Hitachi Virtual Storage Platform vs NetApp Private Storage comparison

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while NetApp is ranked #14 with an average rating of 8.0. Hitachi Vantara holds a 5.2% mindshare in N, compared to NetApp’s 2.4% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Hitachi Virtual Storage Pla...

Read 55 Hitachi Virtual Storage Platform reviews

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1,721 Comparison Views

96% willing to recommend

NetApp Private Storage

Read 15 NetApp Private Storage reviews

641 Views
641 Comparison Views

100% willing to recommend

Hitachi Virtual Storage Pla...

NetApp Private Storage

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Executive SummaryUpdated on Nov 7, 2024

Hitachi VSP and NetApp Private Storage compete in the enterprise storage solutions market. The overall edge seems to be with Hitachi due to its strong data mobility and performance features, despite a need for improvement in user management interfaces and technical support consistency.

Features: Hitachi VSP offers non-disruptive migration capabilities, Global Active Device for cross-site data access, and high-performance flash storage, which enhance data mobility and reliability. It also provides stable storage with comprehensive virtualization capabilities. Meanwhile, NetApp Private Storage excels in unified storage, cloud readiness, and seamless scalability across environments. It provides robust integration and built-in backup solutions for enhanced data protection.

Room for Improvement: Hitachi VSP can enhance user experience and simplify its management interfaces. Cost-effectiveness and automation need attention, as management complexity can be burdensome without technical support. NetApp's broad feature set includes a complex configuration process requiring expert assistance. Both can benefit from improving user accessibility and reducing dependence on command line operations.

Ease of Deployment and Customer Service: Hitachi VSP is primarily deployed on-premises with hybrid cloud options, but its technical support has mixed feedback, particularly concerning response times in various regions. NetApp Private Storage is also mostly on-premises with public cloud integration. Users praise local support, but there are challenges with global teams, indicating a need for robust support across regions to improve deployment experiences.

Pricing and ROI: Hitachi's pricing is competitive yet high for larger setups when considering licensing and maintenance. However, its long-term stability often justifies the investment. NetApp, while priced on the higher end, aligns costs with its feature-rich offerings, which include solid integration and ROI potential, though more competitive pricing structures could be beneficial.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp Private Storage Report (Updated: December 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp Private Storage

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hitachi Virtual Storage Pla...

Ranking in NAS

5th

Average Rating

8.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), All-Flash Storage (8th), NVMe All-Flash Storage Arrays (5th)

NetApp Private Storage

Ranking in NAS

14th

Average Rating

8.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 5.2%, down from 6.1% compared to the previous year. The mindshare of NetApp Private Storage is 2.4%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NAS Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	5.2%
NetApp Private Storage	2.4%
Other	92.4%

NAS

Featured Reviews

ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Atilla Celiloglu

Broadcast Technology Director at tv8

Has supported continuous broadcasting with reliable performance and consistent operations

They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3. I would like to see more audit and performance logs via cloud integrations and ONTAP. Without the need for separate software.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The most valuable feature is that you can use it with all deployment models."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"The product's reliability has been crucial for our company's operations."

More Hitachi Virtual Storage Platform pros

"The most valuable feature of NetApp Private Storage is out-of-the-box integration with the SAN switches. They are much easier compared to Dell solutions. Additionally, the connector that comes with the solution that allows connection back to the Cisco SAN switches is very good. In Dell, I would need to use an FCIP or CIP port that is required."

"Very stable and very scalable."

"The solution is stable."

"At the moment, we are extensively using SnapMirror."

"The solution scales well."

"It gave us a platform which could clearly arrange all our files and volumes."

"Integration with other NetApp solutions and merging them is manageable."

"For recording and stability, NetApp Private Storage is the best."

More NetApp Private Storage pros

Cons

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"The complex setup phase is an area where improvements are needed."

"The user interface should be made simpler because it is difficult to manage."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"In terms of new features, I would be interested to see deduplication added in their next release."

More Hitachi Virtual Storage Platform cons

"The users find the new version's GUI complicated to use."

"I would like to have the Active-Active feature. Some competitors already have it. I would like NetApp to add it to stay competitive."

"They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3."

"There may actually be so many features that the end-user gets lost in the volume."

"I'm not sure how easy it is to use on the cloud versus on-prem. If they have different user experiences, they should work to make the two as similar as possible to make it easy for a user to understand both even if they only deal mainly with one."

"The solution could improve by having better support experts. For example, they do not have clear instructions on configuration."

"NetApp Private Storage is still integrated into the ISCSI connectivity and the FC protocol. I would recommend them to migrate to the FCIP because the SAN switches are moving further to an FCIP, and are scaling out of the ISCSI connectivity. Sooner or later, that will be an issue for NetApp Private Storage. An NFCIP should be available to them moving three years down the line."

"I think that it should work better with Microsoft solutions, more integrated with Microsoft. We also need integrated NAS and block storage."

More NetApp Private Storage cons

Pricing and Cost Advice

"It is expensive. Everything is included in the license. There is no additional cost."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"I would like to see better pricing and more discounts."

"It is an expensive product. I rate its pricing a three out of ten."

"We pay for a support contract agreement."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

More Hitachi Virtual Storage Platform pricing and cost advice

"NetApp Private Storage is cheaper here in India compared to other solutions, such as Dell."

"We negotiate whatever deal we can get on the type of storage that it is, but it's totally under our control,."

"It is an expensive solution."

"The price of NetApp Private Storage is similar to other solutions. There is typically an annual license required for this solution."

"The price could be lower."

"The product is costly."

"In general, I am pleased with the pricing, though it is a little high."

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

11%

Manufacturing Company

Government

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	7

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...

See all answers

What needs improvement with NetApp Private Storage?

See all answers

What is your primary use case for NetApp Private Storage?

It consists of a large production company and national television channels broadcasting 24/7. We wanted to choose a stable product with flawless SLA levels for an organization that broadcasts 24/7....

See all answers

What advice do you have for others considering NetApp Private Storage?

I believe it will deliver the expected performance and stability for television channels and production studios. On a scale of 1-10, I rate NetApp Private Storage an 8.

See all answers

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Product Reports

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp Private Storage

January 2026

Download NetApp Private Storage product report

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

NPS

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp Private Storage (NPS) for Cloud is a family of enterprise storage solutions that lets you use multiple industry-leading clouds and maintain complete control over your data on dedicated storage systems from NetApp.

NetApp

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

ASE IT, Concerto Cloud

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp Private Storage

December 2025

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