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Hitachi Virtual Storage Platform vs NetApp Private Storage comparison

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while NetApp is ranked #13 with an average rating of 8.0. Hitachi Vantara holds a 4.7% mindshare in N, compared to NetApp’s 2.5% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.
Hitachi Virtual Storage Pla...
Read 55 Hitachi Virtual Storage Platform reviews
  • 6,003 Views
  • 1,921 Comparison Views
96% willing to recommend
NetApp Private Storage
Read 15 NetApp Private Storage reviews
  • 953 Views
  • 953 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 7, 2024

Hitachi VSP and NetApp Private Storage compete in the enterprise storage solutions market. The overall edge seems to be with Hitachi due to its strong data mobility and performance features, despite a need for improvement in user management interfaces and technical support consistency.

Features: Hitachi VSP offers non-disruptive migration capabilities, Global Active Device for cross-site data access, and high-performance flash storage, which enhance data mobility and reliability. It also provides stable storage with comprehensive virtualization capabilities. Meanwhile, NetApp Private Storage excels in unified storage, cloud readiness, and seamless scalability across environments. It provides robust integration and built-in backup solutions for enhanced data protection.

Room for Improvement: Hitachi VSP can enhance user experience and simplify its management interfaces. Cost-effectiveness and automation need attention, as management complexity can be burdensome without technical support. NetApp's broad feature set includes a complex configuration process requiring expert assistance. Both can benefit from improving user accessibility and reducing dependence on command line operations.

Ease of Deployment and Customer Service: Hitachi VSP is primarily deployed on-premises with hybrid cloud options, but its technical support has mixed feedback, particularly concerning response times in various regions. NetApp Private Storage is also mostly on-premises with public cloud integration. Users praise local support, but there are challenges with global teams, indicating a need for robust support across regions to improve deployment experiences.

Pricing and ROI: Hitachi's pricing is competitive yet high for larger setups when considering licensing and maintenance. However, its long-term stability often justifies the investment. NetApp, while priced on the higher end, aligns costs with its feature-rich offerings, which include solid integration and ROI potential, though more competitive pricing structures could be beneficial.

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To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp Private Storage Report (Updated: March 2026).
Buyer's Guide
Hitachi Virtual Storage Platform vs. NetApp Private Storage
March 2026
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Ranking in NAS
5th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), All-Flash Storage (8th), NVMe All-Flash Storage Arrays (5th)
NetApp Private Storage
Ranking in NAS
13th
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
15
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 4.7%, down from 6.0% compared to the previous year. The mindshare of NetApp Private Storage is 2.5%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NAS Mindshare Distribution
ProductMindshare (%)
Hitachi Virtual Storage Platform4.7%
NetApp Private Storage2.5%
Other92.8%
NAS
 

Featured Reviews

DA
ANAND V
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Read full review
Atilla Celiloglu - PeerSpot reviewer
Atilla Celiloglu
Broadcast Technology Director at tv8
Has supported continuous broadcasting with reliable performance and consistent operations
They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3. I would like to see more audit and performance logs via cloud integrations and ONTAP. Without the need for separate software.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."
"Storage is the most valuable feature."
"The high performance of flash storage is especially valuable to us."
"The solution provides excellent scalability."
"It's best features are its reliability and stability."
"The active-active option seemed to be working well and overall, it was a solid product."
"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."
"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."
More Hitachi Virtual Storage Platform pros
"The solution is stable."
"For recording and stability, NetApp Private Storage is the best."
"Very stable and very scalable."
"NetApp has its own dedicated operating system, so it will not be affected by any wireless piggybacking or malware. That's the beauty of NetApp's operating system."
"NetApp is faster than other storage brands."
"The most valuable feature is integration."
"Integration with other NetApp solutions and merging them is manageable."
"The most valuable feature of NetApp Private Storage is out-of-the-box integration with the SAN switches. They are much easier compared to Dell solutions. Additionally, the connector that comes with the solution that allows connection back to the Cisco SAN switches is very good. In Dell, I would need to use an FCIP or CIP port that is required."
More NetApp Private Storage pros
 

Cons

"The complex setup phase is an area where improvements are needed."
"The software has always been lagging a bit compared to the newer features."
"The complex setup, ease of use, and snapshot operations of this product need to be improved."
"Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved."
"The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly."
"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."
"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."
"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."
More Hitachi Virtual Storage Platform cons
"The hardware does not last as long as it could with new software."
"I would like to see the GUI management simplified in the next release."
"The users find the new version's GUI complicated to use."
"I'm not sure how easy it is to use on the cloud versus on-prem. If they have different user experiences, they should work to make the two as similar as possible to make it easy for a user to understand both even if they only deal mainly with one."
"They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of storage before sending to S3."
"I think that it should work better with Microsoft solutions, more integrated with Microsoft. We also need integrated NAS and block storage."
"They need a little more technical people in Akola. Most of the NetApp people are in Bangalore, Mumbai, or Delhi, but there are very few in Akola. I think NetApp has few technicians in Akola because they mostly rely on partners to service this area."
"We had to write a number of custom tools or scripts ourselves to use it as a staging area between our on-premises datacenter and our cloud installation."
More NetApp Private Storage cons
 

Pricing and Cost Advice

"This is an expensive solution."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"The price per gigabyte is good and it is low when it comes to terabytes."
"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
"The solution is expensive."
"The costs were primarily in line with every other vendor at the time."
"Hitachi Virtual Storage Platform is a very expensive product."
More Hitachi Virtual Storage Platform pricing and cost advice
"We negotiate whatever deal we can get on the type of storage that it is, but it's totally under our control,."
"The price of NetApp Private Storage is similar to other solutions. There is typically an annual license required for this solution."
"In general, I am pleased with the pricing, though it is a little high."
"The price could be lower."
"NetApp Private Storage is cheaper here in India compared to other solutions, such as Dell."
"The product is costly."
"It is an expensive solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
9%
Manufacturing Company
9%
Government
7%
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
9%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.
See all answers
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
See all answers
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...
See all answers
What needs improvement with NetApp Private Storage?
They can make more solutions for cloud integration in NetApp Private Storage. It should be easier to use the cloud S3 integration, maybe from a NetApp interface, where users can choose the type of ...
See all answers
What is your primary use case for NetApp Private Storage?
It consists of a large production company and national television channels broadcasting 24/7. We wanted to choose a stable product with flawless SLA levels for an organization that broadcasts 24/7....
See all answers
What advice do you have for others considering NetApp Private Storage?
I believe it will deliver the expected performance and stability for television channels and production studios. On a scale of 1-10, I rate NetApp Private Storage an 8.
See all answers
 

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Product Reports

Buyer's Guide
Hitachi Virtual Storage Platform
March 2026
Hitachi Virtual Storage Platform reportDownload Hitachi Virtual Storage Platform product report
Buyer's Guide
NetApp Private Storage
March 2026
NetApp Private Storage reportDownload NetApp Private Storage product report
 

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NPS
 

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp Private Storage (NPS) for Cloud is a family of enterprise storage solutions that lets you use multiple industry-leading clouds and maintain complete control over your data on dedicated storage systems from NetApp.

NetApp
 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
ASE IT, Concerto Cloud
Buyer's Guide
Hitachi Virtual Storage Platform vs. NetApp Private Storage
March 2026
Free Report: Hitachi Virtual Storage Platform vs. NetApp Private Storage
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