Elastic Observability vs Turbo360 (Formerly Serverless360) comparison

Elastic and Kovai.co are both solutions in the Application Performance Monitoring (APM) and Observability category. Elastic is ranked #6 with an average rating of 8.7, while Kovai.co is ranked #62. Elastic holds a 2.6% mindshare in APM, compared to Kovai.co’s 0.6% mindshare. Additionally, 88% of Elastic users are willing to recommend the solution, compared to 100% of Kovai.co users who would recommend it.

Elastic Observability

Read 29 Elastic Observability reviews

8,436 Views
6,833 Comparison Views

88% willing to recommend

Turbo360 (Formerly Serverle...

Read 2 Turbo360 (Formerly Serverless360) reviews

1,371 Views
768 Comparison Views

100% willing to recommend

Elastic Observability

Turbo360 (Formerly Serverle...

Comparison Buyer's Guide

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Executive SummaryUpdated on Jul 24, 2024

Elastic Observability and Turbo360 compete in the observability and serverless monitoring categories. Turbo360 seems to have the upper hand with its comprehensive features specifically tailored for serverless environments.

Features: Elastic Observability is valued for its powerful search capabilities, integration with the Elastic Stack, and robust analytics. Turbo360 stands out with dedicated serverless function monitoring, real-time alerts, and detailed usage tracking.

Room for Improvement: Elastic Observability needs enhancements in automated anomaly detection, reporting features, and user interface. Turbo360 requires better documentation, more UI responsiveness, and advanced configuration options.

Ease of Deployment and Customer Service: Elastic Observability is praised for flexible deployment options and effective customer support. Turbo360 is noted for straightforward setup and a responsive support team, though Elastic’s deployment is more adaptable to various infrastructures.

Pricing and ROI: Elastic Observability is recognized for competitive setup costs and meaningful ROI through operational insights. Turbo360 is acknowledged for pricing transparency and quick return on investment in serverless application monitoring, justifying its cost with specialized functionalities.

To learn more, read our detailed Elastic Observability vs. Turbo360 (Formerly Serverless360) Report (Updated: January 2026).

Buyer's Guide

Elastic Observability vs. Turbo360 (Formerly Serverless360)

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Elastic Observability

Ranking in Application Performance Monitoring (APM) and Observability

6th

Ranking in Cloud Monitoring Software

7th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

IT Infrastructure Monitoring (9th), Log Management (14th), Container Monitoring (4th)

Turbo360 (Formerly Serverle...

Ranking in Application Performance Monitoring (APM) and Observability

62nd

Ranking in Cloud Monitoring Software

44th

Average Rating

9.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Cloud Management (50th), Cloud Cost Management (29th)

Mindshare comparison

As of January 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Elastic Observability is 2.6%, down from 6.2% compared to the previous year. The mindshare of Turbo360 (Formerly Serverless360) is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Application Performance Monitoring (APM) and Observability Market Share Distribution
Product	Market Share (%)
Elastic Observability	2.6%
Turbo360 (Formerly Serverless360)	0.6%
Other	96.8%

Application Performance Monitoring (APM) and Observability

Featured Reviews

Mohammed-Abdelalim

Assistant Vice President at QualityKiosk Technologies Pvt. Ltd.

Has provided powerful customization for unique monitoring needs but needs more out-of-the-box capabilities

In my opinion, the best features of Elastic Observability are their flexibility to integrate with other existing systems and the ability to build a unified monitoring tool that can integrate with existing ones and end-to-end user journeys which require a lot of customizations. The greatest feature in Elastic is the ability to customize. This is similar to my comments about customizable dashboards in Elastic because it's visible to the analyst. However, it's very great. Customizing these dashboards can meet the customer's specific use cases and specific stories that they have in their environment, their special environment that doesn't look like other environments. The dashboarding in Elastic is highly customizable to the level of logos. If the customer wants his company logo in the dashboard, it can be done.

