Dell PowerStore vs Hitachi VSP E Series comparison

Dell Technologies and Hitachi Vantara are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #1 with an average rating of 8.8, while Hitachi Vantara is ranked #14 with an average rating of 6.8. Dell Technologies holds a 23.7% mindshare in N, compared to Hitachi Vantara’s 2.0% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 80% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Dell PowerStore and Hitachi VSP E Series are competing in the enterprise storage solutions category. Dell PowerStore gains an edge with flexible pricing and support, while Hitachi VSP E Series stands out for its robust features.

Features: Dell PowerStore features scalable architecture, intelligent data management, and modern workload support. Hitachi VSP E Series offers integrated data protection, high performance, and data reduction capabilities. Dell PowerStore is adaptable with a future-ready architecture, whereas Hitachi VSP E Series focuses on advanced data protection and efficiency.

Ease of Deployment and Customer Service: Dell PowerStore is noted for straightforward deployment and responsive customer support, providing seamless setup. Hitachi VSP E Series involves a complex initial setup but offers substantial technical assistance. Dell PowerStore allows quicker deployment, while Hitachi ensures optimized configuration and usage.

Pricing and ROI: Dell PowerStore's competitive pricing with comprehensive support leads to a good ROI, marked by lower initial setup costs. Hitachi VSP E Series requires higher setup costs but offers robust long-term returns due to advanced features and reliability. Dell PowerStore is attractive for cost-sensitive projects, while Hitachi draws interest for long-term value.

To learn more, read our detailed Dell PowerStore vs. Hitachi VSP E Series Report (Updated: April 2025).

Buyer's Guide

Dell PowerStore vs. Hitachi VSP E Series

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.8% compared to the previous year. The mindshare of Dell PowerStore is 23.7%, down from 26.6% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.0%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Brian Ricci

President at Pinnacle Computer Services, Inc.

It's constantly enhanced and has impressive reliability and data compression

The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal. I hope Dell addresses that. Everything is pricey these days anyway. It is not like the old days of Compellent. We used to be able to see the metrics for our customers. On Compellent, we could look up that customer and see all the metrics. That is not allowed for us now. We cannot do that anymore. I have to be explicitly allowed by the customer to do that, and some companies' security does not allow that.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Achieves high performance and availability with a reliable and flexible storage solution

The most valuable features of Hitachi VSP series include its high performance and availability. These are key selling points for any Hitachi product. No other storage system provides a hundred percent availability, but Hitachi offers this twenty-four by seven without needing downtime. These products are highly scalable with flexible memory and controller updates.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of this solution are its ease of use and performance."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"Overall stability is very good. It is a very stable solution."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The latency is good."

"It has good, reliable, fast storage."

More Pure FlashArray X NVMe pros

"The software upgrades are all included for no additional charge."

"The way you're able to manage all your PowerStores as one solution is very good for us. PowerStore enables you to federate or cluster multiple appliances with automated load balancing. In terms of management, it's helpful that we can do it from a single interface where we're able to manage multiple PowerStores. When you have multiple PowerStores it works intelligently by running the workloads based on the needs of the infrastructure."

"I like the performance of the PowerStore. When you talk about PowerStore, it's mainly about flash systems and high-end IOPS. The 1000T is a midsize box, in terms of the way the vendor positions it, but it is more than enough for our needs."

"Dell PowerStore's compression and deduplication technologies are a big help for our organization. It's saving us a lot of storage compared to what we were previously using."

"The use of NVMe is notable, and the speed and performance it provides are commendable."

"The administration tools take advantage of machine learning and make recommendations to the admins, and that makes the administration easier."

"I have found the most valuable part of Dell PowerStore is the price."

"It has its own file formatting protocol, which saves a lot of space."

More Dell PowerStore pros

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"The product is generally quite stable."

"It offers good file sharing."

"We are using the Hitachi VSP E Series for high IOPS."

"The most valuable features of Hitachi VSP series include its high performance and availability."

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

Cons

"I would like to see replication and DR features in the next release of this solution."

"The tool's portfolio is minimal. It is expensive."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"There are some challenges with data encryption and reduction."

"Maybe the price can be reduced since the solution is very expensive."

"There is room for improvement in the pricing of the product."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

More Pure FlashArray X NVMe cons

"The data resiliency and cybersecurity features of Dell PowerStore are just normal and would be considered medium; we need additional components such as cybersecurity vault for increased resilience."

"There could be better reporting."

"Could use some additional automation."

"The solution didn't have all of the features we needed."

"Some of the data metrics we get out of Pure from a support perspective online are a little bit more robust than the Dell PowerStore metrics, but it's not a negative against Dell."

"There are some management issues in Dell PowerStore. I have managed several pieces of Dell PowerStore's hardware area, and I could feel that it was almost like a step back in certain areas when it came to the management interface."

"We need to find a way to ensure the cache data is safe and secure."

"During the installation phase, the licensing part was not straightforward. It was very difficult for the technicians, who are not trained Dell EMC technicians, to do the licensing because the information on their website is not straightforward... Eventually, I had to pass this task to our business partner and they did it for us."

More Dell PowerStore cons

"There is room for improvement in simplifying the overall complexity of the environment."

"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

"Hitachi should work on unified storage platforms."

"The solution's support duration or end-of-support life is very short."

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"As far as the licensing costs, everything is included in the license."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The support cost per array is about $20,000 a year for 24/7 support."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"The solution’s pricing is always too high."

"In the pricing and licensing department, the product is always too expensive."

"The pricing structure and licensing model of Dell PowerStore are very good and I like it. We chose it because it was reasonably priced and met our requirements"

"There's still a cap on the upgrade path, where you can consume all the engines within the frame before you have to go to another frame... Normally, we exceed the IOPS on the frames before we can ever exhaust the storage, so anything they can do to help us avoid stranded storage capacity, capacity that we couldn't get to, would be beneficial."

"When we compared it with the other solutions, the pricing of PowerStore was equal. The pricing is good."

"The price of Dell PowerStore could improve. The price should be managed more compared to Huawei Dorado or IBM All-Flash series."

"Dell PowerStore is not a cheap solution."

"We are currently using Dell PowerStore for our smaller storage and there is no competition for pricing."

More Dell PowerStore pricing and cost advice

"The pricing is fair, with additional costs for support services."

"Hitachi VSP E Series is an expensive solution."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...

See all answers

What is your experience regarding pricing and costs for Hitachi VSP E Series?

The solution is expensive, which can be considered a con.

See all answers

What needs improvement with Hitachi VSP E Series?

Everything has room for improvement. Hitachi is quite expensive, and small to medium-sized organizations usually do n...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

Dell Unity XT vs Dell PowerStore

Compared 14% of the time

Dell PowerVault vs Dell PowerStore

Compared 9% of the time

IBM FlashSystem vs Dell PowerStore

Compared 9% of the time

More Dell PowerStore Competitors

Hitachi Virtual Storage Platform vs Hitachi VSP E Series

Compared 33% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 12% of the time

Hitachi VSP 5000 Series vs Hitachi VSP E Series

Compared 10% of the time

More Hitachi VSP E Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

May 2025

Download Dell PowerStore product report

Buyer's Guide

NVMe All-Flash Storage Arrays

May 2025

Download Hitachi VSP E Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. Hitachi VSP E Series

April 2025

Free Report: Dell PowerStore vs. Hitachi VSP E Series

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