Hitachi VSP E Series vs NetApp E-Series comparison

Hitachi Vantara and NetApp are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #9 with an average rating of 8.5, while NetApp is ranked #10 with an average rating of 8.5. Hitachi Vantara holds a 2.5% mindshare in N, compared to NetApp’s 2.9% mindshare. Additionally, 83% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 5, 2024

Hitachi VSP E Series and NetApp E-Series are competing in the enterprise storage solutions category. The data suggests that NetApp holds an advantage with advanced technology features, while Hitachi appeals to customers with its supportive pricing and robust customer service.

Features: Hitachi VSP E Series features scalable storage architecture, automated tiering, and flexible data management. NetApp E-Series includes high-performance capabilities, integrated flash technology, and advanced data protection, highlighting NetApp's emphasis on performance and data safety.

Ease of Deployment and Customer Service: Hitachi VSP E Series is noted for its straightforward deployment and intuitive setup. NetApp E-Series offers streamlined deployment with comprehensive customer service, focusing on efficiency.

Pricing and ROI: Hitachi VSP E Series provides competitive setup costs and a promising ROI due to efficient resource use. NetApp E-Series presents a higher initial cost but potentially greater ROI with performance enhancements and data protection features.

To learn more, read our detailed Hitachi VSP E Series vs. NetApp E-Series Report (Updated: December 2025).

Buyer's Guide

Hitachi VSP E Series vs. NetApp E-Series

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.5%, up from 2.3% compared to the previous year. The mindshare of NetApp E-Series is 2.9%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	4.0%
Hitachi VSP E Series	2.5%
NetApp E-Series	2.9%
Other	90.6%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bilal Munir

Technical Architect at ASG Group

Enhanced speed and integration benefit hybrid environments but cost remains a concern

The Hitachi VSP E Series is all-flash storage, so it is fast. It is quite good for databases, and clients who are familiar with Hitachi prefer to use it. Clients with hybrid environments generally look for something like a single glass view, where they can integrate all their different systems and view everything on one screen or desktop.

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Milan Budimir

IT-Techniker at a tech services company with 5,001-10,000 employees

Have struggled with timely expert support and faced communication challenges during critical maintenance tasks

As an AZ3 technician with experience in that direction, when I call them, I do not call the first-level support as it is something I do not need. I call them because I am not able to resolve that mistake or when the behavior of the machine is not normal. If you need an auto support message from the customer machine, you can get them from the first level, but most of the time, they do not know what an auto support message is, and everything stops there. You have a few of them when you call, and when we are replacing something in NetApp E-Series. StorageGRID is different, but with NetApp E-Series, you need to grab information from the node that is actually down; in most cases, the node is not in loader. It is entirely gone. You can try to reseat it, maybe boot it up, but in most cases, when it is down, it stays down. You call support for that, and that is when you lose two or three hours.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The database workloads are pretty fast because I frequently move data from here to there."

"The most valuable feature of this solution is reliability."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"It has good, reliable, fast storage."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

More Pure FlashArray X NVMe pros

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

"The most valuable features of Hitachi VSP series include its high performance and availability."

"We are using the Hitachi VSP E Series for high IOPS."

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"It offers good file sharing."

"Hitachi VSP handles large volumes of transactions with ease, and we often support customers in this direction when we have Oracle in the middle."

"The product is generally quite stable."

"The product is easy to use."

"The Snapshot feature is actually widely used; it is a feature that only NetApp E-Series has and it is quite good."

"Customers go for the E Series if they need backup storage because it is cheap."

"The overall experience has been positive."

"My customers are satisfied with the performance."

"If we select the best use case for NetApp E-Series based on its intended purpose, I would rate it a ten."

Cons

"I would like to see replication and DR features in the next release of this solution."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"There are some challenges with data encryption and reduction."

"Adding some functions to the product would be beneficial."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"The tool's pricing is higher than competitors."

More Pure FlashArray X NVMe cons

"The solution's support duration or end-of-support life is very short."