Read full review

reviewer1858887

Software Development Engineer In Test at Quinbay

Centralized, great for performing corrective actions and has a helpful Business Activity Monitoring module

1) The user interface of Serveress360 could be improved a bit to make the platform even easier to use. 2) The addition of management and monitoring features for Cognitive services, Power Automate, and a few more Azure services. 3) It would be much better if it is a multi-cloud management/monitoring platform. 4) The consolidated error reports sent via the alerting channels can be a bit more intuitive. 5) Their customer support was good but good technical documentation or feature videos can be even more helpful.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has always been a stable solution."

"The customizable dashboards in Elastic Observability allow us to group relevant data to specific aspects of our solution, giving us around 20 interlinked dashboards which provide an overview, and if one aspect shows weird behavior, we can focus on that specific aspect of our software with a dedicated dashboard."

"All the features that we use, such as monitoring, dashboarding, reporting, the possibility of alerting, and the way we index the data, are important."

"The solution allows us to dig deep into data."

"Elastic Observability significantly improves incident response time by providing quick access to logs and data across various sources. For instance, searching for specific keywords in logs spanning over a month from multiple data sources can be completed within seconds."

"The tool's most valuable feature is centralized logging. Elastic Common Search helps us to search for the logs across the organization."

"I recommend Elastic Observability for its completeness of vision and wide ecosystem."

"Elastic APM has plenty of features, such as the Elastic server for Kibana and many additional plugins. It's a comprehensive tool when used as a logging platform."

More Elastic Observability pros

"It offers all the core capabilities we need to manage and monitor our Azure services."

"Service Bus topic subscription monitoring turned out to be the most useful for us."

Cons

"The price is the only issue in the solution. It can be made better and cheaper."

"The tool's scalability involves a more complex implementation process. It requires careful calculations to determine the number of nodes needed, the specifications of each node, and the configuration of hot, warm, and cold zones for data storage. Additionally, managing log retention policies adds further complexity. The solution's pricing also needs to be cheaper."

"There could be more low-code features included in the product."

"Elastic Observability needs to have better standardization, logging, and schema."

"Elastic Observability could improve asset discovery as the current requirement to push the agent is not ideal."

"The auto-discovery isn't nearly as good. That's a big portion of it. When you drop the agent onto the JVM and you're trying to figure things out, having to go through and manually do all that is cumbersome."

"It lacked some capabilities when handling on-prem devices, like network observability, package flow analysis, and device performance data on the infrastructure side."

"More web features could be added to the product."

More Elastic Observability cons

"The user interface of Serveress360 could be improved a bit to make the platform even easier to use."

"Addition of more monitoring features to Azure Cosmos DB can be a huge help as we use the same as the main database for our applications."

Pricing and Cost Advice

"So far, there are just the standard licensing fees. Several of the components are embedded in the license or are even open source. They're even free depending on what you use, which makes it even more appealing to someone that is discussing pricing of the solution."

"The product is not that cheap."

"The product’s pricing needs improvement."

"We have been using the open-source version."

"There are two types: cloud and SaaS. They charge based on data ingestion, ingest rate, hard retention, and warm retention. I believe it costs around $25,000 annually to ingest 30GB of data daily. That is the SaaS version. There is also a self-managed license where the customer manages their own infrastructure on-prem. In such cases, there are three license tiers that respectively cost $5,000 annually per node, $7,000 per node, and $12,500 per node."

"Elastic Observability's pricing could be better for small-scale users."

"Since we are a huge company, Elastic Observability is an affordable solution for us."

"The price of Elastic Observability is expensive."

More Elastic Observability pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

27%

Financial Services Firm

12%

Comms Service Provider

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	4
Large Enterprise	16

No data available

Questions from the Community

What do you like most about Elastic Observability?

Elastic Observability significantly improves incident response time by providing quick access to logs and data across various sources. For instance, searching for specific keywords in logs spanning...

See all answers

What is your experience regarding pricing and costs for Elastic Observability?

The problem is their licensing model, which is a bit confusing. Many customers struggle to understand their total cost of ownership because Elastic licensing is not dependent on easy, quantifiable ...

See all answers

What needs improvement with Elastic Observability?

