Domo vs GoodData comparison

Domo and GoodData are both solutions in the Data Visualization category. Domo is ranked #7 with an average rating of 7.8, while GoodData is ranked #23. Domo holds a 3.7% mindshare in DV, compared to GoodData’s 1.5% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 50% of GoodData users who would recommend it.

Domo

Read 48 Domo reviews

8,737 Views
3,145 Comparison Views

85% willing to recommend

GoodData

Read 2 GoodData reviews

1,298 Views
974 Comparison Views

50% willing to recommend

Domo

GoodData

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and GoodData are competing in the business intelligence space, offering data analytics solutions. Domo seems to have the upper hand in integration capabilities and interactive dashboards, while GoodData stands out in flexible analytics scaling.

Features: Domo offers seamless integration with multiple data sources, real-time data visualization, and interactive dashboards. GoodData provides powerful embedded analytics, extensive APIs for customized analytical applications, and emphasizes tailoring analytics experiences.

Ease of Deployment and Customer Service: Domo provides a user-friendly cloud-based deployment with quick setup and comprehensive support services. GoodData, also cloud-based, focuses on guiding users through the analytics integration process and offers strong support for analytical customization.

Pricing and ROI: Domo demands an initial investment with high potential ROI due to enhanced decision-making efficiency. GoodData offers flexible pricing tailored to usage and scalability, resulting in measurable ROI through effective data analytics. Domo delivers quick ROI with comprehensive features, while GoodData allows incremental investment with a focus on long-term scalability benefits.

To learn more, read our detailed Data Visualization Report (Updated: May 2026).

Buyer's Guide

Data Visualization

May 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Visualization

7th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (18th), BI (Business Intelligence) Tools (6th), Business Performance Management (6th), Reporting (4th)

GoodData

Ranking in Data Visualization

23rd

Average Rating

7.0

Reviews Sentiment

8.1

Number of Reviews

Ranking in other categories

Embedded BI (13th)

Mindshare comparison

As of June 2026, in the Data Visualization category, the mindshare of Domo is 3.7%, down from 10.5% compared to the previous year. The mindshare of GoodData is 1.5%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization Mindshare Distribution
Product	Mindshare (%)
Domo	3.7%
GoodData	1.5%
Other	94.8%

Data Visualization

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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it_user241098

Engagement Manager at a tech services company with 501-1,000 employees

Setup is straightforward from a business user standpoint but MAQL needs to be easier.

Cloud connect Report generator MAQL needs to be easier Better row-level security for end-users I've used it for nine months, mainly for implementation and delivery to customers. No issues encountered. No issues encountered. When the source is big and/or the source is Netsuite there are…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ease of graphing is a great feature, as it takes the pivot out of pivot tables because once the parameters are set up, the same graphs will continue to be populated based on the new information so there is no need to keep creating graphs."

"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."

"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."

"We have found securing data valuable because it allows us to provide information without identifying individuals."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"Domo is a comprehensive tool in ETL, visualization, and the media features that we use for the direct connection to all the digital marketing platforms."

More Domo pros

"It's a good product for your end to end BI needs when its all on the cloud."

Cons

"Domo or any other BI tool has room for improvement, in particular, in the calculations."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"There are areas to improve on like visualization options, and there are areas I think would be valuable for Domo to explore, such as data governance, and providing sandbox or development instances, but updates are frequent and smooth, and the value of the tool in its simplicity and ability to drive user adoption far outweighs any missing visualization features."

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

More Domo cons

"When the source is big and/or the source is Netsuite there are issues."

Pricing and Cost Advice

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"I think it is reasonable."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"It is on the pricier end."

"For about 100 users our cost is $95,800."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

More Domo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

University

Financial Services Firm

Comms Service Provider

Construction Company

19%

Comms Service Provider

13%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	13
Large Enterprise	20

No data available

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

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What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

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What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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Comparisons

Tableau Enterprise vs Domo

Compared 22% of the time

Microsoft Power BI vs Domo

Compared 20% of the time

QlikView vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

Google Data Studio vs Domo

Compared 2% of the time

More Domo Competitors

Tableau Enterprise vs GoodData

Compared 14% of the time

dxFeed Bookmap vs GoodData

Compared 12% of the time

Visokio Omniscope vs GoodData

Compared 10% of the time

Embeddable vs GoodData

Compared 10% of the time

Panintelligence vs GoodData

Compared 4% of the time

More GoodData Competitors

Product Reports

Buyer's Guide

Domo

June 2026

Download Domo product report

Buyer's Guide

Data Visualization

May 2026

Download GoodData product report

Also Known As

corda

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Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

GoodData provides an advanced analytics platform enabling businesses to uncover insights and drive data-driven decision-making. It seamlessly integrates with existing data infrastructures, offering intuitive dashboards and robust reporting capabilities.

Designed for performance and scalability, GoodData supports complex analytical workloads and delivers consistent, reliable insights. By integrating smoothly with cloud environments, it caters to enterprises seeking agility and comprehensive analytic solutions. GoodData's flexibility and powerful features make it a go-to choice for companies looking to harness their data effectively.

What are the key features of GoodData?

Advanced Analytics: Offers sophisticated tools for predictive analysis and pattern recognition.
Data Integration: Ensures seamless connection with multiple data sources for comprehensive analytics.
Custom Visualization: Provides tools to create tailored, interactive dashboards.
Scalability: Supports growth and expanded data processing needs.
Security: Includes robust security measures to protect data integrity.

Why should users consider GoodData's ROI?

Increased Efficiency: Streamlines data processes, saving time and resources.
Actionable Insights: Empowers users to make informed business decisions.
Cost-Effectiveness: Reduces the need for multiple analytics tools.
Enhanced Collaboration: Facilitates data sharing and teamwork across departments.

GoodData excels in industries like retail, finance, and healthcare by offering tailored analytics solutions that support sector-specific requirements. Businesses leverage GoodData to optimize operations, understand customer behavior, and enhance strategic planning across different environments.

GoodData

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

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