Dell PowerStore vs Hitachi VSP E Series comparison

Dell Technologies and Hitachi Vantara are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #1 with an average rating of 8.8, while Hitachi Vantara is ranked #14 with an average rating of 6.8. Dell Technologies holds a 23.0% mindshare in N, compared to Hitachi Vantara’s 2.1% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 80% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Dell PowerStore and Hitachi VSP E Series are competing in the enterprise storage solutions category. Dell PowerStore gains an edge with flexible pricing and support, while Hitachi VSP E Series stands out for its robust features.

Features: Dell PowerStore features scalable architecture, intelligent data management, and modern workload support. Hitachi VSP E Series offers integrated data protection, high performance, and data reduction capabilities. Dell PowerStore is adaptable with a future-ready architecture, whereas Hitachi VSP E Series focuses on advanced data protection and efficiency.

Ease of Deployment and Customer Service: Dell PowerStore is noted for straightforward deployment and responsive customer support, providing seamless setup. Hitachi VSP E Series involves a complex initial setup but offers substantial technical assistance. Dell PowerStore allows quicker deployment, while Hitachi ensures optimized configuration and usage.

Pricing and ROI: Dell PowerStore's competitive pricing with comprehensive support leads to a good ROI, marked by lower initial setup costs. Hitachi VSP E Series requires higher setup costs but offers robust long-term returns due to advanced features and reliability. Dell PowerStore is attractive for cost-sensitive projects, while Hitachi draws interest for long-term value.

To learn more, read our detailed Dell PowerStore vs. Hitachi VSP E Series Report (Updated: June 2025).

Buyer's Guide

Dell PowerStore vs. Hitachi VSP E Series

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.7%, down from 2.7% compared to the previous year. The mindshare of Dell PowerStore is 23.0%, down from 25.4% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.1%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Hassan_Zaki

Senior Presales Manager at a tech services company with 51-200 employees

Integrated AI and clustering enhance storage operations effectively

I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Achieves high performance and availability with a reliable and flexible storage solution

The most valuable features of Hitachi VSP series include its high performance and availability. These are key selling points for any Hitachi product. No other storage system provides a hundred percent availability, but Hitachi offers this twenty-four by seven without needing downtime. These products are highly scalable with flexible memory and controller updates.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The solution uses newer technology for deduplication and compression."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"What I really like about this program, is that it is easy to use and easy to configurate."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

More Pure FlashArray X NVMe pros

"The most valuable feature of Dell PowerStore is its easy-to-use feature, specifically the simplicity."

"The most valuable feature about Dell PowerStore is speed and reliability."

"The way you're able to manage all your PowerStores as one solution is very good for us. PowerStore enables you to federate or cluster multiple appliances with automated load balancing. In terms of management, it's helpful that we can do it from a single interface where we're able to manage multiple PowerStores. When you have multiple PowerStores it works intelligently by running the workloads based on the needs of the infrastructure."

"Overall, I rate Dell PowerStore a ten out of ten."

"The PowerStore's compression ratio is even higher than the Unity system."

"Dell PowerStore is an easy and fast tool to work through our company's data."

"I rate Dell PowerStore a perfect 10 out of 10."

"I have seen a return on investment with Dell PowerStore as it does what we wanted it to do. It gives me peace of mind."

More Dell PowerStore pros

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"The product is generally quite stable."

"The most valuable features of Hitachi VSP series include its high performance and availability."

"It offers good file sharing."

"We are using the Hitachi VSP E Series for high IOPS."

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"There are some challenges with data encryption and reduction."

"In the future, I would like to see integration with enterprise backup systems."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"They could add more support for file storage and different types of storage."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

More Pure FlashArray X NVMe cons

"The NAS part is very poor. It's very basic. Even Dell EMC has said that to us. We are waiting for version 3 of PowerStore for that. This must be improved and it is in the roadmap."

"The performance is good, but the management experience and user interface are lacking."

"There is a big pricing increase once you get to our level, and for our size company, it was almost too large when we went from previous generation products to current models. It was a sticker shock, I have to admit."

"The support is not very good."

"AI will be a challenge and we must manage different kinds of data with more performance and security."

"I would say it needs easier or increased compatibility with other storage solutions for easier application, such as Dell's own PowerVault. They don't communicate or talk to each other, and they don't replicate to each other, which makes it harder to mix and match."

"It was very new when we first deployed it a year ago. Even the upgrade processes and knowing what to expect, as well as documentation, could be more robust."

"The only improvement that might be required, though not significantly, relates to the features that allow for support, specifically the call home features."

More Dell PowerStore cons

"Hitachi should work on unified storage platforms."

"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."

"The solution's support duration or end-of-support life is very short."

"There is room for improvement in simplifying the overall complexity of the environment."

"Hitachi should work on unified storage platforms."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"As far as the licensing costs, everything is included in the license."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Given its price, Pure is not the first option."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing rates at seven out of ten as it is considered overpriced. Entry-level models are reasonably priced, starting around $30,000 for a base model with 6 drives. However, upgrades become costly - adding 6 additional drives can cost another $30,000."

"The price of Dell EMC PowerStore could be better, it is a bit expensive."

"We are currently using Dell PowerStore for our smaller storage and there is no competition for pricing."

"The price is high compared to the Tunisian market."

"Dell PowerStore has been priced aggressively, especially when compared to other NVMe storage options. It is likely one of the most cost-effective options for organizations seeking a pure NVMe play in terms of pricing."

"We purchased it with a five-year warranty."

"It is expensive compared to one of its competitors."

"The pricing structure and licensing model of Dell PowerStore are pretty decent. It's pretty competitive."

More Dell PowerStore pricing and cost advice

"Hitachi VSP E Series is an expensive solution."

"The pricing is fair, with additional costs for support services."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...

See all answers

What is your experience regarding pricing and costs for Hitachi VSP E Series?

The solution is expensive, which can be considered a con.

See all answers

What needs improvement with Hitachi VSP E Series?

Everything has room for improvement. Hitachi is quite expensive, and small to medium-sized organizations usually do n...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 15% of the time

Dell Unity XT vs Dell PowerStore

Compared 13% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

Hitachi Virtual Storage Platform vs Hitachi VSP E Series

Compared 36% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 14% of the time

IBM FlashSystem 9100 NVMe vs Hitachi VSP E Series

Compared 11% of the time

More Hitachi VSP E Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

June 2025

Download Dell PowerStore product report

Buyer's Guide

NVMe All-Flash Storage Arrays

June 2025

Download Hitachi VSP E Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. Hitachi VSP E Series

June 2025

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