GTB Technologies Inspector vs Microsoft Purview Data Loss Prevention comparison

GTB Technologies and Microsoft are both solutions in the Data Loss Prevention (DLP) category. GTB Technologies is ranked #25, while Microsoft is ranked #1 with an average rating of 7.9. GTB Technologies holds a 1.7% mindshare in DLP, compared to Microsoft’s 6.1% mindshare. Additionally, 100% of GTB Technologies users are willing to recommend the solution, compared to 94% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Dec 3, 2024

GTB Technologies Inspector and Microsoft Purview Data Loss Prevention compete in the field of data protection solutions. Microsoft Purview has the upper hand due to its comprehensive feature set and strong integration with Microsoft ecosystem services.

Features: GTB Technologies Inspector provides real-time data discovery, risk analysis, and control over sensitive information. Microsoft Purview offers extensive data classification, regulatory compliance improvements, and integrates seamlessly with Microsoft 365, covering a broader scope of protection.

Room for Improvement: GTB could enhance its interoperability with diverse software environments and expand its data classification capabilities. It might also benefit from additional integration options with third-party applications. Microsoft Purview could enhance its cost-efficiency and reduce complexity for new users, and further optimize its mobile device management capabilities.

Ease of Deployment and Customer Service: GTB Technologies Inspector offers an easy deployment model with minimal disruption and highly responsive customer service. Microsoft Purview Data Loss Prevention benefits from integration with Microsoft 365, enabling streamlined deployment for users within the Microsoft ecosystem and strong ongoing support.

Pricing and ROI: GTB Technologies Inspector presents a cost-effective solution with flexible pricing and user-friendly payment options, leading to significant ROI. In contrast, Microsoft Purview Data Loss Prevention, while having higher setup costs, provides substantial ROI through its advanced features and integration benefits, appealing to those seeking comprehensive data governance solutions.

To learn more, read our detailed GTB Technologies Inspector vs. Microsoft Purview Data Loss Prevention Report (Updated: August 2026).

Buyer's Guide

GTB Technologies Inspector vs. Microsoft Purview Data Loss Prevention

August 2026

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Helped 908,834 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare One

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.6% compared to the previous year. The mindshare of GTB Technologies Inspector is 1.7%, down from 2.0% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.1%, down from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Loss Prevention (DLP) Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Data Loss Prevention	6.1%
Cloudflare One	2.0%
GTB Technologies Inspector	1.7%
Other	90.2%

Data Loss Prevention (DLP)

Featured Reviews

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

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Marcelo Grandchamp

General Manager (Founder and Owner) at nnhttps://www.linkedin.com/in/marcelograndchamp/ovax

Enables organizations to monitor the network and protect themselves from data leakage

The initial setup process is very simple and easy. We have no issues to do it for ourselves or our customers. The deployment takes less than 20 days. The integration is very simple. However, first, we must understand what we want to have on our network and what we want to prevent. If we don't have this information before we start the configuration, we will be lost. We must know what kind of protection we need in our company. We have LGPD in Brazil. It is similar to GDPR in Europe. It prevents any personal information from being linked to other companies without permission. We have to take care of the personal information of our customers, employees, and partners. To deploy the tool, we must understand what we need to do. We must download the whole package and have our infrastructure ready to receive it. We must get the SSL certification and start to configure our platform. When the process is finished, we must roll out a small portion of our network to ensure everything will be well. After that, we must do the full rollout.

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Rohit Jaiswar

Soc Anaylst at Softcell Technologies Limited

Integrated controls have reduced insider risk and now protect sensitive data across our workforce

One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Clover is the best product globally."

"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."

"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."

"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."

"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."

"Cloudflare Access is part of the Zero Trust philosophy."

"Cloudflare is by far the most effective solution that I have come across."

"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."

More Cloudflare One pros

"When comparing GTB Technologies Inspector to other solutions you receive a good value for your money when considering all the features and benefits."

"The product has a centralized console for everything."

"The most valuable feature is we can develop what we want. If we have an old or new requirement, they are able to support us to develop it all within one month."

"This solution helps classify what is confidential and what is not, allowing products to be installed at home if they do not contain confidential information."

"All features in GTB are very valuable and effective."

"They have a fingerprint feature that is very awesome. OCR is very awesome to have too."

