

"It needs a way to determine the deduplication of each LUN and what the impact would be if we were to move data from one LUN to another."

More Dell XtremIO cons

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

"The snapshot and clone operation functions can be made easier."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"The complex setup phase is an area where improvements are needed."

"Hitachi should offer a distinct overview of the various storage choices."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."

"The solution is priced higher than its competitors."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"Given its price, Pure is not the first option."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The product is expensive."

"With VMware, we pay $300,000 annually."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"It is costly but worth it."

"The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."

"This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."

"It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."

"You can get a two-year or three-year license for the tool. You can also opt for a perpetual-based licensing model, which can be renewed on a yearly or two-year basis."

"There are costs in addition to the standard licensing fees."

"With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."

"Licensing is approximately $200,000 per year."

More Dell XtremIO pricing and cost advice

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"The price per gigabyte is good and it is low when it comes to terabytes."

"The product is reasonably priced."

"This is an expensive solution."

More Hitachi Virtual Storage Platform pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Answers from the Community

reviewer581028

Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees

Nov 8, 2017

Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series

2 out of 34 answers

Storemgr67

Storage Manager at a financial services firm with 10,001+ employees

Oct 29, 2017

Dell EMC XtremIO Flash Storage

Read full answer

it_user745785

Director CTM IT Solutions with 11-50 employees

Nov 1, 2017

No one of this, check Huawei Dorado, he keep Latency lower than competitor event when you have a heavy load

Read full answer

See all 34 answers

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

14%

Computer Software Company

11%

Manufacturing Company

Healthcare Company

Financial Services Firm

17%

Computer Software Company

16%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	14
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

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What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

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What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 39% of the time

Dell PowerMax vs Dell XtremIO

Compared 23% of the time

Pure Storage FlashArray vs Dell XtremIO

Compared 14% of the time

NetApp AFF vs Dell XtremIO

Compared 13% of the time

Nutanix Cloud Infrastructure (NCI) vs Dell XtremIO

Compared 11% of the time

More Dell XtremIO Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell XtremIO

October 2025

Download Dell XtremIO product report

Buyer's Guide

Hitachi Virtual Storage Platform

September 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Dell XtremIO vs. Hitachi Virtual Storage Platform

September 2025

Free Report: Dell XtremIO vs. Hitachi Virtual Storage Platform

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