GTB Technologies Inspector vs Microsoft Purview Data Loss Prevention comparison

GTB Technologies and Microsoft are both solutions in the Data Loss Prevention (DLP) category. GTB Technologies is ranked #20 with an average rating of 7.5, while Microsoft is ranked #1 with an average rating of 7.7. Additionally, 100% of GTB Technologies users are willing to recommend the solution, compared to 92% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Dec 3, 2024

GTB Technologies Inspector and Microsoft Purview Data Loss Prevention compete in the field of data protection solutions. Microsoft Purview has the upper hand due to its comprehensive feature set and strong integration with Microsoft ecosystem services.

Features: GTB Technologies Inspector provides real-time data discovery, risk analysis, and control over sensitive information. Microsoft Purview offers extensive data classification, regulatory compliance improvements, and integrates seamlessly with Microsoft 365, covering a broader scope of protection.

Room for Improvement: GTB could enhance its interoperability with diverse software environments and expand its data classification capabilities. It might also benefit from additional integration options with third-party applications. Microsoft Purview could enhance its cost-efficiency and reduce complexity for new users, and further optimize its mobile device management capabilities.

Ease of Deployment and Customer Service: GTB Technologies Inspector offers an easy deployment model with minimal disruption and highly responsive customer service. Microsoft Purview Data Loss Prevention benefits from integration with Microsoft 365, enabling streamlined deployment for users within the Microsoft ecosystem and strong ongoing support.

Pricing and ROI: GTB Technologies Inspector presents a cost-effective solution with flexible pricing and user-friendly payment options, leading to significant ROI. In contrast, Microsoft Purview Data Loss Prevention, while having higher setup costs, provides substantial ROI through its advanced features and integration benefits, appealing to those seeking comprehensive data governance solutions.

To learn more, read our detailed GTB Technologies Inspector vs. Microsoft Purview Data Loss Prevention Report (Updated: April 2025).

Buyer's Guide

GTB Technologies Inspector vs. Microsoft Purview Data Loss Prevention

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare

Featured Reviews

Spencer Malmad

Owner at Tech Exchange

It's easy to set up because you point the DNS to it, and it's working in under 15 minutes

Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.

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Marcelo Grandchamp

General Manager (Founder and Owner) at nnhttps://www.linkedin.com/in/marcelograndchamp/ovax

Enables organizations to monitor the network and protect themselves from data leakage

The initial setup process is very simple and easy. We have no issues to do it for ourselves or our customers. The deployment takes less than 20 days. The integration is very simple. However, first, we must understand what we want to have on our network and what we want to prevent. If we don't have this information before we start the configuration, we will be lost. We must know what kind of protection we need in our company. We have LGPD in Brazil. It is similar to GDPR in Europe. It prevents any personal information from being linked to other companies without permission. We have to take care of the personal information of our customers, employees, and partners. To deploy the tool, we must understand what we need to do. We must download the whole package and have our infrastructure ready to receive it. We must get the SSL certification and start to configure our platform. When the process is finished, we must roll out a small portion of our network to ensure everything will be well. After that, we must do the full rollout.

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Roby Skariah

Solution Architect : Corporate wide systems at a healthcare company with 10,001+ employees

Automation has given us consistent analytics and improved quality of insights into user activity

One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I rate its stability a ten out of ten."

"We're using dynamic components to build flexible pages to create and manage Git merge requests for code and reviews."

"The DDoS protection is the most valuable aspect of the solution."

"The most valuable feature of Cloudflare is that it has a free version. They give us the free version with the anti-DDoS features and also the load balancing solution."

"The solution is very good at mitigating threats."

"It is a fast and secure DNS."

"Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and an SSL certificate automatically protects your website. You don't necessarily need a certificate if you have a connection between your website and your host, the server, Cloudflare, and the host."

"It is a fast and secure DNS."

More Cloudflare pros

"The classifications in place are very helpful in making policies for ensuring sensitive data can be contained."

"The most valuable feature is we can develop what we want. If we have an old or new requirement, they are able to support us to develop it all within one month."

"This solution helps classify what is confidential and what is not, allowing products to be installed at home if they do not contain confidential information."

"I am impressed with the tool's ease of deployment."

"The product has a centralized console for everything."

"The monitoring features are valuable."

"The main thing that I like about GTB is that it has a single agent for DLP and data classification. You can use the same agent. In terms of licensing too, it has a single license. When it comes to data classification, it supports open-source document platforms such as ChainSoft and OpenOffice."

"They have a fingerprint feature that is very awesome. OCR is very awesome to have too."

"I rate Microsoft Purview Data Loss Prevention's stability a ten out of ten."

"The product can block the uploads to cloud services."

"The product is easy to configure."

"There's a good amount of documentation in case you run into any problems."

