Domo vs Looker comparison

The compared Domo and Google solutions aren't in the same category. Domo is ranked #3 in BIT , with an average rating of 7.9, and holds a 3.0% mindshare in the category. Google is ranked #9 in EBT , with an average rating of 6.0, and holds a 6.4% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 80% of Google users who would recommend it.

Domo

Read 47 Domo reviews

5,252 Views
3,624 Comparison Views

85% willing to recommend

Looker

Read 19 Looker reviews

2,307 Views
807 Comparison Views

80% willing to recommend

Domo

Looker

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Executive Summary

We performed a comparison between Domo and Looker based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: January 2026).

Buyer's Guide

BI (Business Intelligence) Tools

January 2026

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (14th), BI (Business Intelligence) Tools (3rd), Business Performance Management (5th), Reporting (3rd), Data Visualization (6th)

Looker

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Embedded BI (9th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Domo is designed for BI (Business Intelligence) Tools and holds a mindshare of 3.0%, down 7.4% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Domo	3.0%
Microsoft Power BI	9.4%
Tableau Enterprise	6.7%
Other	80.9%

BI (Business Intelligence) Tools

Embedded BI Market Share Distribution
Product	Market Share (%)
Looker	6.4%
Tableau Enterprise	19.1%
Qlik Sense	10.4%
Other	64.1%

Embedded BI

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

Kishore Jhunjhunwala

Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."

"The user interface is quite good."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"The pipeline features and data ingestions in Domo are quite good."

"There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical."

"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."

"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."

"In general, Domo is very powerful and very easy to use, relatively speaking."

More Domo pros

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"It is a pretty stable solution because it is a cloud-based product."

"The product is easy to use."

"We can centralize all our data models."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"From a developer's perspective, the way the functionality's being handled is great."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"With Looker, I have experienced benefits in terms of usability and shareability."

More Looker pros

Cons

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."

"They should include service-based reporting features."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"I would like to see more dashboard creation options."

More Domo cons

"The integration with different databases must be improved."

"The visualization capability of the product is limited."

"The product does not have documented material."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Stability needs improvement."

"It needs to be more user-friendly."

"Integrations with other BI tools could be better."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

Pricing and Cost Advice

"It is on the pricier end."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

More Domo pricing and cost advice

"It is cheap."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"I do not have to make any payments to use the solution."

"It's not cheap, but it's not expensive for big companies."

"Looker is expensive and could be made better by reducing it."

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Top Industries

By visitors reading reviews

University

10%

Financial Services Firm

Computer Software Company

Manufacturing Company

Financial Services Firm

14%

Computer Software Company

Retailer

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

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Comparisons

Tableau Enterprise vs Domo

Compared 31% of the time

Microsoft Power BI vs Domo

Compared 29% of the time

QlikView vs Domo

Compared 3% of the time

Julius AI vs Domo

Compared 2% of the time

Databricks vs Domo

Compared 1% of the time

More Domo Competitors

Microsoft Power BI vs Looker

Compared 14% of the time

Tableau Enterprise vs Looker

Compared 13% of the time

Databricks vs Looker

Compared 12% of the time

MicroStrategy vs Looker

Compared 9% of the time

Sisense vs Looker

Compared 3% of the time

More Looker Competitors

Product Reports

Buyer's Guide

Domo

January 2026

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Buyer's Guide

Looker

January 2026

Download Looker product report

Also Known As

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Buyer's Guide

BI (Business Intelligence) Tools

January 2026

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Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools. Updated: January 2026.

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