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Hitachi Universal Storage VM [EOL] vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
217
Ranking in other categories
All-Flash Storage (4th)
Hitachi Universal Storage V...
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (8th), NVMe All-Flash Storage Arrays (5th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
it_user1205586 - PeerSpot reviewer
Chief Solutions Architect at Science Applications International Corporation
Good price-performance ratio, provides simplified provisioning and management
We use this solution for provisioning and management The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption. The exterior display needs to be improved. Sorry, I like the blue lights the competition has, but maybe we can see green led lights…
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For me, right now, it is the best storage solution in the market, by far."
"Pure support is very proactive, they monitor our infrastructure in real-time, so they respond before we even open a ticket."
"It does efficient work of storing data while still delivering the performance that you would normally expect from a higher priced solution."
"The performance of the storage is just unbelievable."
"Because we were able to afford to go all flash, we don't manage the tiers, we're not moving data up, and we're not waiting for overnight cycles."
"Provides fast access and is user-friendly."
"It is an SSD array that has awesome performance, low submillisecond latency, and does what it is supposed to do. It just works, which is difficult for things to do anymore."
"Pure Storage has been the go-to storage array for me; it's a lot smaller, easier to set up, faster to upgrade, more reliable, and the performance is very stable."
"The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption."
"This solution had the best cost and it was easy to work with the Vendor."
"In summary, this is a very good product but there's always room for improvement."
"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."
"The most useful features of Hitachi Virtual Storage Platform for our storage needs are the redundancy and the security."
"Its scalability and performance are the most valuable, as it is quite scalable and has a huge capacity."
"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."
"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."
"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."
"It is robust. It doesn't need too much troubleshooting. It is a good device."
 

Cons

"A three wave application or multi-wave application synchronization would be an improvement."
"Pure Storage FlashArray could improve some aspects. There are certain features that are good and there are some features that I see some issues with at the technical level. Those issues are related to replication. They need to resolve those issues, which I have already highlighted to the Pure team. Additionally, there are some issues in the active cluster that could improve."
"I would like to see active replication. I know that it's available now but I haven't tried it yet."
"Pure Storage FlashArray could improve by being more secure."
"There was some complexity in the initial setup."
"They need to find another way of doing data protection, RAID is not working very well."
"We would like to see more development on their Copy Automation Tool (CAT) for Oracle, as well as better integration for our customers running Oracle VM."
"Pure Storage support could be a little better."
"The exterior display needs to be improved."
"The exterior display needs to be improved."
"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."
"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."
"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."
"This product should be easier to install and set up."
"Its web design and console are very weak and do not have enough speed."
"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration."
"The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly."
"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features."
 

Pricing and Cost Advice

"The pricing of Pure Storage FlashArray is reasonable."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"There is an annual or perpetual license required for this solution."
"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"I would prefer that they lower their pricing."
"The licensing is $100,000."
"It's expensive, but you get what you pay for."
"This solution has a good price-performance ratio."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"It is a little expensive."
"The price is good enough considering the performance, and we are satisfied."
"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."
"The product is reasonably priced."
"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
"The price of the solution is reasonable compared to others, such as Dell EMC."
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Comparison Review

it_user277539 - PeerSpot reviewer
Vice President, Products and Services with 51-200 employees
Jul 30, 2015
Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.
Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
No data available
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business65
Midsize Enterprise36
Large Enterprise151
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
HUS VM
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Hanergy Global Solar PV Application Pte Ltd
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Hitachi Vantara, Dell Technologies, IBM and others in Frame-Based Disk Arrays. Updated: April 2026.
893,221 professionals have used our research since 2012.