"The monitoring features are valuable."

"I am impressed with the tool's ease of deployment."

More GTB Technologies Inspector pros

"The policy customization feature is very useful, and we have successfully used the auto policy configuration."

"I rate Microsoft Purview Data Loss Prevention's stability a ten out of ten."

"Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented."

"The solution's IDM (Indexed Document Matching), EDM (Exact Data Matching), and DCM (Described Content Matching) features have been most effective in identifying and mitigating potential data leaks."

"Because everything is on Microsoft and we use Azure, integration with the product is easier. That's the most important thing when you use many Microsoft products. It's easier to integrate everything in one place."

"When you are going to use Microsoft Purview Data Loss Prevention, most of the setup is already done by default as per your needs."

"My favorite feature about Microsoft Purview Data Loss Prevention is actually quite simple: there's a handful of things that you do, you create a new batch, it'll give you a unique ID, you copy that unique ID, it's a URL, and then you can put that into a script that we wrote so we just paste that in our script and then it uses that URL to upload all of those mailboxes, and then we can use that to import."

"Microsoft Purview Data Loss Prevention has absolutely helped improve my organization's ability to manage data because we use M365 for the majority of our knowledge worker storage, and that's where people's data lives."

More Microsoft Purview Data Loss Prevention pros

Cons

"The onboarding process can be improved a little bit."

"Automation could be improved where you can easily add a TLS and SSL certificate to an application or web app if the developer did not include it."

"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."

"They don't have a person to provide support for customers using the solution under their free plan."

"The initial onboarding was causing us some confusion."

"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."

"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."

"The tool should provide on-premise versions. Currently, all versions are cloud-based."

More Cloudflare One cons

"The performance could be better."

"To stay competitive, they should expand to smartphones."

"The product needs to improve its support so that users can just log in and create tickets as opposed to sending emails. Sending emails is difficult to track. It also needs to work on its analytics platform."

"It would be great if they have information rights management (IRM) on the same agent."

"The solution could improve by providing additional availability requirements."

"They have a roadmap for the Linux platform and Mac as well, and in the next quarter, they might have patch management also for Windows. However, they don't have that much for Linux and Mac. So, we need those things in Linux and Mac as well."

"The solution’s performance must be improved."

"The tool should include better AI features."

"The platform can be challenging to navigate and has the potential for improvement."

"The support is poor."

"Perhaps with the advent of AI, it can be enhanced, especially with organizations that handle and process huge amounts of data."

"Technical support seriously needs work. They are not helpful at all."

"It could cover more solutions and technologies."

"Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large environments, especially when balancing security with user productivity."

"Microsoft Purview Data Loss Prevention's licensing is expensive."

"Because it's an academic institution, we got really excited about the level of granularity we could implement, but that granularity overwhelmed our users."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"The solution is not that expensive."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"The prices are slightly expensive."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"The solution's pricing lacks transparency."

"Cloudflare Zero Trust Platform's pricing is good."

"When comparing GTB Technologies Inspector to other solutions you receive a good value for your money when considering all the features and benefits."

"The tool's pricing is affordable and based on the number of endpoints."

"The tool is not expensive."

"Its price is very reasonable and competitive."

"They offer a lot of features in a single bundle. So, if you want to remove some features from GTB, you can remove those. You don't need to buy those, and the price will reduce accordingly. I am very happy with the pricing."

"The tool has a fair price."

"I am satisfied with the tool's pricing."

"The pricing is reasonable."

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"The product has the best price-to-performance ratio."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"The cost works out to about $15 per user per month."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

More Microsoft Purview Data Loss Prevention pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

19%

Comms Service Provider

11%

Outsourcing Company

Financial Services Firm

15%

Comms Service Provider

13%

Manufacturing Company

12%

Outsourcing Company

Financial Services Firm

15%

Manufacturing Company

Computer Software Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	1
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	7
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	7
Large Enterprise	15

Questions from the Community

What is your experience regarding pricing and costs for Cloudflare Zero Trust Platform?

Pricing is competitive. Akamai is more expensive, in my view.

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What needs improvement with Cloudflare Zero Trust Platform?

In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...

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What is your primary use case for Cloudflare Zero Trust Platform?

Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...

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What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and...