After careful consideration about areas for improvement in Elastic Observability, aspects such as pricing, customization, implementation, and scalability could be improved. As a user of the system,...

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Compared 17% of the time

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Compared 8% of the time

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Compared 8% of the time

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Compared 7% of the time

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Product Reports

Buyer's Guide

Elastic Observability

January 2026

Download Elastic Observability product report

Buyer's Guide

Application Performance Monitoring (APM) and Observability

January 2026

Turbo360 (Formerly Serverless360) report

Download Turbo360 (Formerly Serverless360) product report

Also Known As

No data available

Serverless360

Overview

Elastic Observability offers a comprehensive suite for log analytics, application performance monitoring, and machine learning. It integrates seamlessly with platforms like Teams and Slack, enhancing data visualization and scalability for real-time insights.

Elastic Observability is designed to support production environments with features like logging, data collection, and infrastructure tracking. Centralized logging and powerful search functionalities make incident response and performance tracking efficient. Elastic APM and Kibana facilitate detailed data visualization, promoting rapid troubleshooting and effective system performance analysis. Integrated services and extensive connectivity options enhance its role in business and technical decision-making by providing actionable data insights.

What are the most important features of Elastic Observability?

Centralized Logging: Streamlines the collection, analysis, and storage of log data.
Powerful Search: Provides robust search capabilities for quick access to relevant information.
Scalability: Supports growing data needs across diverse environments.
Real-time Telemetry: Ensures up-to-date insights and monitoring.
Platform Integration: Seamlessly connects with services like Teams and Slack.
Data Visualization: Enhances visibility with Elastic APM and Kibana.

What benefits and ROI should users explore in reviews?

Cost-effectiveness: Offers significant savings through efficient data management.
Rapid Incident Response: Minimizes downtime with quick troubleshooting tools.
Comprehensive Insights: Supports better business decisions with detailed data analysis.
Performance Tracking: Enables assessment of system effectiveness and improvements.

Elastic Observability is employed across industries for critical operations, such as in finance for transaction monitoring, in healthcare for secure data management, and in technology for optimizing application performance. Its data-driven approach aids efficient event tracing, supporting diverse industry requirements.

Elastic

Turbo360 (Formerly Serverless360) is an advanced Cloud Management platform that empowers you with significant Azure Cost savings and Infra Monitoring for complex Azure Environments. Our customers have experienced annual savings of up to 30% through advanced cost monitoring, granular analysis, optimization insights, and reduced incident resolution time by 80% through holistic infra monitoring across multiple Azure resources with business context. Also, our platform stands out by offering all the necessary features for incorporating FinOps practice into your organization, ensuring an accurate and granular source of truth about costs for all your stakeholders. By seamlessly offering infrastructure monitoring and cost management in one place, we aim to help maximize your ROI on Azure investments.

Our Core features:

Get clarity on your investments: Get unparalleled visibility of your spending with advanced Azure cost analysis across Azure tenants, teams and any business units.
Eliminate wasteful spending: Ensure cost reductions through strategic recommendations for rightsizing resources/purchasing reserved instances and setting up auto-pausing of resources outside business hours.
Accelerate incident resolution: Tie monitoring alerts to business units and remediate faster with a single report spotlighting critical issues across Azure services, streamlining your focus on troubleshooting.
End-to-end business tracking: Bring business context over the messages flowing through intricate Azure/hybrid integration for effectively tracking and troubleshooting critical issues.
Technical Azure Documentation: Auto-generate documentations on resource usage, cost/security and generate editable diagrams for seamlessly sharing them with relevant stakeholders.

Kovai.co

Sample Customers

PSCU, Entel, VITAS, Mimecast, Barrett Steel, Butterfield Bank

MSC, Transalta, Rank Group, RACQ, BBC, Q2 Solutions, Middleway, BUPA, Columbia Sportswear, EDF

Buyer's Guide

Elastic Observability vs. Turbo360 (Formerly Serverless360)

January 2026

Free Report: Elastic Observability vs. Turbo360 (Formerly Serverless360)

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