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HootSuite vs Lithium comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HootSuite
Ranking in Social CRM
2nd
Ranking in Social Media Management Solutions
2nd
Average Rating
8.0
Number of Reviews
19
Ranking in other categories
Social Media Analytics Software (2nd)
Lithium
Ranking in Social CRM
10th
Ranking in Social Media Management Solutions
8th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Community Platforms (3rd)
 

Mindshare comparison

As of August 2026, in the Social CRM category, the mindshare of HootSuite is 10.3%, down from 13.2% compared to the previous year. The mindshare of Lithium is 3.2%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
HootSuite10.3%
Lithium3.2%
Other86.5%
Social CRM
 

Featured Reviews

Calin Balaita - PeerSpot reviewer
Senior Engineer at Wärtsilä
Consistent scheduling has amplified our global branding and simplified weekly content sharing
HootSuite does a good job at what it does, and I didn't have any issues with it. If I had to think about one thing that could make my experience even better, the interface on the iOS version could be a bit smoother and things could be more visible, but other than that, it works fine.
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Top Industries

By visitors reading reviews
Manufacturing Company
21%
Outsourcing Company
10%
University
9%
Media Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise10
No data available
 

Questions from the Community

What needs improvement with HootSuite?
In terms of branding and brand mentions, it would be useful if we could use multiple sources to pull data from, which would be more helpful. Reporting would be somewhat more helpful if we were able...
What is your primary use case for HootSuite?
My main use case for HootSuite is scheduling social media posts and managing all our social and content calendars in a central location. We mainly use HootSuite to schedule our posts by bulk produc...
What advice do you have for others considering HootSuite?
HootSuite serves the purpose of what it is designed for. However, sometimes the admin dashboard and the backend panel can be a bit slow and clunky, so it could improve in terms of speed and managin...
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Comparisons

 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
American Diabetes Association, Best Buy, British Gas, Cvous.com, Centrify, Thermos Brand, Giffgaff, Joe Mobile, Microsoft
Find out what your peers are saying about Sprinklr, HootSuite, Sprout Social and others in Social CRM. Updated: July 2026.
908,800 professionals have used our research since 2012.