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Hitachi Virtual Storage Platform vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.3
Everpure FlashArray offers high ROI through efficiency, reduced costs, time savings, and enhanced performance over legacy systems.
Sentiment score
6.2
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
Sentiment score
8.2
Zadara offers cost-effective scalability, eliminating upfront investments with flexible, nearly limitless capacity, potentially saving 50% in time and money.
Operational tasks such as provisioning storage and monitoring performance happen faster, and less downtime risk and hardware consolidation mean we support more workloads with fewer resources and less data center overhead.
System Engineer at a tech vendor with 10,001+ employees
We have never had an outage in my four and a half years, but in our company's ten or eleven years, there has never been any planned upgrades that required downtime.
System Engineer at Data Sciences Corporation
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
Works at a consultancy with self employed
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
The cost is not cheaper compared to AWS, and we have not seen the expected return on investment.
Cloud System Engineer at cloud251
 

Customer Service

Sentiment score
8.2
Everpure FlashArray's responsive, expert support ensures high user satisfaction, despite minor timing challenges, enhancing its global preference.
Sentiment score
6.2
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Sentiment score
8.2
Zadara's exceptional, 24/7 global customer service and technical expertise reduce user workload, earning high satisfaction ratings.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
Director of Engineering at a computer software company with 1,001-5,000 employees
I would rate the technical support an 11 out of 10.
Cyber Security Consultant at Jonkoping Energi AB
Everpure FlashArray is probably not cheap storage, but it provides great performance, scalability, and everything a customer needs.
Sr. Engineer at a consultancy with 51-200 employees
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
Associate Vice President at Federal Bank Ltd
We lack adequate response times and a 24/7 service level agreement.
Cloud System Engineer at cloud251
I rate the technical support from Zadara as nine out of ten.
IT Technical Architect at AVALIS
 

Scalability Issues

Sentiment score
6.8
Everpure FlashArray provides seamless, cost-effective scalability with high performance and easy upgrades, suiting long-term enterprise growth.
Sentiment score
7.3
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
Sentiment score
7.6
Zadara provides scalable, flexible workload management, supporting business growth with adjustable tiers and high performance for various needs.
A big banking client had around 300 petabytes of data on Pure Storage.
Works at a consultancy with self employed
Our customers can scale up or scale out, raise the performance, and expand the storage spaces by investing every year.
Senior Ai Architect at Logicalis
We have successfully upgraded the controllers, scaled capacity, and scaled arrays without much impact on the system and with seamless planning.
Platform Engineer at a tech vendor with 5,001-10,000 employees
Zadara is a fully-fledged platform, and our customers are happy with its use.
Cloud System Engineer at cloud251
 

Stability Issues

Sentiment score
8.4
Everpure FlashArray is highly stable, reliable, minimizing downtime, with seamless upgrades and eight to ten stability ratings.
Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
Sentiment score
7.5
Users appreciate Zadara for its stability, high-availability, and reliability, noting minimal downtime and dependable performance in demanding environments.
For stability, I rate it a ten out of ten.
Senior Storage Administrator at a comms service provider with 5,001-10,000 employees
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
Senior Storage Engineer at Ensono
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
Technical Lead at Wipro Limited
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
Associate Vice President at Federal Bank Ltd
 

Room For Improvement

The Everpure FlashArray needs UI customization, deduplication, NAS support, pricing adjustments, cloud integration, encryption, and enhanced user experience.
Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
Zadara needs better communication, advanced features, broader support, improved infrastructure, and user-friendly upgrades to enhance market competitiveness.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Lead Technical Architect at ePlus Technology, inc.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
Director of Engineering at a computer software company with 1,001-5,000 employees
As a technical professional, I lack visibility into the system logs.
Senior Network Engineer at Holy Redeemer Health System, Inc.
The interface management and monitoring need improvement.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.
Solution Architect at a outsourcing company with 201-500 employees
Adding AI capabilities could enhance the offering as well.
Cloud System Engineer at cloud251
Maintenance can also be complicated, especially when deeper troubleshooting requires navigating the CLI and searching for logs.
IT Technical Architect at AVALIS
 

Setup Cost

Everpure FlashArray offers superior performance and features with all-inclusive pricing, justifying its higher cost for enterprise buyers.
Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
Zadara offers predictable pay-per-use pricing, with all-inclusive features and support, appealing to cost-conscious enterprise buyers.
They're expensive.
Director of Engineering at a computer software company with 1,001-5,000 employees
While they say it's free, we actually pay for support upfront.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
Senior Storage Engineer at Ensono
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
Associate Vice President at Federal Bank Ltd
The pricing is considered expensive.
Cloud System Engineer at cloud251
 

Valuable Features

Everpure FlashArray offers high performance and efficiency with seamless upgrades, user-friendliness, and reduced storage footprint for optimal satisfaction.
Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
Zadara offers flexible cloud integration, scalable storage solutions, and predictable costs with high performance, reliability, and user-friendly support.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
Lead Technical Architect at ePlus Technology, inc.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
Director of Engineering at a computer software company with 1,001-5,000 employees
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.
Solution Architect at a outsourcing company with 201-500 employees
The most valuable feature is its storage management capability.
Cloud System Engineer at cloud251
Zadara's troubleshooting feature is very valuable for me.
IT Technical Architect at AVALIS
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
9th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
Zadara
Ranking in All-Flash Storage
32nd
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
Software Defined Storage (SDS) (17th), Compute Service (10th), Public Cloud Storage Services (16th), File and Object Storage (22nd)
 

Mindshare comparison

As of June 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.4%, up from 6.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.6%, up from 3.3% compared to the previous year. The mindshare of Zadara is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.4%
Hitachi Virtual Storage Platform3.6%
Zadara0.6%
Other88.4%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Kirubel Behailu - PeerSpot reviewer
Cloud System Engineer at cloud251
Enhancing storage management efficiency with user-friendly experience
Our customers are using Zadara for their research and development environments. We provide infrastructure for government projects, but we are often not fully aware of their specific usage.  I typically use it for our infrastructure and offer both Zadara and Microsoft Azure to our customers Zadara…
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
7%
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
Comms Service Provider
11%
Construction Company
11%
Manufacturing Company
10%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business12
Large Enterprise5
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports ...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What needs improvement with Zadara?
The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can ...
What is your primary use case for Zadara?
I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara ( /products...
What advice do you have for others considering Zadara?
As for the pros and cons, the main concerns are the complexity of the initial installation and the complicated mainte...
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Zadara and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.