

Freshsales and Intercom Customer Communications Platform both operate in the customer relationship management and communication domain. While Freshsales is more cost-effective and praised for its support, Intercom gains the upper hand due to its advanced feature set.
Features: Freshsales includes features like lead management, integrated phone and email functions, and AI-driven insights. Intercom offers live chat features, a powerful messaging suite, and a comprehensive automation platform for enhancing customer interactions.
Ease of Deployment and Customer Service: Intercom is known for straightforward deployment and proactive customer service. Freshsales is user-friendly but may take more setup time, offering extensive resources and reliable assistance.
Pricing and ROI: Freshsales provides competitive pricing and significant returns, appealing for cost-efficiency. Intercom is more expensive, with robust functionality, offering long-term value for those valuing communication features.
| Product | Market Share (%) |
|---|---|
| Intercom Customer Communications Platform | 3.3% |
| Freshsales | 2.6% |
| Other | 94.1% |


| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 2 |
| Large Enterprise | 1 |
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.
Intercom Customer Communications Platform is designed to enhance interactions between businesses and their customers, offering a suite of tools for communication management. It caters to businesses looking to streamline communication and improve customer experience.
Intercom facilitates seamless customer interactions, supporting businesses in delivering personalized communication at scale. Its capabilities range from live chat and email integration to automation features. Known for its usability, Intercom simplifies customer support and engagement, supporting teams in reducing response times and improving satisfaction rates.
What are the key features of Intercom Customer Communications Platform?Intercom is utilized across sectors such as e-commerce, where live chat features enhance the shopping experience. In SaaS, it integrates with various apps to streamline user support. Its automation aids customer service in tech industries, providing consistent support without additional workforce strain.
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