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Google Analytics vs WalkMe comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Web Analytics (3rd), Cross-Channel Attribution Providers (1st)
WalkMe
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Digital Adoption Platforms (1st)
 

Mindshare comparison

Google Analytics and WalkMe aren’t in the same category and serve different purposes. Google Analytics is designed for Web Analytics and holds a mindshare of 11.5%, up 10.9% compared to last year.
WalkMe, on the other hand, focuses on Digital Adoption Platforms, holds 26.1% mindshare, down 36.6% since last year.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Google Analytics11.5%
Amplitude13.3%
Mixpanel8.4%
Other66.8%
Web Analytics
Digital Adoption Platforms Mindshare Distribution
ProductMindshare (%)
WalkMe26.1%
Whatfix16.1%
Oracle Guided Learning13.2%
Other44.599999999999994%
Digital Adoption Platforms
 

Featured Reviews

Navcharan Singh - PeerSpot reviewer
Assistent Seo Manager at RTDS
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
TANMAYAKHADE - PeerSpot reviewer
Technical Lead at Coforge Growth Agency
Guidance has reduced support tickets but still needs faster steps and better interface clarity
The approval process is one of the good features of WalkMe, as it tells us what needs to be done properly. In-app guidance features definitely help my users better navigate complex software, as it usually reduces a lot of tickets that are raised by end users. Users are often unable to view some information or do not know how to proceed with the next steps. The in-app guidance reduces a lot of tickets that are getting logged to the L1 team. Since this feature is already provided to end users, they can solve issues on their own, which helps reduce the ticket volumes being logged into Salesforce. WalkMe has impacted my organization overall by reducing the ticket volume and turnaround time by approximately 7%. Earlier, we used to get 70 tickets, and now the ticket volume has come down to about 50 or 55. For an overall year, the ticket volume has gone down to about 200 or 250 tickets, which means less time is spent by the L1 teams.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Once you get the hang of GA, you can really use it to your advantage."
"It allows us to understand where our traffic is coming from, where traffic is dropping off and how our AdWords campaigns are performing."
"We have increased our visits, views, and average stay on site time, which has led to an increase in revenues, and better targeting of our digital marketing campaigns."
"It's got incredible depth, yet it’s free."
"Since 2008, nearly every website I have worked on as an SEO and digital marketing professional has had Google Analytics deployed."
"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"Google Analytics definitely provided a lot of data that is now available to everyone, and the easy to use interface and the ability to add custom segments allows everyone to carry out their own analysis and come up with insights."
"With Walkme installed we were able to simplify and expedite the customer on-boarding and adoption process."
"WalkMe has positively impacted my organization with better change management, quicker onboarding, and fewer support tickets sent through from users using the product."
"Customer Service: Does this go to 11? It's rare to encounter customer service that is as responsive and helpful as the folks at WalkMe."
"If you have a lot of steps to on-board your users and have a web product that is fairly complex to grasp, I highly recommend WalkMe."
"Onboarding alone has saved our Implementation and Subject Matter Expert teams countless hours of work in demos and training calls."
"In my opinion, the best features WalkMe offers are mainly the faster route of onboarding users, since the use of WalkMe reduces support tickets, it gives us user context and we get natively integrated with the software we are using and all the platforms we have."
"WalkMe gives us the ability to develop user assistance directly in our software, without redirecting users to online content or videos."
"WalkMe has made important contributions toward our ability to offer our customers an integrated solution!"
 

Cons

"Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches."
"Some spam data is messing up the analytics report; Google should remove spam data."
"Data capture of the acquisition of users, as on a few occasions, it was unclear where we got traffic from."
"Additionally, Google Analytics can be hard to pick up when you're just starting to use it."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"The technical support from Google has room for improvement."
"It would be nice if Google Analytics provided all statistics, rather than a segment of the statistics."
"The biggest area for improvement is the onboarding and training."
"WalkMe can be improved, particularly for larger enterprises, as there are challenges regarding audience targeting for lower-level SMB sectors."
"I have not kept up with WalkMe over the years between 2019 and now, so I am not quite sure how it can be improved."
"The admin tools can be a little confusing, so I understand registering for the training."
"There is always scope to improve WalkMe. The interactions and the UI interaction could improve somewhat."
"The time needed to get started was far beyond what the sales team described in the sales process."
"Occasionally the system runs a little slowly, which can be frustrating to some of our fast paced end users, but that is more due to the robust number of Walk Thrus our team has created."
"The next thing I'm looking for from WalkMe is better analytics and reporting tools to make the data they track more actionable to allow our team to create better processes and debug the things that are not working."
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
9%
Computer Software Company
9%
Comms Service Provider
8%
University
8%
Financial Services Firm
15%
Manufacturing Company
12%
Healthcare Company
6%
Non Profit
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise4
 

Questions from the Community

What needs improvement with Google Analytics?
My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...
What is your primary use case for Google Analytics?
For Google Analytics 360, I can describe a few use cases and their purposes.
What advice do you have for others considering Google Analytics?
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether...
How much does WalkMe cost to purchase?
WalkMe doesn't publicly advertise its pricing, you'll have to go and get a quote to learn that for yourself. But here's something to help with your question - they do have different prices, separat...
What is WalkMe for Salesforce? How does using WalkMe make Salesforce better?
WalkMe is a digital adoption platform that integrates with Salesforce. What it does, and I guess how it improves Salesforce, is by giving users visibility of how sellers are using Salesforce. This...
What is a WalkMe's walkthrough option?
Hello, a walkthrough by WalkMe is a detailed process explanation of certain software. The process is useful for overcoming business challenges, such as technology adoption, regulatory compliance, c...
 

Comparisons

 

Also Known As

Google Attribution 360, Google Analytics 360, GA4
No data available
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
More than 1,500 enterprises globally, including over 30 percent of Fortune 500 companies: Amazon, Microsoft, T-Mobile, Cisco, CenturyLink, BMO, PayPal, Clarizen, Hulu, DB Schenker, Delta Air Lines
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: April 2026.
893,221 professionals have used our research since 2012.