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HootSuite vs Lithium comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HootSuite
Ranking in Social CRM
2nd
Ranking in Social Media Management Solutions
3rd
Average Rating
8.2
Number of Reviews
15
Ranking in other categories
Social Media Analytics Software (1st)
Lithium
Ranking in Social CRM
9th
Ranking in Social Media Management Solutions
8th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Community Platforms (4th)
 

Mindshare comparison

As of June 2026, in the Social CRM category, the mindshare of HootSuite is 10.1%, down from 12.5% compared to the previous year. The mindshare of Lithium is 3.1%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
HootSuite10.1%
Lithium3.1%
Other86.8%
Social CRM
 

Featured Reviews

Tom Wondra - PeerSpot reviewer
CEO at Leonard and Sons
Social campaigns have been scheduled efficiently and posting now saves a full staff position
The best features HootSuite offers are that it connects to the social platforms that I'm interested in and it's easy to use and to understand. HootSuite is easy to use for me because it's intuitive in the way that you need to set up posting campaigns and to load the particular posts so that they show up the way you'd like them to and in the timing that you'd like them to. HootSuite has positively impacted my organization by making it easy for us to post our socials without having to add staff.
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Media Company
10%
University
9%
Construction Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise8
No data available
 

Questions from the Community

What needs improvement with HootSuite?
HootSuite can connect better with more social media platforms, maybe additional email platforms as well. As companies such as Instagram and LinkedIn are offering scheduling also in their platform, ...
What is your primary use case for HootSuite?
We have been using HootSuite to manage our clients' social media channels, ranging from Instagram to X to TikTok to LinkedIn and other social media channels. We have been scheduling posts for these...
What advice do you have for others considering HootSuite?
The features that I suggested are the ones that would be better to see in terms of scheduling and the price. I gave a high rating because it was very easy to understand the UX and navigate around. ...
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Comparisons

 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
American Diabetes Association, Best Buy, British Gas, Cvous.com, Centrify, Thermos Brand, Giffgaff, Joe Mobile, Microsoft
Find out what your peers are saying about Sprinklr, HootSuite, Salesforce and others in Social CRM. Updated: May 2026.
900,644 professionals have used our research since 2012.