Hitachi VSP E Series vs IBM FlashSystem 9100 NVMe comparison

Hitachi Vantara and IBM are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #10 with an average rating of 7.2, while IBM is ranked #8 with an average rating of 8.6. Hitachi Vantara holds a 2.4% mindshare in N, compared to IBM’s 1.4% mindshare. Additionally, 83% of Hitachi Vantara users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

IBM FlashSystem 9100 NVMe and Hitachi VSP E Series are competitive within the storage solutions category. IBM FlashSystem 9100 NVMe is seen as superior due to its advanced features and potential for higher ROI.

Features: IBM FlashSystem 9100 NVMe is distinguished by its high-performance NVMe interface, AI-enhanced storage optimization, and flexible scalability options. Hitachi VSP E Series is known for its strong data encryption, comprehensive data protection, and robust storage virtualization capabilities.

Ease of Deployment and Customer Service: Hitachi VSP E Series offers simplified deployment with strong integration capabilities and comprehensive customer service. IBM FlashSystem 9100 NVMe provides more complex integration options requiring technical expertise but benefits from IBM’s extensive customer support.

Pricing and ROI: IBM FlashSystem 9100 NVMe generally requires a higher initial setup cost with the promise of greater long-term ROI. Hitachi VSP E Series offers a more cost-effective initial investment with dependable ROI from efficient storage management and lower total cost of ownership.

To learn more, read our detailed Hitachi VSP E Series vs. IBM FlashSystem 9100 NVMe Report (Updated: September 2025).

Buyer's Guide

Hitachi VSP E Series vs. IBM FlashSystem 9100 NVMe

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.4%, up from 2.3% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 1.4%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	3.2%
IBM FlashSystem 9100 NVMe	1.4%
Hitachi VSP E Series	2.4%
Other	93.0%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Paolo Brega

Business Developer Manager & Marketing Manager at a computer software company with 51-200 employees

Rated highly for robust integration and diverse features

Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, we work with NetApp. We work with more or less all the stack of Hitachi products, starting from the small machine up to the VSP, the big family, the high-end, depending on the customer, the end user. We have very poor experience with Hitachi VSP E Series because we don't have big customers, just a couple. We had experience with VSP, specifically the E Series. We don't take care of data protection features from Hitachi because our customers do not generally involve us in this area as it is not our focus. Integrating Hitachi VSP with a hybrid cloud environment is not particularly complex. The automation process is handled by our storage administrator; I support them in the choice but don't work directly with that. I would rate Hitachi's pricing around a three, stability an eight, and Hitachi VSP's scalability a 10, as you can scale whenever you want. Hitachi VSP can compete absolutely on the market. When comparing solutions, Hitachi VSP is the best for me. I have rated this solution 9 out of 10.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the best features is the support, which is excellent."

"The most valuable feature of this solution is reliability."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"It has benefited my organization because it has reduced time to insights."

"Everything, especially the VMs inside, is pretty fast."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

More Pure FlashArray X NVMe pros

"The most valuable features of Hitachi VSP series include its high performance and availability."

"It offers good file sharing."

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

"The product is generally quite stable."

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"We are using the Hitachi VSP E Series for high IOPS."

"It's easy to use, has good stability, and many features."

"The most valuable feature is the speed."

"The most valuable features of IBM FlashSystem 9100 NVMe are its steady performance and usefulness in high-traffic environments."

"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."

"The most valuable feature of the solution is its upgrades, as we don't have to do much homework because of its different controllers."

"The most valuable feature of IBM FlashSystem 9100 NVMe is the snapshot. We use it daily for all of the storage units."

"IBM FlashSystem provides the same software on each box, including virtualized solutions."

"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."

More IBM FlashSystem 9100 NVMe pros

Cons

"They could add more support for file storage and different types of storage."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"The software layer has to improve."

"The tool's pricing is higher than competitors."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

More Pure FlashArray X NVMe cons

"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."

"The solution's support duration or end-of-support life is very short."

"There is room for improvement in simplifying the overall complexity of the environment."

"Hitachi should work on unified storage platforms."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

"The ZIO interface could be improved."

"I would like to see IBM products become more affordable because they can be quite expensive, which limits their accessibility to a broader customer base."

"IBM's support is not good. I experienced a big problem where I opened the console IBM Storage and would see that something was broken. I called the call centers, and I said, "I have a problem. My drive is not working." They want me to give them the serial number, I gave it to them and they told me "I cannot find your product. Your product is not here.""

"The pricing should be more competitive."

"The efficacy of the GUI in IBM FlashSystem 9100 NVMe could be enhanced, and it would be beneficial to include a feature that can prevent ransomware attacks."

"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."

"Deduplication and compression should be improved."

"The solution's compression needs to be improved, as it's not the best."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"We pay approximately $50,000 USD per year in licensing fees."

"The licensing is on a yearly basis."

"Given its price, Pure is not the first option."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"Hitachi VSP E Series is an expensive solution."

"The pricing is fair, with additional costs for support services."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"The product has an average cost."

"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."

"The solution's price is competitive."

"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."

"The tool's pricing is competitive."

"The solution is priced well."

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

No data available

Computer Software Company

11%

Government

10%

Manufacturing Company

10%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...

See all answers

What is your experience regarding pricing and costs for Hitachi VSP E Series?

The solution is expensive, which can be considered a con.

See all answers

What needs improvement with Hitachi VSP E Series?

Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...

See all answers

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi VSP E Series

Compared 41% of the time

Hitachi Virtual Storage Platform vs Hitachi VSP E Series

Compared 35% of the time

Dell PowerMax vs Hitachi VSP E Series

Compared 12% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 12% of the time

More Hitachi VSP E Series Competitors

Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 29% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 29% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 26% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 15% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

August 2025

Download Hitachi VSP E Series product report

Buyer's Guide

IBM FlashSystem 9100 NVMe

September 2025

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Hitachi VSP E Series vs. IBM FlashSystem 9100 NVMe

September 2025

Free Report: Hitachi VSP E Series vs. IBM FlashSystem 9100 NVMe

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