"The auto-labeling feature is definitely the most valuable feature. It goes in and labels the documents for you in different repositories. It covers the Outlook and Exchange repositories along with SharePoint and OneDrive. It is really helpful in those areas."

"The policy customization feature is very useful, and we have successfully used the auto policy configuration."

"Insider risk management and data retention are beneficial."

"The impact of Microsoft Purview Data Loss Prevention's classification and policy controls on our productivity within our organization is significant, as it's helped our security team."

More Microsoft Purview Data Loss Prevention pros

Cons

"Support response time could be improved."

"Latencies are always a problem."

"The integration of LLMs on the dashboard is something that is needed in the tool."

"Cloudflare could offer a better view or maybe dashboards of the main resources used in the client."

"We have noticed multiple instances where Cloudflare falsely indicates that our servers are down, even when there is no actual load on them. This makes it challenging for us to identify the exact issue."

"It should be easier to collect the logs with companies like Sumo. However, based on my discussions with the salespeople, I understand that's how they make their money. With the enterprise product, they want people doing those kinds of enterprise features to do the logging. They want them to pay a lot of money, and that's where I have an issue with them. That should be a default. You should be able to get the log no matter what. The logging should be universal."

"Cloudflare should add more documentation and pricing to the cloud version."

"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."

More Cloudflare cons

"The product needs to improve its support so that users can just log in and create tickets as opposed to sending emails. Sending emails is difficult to track. It also needs to work on its analytics platform."

"It would be great if they have information rights management (IRM) on the same agent."

"The performance could be better."

"The tool should include better AI features."

"To stay competitive, they should expand to smartphones."

"The solution could improve by providing additional availability requirements."

"They have a roadmap for the Linux platform and Mac as well, and in the next quarter, they might have patch management also for Windows. However, they don't have that much for Linux and Mac. So, we need those things in Linux and Mac as well."

"The solution’s performance must be improved."

"There is no AIP for Linux systems. That's a setback. Another thing it's lacking is libraries to work with Python. It has libraries for C# and C++, for example, but not for Python and, these days, Python is very useful."

"Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true positives, implementing a degree of severity ranking is essential."

"The platform can be challenging to navigate and has the potential for improvement."

"More training for end users on how it works would be beneficial."

"A major improvement is required in the solution's incident handling and alerting."

"We faced a performance issue with the tool when we didn't get alerts for file uploads."

"The AI advancements can improve the false positives."

"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."

"The cost primarily depends on the size of the organization."

"The product's pricing is minimal compared to other products."

"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."

"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."

"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."

"I give the price a five out of ten."

"We are using the free tier of the solution."

More Cloudflare pricing and cost advice

"The tool's pricing is affordable and based on the number of endpoints."

"When comparing GTB Technologies Inspector to other solutions you receive a good value for your money when considering all the features and benefits."

"Its price is very reasonable and competitive."

"They offer a lot of features in a single bundle. So, if you want to remove some features from GTB, you can remove those. You don't need to buy those, and the price will reduce accordingly. I am very happy with the pricing."

"The tool has a fair price."

"The tool is not expensive."

"The pricing is reasonable."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

"It's a little bit pricey compared to competitors, but it's not too high."

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"Though I am not a specialist, the tool is quite expensive."

"The solution’s pricing is reasonable."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

More Microsoft Purview Data Loss Prevention pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

15%

Computer Software Company

14%

Comms Service Provider

Financial Services Firm

Computer Software Company

14%

Financial Services Firm

13%

Comms Service Provider

10%

Manufacturing Company

10%

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...

See all answers

Which would you choose - Cloudflare DNS or Quad9?

Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...

See all answers

What do you like most about Cloudflare?

Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.

See all answers

What do you like most about GTB Technologies Inspector?

The product has a centralized console for everything.

See all answers

What needs improvement with GTB Technologies Inspector?

The tool should include better AI features. It must enable us to make some predictions based on the behavior of my ne...

See all answers

What is your primary use case for GTB Technologies Inspector?

We use Microsoft 365. We use GTB Technologies Inspector as a CASB solution to protect us from any data leakage in Mic...

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What do you like most about Microsoft Purview Data Loss Prevention?

The most valuable features are identifying sensitive data and issuing alerts.

See all answers

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

It is quite expensive for us as the shift to E5 licenses represents a significant increase in cost. The cost works ou...

See all answers

What needs improvement with Microsoft Purview Data Loss Prevention?

Endpoint Data Loss Prevention needs to be improved as it is not up to expectations. Auto labeling and Data Loss Preve...