"Hitachi should work on unified storage platforms."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."

"There is room for improvement in simplifying the overall complexity of the environment."

"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."

"The solution must provide more training courses."

"Getting through first level to second level takes two hours minimum."

"With NetApp E-Series, when we are running active-active NAS4, sometimes due to either an issue or a bug, we experience failures. At least twice yearly, we have seen this issue. When it occurs, we lose critical systems such as MQ."

"NetApp should add more production lines to the E series so we can make flexible solutions more easily."

"Regarding error handling in NetApp E-Series, because it is a cost-effective but not an intelligent storage solution, the error handling is not sufficient."

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

"We pay approximately $50,000 USD per year in licensing fees."

"Given its price, Pure is not the first option."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The support cost per array is about $20,000 a year for 24/7 support."

"The licensing is on a yearly basis."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing is fair, with additional costs for support services."

"Hitachi VSP E Series is an expensive solution."

"The price is reasonable for NetApp E-Series."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

No data available

Manufacturing Company

21%

Comms Service Provider

13%

Computer Software Company

10%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi VSP E Series?

The solution is expensive, which can be considered a con.

See all answers

What needs improvement with Hitachi VSP E Series?

Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...

See all answers

What advice do you have for others considering Hitachi VSP E Series?

Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, w...

See all answers

What do you like most about NetApp E-Series?

The product is easy to use.

See all answers

What needs improvement with NetApp E-Series?

Regarding scalability, I think there is no problem. While there is always room for improvement in any product, to my ...

See all answers

What is your primary use case for NetApp E-Series?

We sell NetApp E-Series as engineered machines like FlexPod, which is used where high throughput and native storage p...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Hitachi Virtual Storage Platform vs Hitachi VSP E Series

Compared 28% of the time

Dell PowerStore vs Hitachi VSP E Series

Compared 23% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 16% of the time

Dell PowerMax vs Hitachi VSP E Series

Compared 12% of the time

IBM FlashSystem 9100 NVMe vs Hitachi VSP E Series

Compared 11% of the time

More Hitachi VSP E Series Competitors

Seagate Exos X Series vs NetApp E-Series

Compared 24% of the time

NetApp ASA vs NetApp E-Series

Compared 22% of the time

NetApp AFF vs NetApp E-Series

Compared 16% of the time

Hitachi Virtual Storage Platform vs NetApp E-Series

Compared 12% of the time

TrueNAS R-Series vs NetApp E-Series

Compared 11% of the time

More NetApp E-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

January 2026

Download Hitachi VSP E Series product report

Buyer's Guide

NetApp E-Series

January 2026

Download NetApp E-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

NetApp E-Series offers a flexible, high-performance storage solution ideal for handling intensive data requirements. Designed to optimize capacity and improve data availability, it supports diverse sector needs.

NetApp E-Series is a purpose-built system engineered to deliver fast, consistent performance. It is best utilized in environments requiring high-performance workloads where speed and efficiency are crucial. Users appreciate its reliability and scalability, which contribute to effective data management. The system is known for its efficient storage capabilities, providing robust data protection and seamless integration with existing infrastructure.

What are the key features of NetApp E-Series?

Scalability: Supports expansion to accommodate growing data needs seamlessly.
Performance: Delivers high-speed processing for demanding applications.
Integrations: Easily integrates with existing IT environments, enhancing operational efficiency.

What benefits and ROI should users look for?

Cost Efficiency: Offers competitive pricing with long-term savings through energy-efficient designs.
Reliability: Provides consistent uptime, minimizing disruptions and improving productivity.
Flexibility: Versatile deployment options cater to specific performance and capacity requirements.

NetApp E-Series is widely implemented across industries ranging from healthcare to finance, where it supports critical data-intensive applications. Its deployment in environments such as scientific research and media production highlights its capacity for handling high-speed data access and reliable performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Hitachi VSP E Series vs. NetApp E-Series

December 2025

Free Report: Hitachi VSP E Series vs. NetApp E-Series

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