Hitachi Virtual Storage Platform vs NetApp Private Storage comparison

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while NetApp is ranked #13 with an average rating of 8.0. Hitachi Vantara holds a 4.8% mindshare in N, compared to NetApp’s 2.4% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Hitachi Virtual Storage Pla...

Read 55 Hitachi Virtual Storage Platform reviews

5,541 Views
1,829 Comparison Views

96% willing to recommend

NetApp Private Storage

Read 15 NetApp Private Storage reviews

768 Views
768 Comparison Views

100% willing to recommend

Hitachi Virtual Storage Pla...

NetApp Private Storage

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Nov 7, 2024

Hitachi VSP and NetApp Private Storage compete in the enterprise storage solutions market. The overall edge seems to be with Hitachi due to its strong data mobility and performance features, despite a need for improvement in user management interfaces and technical support consistency.

Features: Hitachi VSP offers non-disruptive migration capabilities, Global Active Device for cross-site data access, and high-performance flash storage, which enhance data mobility and reliability. It also provides stable storage with comprehensive virtualization capabilities. Meanwhile, NetApp Private Storage excels in unified storage, cloud readiness, and seamless scalability across environments. It provides robust integration and built-in backup solutions for enhanced data protection.

Room for Improvement: Hitachi VSP can enhance user experience and simplify its management interfaces. Cost-effectiveness and automation need attention, as management complexity can be burdensome without technical support. NetApp's broad feature set includes a complex configuration process requiring expert assistance. Both can benefit from improving user accessibility and reducing dependence on command line operations.

Ease of Deployment and Customer Service: Hitachi VSP is primarily deployed on-premises with hybrid cloud options, but its technical support has mixed feedback, particularly concerning response times in various regions. NetApp Private Storage is also mostly on-premises with public cloud integration. Users praise local support, but there are challenges with global teams, indicating a need for robust support across regions to improve deployment experiences.

Pricing and ROI: Hitachi's pricing is competitive yet high for larger setups when considering licensing and maintenance. However, its long-term stability often justifies the investment. NetApp, while priced on the higher end, aligns costs with its feature-rich offerings, which include solid integration and ROI potential, though more competitive pricing structures could be beneficial.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp Private Storage Report (Updated: February 2026).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp Private Storage

February 2026

Download the complete report

Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hitachi Virtual Storage Pla...

Ranking in NAS

5th

Average Rating

8.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Modular SAN (Storage Area Network) (2nd), Frame-Based Disk Arrays (1st), All-Flash Storage (8th), NVMe All-Flash Storage Arrays (5th)

NetApp Private Storage

Ranking in NAS

13th

Average Rating

8.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 4.8%, down from 6.1% compared to the previous year. The mindshare of NetApp Private Storage is 2.4%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NAS Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	4.8%
NetApp Private Storage	2.4%
Other	92.8%

NAS

Featured Reviews

ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Read full review

Atilla Celiloglu

Broadcast Technology Director at tv8

Has supported continuous broadcasting with reliable performance and consistent operations

They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3. I would like to see more audit and performance logs via cloud integrations and ONTAP. Without the need for separate software.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The feature I like best is the stability of the hardware."

"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."

"It's best features are its reliability and stability."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"Hitachi Virtual Storage Platform is scalable, reliable, and secure, impacting our infrastructure positively in terms of scalability."

"Storage is the most valuable feature."

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

More Hitachi Virtual Storage Platform pros

"NetApp has its own dedicated operating system, so it will not be affected by any wireless piggybacking or malware. That's the beauty of NetApp's operating system."

"The solution scales well."

"The most valuable feature is integration."

"The solution is stable."

"Very stable and very scalable."

"At the moment, we are extensively using SnapMirror."

"Disaster recovery. And I like the security very much. I think they have the needed options for security. Can manage NPS using the same tools and process that we use today."

