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Domo vs Hubble comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Business Performance Management
8th
Ranking in Data Visualization
8th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (20th), BI (Business Intelligence) Tools (6th), Reporting (4th)
Hubble
Ranking in Business Performance Management
21st
Ranking in Data Visualization
29th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
5
Ranking in other categories
Financial Performance and Strategy Management (9th), Financial Close Software (21st)
 

Mindshare comparison

As of November 2026, in the Business Performance Management category, the mindshare of Domo is 3.1%, up from 1.9% compared to the previous year. The mindshare of Hubble is 2.5%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Performance Management Mindshare Distribution
ProductMindshare (%)
Domo3.1%
Hubble2.5%
Other94.4%
Business Performance Management
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
PG
Financial / IT Director at a manufacturing company with 501-1,000 employees
Excellent for budgeting and forecasting, but long-term it will no longer be developed or supported
The fact that in a few years' time it is no longer going to be supported is a big concern. Therefore, I would advise against Hubble. Additionally, I think we underestimated the time for deployment, we thought it would be a few months and it took much longer than expected because the consultants didn't understand our process in detail before committing to the process. On a scale of one to ten, I would give Hubble a seven.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The pipeline features and data ingestions in Domo are quite good."
"It produces the best output."
"We have absolutely seen return on our investment."
"With Domo, we can do everything in one place; we don't need a separate database, we can do ETL and the visualization in one location, it is completely cloud-based, and since we are a healthcare provider, we chose the secure PSI-certified instance of the public cloud."
"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."
"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."
"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."
"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."
"Reporting was dramatically improved."
"The most valuable features are both its budgeting and forecasting."
"Hubble will truly blow you away once you get to know the product and the people behind it."
"We have saved hours of Excel work producing the same results, which Hubble gives in minutes."
"Being able to create calculations, hierarchies, aging buckets, etc. has reduced the Excel reports we used to have."
 

Cons

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."
"One of the improvements that could be made is related to improved storage options."
"The tool is rather pricey for what you get, especially if you use lots of API-based data sources (since in general you have to go through their consulting arm to set up new sources or arrange for new queries to existing after initial set up at ~$225 per hour)."
"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."
"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."
"I'm not in love with Domo. I have some issues with it."
"In Domo, sometimes it takes too much time to upload data. If improvements can happen in this area, that would be better."
"I would like to see more flexibility in their pricing structure."
"When exporting to Excel, it is values only."
"We have been advised by the owners that the budgeting tool is no longer going to be supported with future development, so my recommendation would be for them to continue to invest in development. Otherwise, at some point we will have to migrate to another technology."
"The only thing I may add is that it can get a little pricey when you add annual maintenance."
"Exporting to Excel takes a lot of time when broken into sheets/files."
"The fact that in a few years' time it is no longer going to be supported is a big concern. Therefore, I would advise against Hubble."
 

Pricing and Cost Advice

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"For about 100 users our cost is $95,800."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"It is on the pricier end."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
Outsourcing Company
7%
Construction Company
15%
Financial Services Firm
10%
Manufacturing Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
Ask a question
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Comparisons

 

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Dole, Ghiradelli, Ninetendo, Avon, Hallmark, Treasury Wine Estates, Kitchener-Wilmot Hydro, City of Prince George, Weingarten Realty Investors, Coloplast A/S, Western Forest Products Inc, The Deltic Group Ltd, Financial Times, Johnson & Johnson, Mitsubishi, National Geographic Maps
Find out what your peers are saying about Domo vs. Hubble and other solutions. Updated: October 2026.
920,769 professionals have used our research since 2012.