Dell PowerMax vs Hitachi VSP E Series comparison

Dell Technologies and Hitachi Vantara are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #3 with an average rating of 8.9, while Hitachi Vantara is ranked #14 with an average rating of 6.8. Dell Technologies holds a 8.6% mindshare in N, compared to Hitachi Vantara’s 2.1% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 80% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on May 18, 2025

Dell PowerMax and Hitachi VSP E Series compete in the enterprise storage market. Dell PowerMax has advantages in support and pricing, whereas Hitachi VSP E Series is favored for its superior features, justifying its cost.

Features: Dell PowerMax integrates advanced data services, offering seamless scalability and robust performance optimization. Its AI-driven data caching and predictive analytics improve system efficiency. Hitachi VSP E Series is notable for its wide range of storage functionalities, including flexible configurations and proven reliability.

Room for Improvement: Dell PowerMax could enhance its customization options and further optimize its setup complexity. Improvement in flexibility would benefit potential deployments. Hitachi VSP E Series can work towards reducing deployment time and simplifying its user interface, alongside addressing premium pricing concerns.

Ease of Deployment and Customer Service: Dell PowerMax simplifies deployment with effective customer support, facilitating quick utilization of storage solutions. Hitachi VSP E Series offers a versatile deployment model, accommodating custom setups, albeit potentially requiring a longer preparation period.

Pricing and ROI: Dell PowerMax is recognized for competitive pricing, offering a favorable ROI through a balanced performance-cost ratio. Hitachi VSP E Series, while having higher initial costs, provides excellent long-term value, attributed to its depth of features and reliability.

To learn more, read our detailed Dell PowerMax vs. Hitachi VSP E Series Report (Updated: June 2025).

Buyer's Guide

Dell PowerMax vs. Hitachi VSP E Series

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.7%, down from 2.7% compared to the previous year. The mindshare of Dell PowerMax is 8.6%, down from 11.1% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.1%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Achieves high performance and availability with a reliable and flexible storage solution

The most valuable features of Hitachi VSP series include its high performance and availability. These are key selling points for any Hitachi product. No other storage system provides a hundred percent availability, but Hitachi offers this twenty-four by seven without needing downtime. These products are highly scalable with flexible memory and controller updates.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall stability is very good. It is a very stable solution."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"Everything, especially the VMs inside, is pretty fast."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The most valuable features of this solution are its ease of use and performance."

"It has good, reliable, fast storage."

"The latency is good."

More Pure FlashArray X NVMe pros

"Dell PowerMax NVMe has been a significant enhancement for data handling in my industry. Its improved security features and data calculation capabilities make it a valuable solution for our customers. The most critical feature of Dell PowerMax NVMe for performance enhancement is its strong network support and integration with other vendors, along with its efficient use of hardware components like CPU and memory. Data reduction technologies in PowerMax have been highly beneficial for our company, allowing us to optimize storage and reduce costs by consolidating files"

"The response time, compared to XtremIO, is far better."

"The most valuable feature is the performance and compression. The most useful tool is CloudIQ."

"We like the compression, dedupe, and I/O on the PowerMax. They are better than on the XtremIO."

"It allows us to protect our data using different data centers and replicate bi-directionally between our two main data centers."

"The stability is amazing. Zero downtime reported over the last years."

"A huge benefit of the PowerMax has been the decreasing of our physical footprint. We recently did a consolidation where we went from 58 tiles down to 5. If we had used just the PowerMax, we could have gone from 58 tiles down to 2 tiles, which is huge space savings. If you have 56 newly available floor tiles on a raised floor data center, which you previously had to cool and provide power to, then now, not only are my costs going down, I now have more revenue opportunities because I have more space to put new customers."

"The most valuable feature of Dell PowerMax NVMe is its replication feature."

More Dell PowerMax pros

"The most valuable features of Hitachi VSP series include its high performance and availability."

"The product is generally quite stable."

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

"We are using the Hitachi VSP E Series for high IOPS."

"It offers good file sharing."

Cons

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"It is on the expensive side."

"There is room for improvement in the pricing of the product."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The tool's portfolio is minimal. It is expensive."

"Adding some functions to the product would be beneficial."

More Pure FlashArray X NVMe cons

"Dell PowerMax NVMe needs to increase storage and improve scalability."