"The most valuable feature of NetApp Private Storage is out-of-the-box integration with the SAN switches. They are much easier compared to Dell solutions. Additionally, the connector that comes with the solution that allows connection back to the Cisco SAN switches is very good. In Dell, I would need to use an FCIP or CIP port that is required."

More NetApp Private Storage pros

Cons

"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

"In terms of new features, I would be interested to see deduplication added in their next release."

"The complex setup phase is an area where improvements are needed."

"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."

More Hitachi Virtual Storage Platform cons

"They need a little more technical people in Akola. Most of the NetApp people are in Bangalore, Mumbai, or Delhi, but there are very few in Akola. I think NetApp has few technicians in Akola because they mostly rely on partners to service this area."

"I think that it should work better with Microsoft solutions, more integrated with Microsoft. We also need integrated NAS and block storage."

"The solution could improve by having better support experts. For example, they do not have clear instructions on configuration."

"I would like to have the Active-Active feature. Some competitors already have it. I would like NetApp to add it to stay competitive."

"NetApp Private Storage is still integrated into the ISCSI connectivity and the FC protocol. I would recommend them to migrate to the FCIP because the SAN switches are moving further to an FCIP, and are scaling out of the ISCSI connectivity. Sooner or later, that will be an issue for NetApp Private Storage. An NFCIP should be available to them moving three years down the line."

"They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3."

"There is room for improvement in the support. It has been a problem for our team."

"I would like to see the GUI management simplified in the next release."

More NetApp Private Storage cons

Pricing and Cost Advice

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"The price is good enough considering the performance, and we are satisfied."

"The price per gigabyte is good and it is low when it comes to terabytes."

"I would like to see better pricing and more discounts."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

More Hitachi Virtual Storage Platform pricing and cost advice

"NetApp Private Storage is cheaper here in India compared to other solutions, such as Dell."

"We negotiate whatever deal we can get on the type of storage that it is, but it's totally under our control,."

"It is an expensive solution."

"The product is costly."

"The price could be lower."

"In general, I am pleased with the pricing, though it is a little high."

"The price of NetApp Private Storage is similar to other solutions. There is typically an annual license required for this solution."

See which vendors are best for you

Use our free recommendation engine to learn which NAS solutions are best for your needs.

See recommendations

881,733 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

10%

Manufacturing Company

Government

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	7

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...

See all answers

What needs improvement with NetApp Private Storage?

See all answers

What is your primary use case for NetApp Private Storage?

It consists of a large production company and national television channels broadcasting 24/7. We wanted to choose a stable product with flawless SLA levels for an organization that broadcasts 24/7....

See all answers

What advice do you have for others considering NetApp Private Storage?

I believe it will deliver the expected performance and stability for television channels and production studios. On a scale of 1-10, I rate NetApp Private Storage an 8.

See all answers

Comparisons

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerScale (Isilon) vs NetApp Private Storage

Compared 26% of the time

QNAP NAS Storage vs NetApp Private Storage

Compared 17% of the time

NetApp FAS Series vs NetApp Private Storage

Compared 15% of the time

Hitachi NAS Platform vs NetApp Private Storage

Compared 10% of the time

Qumulo vs NetApp Private Storage

Compared 8% of the time

More NetApp Private Storage Competitors

Product Reports

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp Private Storage

January 2026

Download NetApp Private Storage product report

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

NPS

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp Private Storage (NPS) for Cloud is a family of enterprise storage solutions that lets you use multiple industry-leading clouds and maintain complete control over your data on dedicated storage systems from NetApp.

NetApp

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

ASE IT, Concerto Cloud

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp Private Storage

February 2026

Free Report: Hitachi Virtual Storage Platform vs. NetApp Private Storage

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp Private Storage and other solutions. Updated: February 2026.

DOWNLOAD NOW

881,733 professionals have used our research since 2012.

See our Hitachi Virtual Storage Platform vs. NetApp Private Storage report.

See our list of best NAS vendors.

We monitor all NAS reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.