Hitachi Virtual Storage Platform vs NetApp Private Storage comparison

Why PeerSpot?

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #10 with an average rating of 9.0, while NetApp is ranked #9 with an average rating of 8.0. Hitachi Vantara holds a 3.2% mindshare in N, compared to NetApp’s 4.3% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Hitachi Virtual Storage Pla...

Read 55 Hitachi Virtual Storage Platform reviews

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3,368 Comparison Views

96% willing to recommend

NetApp Private Storage

Read 15 NetApp Private Storage reviews

4,050 Views
4,050 Comparison Views

100% willing to recommend

Hitachi Virtual Storage Pla...

NetApp Private Storage

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 7, 2024

Hitachi VSP and NetApp Private Storage compete in the enterprise storage solutions market. The overall edge seems to be with Hitachi due to its strong data mobility and performance features, despite a need for improvement in user management interfaces and technical support consistency.

Features: Hitachi VSP offers non-disruptive migration capabilities, Global Active Device for cross-site data access, and high-performance flash storage, which enhance data mobility and reliability. It also provides stable storage with comprehensive virtualization capabilities. Meanwhile, NetApp Private Storage excels in unified storage, cloud readiness, and seamless scalability across environments. It provides robust integration and built-in backup solutions for enhanced data protection.

Room for Improvement: Hitachi VSP can enhance user experience and simplify its management interfaces. Cost-effectiveness and automation need attention, as management complexity can be burdensome without technical support. NetApp's broad feature set includes a complex configuration process requiring expert assistance. Both can benefit from improving user accessibility and reducing dependence on command line operations.

Ease of Deployment and Customer Service: Hitachi VSP is primarily deployed on-premises with hybrid cloud options, but its technical support has mixed feedback, particularly concerning response times in various regions. NetApp Private Storage is also mostly on-premises with public cloud integration. Users praise local support, but there are challenges with global teams, indicating a need for robust support across regions to improve deployment experiences.

Pricing and ROI: Hitachi's pricing is competitive yet high for larger setups when considering licensing and maintenance. However, its long-term stability often justifies the investment. NetApp, while priced on the higher end, aligns costs with its feature-rich offerings, which include solid integration and ROI potential, though more competitive pricing structures could be beneficial.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp Private Storage Report (Updated: November 2026).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp Private Storage

November 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hitachi Virtual Storage Pla...

Ranking in NAS

10th

Average Rating

8.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Modular SAN (Storage Area Network) (6th), Frame-Based Disk Arrays (1st), All-Flash Storage (13th), NVMe All-Flash Storage Arrays (5th)

NetApp Private Storage

Ranking in NAS

9th

Average Rating

8.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2026, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 3.2%, down from 5.8% compared to the previous year. The mindshare of NetApp Private Storage is 4.3%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NAS Mindshare Distribution
Product	Mindshare (%)
NetApp Private Storage	4.3%
Hitachi Virtual Storage Platform	3.2%
Other	92.5%

NAS

Featured Reviews

ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Read full review

Atilla Celiloglu

Broadcast Technology Director at tv8

Has supported continuous broadcasting with reliable performance and consistent operations

They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3. I would like to see more audit and performance logs via cloud integrations and ONTAP. Without the need for separate software.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The efficiency ratio is just as high as advertised; it's very high relative to other storage solutions as well, and the compression and deduplication capabilities are also very high."

"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."

"The most useful features of Hitachi Virtual Storage Platform for our storage needs are the redundancy and the security."

"The high performance of flash storage is especially valuable to us."

"In summary, this is a stable product and I highly recommend it."

"Any organization deciding to put in place a Hitachi storage solution is doing the right thing."

"This is one of the most reliable and dependable products on the market."

More Hitachi Virtual Storage Platform pros

"If your company has the budget for NetApp Private Storage I would recommend it."

"At the moment, we are extensively using SnapMirror."

"NetApp has its own dedicated operating system, so it will not be affected by any wireless piggybacking or malware. That's the beauty of NetApp's operating system."

"Very stable and very scalable."

"Disaster recovery. And I like the security very much. I think they have the needed options for security. Can manage NPS using the same tools and process that we use today."

"The most valuable feature of NetApp Private Storage is out-of-the-box integration with the SAN switches. They are much easier compared to Dell solutions. Additionally, the connector that comes with the solution that allows connection back to the Cisco SAN switches is very good. In Dell, I would need to use an FCIP or CIP port that is required."

"The solution is stable."

"Integration with other NetApp solutions and merging them is manageable."

More NetApp Private Storage pros

Cons

"Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved."

"One thing that can be improved is the price because it is a bit expensive."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"Hitachi should offer a distinct overview of the various storage choices."

"I think what needs to be improved is to simplify the complexities that are under storage so that it will be easier to work with Hitachi products. I would also like to see better pricing and more discounts."

More Hitachi Virtual Storage Platform cons

"NetApp Private Storage is still integrated into the ISCSI connectivity and the FC protocol. I would recommend them to migrate to the FCIP because the SAN switches are moving further to an FCIP, and are scaling out of the ISCSI connectivity. Sooner or later, that will be an issue for NetApp Private Storage. An NFCIP should be available to them moving three years down the line."

"The price could be lower."

"I think that it should work better with Microsoft solutions, more integrated with Microsoft. We also need integrated NAS and block storage."

"They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3."

"There is room for improvement in the support. It has been a problem for our team."

"It is not the fastest storage solution."