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What needs improvement with Microsoft Purview Data Loss Prevention?

Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large envi...

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What is your primary use case for Microsoft Purview Data Loss Prevention?

Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Excha...

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Product Reports

Buyer's Guide

Cloudflare One

August 2026

Download Cloudflare One product report

Buyer's Guide

Data Loss Prevention (DLP)

July 2026

Download GTB Technologies Inspector product report

Buyer's Guide

Microsoft Purview Data Loss Prevention

July 2026

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

Inspector, GTB Technologies DLP

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

GTB Technologies Inspector offers a single agent solution for data loss prevention and classification, supporting multiple platforms. Users find it lightweight and effective for real-time protection and encryption, making it suitable for managing sensitive data and preventing data leakage.

GTB Technologies Inspector integrates data classification and leakage prevention in a unified platform, functioning as a Cloud Access Security Broker and firewall. Supporting platforms like Google Cloud and Azure, it monitors sensitive data between departments and third parties, protecting confidential documents and Microsoft 365 from network and endpoint threats. Its centralized console facilitates deployment and monitoring across networks and endpoints. While recognized for its ease of deployment and real-time protection, improvements in processing time, performance, analytics, and support processes are desired. Users seek enhanced information rights management, AI capabilities, and mobile endpoint security with better database security and functionality.

What are the key features?

Single Agent: Integrates DLP and data classification into one solution.
OCR: Offers optical character recognition without extra licensing fees.
Fingerprinting: Includes data fingerprinting for preemptive protection.
Real-Time Protection: Encrypts and decrypts data instantaneously.
Centralized Console: Manages deployments and settings from one location.

What benefits should users look for in reviews?

Effective Management: Ensures efficient handling of sensitive data across platforms.
Ease of Deployment: Simplifies setup and integration processes.
Customization Options: Adapts to industry-specific needs and changes.
Network and Endpoint Protection: Offers robust security for multiple environments.

In industries like finance and healthcare, GTB Technologies Inspector addresses unique data security concerns, facilitating data classification and regulatory compliance. It efficiently manages cloud access and enforces security policies, safeguarding data shared with third parties. As organizations expand digitally, it provides essential leakage prevention mechanisms, maintaining data integrity without compromising operational efficiency.

GTB Technologies

Microsoft Purview Data Loss Prevention helps businesses protect sensitive data through robust compliance automation and seamless multi-platform integration, supporting environments like Office 365, Azure, iOS, Android, and macOS.

Microsoft Purview Data Loss Prevention focuses on identifying sensitive data and maintaining compliance through automation and integration with platforms such as Exchange email, SharePoint, OneDrive, and Teams. Auto-labeling, classification controls, and monitoring capabilities ensure secure data management, reducing insider threat response times by 25%. While praised for its capabilities, improvements in system integration, endpoint handling, and incident management are needed. Licensing costs and limited language support pose challenges. Usability can be enhanced through interface updates and better documentation. OCR and scalability enhancements could improve policy propagation speed. More end-user training examples would be beneficial.

What are the key features?

Sensitive Data Identification: Detects confidential information across environments.
Compliance Automation: Streamlines regulatory requirements adherence.
Multi-Platform Integration: Supports Office 365, Azure, iOS, Android, macOS seamlessly.
Auto-Labeling: Automatically categorizes sensitive data for protection.
Classification Controls: Provides robust data classification options.
Alerts and Monitoring: Enhances data security with proactive alerting.

What benefits should users evaluate?

Efficient Threat Response: Reduces insider threat response times by 25%.
Enhanced Data Governance: Simplifies managing data privacy and compliance.
Comprehensive Protection: Integrates with multiple platforms for wide coverage.

In industries such as finance, healthcare, and legal, Microsoft Purview Data Loss Prevention is crucial for safeguarding sensitive information due to strict compliance demands. It automates data classification and policy configurations, preventing accidental data leakage and ensuring security protocols align with regulatory standards.

Microsoft

Sample Customers

23andMe

Supya Security Software

Information Not Available

Buyer's Guide

GTB Technologies Inspector vs. Microsoft Purview Data Loss Prevention

August 2026

Free Report: GTB Technologies Inspector vs. Microsoft Purview Data Loss Prevention

Find out what your peers are saying about GTB Technologies Inspector vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: August 2026.

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