Hitachi Virtual Storage Platform vs NetApp Private Storage comparison

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #6 with an average rating of 8.6, while NetApp is ranked #10 with an average rating of 8.0. Hitachi Vantara holds a 3.6% mindshare in N, compared to NetApp’s 3.9% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Hitachi Virtual Storage Pla...

Read 55 Hitachi Virtual Storage Platform reviews

9,891 Views
2,868 Comparison Views

96% willing to recommend

NetApp Private Storage

Read 15 NetApp Private Storage reviews

3,057 Views
3,057 Comparison Views

100% willing to recommend

Hitachi Virtual Storage Pla...

NetApp Private Storage

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Nov 7, 2024

Hitachi VSP and NetApp Private Storage compete in the enterprise storage solutions market. The overall edge seems to be with Hitachi due to its strong data mobility and performance features, despite a need for improvement in user management interfaces and technical support consistency.

Features: Hitachi VSP offers non-disruptive migration capabilities, Global Active Device for cross-site data access, and high-performance flash storage, which enhance data mobility and reliability. It also provides stable storage with comprehensive virtualization capabilities. Meanwhile, NetApp Private Storage excels in unified storage, cloud readiness, and seamless scalability across environments. It provides robust integration and built-in backup solutions for enhanced data protection.

Room for Improvement: Hitachi VSP can enhance user experience and simplify its management interfaces. Cost-effectiveness and automation need attention, as management complexity can be burdensome without technical support. NetApp's broad feature set includes a complex configuration process requiring expert assistance. Both can benefit from improving user accessibility and reducing dependence on command line operations.

Ease of Deployment and Customer Service: Hitachi VSP is primarily deployed on-premises with hybrid cloud options, but its technical support has mixed feedback, particularly concerning response times in various regions. NetApp Private Storage is also mostly on-premises with public cloud integration. Users praise local support, but there are challenges with global teams, indicating a need for robust support across regions to improve deployment experiences.

Pricing and ROI: Hitachi's pricing is competitive yet high for larger setups when considering licensing and maintenance. However, its long-term stability often justifies the investment. NetApp, while priced on the higher end, aligns costs with its feature-rich offerings, which include solid integration and ROI potential, though more competitive pricing structures could be beneficial.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp Private Storage Report (Updated: August 2026).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp Private Storage

August 2026

Download the complete report

Helped 908,834 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hitachi Virtual Storage Pla...

Ranking in NAS

6th

Average Rating

8.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (10th), NVMe All-Flash Storage Arrays (5th)

NetApp Private Storage

Ranking in NAS

10th

Average Rating

8.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 3.6%, down from 6.3% compared to the previous year. The mindshare of NetApp Private Storage is 3.9%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NAS Mindshare Distribution
Product	Mindshare (%)
Hitachi Virtual Storage Platform	3.6%
NetApp Private Storage	3.9%
Other	92.5%

NAS

Featured Reviews

ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Read full review

Atilla Celiloglu

Broadcast Technology Director at tv8

Has supported continuous broadcasting with reliable performance and consistent operations

They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3. I would like to see more audit and performance logs via cloud integrations and ONTAP. Without the need for separate software.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Any organization deciding to put in place a Hitachi storage solution is doing the right thing."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

"Overall, the solution is strong, easy and fast."

"Storage is the most valuable feature."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."

"Overall, we are very satisfied with Hitachi's product."

"My advice to other people considering this solution is that it is a very good product, it has very good stability, it is easy to use, it has a 100% data security and availability guarantee, and it is a very, very good solution manufactured by a good company."

More Hitachi Virtual Storage Platform pros

"We get our data faster and it's very reliable; we don't go down."

"Its flexibility and ability to configure volumes is its most valuable aspect; I have no problem configuring the product for different kinds of use cases and configuring throughput or configuring some kind of logical volumes and so on."

"NetApp is faster than other storage brands."

"The beauty is it's worth it."

"The solution is stable."

