Domo vs Looker comparison

The compared Domo and Google solutions aren't in the same category. Domo is ranked #4 in BIT , with an average rating of 7.8, and holds a 3.4% mindshare in the category. Google is ranked #10 in EBT , and holds a 6.4% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 80% of Google users who would recommend it.

Domo

Read 48 Domo reviews

6,185 Views
4,144 Comparison Views

85% willing to recommend

Looker

Read 19 Looker reviews

2,532 Views
1,013 Comparison Views

80% willing to recommend

Domo

Looker

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Executive Summary

We performed a comparison between Domo and Looker based on real PeerSpot user reviews.

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To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: March 2026).

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), BI (Business Intelligence) Tools (4th), Business Performance Management (5th), Reporting (4th), Data Visualization (5th)

Looker

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Embedded BI (10th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Domo is designed for BI (Business Intelligence) Tools and holds a mindshare of 3.4%, down 7.4% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Domo	3.4%
Microsoft Power BI	9.3%
Tableau Enterprise	6.7%
Other	80.6%

BI (Business Intelligence) Tools

Embedded BI Mindshare Distribution
Product	Mindshare (%)
Looker	6.4%
Tableau Enterprise	17.6%
Qlik Sense	8.6%
Other	67.4%

Embedded BI

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Kishore Jhunjhunwala

Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Distribution of visualizations via a web portal is valuable, but really is basic table stakes."

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."

"The tool has some potential, but as of two years ago, it was still a long way from fulfilling on the promise."

"The ease of graphing is a great feature, as it takes the pivot out of pivot tables because once the parameters are set up, the same graphs will continue to be populated based on the new information so there is no need to keep creating graphs."

"The user interface is quite good."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"The solution is highly stable."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

More Domo pros

"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."

"We LOVE Looker here at Snagajob."

"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"Technical support is the best ever."

"It is a pretty stable solution because it is a cloud-based product."

"From a developer's perspective, the way the functionality's being handled is great."

More Looker pros

Cons

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"It is expensive."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"It is expensive."

"In Domo, sometimes it takes too much time to upload data. If improvements can happen in this area, that would be better."

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

More Domo cons

"The product does not have documented material."

"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."

"Their needs to be much more control of visualizations to become more on par with Tableau."

"It needs to be more user-friendly."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Some of the visualizations are a bit limited on how much you can customize them."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"Features related to visualization should continue to be improved."

More Looker cons

Pricing and Cost Advice

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"I think it is reasonable."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"The solution is expensive compared to one of its competitors."

"It is on the pricier end."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

More Domo pricing and cost advice

"I do not have to make any payments to use the solution."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"Looker is expensive and could be made better by reducing it."

"It's not cheap, but it's not expensive for big companies."

"It is cheap."

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Top Industries

By visitors reading reviews

University

10%

Manufacturing Company

Financial Services Firm

Computer Software Company

Financial Services Firm

13%

Retailer

Computer Software Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

See all answers

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Comparisons

Tableau Enterprise vs Domo

Compared 26% of the time

Microsoft Power BI vs Domo

Compared 24% of the time

QlikView vs Domo

Compared 2% of the time

Julius AI vs Domo

Compared 2% of the time

Posit vs Domo

Compared 1% of the time

More Domo Competitors

Tableau Enterprise vs Looker

Compared 13% of the time

Microsoft Power BI vs Looker

Compared 12% of the time

Databricks vs Looker

Compared 9% of the time

MicroStrategy vs Looker

Compared 8% of the time

Amazon QuickSight vs Looker

Compared 5% of the time

More Looker Competitors

Product Reports

Buyer's Guide

Domo

March 2026

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Buyer's Guide

Looker

March 2026

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Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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