Freshsales vs HubSpot CRM comparison

Freshworks and HubSpot are both solutions in the CRM category. Freshworks is ranked #12 with an average rating of 8.2, while HubSpot is ranked #7 with an average rating of 8.0. Freshworks holds a 1.1% mindshare in CRM, compared to HubSpot’s 1.3% mindshare. Additionally, 100% of Freshworks users are willing to recommend the solution, compared to 98% of HubSpot users who would recommend it.

Freshsales

Read 13 Freshsales reviews

4,221 Views
3,503 Comparison Views

100% willing to recommend

HubSpot CRM

Read 50 HubSpot CRM reviews

5,403 Views
5,241 Comparison Views

98% willing to recommend

Freshsales

HubSpot CRM

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Executive SummaryUpdated on Dec 19, 2024

Freshsales and HubSpot CRM are products in the CRM market. Freshsales has an advantage in pricing and support, while HubSpot CRM is superior in features, justifying its cost.

Features: Freshsales offers sales automation, lead scoring, and AI-based insights, ideal for sales-focused teams. HubSpot CRM provides marketing integration, advanced reporting, and a user-friendly setup for a comprehensive CRM experience.

Room for Improvement: Freshsales can enhance its feature set to cater to larger enterprises, expand its integration capabilities, and improve customization options. HubSpot CRM could streamline its pricing structure for smaller businesses, simplify some advanced features, and reduce the learning curve for complex functionalities.

Ease of Deployment and Customer Service: Freshsales provides a straightforward deployment with dedicated support, beneficial for smaller teams. HubSpot CRM offers an intuitive deployment model backed by extensive self-help resources and professional support, accommodating all business sizes.

Pricing and ROI: Freshsales offers competitive pricing with lower setup costs, making it cost-efficient for budget-conscious businesses. HubSpot CRM has higher setup costs but offers significant long-term ROI with its rich feature set, suitable for businesses prioritizing extensive integration capabilities.

To learn more, read our detailed Freshsales vs. HubSpot CRM Report (Updated: August 2026).

Buyer's Guide

Freshsales vs. HubSpot CRM

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

Freshsales boosts ROI through automation, efficient data management, improved document organization, and is favorably compared to pricier CRMs.

Sentiment score

6.2

HubSpot CRM boosts ROI through improved lead generation, revenue enhancement, and process efficiency, making it valuable for many companies.

We have saved a good amount of money compared to other CRMs such as Salesforce and HubSpot, which have much higher costs.

Arjun Bn

Business Development Manager at a consultancy with 1-10 employees

I have also increased my overall sales by about 25% after the introduction of Freshsales because I am having more qualified leads than before with the help of Freshsales.

Sumesh Gansar

Product Marketing Manager at Samsung

Fewer employees are required based on the automation that we created.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the Freshsales report

No quotes available

For more quotes and insights, download the HubSpot CRM report

Customer Service

Sentiment score

5.9

Freshsales customer service is generally praised, though some find technical support slow, especially with complex issues and escalations.

Sentiment score

7.1

HubSpot CRM's customer service is highly rated for responsiveness, but live agent availability and technical issues need improvement.

The customer support experience is wonderful, providing 24/7 availability with knowledgeable agents who can effectively address issues.

Arjun Bn

Business Development Manager at a consultancy with 1-10 employees

They are very knowledgeable, very dedicated, and very prompt, which is something that I appreciate.

Sumesh Gansar

Product Marketing Manager at Samsung

Freshsales does not require any maintenance on my end, but the vendor provides maintenance.

Harjoth Sudan

Business Ai Enabled Services Lead at a government with 11-50 employees

For more quotes and insights, download the Freshsales report

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.

Charles Dickens

President at iCIO, Inc

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

For more quotes and insights, download the HubSpot CRM report

Scalability Issues

Sentiment score

7.4

Freshsales is scalable for startups and mid-sized firms, but its effectiveness at larger enterprise levels remains uncertain.

Sentiment score

7.4

HubSpot CRM is adaptable for different team sizes, integrates well, but some report scalability limitations in CRM features.

Freshsales offers excellent scalability for startups and mid-sized companies.

Arjun Bn

Business Development Manager at a consultancy with 1-10 employees

I can multiply it multifold very quickly and very easily.

Harjoth Sudan

Business Ai Enabled Services Lead at a government with 11-50 employees

Freshsales is very easy to scale.

Sumesh Gansar

Product Marketing Manager at Samsung

For more quotes and insights, download the Freshsales report

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot CRM is a scalable solution.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

For more quotes and insights, download the HubSpot CRM report

Stability Issues

Sentiment score

8.6

Freshsales is highly rated for stability, with minimal disruptions, effective error handling, and consistent cloud performance meeting business needs.

Sentiment score

8.5

HubSpot CRM is highly stable and reliable with minimal downtime and seamless integration, praised by users for performance.

Being a cloud solution, I have not faced any downtime so far.

Sumesh Gansar

Product Marketing Manager at Samsung

Freshsales is stable, with no server crashes reported.

Arjun Bn

Business Development Manager at a consultancy with 1-10 employees

Freshsales stability is good.

