Hitachi Virtual Storage Platform vs NetApp NVMe AFF A800 comparison

Hitachi Vantara and NetApp are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while NetApp is ranked #7 with an average rating of 8.6. Hitachi Vantara holds a 7.9% mindshare in N, compared to NetApp’s 2.2% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

The Hitachi Virtual Storage Platform VSP and NetApp NVMe AFF A800 are high-end storage solutions. The NetApp NVMe AFF A800 seems to have the upper hand due to superior features and performance, despite a higher price tag.

Features: Users praise Hitachi VSP for robust data protection, efficient storage management, and competitive pricing. NetApp NVMe AFF A800 is valued for high-speed performance, flexible scalability options, and advanced NVMe technology providing faster data access.

Room for Improvement: Hitachi VSP users suggest enhancements in system integration, more intuitive management tools, and improved customer service. NetApp NVMe AFF A800 users recommend improvements in cost-efficiency, better software stability, and addressing high upfront costs.

Ease of Deployment and Customer Service: Hitachi VSP is praised for straightforward deployment and responsive customer service. NetApp NVMe AFF A800, although powerful, has a more complex deployment process but offers strong support. Users find Hitachi easier to set up while valuing NetApp's performance once operational.

Pricing and ROI: Hitachi VSP is more budget-friendly with quicker ROI due to lower initial setup costs. NetApp NVMe AFF A800 requires a higher upfront investment but users believe the advanced features justify the cost over time.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800 Report (Updated: May 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.7%, down from 2.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, down from 8.5% compared to the previous year. The mindshare of NetApp NVMe AFF A800 is 2.2%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Tanveer Rahman

Chief Technical Office at Novotel Ltd.

A scalable solution that serves as a storage for the cloud services opted by organizations

My company uses NetApp NVMe AFF A800 as storage for our cloud The most valuable feature of the solution is that it is a product that is fast and provides a fast I/O. The product's performance has some shortcomings, making it an area that could be a little better. I don't expect to see additional…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution uses newer technology for deduplication and compression."

"One of the best features is the support, which is excellent."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The most valuable feature of this solution is its ease of use."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"Overall stability is very good. It is a very stable solution."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

More Pure FlashArray X NVMe pros

"The active-active option seemed to be working well and overall, it was a solid product."

"The product has great data storage performance with a 100% data security and availability guarantee."

"The performance is very good."

"The feature I like best is the stability of the hardware."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

More Hitachi Virtual Storage Platform pros

"You can easily scale up, and scale-out."

"Over the eight years, we've been using NetApp with ONTAP, we've never lost a bit of data, and we've only experienced a few minutes of downtime in that entire time."

"Low latency is the most valuable feature."

"The product can be scaled vertically as well as horizontally."

"The most valuable features are stability and performance."

"NetApp NVMe AFF A800 is easier to use than some other solutions and the UI is very good to use for day-to-day activities. Overall, the solution has good technology."

"During the use cases of the solution, its reliability and suitability are the best."

"We find the product to be very flexible."

More NetApp NVMe AFF A800 pros

Cons

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"The tool's portfolio is minimal. It is expensive."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"It is on the expensive side."

"The tool's pricing is higher than competitors."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

More Pure FlashArray X NVMe cons

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"The user interface should be made simpler because it is difficult to manage."

More Hitachi Virtual Storage Platform cons

"Increasing the RAM, and including physical cords would be beneficial."

"The technical support has room for improvement."

"The product’s UI could be better."

"Stability is an area with a certain shortcoming where the solution needs to improve"

"The cost of the solution is quite high. It would be ideal if they could adjust it so that it's a but less."

"Sometimes, it takes a while to get somebody competent on the other end of the line. They do have engineers in multiple time zones around the world. However, their level-one support is not always the best."

"The initial setup should be easier, and more like a plug-and-play approach."

"The initial setup is complex."

More NetApp NVMe AFF A800 cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"Our licensing fees are $500,000+ USD."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With VMware, we pay $300,000 annually."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"The costs were primarily in line with every other vendor at the time."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"The price is good enough considering the performance, and we are satisfied."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

More Hitachi Virtual Storage Platform pricing and cost advice

"The solution is expensive."

"Considering the requirements and the situation, I don't feel that this is an expensive product."

"I rate the product’s pricing a seven out of ten."

"There are licenses for the use of this solution, such as commercial licenses."

"Though NetApp NVMe AFF A800 may seem like a highly-priced product, it is not extremely expensive."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

19%

Financial Services Firm

18%

Manufacturing Company

Government

Manufacturing Company

22%

Computer Software Company

15%

Financial Services Firm

14%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

See all answers

What do you like most about NetApp NVMe AFF A800?

The most valuable feature of the solution is that it is a product that is fast and provides a fast I/O.

See all answers

What is your experience regarding pricing and costs for NetApp NVMe AFF A800?

Though NetApp NVMe AFF A800 may seem like a highly-priced product, it is not extremely expensive.

See all answers

What needs improvement with NetApp NVMe AFF A800?

The product's performance has some shortcomings, making it an area that could be a little better. I don't expect to s...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

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NetApp ASA vs NetApp NVMe AFF A800

Compared 26% of the time

Dell PowerStore vs NetApp NVMe AFF A800

Compared 21% of the time

Huawei OceanStor Dorado vs NetApp NVMe AFF A800

Compared 16% of the time

Lenovo ThinkSystem DM Series vs NetApp NVMe AFF A800

Compared 11% of the time

Dell PowerMax vs NetApp NVMe AFF A800

Compared 7% of the time

More NetApp NVMe AFF A800 Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

June 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

June 2025

Download NetApp NVMe AFF A800 product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Your data is a gold mine. Get the most out of it - faster - with AFF A800. Designed for NVMe media, further accelerated with NVMe/FC connectivity to the host, AFF A800 all-flash systems deliver an incredible sub-200 microsecond latency. Providing more than 11.4M IOPS and 300GB/s throughput in a single cluster, AFF A800 redefines the limit of what’s possible with artificial intelligence and deep learning.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800

May 2025

Free Report: Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800 and other solutions. Updated: May 2025.

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