Try our new research platform with insights from 80,000+ expert users

Domo vs Hubble comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Business Performance Management
5th
Ranking in Data Visualization
6th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
47
Ranking in other categories
Data Integration (14th), BI (Business Intelligence) Tools (3rd), Reporting (3rd)
Hubble
Ranking in Business Performance Management
23rd
Ranking in Data Visualization
29th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
5
Ranking in other categories
Financial Performance and Strategy Management (7th), Financial Close Software (21st)
 

Mindshare comparison

As of January 2026, in the Business Performance Management category, the mindshare of Domo is 2.1%, up from 1.6% compared to the previous year. The mindshare of Hubble is 1.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Performance Management Market Share Distribution
ProductMarket Share (%)
Domo2.1%
Hubble1.8%
Other96.1%
Business Performance Management
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
PG
Financial / IT Director at a manufacturing company with 501-1,000 employees
Excellent for budgeting and forecasting, but long-term it will no longer be developed or supported
The fact that in a few years' time it is no longer going to be supported is a big concern. Therefore, I would advise against Hubble. Additionally, I think we underestimated the time for deployment, we thought it would be a few months and it took much longer than expected because the consultants didn't understand our process in detail before committing to the process. On a scale of one to ten, I would give Hubble a seven.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."
"All our client SLAs and daily and weekly dashboards are tracked on Domo."
"We have found securing data valuable because it allows us to provide information without identifying individuals."
"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."
"Domo's real-time insights and customizable alerts are one of their better features."
"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."
"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."
"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."
"The most valuable features are both its budgeting and forecasting."
 

Cons

"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."
"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"If we have unwanted data in our data set as raw data, we need to cleanse and structure it first because having excessive data in Domo will increase loading time and occupy large amounts of space."
"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."
"I would like to see better data intake."
"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."
"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."
"We have been advised by the owners that the budgeting tool is no longer going to be supported with future development, so my recommendation would be for them to continue to invest in development. Otherwise, at some point we will have to migrate to another technology."
 

Pricing and Cost Advice

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"For about 100 users our cost is $95,800."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"It is on the pricier end."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
Information not available
report
Use our free recommendation engine to learn which Business Performance Management solutions are best for your needs.
881,082 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
University
10%
Financial Services Firm
9%
Computer Software Company
9%
Manufacturing Company
7%
Manufacturing Company
11%
Media Company
10%
Computer Software Company
10%
Financial Services Firm
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise12
Large Enterprise20
No data available
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What is your experience regarding pricing and costs for Domo?
The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...
What needs improvement with Domo?
I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...
Ask a question
Earn 20 points
 

Comparisons

 

Also Known As

corda
No data available
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Dole, Ghiradelli, Ninetendo, Avon, Hallmark, Treasury Wine Estates, Kitchener-Wilmot Hydro, City of Prince George, Weingarten Realty Investors, Coloplast A/S, Western Forest Products Inc, The Deltic Group Ltd, Financial Times, Johnson & Johnson, Mitsubishi, National Geographic Maps
Find out what your peers are saying about Domo vs. Hubble and other solutions. Updated: January 2026.
881,082 professionals have used our research since 2012.