See all answers

Comparisons

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Compared 50% of the time

Akamai vs Cloudflare

Compared 4% of the time

Azure Front Door vs Cloudflare

Compared 3% of the time

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Compared 3% of the time

Imperva DDoS vs Cloudflare

Compared 2% of the time

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Symantec Data Loss Prevention vs GTB Technologies Inspector

Compared 13% of the time

Safetica ONE vs GTB Technologies Inspector

Compared 13% of the time

Trellix DLP vs GTB Technologies Inspector

Compared 10% of the time

Netwrix Endpoint Protector vs GTB Technologies Inspector

Compared 7% of the time

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Compared 13% of the time

Zscaler Zero Trust Exchange Platform vs Microsoft Purview Data Loss Prevention

Compared 13% of the time

Forcepoint Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 12% of the time

Amazon Macie vs Microsoft Purview Data Loss Prevention

Compared 10% of the time

Trellix DLP vs Microsoft Purview Data Loss Prevention

Compared 7% of the time

More Microsoft Purview Data Loss Prevention Competitors

Product Reports

Buyer's Guide

Cloudflare

May 2025

Download Cloudflare product report

Buyer's Guide

Data Loss Prevention (DLP)

May 2025

Download GTB Technologies Inspector product report

Buyer's Guide

Microsoft Purview Data Loss Prevention

May 2025

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Also Known As

Cloudflare DNS

Inspector, GTB Technologies DLP

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Cloudflare is a highly-regarded Content Delivery Network (CDN) and a Distributed Denial-of-Service (DDoS) protection solution. The robust global connectivity cloud platform that is Cloudflare ensures users are able to connect to the Internet quickly, securely, and reliably. Cloudflare is one of the world's largest networks in the marketplace today. Using Cloudflare, businesses, educational entities, NGOs, vloggers, bloggers, and anyone else with an internet presence can experience more secure, faster websites and applications.

Currently, there are millions of Internet locations on Cloudflare, and the Cloudflare network
continues to grow every day by the thousands. The solution is able to fulfill the requests for
millions of websites seamlessly and serves on average 45 million HTTP requests per second.

Cloudflare has safe, secure data centers in close to 300 cities worldwide to ensure every
client request is filled as quickly as possible. It is Cloudflare’s edge network that makes this
possible by keeping content and other services as close to each client as possible, so the
information requests are always only seconds away.

Many organizations that work in democracy, civil society, human rights, or the arts are able to
access Cloudflare's highest levels of protection for free via Project Galileo. Additionally, official
election websites can be secured from hacking and fraud through Cloudflare’s Project
Athenian, also at no additional cost.

Cloudflare can also help organizations of all sizes develop a robust zero-trust strategy to
ensure the highest levels of productivity and profitability. Employees, stakeholders, and end users have a greater level of satisfaction and overall improved user experience, which can, in
turn, result in higher revenues and overall ROI. Zero-trust and BYOD (bring your own device)
access ensure end users and employees always have the best resources and technology
available to them at all times.

Cloudflare benefits

Cloudflare has many benefits. Some of its most valuable benefits include:

- Faster load times

- Robust DNS security

- Intuitive cloud Web Application Firewall (WAF)

- Free universal SSL

- Image enhancement

- Automatic browser caching

- Next-generation cloud load balancer

- Accelerated Mobile Pages (AMP)

- Rate limiting

- Minification

- Zero-trust capabilities

- Cost-effective

- Reduced carbon footprint

Reviews from real users

“Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare
comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and
an SSL certificate automatically protects your website. If you have a connection between your
website and your host, the server, Cloudflare, and the host, you don't necessarily need a
certificate.” Spencer M., Owner at Tech Exchange

“What I like best about Cloudflare is that my company can use it to trace and manage
applications and monitor traffic. The solution tells you if there's a spike in traffic. Cloudflare
also sends you a link to check your equipment and deployment and track it through peering,
so it's a valuable tool.” Daniel P., Network Engineer at Ufinet

“The most valuable feature of Cloudflare is the GUI. You are able to control the solution very
well through the interface. There is a lot of functionality that is embedded in the service.” PeerSpot user, Competence Center Manager at a tech services company

Cloudflare

Inspector is Inspection Software to manage any type of inspection to aid compliance, reduce risk, eliminate paperwork, and make you audit ready. Define what you want to inspect, when, the checks to be carried out, set pass, fail criteria, define incident creation rules, workflow and resolution deadlines. Use the mobile application to perform inspections on smart phone, tablet or mobile computer. Dashboards show compliance, incident rates and resolution activity. Start a 30 day free trial today.

GTB Technologies

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.

Supya Security Software

Information Not Available

Buyer's Guide

GTB Technologies Inspector vs. Microsoft Purview Data Loss Prevention

April 2025

Free Report: GTB Technologies Inspector vs. Microsoft Purview Data Loss Prevention

Find out what your peers are saying about GTB Technologies Inspector vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: April 2025.

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