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Hitachi Virtual Storage Platform vs NetApp Private Storage comparison

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #5 with an average rating of 8.0, while NetApp is ranked #17. Hitachi Vantara holds a 5.8% mindshare in N, compared to NetApp’s 2.1% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.
Hitachi Virtual Storage Pla...
Read 54 Hitachi Virtual Storage Platform reviews
  • 4,644 Views
  • 1,579 Comparison Views
96% willing to recommend
NetApp Private Storage
Read 14 NetApp Private Storage reviews
  • 452 Views
  • 452 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 7, 2024

Hitachi VSP and NetApp Private Storage compete in the enterprise storage solutions market. The overall edge seems to be with Hitachi due to its strong data mobility and performance features, despite a need for improvement in user management interfaces and technical support consistency.

Features: Hitachi VSP offers non-disruptive migration capabilities, Global Active Device for cross-site data access, and high-performance flash storage, which enhance data mobility and reliability. It also provides stable storage with comprehensive virtualization capabilities. Meanwhile, NetApp Private Storage excels in unified storage, cloud readiness, and seamless scalability across environments. It provides robust integration and built-in backup solutions for enhanced data protection.

Room for Improvement: Hitachi VSP can enhance user experience and simplify its management interfaces. Cost-effectiveness and automation need attention, as management complexity can be burdensome without technical support. NetApp's broad feature set includes a complex configuration process requiring expert assistance. Both can benefit from improving user accessibility and reducing dependence on command line operations.

Ease of Deployment and Customer Service: Hitachi VSP is primarily deployed on-premises with hybrid cloud options, but its technical support has mixed feedback, particularly concerning response times in various regions. NetApp Private Storage is also mostly on-premises with public cloud integration. Users praise local support, but there are challenges with global teams, indicating a need for robust support across regions to improve deployment experiences.

Pricing and ROI: Hitachi's pricing is competitive yet high for larger setups when considering licensing and maintenance. However, its long-term stability often justifies the investment. NetApp, while priced on the higher end, aligns costs with its feature-rich offerings, which include solid integration and ROI potential, though more competitive pricing structures could be beneficial.

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Buyer's Guide
Hitachi Virtual Storage Platform vs. NetApp Private Storage
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Ranking in NAS
5th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
54
Ranking in other categories
Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), All-Flash Storage (10th), NVMe All-Flash Storage Arrays (5th)
NetApp Private Storage
Ranking in NAS
17th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 5.8%, down from 6.1% compared to the previous year. The mindshare of NetApp Private Storage is 2.1%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NAS Market Share Distribution
ProductMarket Share (%)
Hitachi Virtual Storage Platform5.8%
NetApp Private Storage2.1%
Other92.1%
NAS
 

Featured Reviews

Bratislav Petkovic - PeerSpot reviewer
Active data management enhances performance and simplifies operation
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.
Read full review
Pramod-Talekar - PeerSpot reviewer
Well-suited for virtualized environments and highly stable solution
We are in a VMware Intra environment, so we are utilizing NetApp Storage for our virtualization infrastructure NetApp offers multiple features that we utilize for our projects. At the moment, we are extensively using SnapMirror Flex. There is room for improvement in the support. It has been a…
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is that you can use it with all deployment models."
"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."
"This is a good product with high capabilities and high reliability."
"The performance is very good."
"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."
"The product offers high stability."
"The active-active option seemed to be working well and overall, it was a solid product."
"Data optimization, compression, and deduplication are the most important features for us."
More Hitachi Virtual Storage Platform pros
"NetApp has really added a lot of features over the years to improve the product and performance. They can do things now like control ingress. They can control egress."
"It gave us a platform which could clearly arrange all our files and volumes."
"NetApp has its own dedicated operating system, so it will not be affected by any wireless piggybacking or malware. That's the beauty of NetApp's operating system."
"NetApp is faster than other storage brands."
"The solution is stable."
"At the moment, we are extensively using SnapMirror."
"The most valuable feature is integration."
"Very stable and very scalable."
More NetApp Private Storage pros
 

Cons

"The snapshot and clone operation functions can be made easier."
"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."
"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."
"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."
"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."
"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."
"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."
"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."
More Hitachi Virtual Storage Platform cons
"There may actually be so many features that the end-user gets lost in the volume."
"The hardware does not last as long as it could with new software."
"I think that it should work better with Microsoft solutions, more integrated with Microsoft. We also need integrated NAS and block storage."
"It is not the fastest storage solution."
"The users find the new version's GUI complicated to use."
"NetApp Private Storage is still integrated into the ISCSI connectivity and the FC protocol. I would recommend them to migrate to the FCIP because the SAN switches are moving further to an FCIP, and are scaling out of the ISCSI connectivity. Sooner or later, that will be an issue for NetApp Private Storage. An NFCIP should be available to them moving three years down the line."
"We had to write a number of custom tools or scripts ourselves to use it as a staging area between our on-premises datacenter and our cloud installation."
"I'm not sure how easy it is to use on the cloud versus on-prem. If they have different user experiences, they should work to make the two as similar as possible to make it easy for a user to understand both even if they only deal mainly with one."
More NetApp Private Storage cons
 

Pricing and Cost Advice

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"I would like to see better pricing and more discounts."
"Hitachi Virtual Storage Platform is a very expensive product."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"The price per gigabyte is good and it is low when it comes to terabytes."
"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."
More Hitachi Virtual Storage Platform pricing and cost advice
"The price could be lower."
"The price of NetApp Private Storage is similar to other solutions. There is typically an annual license required for this solution."
"NetApp Private Storage is cheaper here in India compared to other solutions, such as Dell."
"It is an expensive solution."
"In general, I am pleased with the pricing, though it is a little high."
"We negotiate whatever deal we can get on the type of storage that it is, but it's totally under our control,."
"The product is costly."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
16%
Manufacturing Company
8%
Government
7%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise28
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.
See all answers
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
See all answers
What needs improvement with Hitachi Virtual Storage Platform E990?
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby dat...
See all answers
What do you like most about NetApp Private Storage?
NetApp is faster than other storage brands.
See all answers
What is your experience regarding pricing and costs for NetApp Private Storage?
The product is costly. Also, we need to pay for features like SnapMirror, etc. I rate its pricing a nine out of ten.
See all answers
What needs improvement with NetApp Private Storage?
NetApp is a great storage device, but sometimes support is not accessible. Also, the current version has removed most of the dashboard features. We have to use the CLI for some tasks. Additionally,...
See all answers
 

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Compared 32% of the time
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Compared 23% of the time
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Compared 15% of the time
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Compared 9% of the time
More NetApp Private Storage Competitors
 

Product Reports

Buyer's Guide
Hitachi Virtual Storage Platform
September 2025
Hitachi Virtual Storage Platform reportDownload Hitachi Virtual Storage Platform product report
Buyer's Guide
NetApp Private Storage
September 2025
NetApp Private Storage reportDownload NetApp Private Storage product report
 

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NPS
 

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp Private Storage (NPS) for Cloud is a family of enterprise storage solutions that lets you use multiple industry-leading clouds and maintain complete control over your data on dedicated storage systems from NetApp.

NetApp
 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
ASE IT, Concerto Cloud
Buyer's Guide
Hitachi Virtual Storage Platform vs. NetApp Private Storage
September 2025
Free Report: Hitachi Virtual Storage Platform vs. NetApp Private Storage
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