Domo vs Looker comparison

The compared Domo and Google solutions aren't in the same category. Domo is ranked #3 in BIT , with an average rating of 7.9, and holds a 2.8% mindshare in the category. Google is ranked #9 in EBT , and holds a 6.4% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 80% of Google users who would recommend it.

Domo

Read 47 Domo reviews

5,755 Views
3,856 Comparison Views

85% willing to recommend

Looker

Read 19 Looker reviews

2,435 Views
901 Comparison Views

80% willing to recommend

Domo

Looker

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Domo and Looker based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: January 2026).

Buyer's Guide

BI (Business Intelligence) Tools

January 2026

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Helped 881,707 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), BI (Business Intelligence) Tools (3rd), Business Performance Management (5th), Reporting (3rd), Data Visualization (6th)

Looker

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Embedded BI (9th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Domo is designed for BI (Business Intelligence) Tools and holds a mindshare of 2.8%, down 6.7% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.1% since last year.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Domo	2.8%
Microsoft Power BI	8.9%
Tableau Enterprise	6.2%
Other	82.1%

BI (Business Intelligence) Tools

Embedded BI Market Share Distribution
Product	Market Share (%)
Looker	6.4%
Tableau Enterprise	17.9%
Qlik Sense	9.2%
Other	66.5%

Embedded BI

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Kishore Jhunjhunwala

Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."

"The solution is highly stable."

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."

More Domo pros

"The product is easy to use."

"It is a pretty stable solution because it is a cloud-based product."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"From a developer's perspective, the way the functionality's being handled is great."

"We can centralize all our data models."

"With Looker, I have experienced benefits in terms of usability and shareability."

More Looker pros

Cons

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"It is expensive."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"I would like to see more dashboard creation options."

More Domo cons

"The visualization capability of the product is limited."

"The integration with different databases must be improved."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"It needs to be more user-friendly."

"The product does not have documented material."

"Integrations with other BI tools could be better."

"Stability needs improvement."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

Pricing and Cost Advice

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"For about 100 users our cost is $95,800."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"The solution is expensive compared to one of its competitors."

"It is on the pricier end."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"I think it is reasonable."

More Domo pricing and cost advice

"It's not cheap, but it's not expensive for big companies."

"Looker is expensive and could be made better by reducing it."

"It is cheap."

"I do not have to make any payments to use the solution."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

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Top Industries

By visitors reading reviews

University

10%

Computer Software Company

Financial Services Firm

Manufacturing Company

Financial Services Firm

14%

Computer Software Company

Retailer

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

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Comparisons

Tableau Enterprise vs Domo

Compared 24% of the time

Microsoft Power BI vs Domo

Compared 24% of the time

QlikView vs Domo

Compared 3% of the time

Julius AI vs Domo

Compared 2% of the time

Fivetran vs Domo

Compared 1% of the time

More Domo Competitors

Microsoft Power BI vs Looker

Compared 13% of the time

Tableau Enterprise vs Looker

Compared 12% of the time

Databricks vs Looker

Compared 11% of the time

MicroStrategy vs Looker

Compared 9% of the time

Sisense vs Looker

Compared 3% of the time

More Looker Competitors

Product Reports

Buyer's Guide

Domo

January 2026

Download Domo product report

Buyer's Guide

Looker

January 2026

Download Looker product report

Also Known As

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Buyer's Guide

BI (Business Intelligence) Tools

January 2026

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Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools. Updated: January 2026.

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