Hitachi Virtual Storage Platform vs NetApp NVMe AFF A800 comparison

Hitachi Vantara and NetApp are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.2, while NetApp is ranked #9 with an average rating of 8.5. Hitachi Vantara holds a 7.5% mindshare in N, compared to NetApp’s 2.7% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

The Hitachi Virtual Storage Platform VSP and NetApp NVMe AFF A800 are high-end storage solutions. The NetApp NVMe AFF A800 seems to have the upper hand due to superior features and performance, despite a higher price tag.

Features: Users praise Hitachi VSP for robust data protection, efficient storage management, and competitive pricing. NetApp NVMe AFF A800 is valued for high-speed performance, flexible scalability options, and advanced NVMe technology providing faster data access.

Room for Improvement: Hitachi VSP users suggest enhancements in system integration, more intuitive management tools, and improved customer service. NetApp NVMe AFF A800 users recommend improvements in cost-efficiency, better software stability, and addressing high upfront costs.

Ease of Deployment and Customer Service: Hitachi VSP is praised for straightforward deployment and responsive customer service. NetApp NVMe AFF A800, although powerful, has a more complex deployment process but offers strong support. Users find Hitachi easier to set up while valuing NetApp's performance once operational.

Pricing and ROI: Hitachi VSP is more budget-friendly with quicker ROI due to lower initial setup costs. NetApp NVMe AFF A800 requires a higher upfront investment but users believe the advanced features justify the cost over time.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800 Report (Updated: February 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800

February 2025

Download the complete report

Helped 845,406 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.6%, down from 2.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.5%, down from 9.1% compared to the previous year. The mindshare of NetApp NVMe AFF A800 is 2.7%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Read full review

Tanveer Rahman

Chief Technical Office at Novotel Ltd.

A scalable solution that serves as a storage for the cloud services opted by organizations

My company uses NetApp NVMe AFF A800 as storage for our cloud The most valuable feature of the solution is that it is a product that is fast and provides a fast I/O. The product's performance has some shortcomings, making it an area that could be a little better. I don't expect to see additional…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The initial setup was extremely simple and straightforward."

"The most valuable feature of this solution is its ease of use."

"I appreciate the performance."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"It has benefited my organization because it has reduced time to insights."

More Pure FlashArray X NVMe pros

"Overall, the solution is strong, easy and fast."

"Storage is the most valuable feature."

"The technical support is great."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

More Hitachi Virtual Storage Platform pros

"NetApp NVMe AFF A800 is easier to use than some other solutions and the UI is very good to use for day-to-day activities. Overall, the solution has good technology."

"During the use cases of the solution, its reliability and suitability are the best."

"Over the eight years, we've been using NetApp with ONTAP, we've never lost a bit of data, and we've only experienced a few minutes of downtime in that entire time."

"The most valuable feature of the solution is that it is a product that is fast and provides a fast I/O."

"The most valuable features are stability and performance."

"We find the product to be very flexible."

"You can easily scale up, and scale-out."

"The storage features are valuable."

More NetApp NVMe AFF A800 pros

Cons

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"The UI for this solution needs to be improved."

"Adding some functions to the product would be beneficial."

"The software layer has to improve."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"We need better data deduplication."

"I would like to see replication and DR features in the next release of this solution."

More Pure FlashArray X NVMe cons

"Hitachi should offer a distinct overview of the various storage choices."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"In terms of new features, I would be interested to see deduplication added in their next release."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

More Hitachi Virtual Storage Platform cons

"The technical support has room for improvement."

"The cost of the solution is quite high. It would be ideal if they could adjust it so that it's a but less."

"The product's performance has some shortcomings, making it an area that could be a little better."

"Sometimes, it takes a while to get somebody competent on the other end of the line. They do have engineers in multiple time zones around the world. However, their level-one support is not always the best."

"The initial setup should be easier, and more like a plug-and-play approach."

"The product’s UI could be better."

"The support can take a few days to have a response. However, the response that we do receive is very informative."

"Stability is an area with a certain shortcoming where the solution needs to improve"

More NetApp NVMe AFF A800 cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"The product is expensive."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The licensing is on a yearly basis."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"This is an expensive solution."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"The cost price of this product is better than its competitors."

More Hitachi Virtual Storage Platform pricing and cost advice

"The solution is expensive."

"Though NetApp NVMe AFF A800 may seem like a highly-priced product, it is not extremely expensive."

"I rate the product’s pricing a seven out of ten."

"Considering the requirements and the situation, I don't feel that this is an expensive product."

"There are licenses for the use of this solution, such as commercial licenses."

See which vendors are best for you

Use our free recommendation engine to learn which NVMe All-Flash Storage Arrays solutions are best for your needs.

See recommendations

845,406 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

18%

Government

Manufacturing Company

23%

Computer Software Company

15%

Financial Services Firm

14%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

See all answers

What do you like most about NetApp NVMe AFF A800?

The most valuable feature of the solution is that it is a product that is fast and provides a fast I/O.

See all answers

What is your experience regarding pricing and costs for NetApp NVMe AFF A800?

Though NetApp NVMe AFF A800 may seem like a highly-priced product, it is not extremely expensive.

See all answers

What needs improvement with NetApp NVMe AFF A800?

The product's performance has some shortcomings, making it an area that could be a little better. I don't expect to s...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 12% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

NetApp ASA vs NetApp NVMe AFF A800

Compared 29% of the time

Dell PowerStore vs NetApp NVMe AFF A800

Compared 19% of the time

Huawei OceanStor Dorado vs NetApp NVMe AFF A800

Compared 16% of the time

Lenovo ThinkSystem DM Series vs NetApp NVMe AFF A800

Compared 9% of the time

Dell PowerMax NVMe vs NetApp NVMe AFF A800

Compared 6% of the time

More NetApp NVMe AFF A800 Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

March 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

March 2025

Download NetApp NVMe AFF A800 product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Your data is a gold mine. Get the most out of it - faster - with AFF A800. Designed for NVMe media, further accelerated with NVMe/FC connectivity to the host, AFF A800 all-flash systems deliver an incredible sub-200 microsecond latency. Providing more than 11.4M IOPS and 300GB/s throughput in a single cluster, AFF A800 redefines the limit of what’s possible with artificial intelligence and deep learning.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800

February 2025

Free Report: Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800 and other solutions. Updated: February 2025.

DOWNLOAD NOW

845,406 professionals have used our research since 2012.

See our Hitachi Virtual Storage Platform vs. NetApp NVMe AFF A800 report.

See our list of best NVMe All-Flash Storage Arrays vendors and best All-Flash Storage vendors.

We monitor all NVMe All-Flash Storage Arrays reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.