Hitachi Virtual Storage Platform vs NetApp Private Storage comparison

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while NetApp is ranked #14 with an average rating of 8.0. Hitachi Vantara holds a 5.2% mindshare in N, compared to NetApp’s 2.4% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Hitachi Virtual Storage Pla...

Read 55 Hitachi Virtual Storage Platform reviews

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1,721 Comparison Views

96% willing to recommend

NetApp Private Storage

Read 15 NetApp Private Storage reviews

641 Views
641 Comparison Views

100% willing to recommend

Hitachi Virtual Storage Pla...

NetApp Private Storage

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Executive SummaryUpdated on Nov 7, 2024

Hitachi VSP and NetApp Private Storage compete in the enterprise storage solutions market. The overall edge seems to be with Hitachi due to its strong data mobility and performance features, despite a need for improvement in user management interfaces and technical support consistency.

Features: Hitachi VSP offers non-disruptive migration capabilities, Global Active Device for cross-site data access, and high-performance flash storage, which enhance data mobility and reliability. It also provides stable storage with comprehensive virtualization capabilities. Meanwhile, NetApp Private Storage excels in unified storage, cloud readiness, and seamless scalability across environments. It provides robust integration and built-in backup solutions for enhanced data protection.

Room for Improvement: Hitachi VSP can enhance user experience and simplify its management interfaces. Cost-effectiveness and automation need attention, as management complexity can be burdensome without technical support. NetApp's broad feature set includes a complex configuration process requiring expert assistance. Both can benefit from improving user accessibility and reducing dependence on command line operations.

Ease of Deployment and Customer Service: Hitachi VSP is primarily deployed on-premises with hybrid cloud options, but its technical support has mixed feedback, particularly concerning response times in various regions. NetApp Private Storage is also mostly on-premises with public cloud integration. Users praise local support, but there are challenges with global teams, indicating a need for robust support across regions to improve deployment experiences.

Pricing and ROI: Hitachi's pricing is competitive yet high for larger setups when considering licensing and maintenance. However, its long-term stability often justifies the investment. NetApp, while priced on the higher end, aligns costs with its feature-rich offerings, which include solid integration and ROI potential, though more competitive pricing structures could be beneficial.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp Private Storage Report (Updated: December 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp Private Storage

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hitachi Virtual Storage Pla...

Ranking in NAS

5th

Average Rating

8.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), All-Flash Storage (8th), NVMe All-Flash Storage Arrays (5th)

NetApp Private Storage

Ranking in NAS

14th

Average Rating

8.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 5.2%, down from 6.1% compared to the previous year. The mindshare of NetApp Private Storage is 2.4%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NAS Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	5.2%
NetApp Private Storage	2.4%
Other	92.4%

NAS

Featured Reviews

ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Atilla Celiloglu

Broadcast Technology Director at tv8

Has supported continuous broadcasting with reliable performance and consistent operations

They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3. I would like to see more audit and performance logs via cloud integrations and ONTAP. Without the need for separate software.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"Storage is the most valuable feature."

"The performance is very good."

More Hitachi Virtual Storage Platform pros

"The most valuable feature is integration."

"As opposed to cloud, we have full control over security, use, who uses it. We own a number of different companies, so we can partition however we want."

"It gave us a platform which could clearly arrange all our files and volumes."

"The solution scales well."

"NetApp has really added a lot of features over the years to improve the product and performance. They can do things now like control ingress. They can control egress."

"Disaster recovery. And I like the security very much. I think they have the needed options for security. Can manage NPS using the same tools and process that we use today."

"Integration with other NetApp solutions and merging them is manageable."

"NetApp has its own dedicated operating system, so it will not be affected by any wireless piggybacking or malware. That's the beauty of NetApp's operating system."

More NetApp Private Storage pros

Cons

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"The deployment could be a bit easier, because it's a bit tricky"

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

More Hitachi Virtual Storage Platform cons

"There is room for improvement in the support. It has been a problem for our team."

"I think that it should work better with Microsoft solutions, more integrated with Microsoft. We also need integrated NAS and block storage."

"NetApp Private Storage is still integrated into the ISCSI connectivity and the FC protocol. I would recommend them to migrate to the FCIP because the SAN switches are moving further to an FCIP, and are scaling out of the ISCSI connectivity. Sooner or later, that will be an issue for NetApp Private Storage. An NFCIP should be available to them moving three years down the line."

"It is not the fastest storage solution."

"I would like to have the Active-Active feature. Some competitors already have it. I would like NetApp to add it to stay competitive."

"I'm not sure how easy it is to use on the cloud versus on-prem. If they have different user experiences, they should work to make the two as similar as possible to make it easy for a user to understand both even if they only deal mainly with one."

"The users find the new version's GUI complicated to use."

"They need a little more technical people in Akola. Most of the NetApp people are in Bangalore, Mumbai, or Delhi, but there are very few in Akola. I think NetApp has few technicians in Akola because they mostly rely on partners to service this area."

More NetApp Private Storage cons

Pricing and Cost Advice

"We pay for a support contract agreement."

"The solution is expensive."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"The product is reasonably priced."

"It is an expensive product. I rate its pricing a three out of ten."

"It is expensive. Everything is included in the license. There is no additional cost."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"Pricing could be better, because the cost is very high."

More Hitachi Virtual Storage Platform pricing and cost advice

"We negotiate whatever deal we can get on the type of storage that it is, but it's totally under our control,."

"NetApp Private Storage is cheaper here in India compared to other solutions, such as Dell."

"The price could be lower."

"The price of NetApp Private Storage is similar to other solutions. There is typically an annual license required for this solution."

"In general, I am pleased with the pricing, though it is a little high."

"The product is costly."

"It is an expensive solution."

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

11%

Manufacturing Company

Government

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	7

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...

See all answers

What needs improvement with NetApp Private Storage?

See all answers

What is your primary use case for NetApp Private Storage?

It consists of a large production company and national television channels broadcasting 24/7. We wanted to choose a stable product with flawless SLA levels for an organization that broadcasts 24/7....

See all answers

What advice do you have for others considering NetApp Private Storage?

I believe it will deliver the expected performance and stability for television channels and production studios. On a scale of 1-10, I rate NetApp Private Storage an 8.

See all answers

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Product Reports

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp Private Storage

January 2026

Download NetApp Private Storage product report

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

NPS

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp Private Storage (NPS) for Cloud is a family of enterprise storage solutions that lets you use multiple industry-leading clouds and maintain complete control over your data on dedicated storage systems from NetApp.

NetApp

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

ASE IT, Concerto Cloud

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp Private Storage

December 2025

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