"The most valuable feature of NetApp Private Storage is out-of-the-box integration with the SAN switches. They are much easier compared to Dell solutions. Additionally, the connector that comes with the solution that allows connection back to the Cisco SAN switches is very good. In Dell, I would need to use an FCIP or CIP port that is required."

"If your company has the budget for NetApp Private Storage I would recommend it."

"Integration with other NetApp solutions and merging them is manageable."

More NetApp Private Storage pros

Cons

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"I don't like Hitachi's technical support. They are there but it is not perfect and they are not very much help."

"Hitachi should offer a distinct overview of the various storage choices."

"Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features."

"The interface should be simplified and made easier to use."

More Hitachi Virtual Storage Platform cons

"The solution could improve by having better support experts. For example, they do not have clear instructions on configuration."

"We had to write a number of custom tools or scripts ourselves to use it as a staging area between our on-premises datacenter and our cloud installation."

"I would like to see the GUI management simplified in the next release."

"They need a little more technical people in Akola."

"I'm not sure how easy it is to use on the cloud versus on-prem. If they have different user experiences, they should work to make the two as similar as possible to make it easy for a user to understand both even if they only deal mainly with one."

"It is not the fastest storage solution."

"NetApp Private Storage is still integrated into the ISCSI connectivity and the FC protocol. I would recommend them to migrate to the FCIP because the SAN switches are moving further to an FCIP, and are scaling out of the ISCSI connectivity. Sooner or later, that will be an issue for NetApp Private Storage. An NFCIP should be available to them moving three years down the line."

"I would like to have the Active-Active feature. Some competitors already have it. I would like NetApp to add it to stay competitive."

More NetApp Private Storage cons

Pricing and Cost Advice

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"The cost price of this product is better than its competitors."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"Hitachi VSP's pricing is good compared to other brands."

"The price is good enough considering the performance, and we are satisfied."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"Hitachi Virtual Storage Platform is a very expensive product."

More Hitachi Virtual Storage Platform pricing and cost advice

"It is an expensive solution."

"NetApp Private Storage is cheaper here in India compared to other solutions, such as Dell."

"The product is costly."

"In general, I am pleased with the pricing, though it is a little high."

"The price of NetApp Private Storage is similar to other solutions. There is typically an annual license required for this solution."

"We negotiate whatever deal we can get on the type of storage that it is, but it's totally under our control,."

"The price could be lower."

See which vendors are best for you

Use our free recommendation engine to learn which NAS solutions are best for your needs.

See recommendations

908,834 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

17%

Manufacturing Company

10%

Outsourcing Company

Computer Software Company

Construction Company

11%

Outsourcing Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	30

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	7

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...

See all answers

What is your primary use case for Hitachi Virtual Storage Platform E990?

I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hitachi Virtual Storage Platform since we are using all-flash storage. Regarding H...

See all answers

What needs improvement with NetApp Private Storage?

See all answers

What is your primary use case for NetApp Private Storage?

It consists of a large production company and national television channels broadcasting 24/7. We wanted to choose a stable product with flawless SLA levels for an organization that broadcasts 24/7....

See all answers

What advice do you have for others considering NetApp Private Storage?

I believe it will deliver the expected performance and stability for television channels and production studios. On a scale of 1-10, I rate NetApp Private Storage an 8.

See all answers

Comparisons

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 8% of the time

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 7% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 6% of the time

Dell Unity XT vs Hitachi Virtual Storage Platform

Compared 6% of the time

Everpure FlashArray vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerScale vs NetApp Private Storage

Compared 13% of the time

NetApp FAS Series vs NetApp Private Storage

Compared 10% of the time

QNAP NAS Storage vs NetApp Private Storage

Compared 8% of the time

Buurst SoftNAS vs NetApp Private Storage

Compared 7% of the time

HPE 3PAR StoreServ vs NetApp Private Storage

Compared 6% of the time

More NetApp Private Storage Competitors

Product Reports

Buyer's Guide

Hitachi Virtual Storage Platform

August 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp Private Storage

July 2026

Download NetApp Private Storage product report

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

NPS

Overview

Hitachi Virtual Storage Platform offers robust performance and scalability with features like high availability and secure access, ensuring it meets enterprise storage needs effectively.