Harjoth Sudan

Business Ai Enabled Services Lead at a government with 11-50 employees

For more quotes and insights, download the Freshsales report

Downtime is very rare.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

For more quotes and insights, download the HubSpot CRM report

Room For Improvement

Freshsales needs better customization, email automation, API, templates, and improved user experience to justify its high licensing costs.

HubSpot CRM needs better integration, customization, pricing, interface scalability, support, and enhanced analytics, email, and mobile app features.

It takes at least a month or 45 days to set this up, process it properly, and check whether the automations and workflows are working.

Harjoth Sudan

Business Ai Enabled Services Lead at a government with 11-50 employees

Practical navigation for non-technical users could be enhanced, particularly regarding technical issues such as web form connections, which would benefit from immediate access to technical assistance.

Arjun Bn

Business Development Manager at a consultancy with 1-10 employees

The support provided by the service team or fresh service team and the customer team of the company is very poor.

ParthSudra

Solutions Architect at Locuz Enterprise Solutions Ltd

For more quotes and insights, download the Freshsales report

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.

Charles Dickens

President at iCIO, Inc

A better CRM can be achieved by providing more customization features.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

The response time is slow.

Parag Negi

Founder | Technology Head at janusmaad.com

For more quotes and insights, download the HubSpot CRM report

Setup Cost

Freshsales is praised for competitive pricing, flexible licensing, and effective support, despite expensive add-ons and additional Brazilian taxes.

HubSpot CRM offers free and enterprise options, but its pricing is higher than competitors despite customization benefits.

the Indian team was clear in their communication and offered good discount packages, along with a pre-onboarding call that provided valuable insights into using the software.

Arjun Bn

Business Development Manager at a consultancy with 1-10 employees

The setup cost is very good and within the budget.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the Freshsales report

No quotes available

For more quotes and insights, download the HubSpot CRM report

Valuable Features

Freshsales streamlines workflows with automation, AI features, and integrations, offering efficiency and scalability for diverse businesses.

HubSpot CRM offers ease of use, lead tracking, marketing automation, and seamless integration, supporting businesses with customizable and user-friendly tools.

The Sales Sequence feature significantly helps my workflow by enabling an account manager to contact a large list of customers quickly and efficiently, sending out emails with minimal manual effort, while also providing critical statistics about email engagement, which aids in improving outreach strategies.

Arjun Bn

Business Development Manager at a consultancy with 1-10 employees

In a massive sales campaign, once it is sent, the next level of engagement can be tracked based on email tracking, such as how many were received or if they were opened multiple times.

Sonu Thomas

Operations Manager at Cognitive Global

The Freddy AI feature in Freshsales helps me generate the email content easily, and there are also many built-in templates available.

Sumesh Gansar

Product Marketing Manager at Samsung

For more quotes and insights, download the Freshsales report

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.

Charles Dickens

President at iCIO, Inc

For more quotes and insights, download the HubSpot CRM report

Categories and Ranking

Freshsales

Ranking in CRM

12th

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), Opportunity Management (8th), Sales Force Automation (5th)

HubSpot CRM

Ranking in CRM

7th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Freshsales is 1.1%, up from 1.1% compared to the previous year. The mindshare of HubSpot CRM is 1.3%, down from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.3%
Freshsales	1.1%
Other	97.6%

CRM

Featured Reviews

Sumesh Gansar

Product Marketing Manager at Samsung

Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns

One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.

Read full review

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Automation and integrated analytics have transformed how my team manages campaigns and deals

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

Read full review

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Top Industries

By visitors reading reviews

Construction Company

17%

Comms Service Provider

17%

Outsourcing Company

11%

Manufacturing Company

Construction Company

15%

Financial Services Firm

12%

Comms Service Provider

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	2
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	9

Questions from the Community

What needs improvement with Freshsales?

See all answers

What is your primary use case for Freshsales?

I primarily use Freshsales as a sales CRM software. It is very easy to use, and it provides me with all the information I need about a contact. That is, it gives me a 360-degree view of my accounts...

See all answers

What advice do you have for others considering Freshsales?

One thing that made it stand out for me is the inbuilt templates that it has for email generation, and I get an AI-powered score for the contact. I call it contact scoring. It gives me a score for ...

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...

See all answers

What advice do you have for others considering HubSpot CRM?

HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.

See all answers

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Product Reports

Buyer's Guide

Freshsales

August 2026

Download Freshsales product report

Buyer's Guide

HubSpot CRM

July 2026

Download HubSpot CRM product report

Overview

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?

Lead Tracking: Efficiently monitor and nurture potential customers.
Marketing Automation: Automate campaigns and workflows to save time.
Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
Customizable Reporting: Tailor reports to meet specific needs.
Advanced Sales Automation: Streamline the sales process with automation.
Free Version: Access essential CRM features at no cost.

What benefits should you consider in reviews?

Real-Time Updates: Immediate access to the latest customer information.
User-Friendly Interface: An intuitive design for easy navigation.
Centralized Customer Data: Unified platform for all client information.
Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

digimind, easyrecrue, software2, subaru, suzuki

Buyer's Guide

Freshsales vs. HubSpot CRM

August 2026

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