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Hitachi VSP E Series vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
All-Flash Storage (14th)
Hitachi VSP E Series
Ranking in NVMe All-Flash Storage Arrays
14th
Average Rating
7.2
Reviews Sentiment
6.8
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
All-Flash Storage (2nd)
 

Mindshare comparison

As of July 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.7%, down from 2.7% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.1%, up from 1.8% compared to the previous year. The mindshare of NetApp AFF is 20.0%, up from 19.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Mir Gulzar Ahmed - PeerSpot reviewer
Achieves high performance and availability with a reliable and flexible storage solution
The most valuable features of Hitachi VSP series include its high performance and availability. These are key selling points for any Hitachi product. No other storage system provides a hundred percent availability, but Hitachi offers this twenty-four by seven without needing downtime. These products are highly scalable with flexible memory and controller updates.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"The solution is very straightforward to set up."
"The database workloads are pretty fast because I frequently move data from here to there."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"Overall stability is very good. It is a very stable solution."
"It has good, reliable, fast storage."
"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"The most valuable feature of this solution is reliability."
"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."
"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."
"We are using the Hitachi VSP E Series for high IOPS."
"It offers good file sharing."
"The most valuable features of Hitachi VSP series include its high performance and availability."
"The product is generally quite stable."
"The performance of NetApp AFF allows our developers and researches to run models and their tests within a single workday instead of spreading out across multiple workdays."
"Efficient and easily scalable all-flash storage solution, significantly reducing latency, optimizing data management, and providing cost savings for businesses"
"The most valuable features of this solution are the deduplication and the ability to move data to different clouds."
"The most valuable features of the solution are speed, performance, and reliability."
"The ease of use for setting up our basic shares such as NFS and CIFS is valuable. It takes a couple of clicks to set up things like object shares."
"It provides simplicity. Previously, there was not any kind of unified structure to our multisite storage infrastructure. We now have multiple sites where we have been able to install NetApp, and through ONTAP and BlueXP, control all of them from one pane of glass, which has been very powerful for us."
"We have a comprehensive solution that could accommodate anything. We can fly it earlier and get them in the air testing and prototyping much faster than they could have with other solutions."
"The most valuable features of AFF are its speed and the responsive support from NetApp."
 

Cons

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"I'd like to see the product implement active replication for vehicles such as VMware."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."
"There are some challenges with data encryption and reduction."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"I would like to see replication and DR features in the next release of this solution."
"They could add more support for file storage and different types of storage."
"Hitachi should work on unified storage platforms."
"There is room for improvement in simplifying the overall complexity of the environment."
"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."
"Hitachi should work on unified storage platforms."
"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."
"The solution's support duration or end-of-support life is very short."
"I would like to see a little more flexibility in customizing some of the SnapMirror stuff. We have been having a little trouble and, in the first round with tech support, they say, "Well, this is how we do it." It's not exactly throttled but it's limited in the number of connections it makes. We would like to be able to tweak that, to increase it a little bit, because we don't have half a dozen large areas that we are protecting, we have more like 40 or 50 areas. They run into each other a little bit and I don't want to spend time on them."
"NetApp should offer more training so everyone can learn about the products. Other vendors have a lot of training options. It would be great if NetApp would highlight how to use the features more so that every admin or person can gain more knowledge about this technology."
"The NetApp support could be better."
"The monitor and performance need improvement. Right now we are using the active IQ OnCommand Unified Manager, but we also have to do the Grafana to do the performance and I hope we will be able to see the improvement of the active IQ in terms of the performance graph. It should also be more detailed."
"I would like to see more frequent updates at a faster pace."
"​A lot of the tools that are built into the stock, ONTAP operating system, instead of having to buy the add-ons and things.​"
"I need faster Fibre Channel over Ethernet. They top out at 10GBs today and I would like that to go to 40 or 100."
"The initial setup was a little complex, because we weren't very knowledgeable in the NetApp at the time. We were using a third-party, and they didn't have a lot of technical individuals, so it took a while to get it out."
 

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Our licensing fees are $500,000+ USD."
"We pay approximately $50,000 USD per year in licensing fees."
"With VMware, we pay $300,000 annually."
"As far as the licensing costs, everything is included in the license."
"The pricing is fair, with additional costs for support services."
"Hitachi VSP E Series is an expensive solution."
"I am able to store two times more data than what I'm purchasing, which affects the way funds are being utilized."
"Our TCO decreased significantly because we were paying maintenance on nine different arrays throughout the country. We've condensed those down to three arrays, and our maintenance fees from the IBM product dropped by over a half million dollars a year, saving us $500,000 USD."
"Disk level encryption is already in the solution, but it is very costly. Its pricing should come down."
"In addition to simplifying the management across a mix of solutions, AFF simplifies the cost. That was one of the main reasons we purchased AFF."
"The pricing is competitive when we compare it to other products."
"NetApp AFF is an expensive solution."
"ATTO bridges add to the total cost of the system."
"It consolidates a lot of our storage into one or two chassis, which makes money savings in our data center."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
No data available
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about Hitachi VSP E Series?
Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...
What needs improvement with Hitachi VSP E Series?
Everything has room for improvement. Hitachi is quite expensive, and small to medium-sized organizations usually do n...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Hitachi VSP E Series vs. NetApp AFF and other solutions. Updated: June 2025.
860,632 professionals have used our research since 2012.