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Hitachi VSP E Series vs NetApp ASA comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
All-Flash Storage (17th)
Hitachi VSP E Series
Ranking in NVMe All-Flash Storage Arrays
9th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
NetApp ASA
Ranking in NVMe All-Flash Storage Arrays
7th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
Enterprise SAN (6th), All-Flash Storage (20th)
 

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.5%, up from 2.3% compared to the previous year. The mindshare of NetApp ASA is 5.8%, down from 8.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays Market Share Distribution
ProductMarket Share (%)
Pure FlashArray X NVMe4.0%
NetApp ASA5.8%
Hitachi VSP E Series2.5%
Other87.7%
NVMe All-Flash Storage Arrays
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
BM
Technical Architect at ASG Group
Enhanced speed and integration benefit hybrid environments but cost remains a concern
The Hitachi VSP E Series is all-flash storage, so it is fast. It is quite good for databases, and clients who are familiar with Hitachi prefer to use it. Clients with hybrid environments generally look for something like a single glass view, where they can integrate all their different systems and view everything on one screen or desktop.
Punit Waghela - PeerSpot reviewer
Technical Specialist at Softcell Technologies Limited
Runs smoothly and provides excellent performance and throughput
I love the SnapMirror and autonomous ransomware protection features. SnapMirror is used for replication purposes in a DC/DR setup. If something goes wrong with the data center or production DR, the data automatically gets replicated to the DR site, and the DR site becomes operational, allowing continued access to data. Autonomous ransomware protection helps recover data in case of any threat or ransomware. Ransomware is increasing daily, and according to Gartner, most companies have to pay a ransom if a ransomware attack occurs in their environment. NetApp provides a ransomware guarantee program where they commit that if data cannot be recovered in case of ransomware, NetApp will provide compensation, which adds significant value.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup was extremely simple and straightforward."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"The most valuable feature of this solution is its ease of use."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"The high availability of the product is the most valuable feature."
"One of the best features is the support, which is excellent."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"The most valuable features of Hitachi VSP series include its high performance and availability."
"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."
"It offers good file sharing."
"Hitachi VSP handles large volumes of transactions with ease, and we often support customers in this direction when we have Oracle in the middle."
"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."
"The product is generally quite stable."
"We are using the Hitachi VSP E Series for high IOPS."
"I love the SnapMirror and autonomous ransomware protection features."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"I love the SnapMirror and autonomous ransomware protection features."
 

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"It is on the expensive side."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"Adding some functions to the product would be beneficial."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"The software layer has to improve."
"Hitachi should work on unified storage platforms."
"The solution's support duration or end-of-support life is very short."
"Hitachi should work on unified storage platforms."
"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."
"There is room for improvement in simplifying the overall complexity of the environment."
"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
 

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Our licensing fees are $500,000+ USD."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"The licensing is on a yearly basis."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"As far as the licensing costs, everything is included in the license."
"We pay approximately $50,000 USD per year in licensing fees."
"The pricing is fair, with additional costs for support services."
"Hitachi VSP E Series is an expensive solution."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
No data available
Manufacturing Company
24%
Computer Software Company
12%
Financial Services Firm
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
No data available
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What needs improvement with Hitachi VSP E Series?
Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...
What advice do you have for others considering Hitachi VSP E Series?
Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, w...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a custome...
What is your primary use case for NetApp ASA?
The most common use cases for NetApp ASA are VMware infrastructures and Microsoft Hyper-V virtualization, and in gene...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Information Not Available
Find out what your peers are saying about Hitachi VSP E Series vs. NetApp ASA and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.