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Hitachi Universal Storage VM [EOL] vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
All-Flash Storage (2nd)
Hitachi Universal Storage V...
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (6th), Frame-Based Disk Arrays (1st), All-Flash Storage (13th), NVMe All-Flash Storage Arrays (5th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
it_user1205586 - PeerSpot reviewer
Chief Solutions Architect at Science Applications International Corporation
Good price-performance ratio, provides simplified provisioning and management
We use this solution for provisioning and management The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption. The exterior display needs to be improved. Sorry, I like the blue lights the competition has, but maybe we can see green led lights…
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, the best returns on investment have been operational simplicity, reliability, and reduced management overhead."
"Everpure FlashArray is probably not cheap storage, but it provides great performance, scalability, and everything a customer needs."
"This was our first all-flash storage enclosure, so we saw huge boost in performance for all of our servers."
"The ease of use. That's what our customers love. They say it's very easy, they don't need special training, they don't need to call us or any other company or integrator to help them do their job. That's the main reason they purchase Pure."
"Once it's set up, it just runs on its own and only requires the occasional checkup."
"The sales and executive support have been outstanding compared to the rest of the market... My upgrade paths have been simple on the Pure... It's a lot simpler to implement and a lot simpler to manage."
"The intuitive way of managing storage is what I appreciate about Pure Storage FlashArray, along with the clever use of flash modules, and absolutely the data reduction, because they are using that in a very clever way to do compression and deduplication."
"The support from Pure Storage Flash Array is amazing."
"The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption."
"This solution had the best cost and it was easy to work with the Vendor."
"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."
"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."
"The most valuable feature is that you can use it with all deployment models."
"We use Hitachi Virtual Storage Platform G Series for core products and it helps us increase performance and ensure business continuity for over 5,000 users in our organization."
"This is a product that I don't think needs any improvement because I don't see any challenges."
"It is a very reliable storage solution."
"The technical support is great."
"The efficiency ratio is just as high as advertised; it's very high relative to other storage solutions as well, and the compression and deduplication capabilities are also very high."
 

Cons

"If we suddenly dump large amounts of data onto the storage system, it takes a while to process it."
"I would like to have support available in Spanish."
"Pure Storage FlashArray has not helped to decrease the total cost of ownership, and I believe our total cost has probably gone up, but that's balanced by our increased amount of data and number of use cases."
"I think the pricing for Pure Storage FlashArray is the major issue because all the great things come with the price, and a lot of customers simply are not willing to accept it."
"It would be beneficial to have a health check command that can be run from the CLI to ensure that all hardware components are functioning properly rather than having to enable remote access and connect to support for a health check."
"I would recommend improvements in the graphical user interface, specifically a detailed hardware view that would allow us to see the individual drives and individual controllers more easily, as currently, they are presenting only a higher-level view."
"The GUI is simplistic and basic. I feel like it's explanatory, but not enough, it needs a little more to it."
"The latest release contains bugs that shouldn't be in a production environment. Two incidents impacted our client, including hardware-related bugs. They need to be more cautious in testing before they release."
"The exterior display needs to be improved."
"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."
"The interface should be simplified and made easier to use."
"This product should be easier to install and set up."
"The snapshot and clone operation functions can be made easier."
"Pricing could be better because the cost is very high."
"This solution is equipped with virtualization technology inside the storage box. Other companies like TMS have virtual technology outside of their storage boxes."
"One improvement I am hoping for in the next release is unified storage."
"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."
 

Pricing and Cost Advice

"The pricing of Pure Storage FlashArray is reasonable."
"The price was more favorable than Dell EMC."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space."
"It is light years beyond anything else with the same price point."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"Pricing is moderate. It is neither cheap nor expensive."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"This solution has a good price-performance ratio."
"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."
"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"The price is good enough considering the performance, and we are satisfied."
"The product is reasonably priced."
"The costs were primarily in line with every other vendor at the time."
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Comparison Review

it_user277539 - PeerSpot reviewer
Vice President, Products and Services with 51-200 employees
Jul 30, 2015
Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.
Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
No data available
Financial Services Firm
16%
Manufacturing Company
10%
Outsourcing Company
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
Ask a question
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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
HUS VM
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Hanergy Global Solar PV Application Pte Ltd
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell Technologies, Everpure (formerly Pure Storage), Hewlett Packard Enterprise and others in All-Flash Storage. Updated: October 2026.
920,769 professionals have used our research since 2012.