Hitachi Virtual Storage Platform is designed for enterprise-scale data storage with high availability, global storage virtualization, and effective data mobility. Users benefit from non-disruptive migration, reliable redundancy, and enhanced multi-site synchronization with Global Active Device. The platform delivers high IOPS and efficient data optimization with compression and deduplication, while management ensures significant agility and reliability.

What features does Hitachi Virtual Storage Platform offer?

High Availability: Ensures continuous operation even during maintenance.
Global Storage Virtualization: Enhances flexibility across storage landscapes.
Data Optimization: Provides compression and deduplication for storage efficiency.
Non-Disruptive Migration: Allows seamless data migration without downtime.
Secure Access: Guarantees data security and 100 percent availability.

What benefits should users consider when evaluating Hitachi Virtual Storage Platform?

Agility and Reliability: Offers user-friendly management and robust performance.
Performance: Provides high IOPS for demanding applications.
Scalability: Supports growth with strong scaling capabilities.
Cost Efficiency: Ensures value through data deduplication and storage savings.
Multi-Site Synchronization: Facilitates global operations with synchronization features.

Organizations in banking, automotive, healthcare, and insurance use Hitachi Virtual Storage Platform for enterprise-scale data storage and replication. It supports hybrid cloud infrastructures and large-scale applications needing high IOPS, making it ideal for secure multi-tenanting, SAN storage, and disaster recovery. Companies leverage its functionalities for virtualization, data management, and mission-critical applications with configurations ranging from traditional hard disks to all-flash systems.

Hitachi Vantara

NetApp Private Storage provides efficient, cost-controlled storage solutions with fast, seamless cloud integration, ensuring robust security and scalability for diverse applications.

NetApp Private Storage integrates smoothly with cloud platforms like Azure or AWS, offering a unified approach to storage through the ONTAP operating system. With SAN integration, disaster recovery, and strong security measures, it supports scalability and diverse use cases. Users appreciate its effective backup solutions and reliability, enhanced by Snapshot functionality. However, enhanced cloud integration tools and user-friendly interface improvements are desired. Users often confront configuration complexity and support access issues, along with costly upgrade cycles due to hardware limitations.

What are the key features of NetApp Private Storage?

ONTAP Operating System: Facilitates unified storage management across platforms.
Integration Capabilities: Ensures seamless connections with cloud providers like AWS and Azure.
Disaster Recovery: Provides robust options to safeguard data.
Security Measures: Offers strong protection against potential threats.
Scalability: Easily adapts to growing storage demands.

What benefits should users consider?

Cost Control: Allows efficient management of storage expenses.
Ease of Use: Simplifies complex storage management tasks.
Speed: Enhances data processing and access times.
Reliability: Ensures consistent performance across applications.
Flexibility: Adapts to a variety of storage environments and needs.

NetApp Private Storage is employed in industries requiring robust storage solutions, supporting OpenStack cloud backends, VMware environments, and media broadcasts. It aids in database server replication and hybrid flash storage, managing marketing data and facilitating ESXi backend solutions through NFS shares, SnapMirror, and file replication. Recognized for simplifying storage management and connectivity, it efficiently supports demanding applications across sectors.

NetApp

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

ASE IT, Concerto Cloud

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp Private Storage

August 2026

Free Report: Hitachi Virtual Storage Platform vs. NetApp Private Storage

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp Private Storage and other solutions. Updated: August 2026.

DOWNLOAD NOW

908,834 professionals have used our research since 2012.

See our Hitachi Virtual Storage Platform vs. NetApp Private Storage report.

See our list of best NAS vendors.

We monitor all NAS reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.