"I would like to have the Active-Active feature. Some competitors already have it. I would like NetApp to add it to stay competitive."

"The one thing I've noticed with NetApp when you buy hardware and you can use it for a while and then you have to get new hardware."

More NetApp Private Storage cons

Pricing and Cost Advice

"The product is reasonably priced."

"We pay for a support contract agreement."

"It is expensive. Everything is included in the license. There is no additional cost."

"Pricing could be better, because the cost is very high."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"The price is good enough considering the performance, and we are satisfied."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

More Hitachi Virtual Storage Platform pricing and cost advice

"The product is costly."

"The price could be lower."

"We negotiate whatever deal we can get on the type of storage that it is, but it's totally under our control,."

"The price of NetApp Private Storage is similar to other solutions. There is typically an annual license required for this solution."

"It is an expensive solution."

"NetApp Private Storage is cheaper here in India compared to other solutions, such as Dell."

"In general, I am pleased with the pricing, though it is a little high."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Manufacturing Company

10%

Outsourcing Company

10%

Government

Outsourcing Company

11%

Construction Company

11%

Comms Service Provider

11%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	30

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	7

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...

See all answers

What is your primary use case for Hitachi Virtual Storage Platform E990?

I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hitachi Virtual Storage Platform since we are using all-flash storage. Regarding H...

See all answers

What needs improvement with NetApp Private Storage?

See all answers

What is your primary use case for NetApp Private Storage?

It consists of a large production company and national television channels broadcasting 24/7. We wanted to choose a stable product with flawless SLA levels for an organization that broadcasts 24/7....

See all answers

What advice do you have for others considering NetApp Private Storage?

I believe it will deliver the expected performance and stability for television channels and production studios. On a scale of 1-10, I rate NetApp Private Storage an 8.

See all answers

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Compared 14% of the time

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Compared 12% of the time

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Compared 7% of the time

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Compared 6% of the time

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Compared 5% of the time

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Product Reports

Buyer's Guide

Hitachi Virtual Storage Platform

October 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp Private Storage

October 2026

Download NetApp Private Storage product report

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

NPS

Overview

Hitachi Virtual Storage Platform offers robust performance and scalability with features like high availability and secure access, ensuring it meets enterprise storage needs effectively.

Hitachi Virtual Storage Platform is designed for enterprise-scale data storage with high availability, global storage virtualization, and effective data mobility. Users benefit from non-disruptive migration, reliable redundancy, and enhanced multi-site synchronization with Global Active Device. The platform delivers high IOPS and efficient data optimization with compression and deduplication, while management ensures significant agility and reliability.

What features does Hitachi Virtual Storage Platform offer?

High Availability: Ensures continuous operation even during maintenance.
Global Storage Virtualization: Enhances flexibility across storage landscapes.
Data Optimization: Provides compression and deduplication for storage efficiency.
Non-Disruptive Migration: Allows seamless data migration without downtime.
Secure Access: Guarantees data security and 100 percent availability.

What benefits should users consider when evaluating Hitachi Virtual Storage Platform?

Agility and Reliability: Offers user-friendly management and robust performance.
Performance: Provides high IOPS for demanding applications.
Scalability: Supports growth with strong scaling capabilities.
Cost Efficiency: Ensures value through data deduplication and storage savings.
Multi-Site Synchronization: Facilitates global operations with synchronization features.

Organizations in banking, automotive, healthcare, and insurance use Hitachi Virtual Storage Platform for enterprise-scale data storage and replication. It supports hybrid cloud infrastructures and large-scale applications needing high IOPS, making it ideal for secure multi-tenanting, SAN storage, and disaster recovery. Companies leverage its functionalities for virtualization, data management, and mission-critical applications with configurations ranging from traditional hard disks to all-flash systems.

Hitachi Vantara

NetApp Private Storage provides efficient, cost-controlled storage solutions with fast, seamless cloud integration, ensuring robust security and scalability for diverse applications.

NetApp Private Storage integrates smoothly with cloud platforms like Azure or AWS, offering a unified approach to storage through the ONTAP operating system. With SAN integration, disaster recovery, and strong security measures, it supports scalability and diverse use cases. Users appreciate its effective backup solutions and reliability, enhanced by Snapshot functionality. However, enhanced cloud integration tools and user-friendly interface improvements are desired. Users often confront configuration complexity and support access issues, along with costly upgrade cycles due to hardware limitations.

What are the key features of NetApp Private Storage?

ONTAP Operating System: Facilitates unified storage management across platforms.
Integration Capabilities: Ensures seamless connections with cloud providers like AWS and Azure.
Disaster Recovery: Provides robust options to safeguard data.
Security Measures: Offers strong protection against potential threats.
Scalability: Easily adapts to growing storage demands.

What benefits should users consider?

Cost Control: Allows efficient management of storage expenses.
Ease of Use: Simplifies complex storage management tasks.
Speed: Enhances data processing and access times.
Reliability: Ensures consistent performance across applications.
Flexibility: Adapts to a variety of storage environments and needs.

NetApp Private Storage is employed in industries requiring robust storage solutions, supporting OpenStack cloud backends, VMware environments, and media broadcasts. It aids in database server replication and hybrid flash storage, managing marketing data and facilitating ESXi backend solutions through NFS shares, SnapMirror, and file replication. Recognized for simplifying storage management and connectivity, it efficiently supports demanding applications across sectors.

NetApp

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

ASE IT, Concerto Cloud

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp Private Storage

November 2026

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