"It's a relatively new product, but for the next release I would like to see higher bandwidth on the front-end adapters. This would allow even greater scalability for critical workloads and consolidation for non-critical workloads. The hosts may not require that level of I/O performance today. However, it allows us to scale physical non-cloud environments without large investment."

"Some of the management features could be simplified and that's probably the main thing they need to address."

"PowerMax's software is highly stable, but we faced two hardware issues in one year. We had a failure of the storage director module, and the physical disk failed on another occasion. Dell EMC should improve its hardware quality."

"I would also like to see a real-time, graphical view of metrics. I don't know how far back in time we can look, but if we could see the performance from two months or three months back, and how it is performing now, that would be helpful."

"The REST API needs improvement. We are a very big automation company, and this would be big for us."

"Dell can improve the Service Level Agreement (SLA) compliance. Sometimes, when we need to replace a component, the SLA says four hours, but for some reason, the technician doesn't arrive until the next business day or even six to eight hours later before the case is placed. So, focusing on respecting the SLA is where Dell could improve."

"Dell PowerMax NVMe is costly compared to other solutions."

More Dell PowerMax cons

"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."

"The solution's support duration or end-of-support life is very short."

"Hitachi should work on unified storage platforms."

"There is room for improvement in simplifying the overall complexity of the environment."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

Pricing and Cost Advice

"Given its price, Pure is not the first option."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Our licensing fees are $500,000+ USD."

"We pay approximately $50,000 USD per year in licensing fees."

"The support cost per array is about $20,000 a year for 24/7 support."

"With VMware, we pay $300,000 annually."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"The price is on the market. It's not inexpensive, but it's available on the market."

"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."

"Since Dell PowerMax NVMe is an enterprise storage, its price is premium."

"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."

"The cost has room for improvement."

"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."

"The price is starting from $500,000."

"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."

More Dell PowerMax pricing and cost advice

"The pricing is fair, with additional costs for support services."

"Hitachi VSP E Series is an expensive solution."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Financial Services Firm

17%

Computer Software Company

13%

Manufacturing Company

10%

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

See all answers

What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...

See all answers

What is your experience regarding pricing and costs for Hitachi VSP E Series?

The solution is expensive, which can be considered a con.

See all answers

What needs improvement with Hitachi VSP E Series?

Everything has room for improvement. Hitachi is quite expensive, and small to medium-sized organizations usually do n...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 9% of the time

Dell Unity XT vs Dell PowerMax

Compared 5% of the time

More Dell PowerMax Competitors

Dell PowerStore vs Hitachi VSP E Series

Compared 39% of the time

Hitachi Virtual Storage Platform vs Hitachi VSP E Series

Compared 36% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 14% of the time

IBM FlashSystem 9100 NVMe vs Hitachi VSP E Series

Compared 11% of the time

More Hitachi VSP E Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax

June 2025

Download Dell PowerMax product report

Buyer's Guide

NVMe All-Flash Storage Arrays

June 2025

Download Hitachi VSP E Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax offers robust performance, reliability, and efficient data handling. It is recognized for its compression, deduplication, and NVMe technology, significantly benefiting data centers with its advanced replication and uptime.

PowerMax is equipped to handle mission-critical applications, providing impressive performance metrics with low latency and high IOPS capacity. Its CloudIQ and Unisphere interfaces enhance manageability, while REST API support simplifies storage management. Users in sectors like healthcare, finance, and telecommunications leverage its capabilities for database management, high-transaction block storage, and disaster recovery. However, opportunities for improving deduplication efficiency, interface complexity, and automation remain.

What are the key features of Dell PowerMax?

Data Reduction: Combines compression and deduplication for efficient storage use.
NVMe Technology: Enables swift data handling with high throughput.
CloudIQ and Unisphere: Streamlines manageability and control.
REST API Support: Simplifies integration with management tools.
High Availability: Ensures consistent uptime across platforms.

What benefits should users look for in reviews?

Performance Metrics: Look for low latency and high IOPS as indicators.
Reliability: Consistent operations with minimal interruptions.
Manageability: Efficient control over storage environments.
Cost Efficiency: Note any potential savings in data processing and storage.

Industries utilize Dell PowerMax to support diverse environments like VMware, Oracle, and PostgreSQL. It serves multiple sectors such as healthcare, finance, and government, aiding in data storage consolidation, disaster recovery, and high-availability hosting for critical systems and applications.

Dell Technologies

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. Hitachi VSP E Series

June 2025

Free Report: Dell PowerMax vs. Hitachi VSP E Series

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